BackPocket from Prophet (Comments)

Re: Why Starbucks should become a retail bank

Mon, 04 May 2009 20:27:10 -0700

From: Paul Schrimpf
Date: Mon, 04 May 2009 20:27:10 -0700

That's a horrible idea. But if you can go to a Tesco in the UK, buy a head of cabbage, and apply for an auto loan, why not grab a cup of coffee and do some personal banking at Starbuck? …but just because it’s doable, doesn't make it a good idea

Re: Name Hurts Main Unit of A.I.G.

Fri, 01 May 2009 10:04:01 -0700

From: Paul Schrimpf
Date: Fri, 01 May 2009 10:04:01 -0700

Rebranding AIG to AIU is the biggest brand blunder of the year, and likely the decade. If you're going to change your name in a time of crisis, make it count. Air Tran did a great job of this following the Value Jet crash in 1996. Since Value Jet was rebranded Air Tran, it's share price has performed very well (baring the recent market crash).

Re: No Offense, but This Guy's Got Your Number

Sun, 19 Apr 2009 12:03:58 -0700

From: HHCallins
Date: Sun, 19 Apr 2009 12:03:58 -0700

Cartoon characters play a powerful role in the lives of young audiences. That Burger King and Nickelodeon would sell Kids Meals by associating a beloved, male character like SpongeBob with lechery shows how little either company cares about the wellbeing of the children they target.

Burger King's advertising, led by Russ Klein, is morally and ethically irresponsible.

Re: Harrah's Asks Employees to 'Play a Part'

Sat, 11 Apr 2009 18:30:04 -0700

From: JULIE ASSEF
Date: Sat, 11 Apr 2009 18:30:04 -0700

It's funny how harrah's is SUPPOSE to be a leader in guest relations when actually they can't respond to a customer concern. A certified letter has been sent to the CEO with no response and promises made by Harrah's indiana were never fulfilled or answered, even though it was put in writing it would be.

For the employee to make it a social event shouldn't the problems be addressed so the customer understands and shouldn't the employees be accountable for their actions as well.

Dissatisfied yes, because no one wants to face the answers. This is not a one sided issue both sides are right and wrong and until a meeting is given or attention to our concern I wll contact anyone I can to be heard.

Re: Marketers Scan Blogs For Brand Insights

Thu, 09 Apr 2009 02:21:08 -0700

From: Joannah
Date: Thu, 09 Apr 2009 02:21:08 -0700

I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

Joannah

http://myscones.com

Re: Is Facebook Growing Up Too Fast?

Tue, 31 Mar 2009 00:41:12 -0700

From: Calvin Kyles
Date: Tue, 31 Mar 2009 00:41:12 -0700

Facebook is maybe growing to fast for the Administrators to manage. It seems that the enviroment it was create for is being held at bay of the ability to network and/or create acceptable or deniable friendship at the risk of the user. In my time on facebook, I have had the page I designed "Disabled" now twice for connecting with multiple friends, ex-coworkers and community organizers whom I have had a relationship with for several years; along with those that are interested in the page dialogue. The page after getting a "warning" was shut down this time just for getting a warning and not even breaching it... But, for those other than the president whom campaigned from the site and those whom have a great realtionship with the site this must be due to only speaking with there immediate family members. So, that makes it a great enviroment if they do not go outside that box of contacts.. Yet, the denial in the user(s) connections and abilities in making contacts are bit much: Especially being, that the site was designed and established to develop relationship? Yet, the "Rules and/or Codes of Conduct are not even clearly defined, so to prevent the user from default nor warnings. The very first time I breached the warnings recieved - the page was down for nearly three weeks. After recieving the "warnings" unnecessarially the second time and posting on one of the site blogs for the answer(s); what I - recieved was the page being disabled. In my request for a time table on this issue and the non-breach/violation nothing has been stated as to when the page will be visable and/or usable again.. This kind of makes you wonder? What are the limits on how many friends and/or contacts anyone person on the site can request or have? Or is there a limit to what one can say on Facebook at any one partcular time before being "Disabled"? Other users can disconnect if they desire to?

Re: Sci Fi Channel Has a New Name: Now, It’s Syfy

Mon, 16 Mar 2009 10:09:07 -0700

From: Jase Wells
Date: Mon, 16 Mar 2009 10:09:07 -0700

I understand they want a name that can be better branded, and they want more license to expand their content, but this move sends red alerts to the channel's core fan base -- people who actually like quality science fiction. With an increased focus on horror, mystery, and even wrestling, some viewers will be wondering if this channel is warping into the wrong direction.

Re: What GM Can Learn from IBM

Mon, 09 Mar 2009 13:45:50 -0700

From: Marty Covais
Date: Mon, 09 Mar 2009 13:45:50 -0700

Pontiac is in my blood. Pontiac has aways meant stlying and sportiness and before "Bunky" depedandabilty. Pontiac has a GREAT heritage. Who hasn't heard of a GTO. This brings me to my point of core brand.How can you place GMC over Pontiac as a core brand?? GMC are warmed over Chevy products.No two ways about it. How much history or name recognician does GMC have over Pontiac?NONE in my opinion. GM should focus on Chevrolet,Pontiac ,Buick & Caddilac in that order and priority as history has dictated in the past. All others GMC,Saturn,Hummer etc should be dumped immediately. Focus on the customer. I own a 62 Catalina,a 77 Lemans Sport Coupe, a 2002 Bonneville and a 1998 Firefird. Not one of these spectacular nameplates are still in existance.To be modern, stylish and up to date doesn't mean to forget your past. Firebird ,GTO & Trans AM along with all the others are not names to toss aside for G-3-4-5-6-7-8!
Give Pontiac attention like you give Chevrolet &Cadilac and there would be on reason for grouping ailing nameplates like Buick,GMC Pontiac . Give all core brands a fighting chance-even the playing field & maybe GM will be the mark of excellence again.
PLEASE LISTEN
Marty Covais

Re: Tropicana to Abandon Much-Maligned Juice Carton

Tue, 24 Feb 2009 18:40:29 -0800

From: Dan Sweet
Date: Tue, 24 Feb 2009 18:40:29 -0800

I was unable to distinguish it from a private label carton myself. I suspect that may have been the real problem. So much for "refresh everything."

Re: Stand by your man?

Thu, 19 Feb 2009 07:46:22 -0800

From: Nicholas Daniel
Date: Thu, 19 Feb 2009 07:46:22 -0800

The Kellogg's issue is simple. To sign Phelps prior to the olympics they have to agree to do a long term deal. But the shelf life for an olympic athlete's appeal is decidely limited and given a convenient excuse for terminating this contract, they took it. This is a win-win for the folks in Battle Creek.