For those that have read the Barack 2.0 book you will see the mechanics and strategy for building a tribe using social and other media.

The social media technologies and platform today give any company the tools to enter the market.

But the questions then become…

• What do I say?
• How do I create value?

• What market can your business lead?
• What is the human concern that is being handled with your business?
• What do people really care about?
• What already existing community can your business tap into and provide service for?

Until Next Time,

David Bullock
Co-Author Barack 2.0 – Social Media Lessons For Business

• Total Mobile Data Accessibility
• Cost Effective
• Made from already existing mobile technology

This is a merging of several major spaces:

• Wireless
• Mobile Data Retrieval
• Human Machine Interface
• Social Networking

Mobile technologies for:

• Data retrieval
• Decision Making
• Recommendations

The implications for human machine interactions is moving rapidly to a new level of innovation and usability.

So the question becomes how does this impact your business?

Simple Answer: If your data is not on the web, if you have not created the proper relevant and tagged story that is accessible to the user, you will be shut out of that marketing channel. Further, the data itself will not be of value because it will be available everywhere instantaneously.

The use of the data for decision making is rapidly becoming the valuable commodity.

Until Next Time,

David Bullock

BarackBerry: Prez Obama to Get Top Secret, Commando BlackBerry 8830 | CIO - Blogs and Discussion.

The 8^th channel is what it is being called. We are a country of instant communications. President Obama fought for and won his fight to continue to use his blackberry device.

This is a work device not for games, but to get work done and communicate effectively. Text messaging is not for kids. Used correctly “texting” can be an effective business communications tool.

Check out the Mobile Marketing Association for case studies across several verticals.

If you consider for a moment that our president is the commander and chief of the largest business unit in the world, watching what tools he uses will give you a head start on your devices decisions.

Used for point to point communication is only one application.

But, using the mobile channel for mass communication is the coming next wave for electronic marketing.

Keep an eye on this space as the players are positioning for dominance.

Consider ways to configure your blackberry device to enhance your productivity and reach.

– David Bullock

BTW: This is my fifth RIM/Blackberry unit. The stories that I could tell you about how this unit as a “time machine and productivity” enhancement tool.

These tools can allow you to “see” what your visitors are doing (or not).

Web analytics is a well worn subject. But do you really know how to pragmatically utilize the data that you are gathering to create the effect that you want? Are you visitors finding what they want on your website? Is your content captivating, compelling and valuable?

These are the questions that analytics can answer…

In the video, we discuss the use of web analytics, bounce rate specifically, as a tool to gauge visitor interest.

Enjoy,

David Bullock
Advanced Research – Barack 2.0 Project

We are back with updates for the Barack 2.0: Social Media Lessons For Business project. We have been very busy since the book launch in January. Check out the Barack 2.0 event schedule.

From ideation to transaction is our theme these days. The landscape of social media has changed the face of politics and business. Now, "Social Media" has gone mainstream.

What does that mean for your business?

Simple, your prospects and future customers are using social media. If you are not there, they will not find you. And, you have no chance to engage them.

Check out our Year One Social Media For Business Video Update. Here we discuss the changes in the space that we have observed since undertaking this project…

There is still the ongoing argument about the "ROI of social media".  For the pundits, this is an argument worth having. It takes up plenty of airtime. Talking is not doing.

For the business owner who is looking to increase revenue and reduce customer acquisition and retention cost. Why argue? Using social media works well and will continue to work well. Try the platforms and find out what works for your business.

There is no magic formula.  Success using social media to grow your business takes time, effort and creativity.

Speaking of creativity… As you can see, we are trying other media as we communicate with you. Let us know what you think.

Until next time,

David Bullock
Co-founder Barack 2.0 Project

*** Barack Obama Social Media Strategies For Business - Brent Leary & David Bullock from David Bullock on Vimeo.

The Book - Barack 2.0: Social Media Lessons For Business Is Available Below.

• Be Consistent In Your Message
• Be Specific And Concrete In Your Examples
• Have A Positive Message
• Defend Yourself
• Use The Media
• Act Quickly

This seems to be an unwritten rule of marketing.

Those who are online tend to stay online. Those who are offline tend to stay offline.

The business that functions well in both the online and offline space can and will prosper.

For business the primary questions are…

• Where is my potential customer?
• On what channel can you engage effectively?
• Where are they gathering information?
• What are you promising and delivering to the customer?
• What do they want?

This video is cuts to the heart of the matter.

• Marketing is changing.
• Platforms are changing.
• The way you move and sell to the marketing is changing.
• What used to work may not work now.

From the Obama campaign, we saw a multichannel approach that was well executed and managed. We believe that this approach is the “new way to market”.

Until next time,

David Bullock

The Book - Barack 2.0: Social Media Lessons For Business Is Available Below.

Brent and I are continually amazed at the attention that we have received based on the documentation that we have compiled.

We looked to extract the business and marketing lessons from the campaign. These lessons are proving to have value as the dust settles in the marketplace and business owners get back to business.

Here's what major media is saying about the preliminary work which is presented here.

Fast Company Blog – “Big thanks to Barack 2.0 which has a lot of great, deep material on Obama's use of social media.”

ZDnet - Paul Greenberg

Entrepreneur Magazine - Entrepreneur.com

Los Angeles Times

Any backward look at the campaign without massive amounts of data (over 500+ screen shots and documents in sequence) will lead to a tactical viewpoint that does not have the same power of a strategic viewpoint.

Beware. Tactics without understanding strategy often prove to be ineffective.

Looking at the "outside" without studying and understanding the "inside" leads to movement that may not work effectively in every situation:

See this example in the New York Times. Is there a working engine under the market hood?  

Until next time,

David Bullock
Online Research Director - Barack20.com

Check out the Book - Barack 2.0 : Social Media Lessons For Business

This is a chronological examination of the successful social media strategy and multichannel methodologies used by the Obama 2008 presidential campaign team.

This document is the field model for the deployment and tactical strategy for social media and is based on the 12+ month study based on the work outlined on the www.Barack20.com website.

This data was gathered during the campaign month by month. This is not a speculative look back in an attempt to reconstruct the steps and nuances of the campaign as an afterthought.

See what Fast Company Is Saying about www.Barack20.com website as a reference.

Brent and I, thank you for your support.

This project has been an adventure. More to come.