Ballantine https://www.ballantine.com Proven Direct Mail & Digital Marketing Company - Since 1966 Tue, 31 Aug 2021 19:08:59 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.1 https://www.ballantine.com/wp-content/uploads/2021/08/favicon.png Ballantine https://www.ballantine.com 32 32 What You Need to Know About the Current Postage Increase https://www.ballantine.com/what-you-need-to-know-about-the-current-postage-increase/ Tue, 31 Aug 2021 19:08:07 +0000 https://www.ballantine.com/?p=15822 Many of America’s small- and medium-sized business owners still depend on the United States Postal Service to handle their inbound and outbound mail and package deliveries. The USPS is a cheaper alternative to commercial carriers like FedEx and UPS. According to Forbes, “a 2019 report found that 70 percent of microbusinesses (fewer than 10 employees) […]

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]]> How Can You Increase Website Traffic in 2021? https://www.ballantine.com/how-can-you-increase-website-traffic-in-2021/ Mon, 23 Aug 2021 13:41:48 +0000 https://www.ballantine.com/?p=15810 Your website is arguably one of the most important facets of your business. Today more than ever before, potential customers turn to search engines to find solutions to their problems. If your business fails to be represented in the estimated 63,000 customer queries performed on Google every second, you’re doing your brand a major disservice. […]

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]]> Connecting with Customers with Content Strategy 2021 https://www.ballantine.com/connecting-with-customers/ Wed, 23 Jun 2021 13:25:58 +0000 https://www.ballantine.com/?p=15750 When it comes to operating a business, digital marketing is one of the most useful tools for acquiring and maintaining customers. However, given recent changes in the business realm, many are struggling to find the best marketing tactics to drive a sales funnel.  Content marketing — including blogs, social media posts, and videos —  is […]

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]]> How to Properly Incorporate Emojis into your Marketing Copy https://www.ballantine.com/properly-incorporate-emojis-marketing-copy/ Fri, 18 Jun 2021 18:12:55 +0000 https://www.ballantine.com/?p=15743 When it comes to marketing, staying abreast of the latest trends is vital. This means you should always know what is trending in the news and pop culture realm and incorporate it into your marketing campaigns as much as possible. Since emojis have become such a major part of how we text and communicate digitally, […]

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]]> 2021 Google Analytics Update https://www.ballantine.com/2021-google-analytics-update/ Mon, 10 May 2021 15:37:24 +0000 https://www.ballantine.com/?p=15683 There is no other metric that carries more weight or has a greater impact than the Google rankings metrics. This is true for businesses in essentially every industry and of every size. That also means it is important for companies to understand and be aware of updated Google Analytics. With those new Google Analytics in […]

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]]> What the New Apple iOS Changes in Update 14.5 Mean for Businesses https://www.ballantine.com/new-apple-ios-changes-update-14-5-businesses/ Thu, 06 May 2021 17:33:21 +0000 https://www.ballantine.com/?p=15677 There is no doubt that Apple users remain content with the constantly changing and improving iPhone operating system. Of course, the changes are always subjective — not everyone agrees that they are improvements. iPhone customers will experience one of the largest updates ever offered on the revolutionary line of Apple products in the coming week. […]

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]]> Google’s 2021 Page Experience Update https://www.ballantine.com/googles-2021-page-experience-update/ Tue, 04 May 2021 17:06:55 +0000 https://www.ballantine.com/?p=15671 One of the most important things you can do in digital marketing is ensuring that your website shows up high in Google’s search results. Thanks to the last few algorithm updates, this requires more than having good content and an excellent link profile. Your site also has to load quickly and provide good core web […]

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]]> The Ultimate Digital Marketing Guide for SaaS Companies https://www.ballantine.com/digital-marketing-saas-companies/ Tue, 13 Apr 2021 13:40:19 +0000 https://www.ballantine.com/?p=15663 The Software as a Service (SaaS) industry is a niche yet competitive market, and a targeted inbound marketing strategy is a proven way to help your company stand out from the crowd. This blog post will give you some tips on how we handle digital lead generation for SaaS. But first, what is SaaS?  SaaS […]

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]]> Link Building Tips from our SEO Backlink Experts https://www.ballantine.com/link-building-tips-expert/ Mon, 29 Mar 2021 12:51:54 +0000 https://www.ballantine.com/?p=15642 When it comes to link building, choosing the right pages on your site to build links to in your SEO campaign is just as important as having high-quality backlinks to your site. Building links to the wrong pages of your site can result in wasted time with little to no SEO results to show for […]

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]]> The Finishing Process: How The Indigo 12000 Saves You Money & Creates A Beautiful Product https://www.ballantine.com/finishing-process-indigo-12000/ Fri, 26 Feb 2021 16:03:19 +0000 https://www.ballantine.com/?p=15603 When you work with a digital printing company, the goal is to love the final product — a crisp, clean print that meets your specifications exactly. What you may not know, is the extensive print finishing process that often needs to take place before a product is delivered to the customer. Finishing must be completed […]

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