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	<title>Sway</title>
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	<link>https://barbarafrench.net</link>
	<description>analyst relations, influencer marketing &#38; the business of influence</description>
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		<title>20 B2B Influencer Marketing Pros to Follow from Top Brands</title>
		<link>https://barbarafrench.net/2020/08/09/2771/</link>
		<pubDate>Sun, 09 Aug 2020 20:32:19 +0000</pubDate>
		<dc:creator><![CDATA[Barbara]]></dc:creator>
				<category><![CDATA[Influencer marketing]]></category>

		<guid isPermaLink="false">https://www.barbarafrench.net/?p=2771</guid>
		<description><![CDATA[I am honored to find myself featured in TopRank Marketing’s list, 20 B2B Influencer Marketing Pros to Follow from Top Brands. This stellar group of hardworking professionals spans innovative B2B influencer marketing tech brands, programs and strategies...]]></description>
		</item>
		<item>
		<title>Opening Farewell to Analyst &#038; Influencer Marketing</title>
		<link>https://barbarafrench.net/2020/07/26/opening-farewell-to-analyst-influencer-marketing/</link>
		<pubDate>Sun, 26 Jul 2020 23:44:59 +0000</pubDate>
		<dc:creator><![CDATA[Barbara]]></dc:creator>
				<category><![CDATA[Analyst relations]]></category>
		<category><![CDATA[Industry analysts]]></category>
		<category><![CDATA[Influencer marketing]]></category>
		<category><![CDATA[gratitude]]></category>
		<category><![CDATA[influencer relations]]></category>
		<category><![CDATA[retirement]]></category>

		<guid isPermaLink="false">https://www.barbarafrench.net/?p=2766</guid>
		<description><![CDATA[I’m completely surprised and humbled by Zeus Kerravala’s LinkedIn post on my pending retirement. Thank you from my heart, Zeus and everyone who has left comments and reactions there...]]></description>
		</item>
		<item>
		<title>Outsell on the IT Industry Analyst Business</title>
		<link>https://barbarafrench.net/2012/09/04/outsell-on-the-it-industry-analyst-business/</link>
		<pubDate>Tue, 04 Sep 2012 14:30:39 +0000</pubDate>
		<dc:creator><![CDATA[Barbara]]></dc:creator>
				<category><![CDATA[analysts]]></category>
		<category><![CDATA[Industry analysts]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[analyst business]]></category>
		<category><![CDATA[Outsell]]></category>

		<guid isPermaLink="false">http://www.barbarafrench.net/?p=2684</guid>
		<description><![CDATA[There are few bona fide analysts of the analysts. Outsell  has figured prominently in this small group for many years. What gives Outsell its chops? The company has published a landmark report on the industry analyst business for many years. The report has become a valuable resource for those in the analyst business as well as those who partner with analyst firms, purchase content from the ... <a href="https://barbarafrench.net/2012/09/04/outsell-on-the-it-industry-analyst-business/" class="more-link">Read More</a>]]></description>
		</item>
		<item>
		<title>Influencers to Advocates panel video</title>
		<link>https://barbarafrench.net/2011/03/23/influencers-to-advocates-panel-video/</link>
		<pubDate>Wed, 23 Mar 2011 21:41:40 +0000</pubDate>
		<dc:creator><![CDATA[Barbara]]></dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[Influencer marketing]]></category>
		<category><![CDATA[influencer relations]]></category>
		<category><![CDATA[Barbara French]]></category>
		<category><![CDATA[BrightTALK]]></category>
		<category><![CDATA[Don Bulmer]]></category>
		<category><![CDATA[Guy Kawasaki]]></category>
		<category><![CDATA[Michael Fauscette]]></category>
		<category><![CDATA[san francisco]]></category>
		<category><![CDATA[Think Influence]]></category>

		<guid isPermaLink="false">http://www.barbarafrench.net/?p=2659</guid>
		<description><![CDATA[On March 17, 2011 the Influencer to Advocates panel was held at the BrightTALK offices in San Francisco. Here is the video of the event on BrightTalk archives , registered login required.]]></description>
		</item>
		<item>
		<title>Hope to see you Thursday @ &#8220;Influencers to Advocates&#8221;, our Think Influence video event</title>
		<link>https://barbarafrench.net/2011/03/13/hope-to-see-you-thursday-influencers-to-advocates-our-think-influence-video-event/</link>
		<pubDate>Mon, 14 Mar 2011 04:42:27 +0000</pubDate>
		<dc:creator><![CDATA[Barbara]]></dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[Influencer marketing]]></category>
		<category><![CDATA[influencer relations]]></category>
		<category><![CDATA[Barbara French]]></category>
		<category><![CDATA[BrightTALK]]></category>
		<category><![CDATA[Don Bulmer]]></category>
		<category><![CDATA[Guy Kawasaki]]></category>
		<category><![CDATA[Michael Fauscette]]></category>
		<category><![CDATA[san francisco]]></category>
		<category><![CDATA[Think Influence]]></category>

		<guid isPermaLink="false">http://www.barbarafrench.net/?p=2654</guid>
		<description><![CDATA[Don&#8217;t miss the first Think Influence event of 2011! Our members voted for an event on who is an influencer and how do you attract them. Here it is! Featuring: Don Bulmer, VP, Influencer Relations, SAP Mike Fauscette, GVP, Software Business Solutions, IDC Guy Kawasaki, Co-Founder of Alltop and author of the newly released book, Enchantment Moderated by Barbara French, ... <a href="https://barbarafrench.net/2011/03/13/hope-to-see-you-thursday-influencers-to-advocates-our-think-influence-video-event/" class="more-link">Read More</a>]]></description>
		</item>
		<item>
		<title>Register for the Think Influence panel: Influencers to Advocates</title>
		<link>https://barbarafrench.net/2011/02/08/register-for-the-think-influence-panel-influencers-to-advocates/</link>
		<comments>https://barbarafrench.net/2011/02/08/register-for-the-think-influence-panel-influencers-to-advocates/#comments</comments>
		<pubDate>Tue, 08 Feb 2011 20:07:19 +0000</pubDate>
		<dc:creator><![CDATA[Barbara]]></dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[Influencer marketing]]></category>
		<category><![CDATA[influencer relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Tekrati]]></category>
		<category><![CDATA[advocates]]></category>
		<category><![CDATA[Barbara French]]></category>
		<category><![CDATA[BrightTALK]]></category>
		<category><![CDATA[Don Bulmer]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[Guy Kawasaki]]></category>
		<category><![CDATA[Michael Fauscette]]></category>
		<category><![CDATA[san francisco]]></category>
		<category><![CDATA[Think Influence]]></category>

		<guid isPermaLink="false">http://www.barbarafrench.net/?p=2425</guid>
		<description><![CDATA[Social media has enabled business professionals to quickly grow large spheres of influence in targeted industries. These power users hold the key for marketers trying to gain access to their niche audiences. The question is how to identify who the key B2B influencers are, how do you rise above the noise to capture their attention, and how do you encourage ... <a href="https://barbarafrench.net/2011/02/08/register-for-the-think-influence-panel-influencers-to-advocates/" class="more-link">Read More</a>]]></description>
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		<slash:comments>95</slash:comments>
		</item>
		<item>
		<title>NetBase Snapshot: Social love for Gartner, Forrester, IDC and Altimeter Group</title>
		<link>https://barbarafrench.net/2011/02/07/netbase-snapshot-social-love-for-gartner-forrester-idc-and-altimeter-group/</link>
		<pubDate>Mon, 07 Feb 2011 20:37:05 +0000</pubDate>
		<dc:creator><![CDATA[Barbara]]></dc:creator>
				<category><![CDATA[Analyst relations]]></category>
		<category><![CDATA[analysts]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[NetBase]]></category>

		<guid isPermaLink="false">http://www.barbarafrench.net/?p=2416</guid>
		<description><![CDATA[Lisa Joy Rosner at NetBase has posted a newly minted social media sentiment analysis on Gartner, Forrester Research, IDC and Alitmeter Group. For me, there&#8217;s one surprise in the results. No surprise, Gartner and Forrester command the largest online presence and their mentions are less emotional, more informational. Social conversations tend to reference them more as institutions. This points to ... <a href="https://barbarafrench.net/2011/02/07/netbase-snapshot-social-love-for-gartner-forrester-idc-and-altimeter-group/" class="more-link">Read More</a>]]></description>
		</item>
		<item>
		<title>Tekrati Closes in February 2011</title>
		<link>https://barbarafrench.net/2011/02/04/tekrati-closes-in-february-2011/</link>
		<pubDate>Fri, 04 Feb 2011 22:36:02 +0000</pubDate>
		<dc:creator><![CDATA[Barbara]]></dc:creator>
				<category><![CDATA[Analyst relations]]></category>
		<category><![CDATA[Tekrati]]></category>
		<category><![CDATA[Barbara French]]></category>
		<category><![CDATA[Juniper Networks]]></category>

		<guid isPermaLink="false">http://www.barbarafrench.net/?p=2414</guid>
		<description><![CDATA[The Tekrati.com website will close during the week of February 7, 2011. Some of the content &#8212; such as the Analyst Firms Directory and AR tips &#8212; is being moved here to Sway. Tekrati&#8217;s subscription service, Analyst Profiles, will be unavailable beginning the 28th of February. After 11 years of being online, it&#8217;s time to make a change. I&#8217;m excited ... <a href="https://barbarafrench.net/2011/02/04/tekrati-closes-in-february-2011/" class="more-link">Read More</a>]]></description>
		</item>
		<item>
		<title>Altimeter Group Reveals Challenges of Disrupting the Analyst Business</title>
		<link>https://barbarafrench.net/2010/11/09/altimeter-group-reveals-challenges-of-disrupting-the-analyst-business/</link>
		<pubDate>Tue, 09 Nov 2010 20:37:09 +0000</pubDate>
		<dc:creator><![CDATA[Barbara]]></dc:creator>
				<category><![CDATA[analysts]]></category>
		<category><![CDATA[Industry analysts]]></category>
		<category><![CDATA[Altimeter Group]]></category>
		<category><![CDATA[Charlene Li]]></category>
		<category><![CDATA[industry analyst business]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[innovation]]></category>

		<guid isPermaLink="false">http://www.barbarafrench.net/?p=2468</guid>
		<description><![CDATA[Altimeter Group is not a traditional IT industry analyst firm. The group not only provides expertise on innovating business through disruption, but also embodies a good deal of innovation through disruption. Two years in, it&#8217;s becoming clear that even analysts inclined to push the envelop &#8212; such as Michael Gartenberg and R &#8220;Ray&#8221; Wang &#8212; find the new business model ... <a href="https://barbarafrench.net/2010/11/09/altimeter-group-reveals-challenges-of-disrupting-the-analyst-business/" class="more-link">Read More</a>]]></description>
		</item>
		<item>
		<title>Register for the Bay Area Executives Meetup: Super Panel on Influence</title>
		<link>https://barbarafrench.net/2010/08/18/register-for-the-bay-area-executives-meetup-super-panel-on-influence/</link>
		<comments>https://barbarafrench.net/2010/08/18/register-for-the-bay-area-executives-meetup-super-panel-on-influence/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 01:11:19 +0000</pubDate>
		<dc:creator><![CDATA[Barbara]]></dc:creator>
				<category><![CDATA[influence]]></category>
		<category><![CDATA[Influencer engagement]]></category>
		<category><![CDATA[Influencer identification]]></category>
		<category><![CDATA[Influencer marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[#baexec]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[influencer relations]]></category>

		<guid isPermaLink="false">http://www.barbarafrench.net/?p=2374</guid>
		<description><![CDATA[Influencer marketing is progressing from too much hype and trial-by-fire programs to sensible strategies and accepted best practices. There&#8217;s no better time than today to re-fresh your thinking about influence &#8212; what it is, who has it, what roles it can play in business. I&#8217;ll be discussing these topics at next week&#8217;s Bay Area Executives Meetup in Mountain View, CA, ... <a href="https://barbarafrench.net/2010/08/18/register-for-the-bay-area-executives-meetup-super-panel-on-influence/" class="more-link">Read More</a>]]></description>
		<wfw:commentRss>https://barbarafrench.net/2010/08/18/register-for-the-bay-area-executives-meetup-super-panel-on-influence/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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