Banner Blog V2

VW: Youtube Ads

Wed, 08 May 2013 02:37:35 +1000

While we're on the subject of Youtube ads which are the fastest or longest, it seems AlmapBBDO got a little excited and created two. One that automatically skips the ad (for the new Beetle's automatics transmission) and one that gives you a prediction (for VW's Side assist?)

They also produced this one earlier in the year for VW's original parts. Way to use every part of the Buffalo guys ;)

Toyota: RAV4: No Time to Waste

Wed, 08 May 2013 02:20:47 +1000

After looking at the 1 second Youtube ad here's a 10 minute ad that also plays with the 5 second tru-view timer. I think the talent for this does a good job and you can imagine the team on this having fun with what would have been a very dry brief.

VW: Fastest Ad "Click if you can"

Wed, 08 May 2013 01:59:26 +1000

An ad so fast you can't skip it. This is a great use of Youtube's ad features and puts a nice twist to that 5 second tru-view counter. This is one of those times when the "trick" actually works and the fact the ad is 1 second vs the usual 5 the viewer will appreciate that more.

Sony: God of War: Ascension

Mon, 08 Apr 2013 01:04:57 +1000

You have to hand it to Biborg, they do the big heavy banners well and have made it their thing. I like how this campaign covers mobile/tablet also. It's not often you see rich media done in an interesting way on mobile.

VISA: Portal Entertainers

Sat, 06 Apr 2013 11:05:58 +1000

Nice extension of the campaign. The live commenting on the news articals and the band playing in the space seems like a combination of Sol Comments and Banner concerts seen back in 2009 when we ran a "Media Placements Creatives Will LIke" feature. Back when banners and creative media were still interesting in the eyes of creatives looking for awards.

VW: iPad Park Assist

Tue, 02 Apr 2013 10:53:36 +1000

Nice little iPad magazine ad. I know several people who didn't believe in this tech when first shown.

VW: Touch Key

Mon, 01 Apr 2013 10:46:32 +1000

A nice tech trick but why use the webcam when the person is sitting in front of an entire keyboard of buttons.

VH1: Players

Tue, 26 Mar 2013 12:59:53 +1000

Filed under: Seems like a good idea when first pitched but the steps involved for the user and the laziness or users kill it.

VW: Amarok Conveyor Belt

Tue, 26 Mar 2013 11:10:26 +1000

The winner for biggest load in the banner goes to...

It does look amazing though.

VW: Gol a Gol

Mon, 25 Mar 2013 11:02:39 +1000

The guy at 00:32 looks like a Telenovela "Grey Fox".