In-Home Care Strategies that Don’t Cost a Cent
Yes, you have landed on a site that isn’t selling you a single thing.
No course, no membership, no book, nothing.
This is an old-school online library full of advertising ideas from real-life experiences.
The Blog (aka Your Reference Library)
We’ve worked with home care agencies, from start-ups to established companies, for many years and internationally, as well.
This means that the information listed here is about our experiences, and our client’s experiences, too.
No lies.
Just ideas that may help you whether you’re just beginning, around for a few years, or are experiencing changes.
Find topics on:
How to Market for Your Home Care Agency
We list out the top three places you need to focus on for optimal benefits.
If anyone ever told you your website wasn’t important, they have sadly been mistaken.
And if you think social media is the way to go, save your money and think twice.
Should You Invest in Automation for Your Startup?
Maybe, maybe not.
There are different types of automation, and some can really help, while others can make you become neglectful.
Learn which types they are and how you can benefit the most.
How a Home Care Agency Can Hurt Their Business
You, the owner behind-the-scenes, can make decisions that truly hurt your growth potential.
These aren’t actions or to-do’s that you want to avoid, rather, we talk about a common trait we’ve seen in home care agency owners.
Could you be sabotaging your own business with that big heart of yours?
Many of our articles are on marketing tips, and occasionally we will throw in a story or two (keeping names private) so you can find something relatable.
For example, we might talk about sundowning and caregiving tips for home care.
We can get pretty specific.
We can also be broad in our topics.
Our Mission
We aim to give you truth and ideas, that’s it.
Our past work and foreseeable future rely heavily on our own heart spaces to help seniors thrive at home.
Because of this, we want to see you succeed.
Not every in-home care business out there has what it takes, but we have faith in you. New agencies are popping up, and others are closing.
Why is that?
It can’t all be from retirement.
No, sometimes it’s because of one of the things we mention here.
We know, because we too have lost clients due to these exact reasons.
If it didn’t happen to us or our clients, it’s not written on this site.
It seems common knowledge that how you spend your marketing money will hit or miss.
However, many times we throw ideas and money out with desperation to succeed – thinking that they’ll all do well.
It’s as if we think the more money we spend, the more reward we will gain.
We know an owner who spent $4000 on a commercial to air for one month and never got a single phone call.
Whereas she later spent $277 and got six calls within a couple of days.
Those six calls became thousands of dollars and forced her to hire new staff members to help!
Why?
Because those six calls all had to do with 24/7 care.
Your most lucrative service, yes, we know.
So, stick around.
Come back periodically to catch up on anything new.
We will be here, hoping to offer you a helping hand and to take a breath.
You’re not alone, and we are happy to share.