The Barbarian Group Homepage

The New RockHall.com

Carrie Sasser — Thu, 11 Mar 2010 11:34:10 -0500

Big news today!

For the last year, we’ve had the great pleasure of working with the Rock and Roll Hall of Fame and Museum to redesign their website. It didn’t take more than a second after meeting everyone at the Rock Hall to see that they are extremely passionate about the preservation of rock and roll.

The Rock and Roll Hall of Fame and Museum shares an immersive, interactive experience complete with sound, video, and lights, not to mention all kinds of stuff from your favorite rock and roll artists. The music nerd in all of us wet our collective pants over Mick Jagger’s Union Jack cape (from the Stones’ 81-82 world tour), the larger than life-size photography of Jimmy Page in mid-backbend, or the phone in the Annex’s John Lennon exhibit (if it rings, answer it. Trust me). Rick’s mind was blown by the hand written lyrics to “Love Will Tear Us Apart” by Joy Division, and David Byrne’s original polaroid artwork for the cover of “More Songs About Buildings and Food.”

But all this needed some help translating to the web. That’s where we came to play.

The passion behind the “most powerful art form ever created,” to quote Greg Harris, Rock Hall’s VP of Development, wasn’t translating well in the online world. Static, informational pages dominated the landscape. Media types present in the offline experience were placed sporadically throughout the site. The mission of preservation and education of a legitimate art form wasn’t being fulfilled, and the story of rock wasn’t being told as it should be.

But today – no longer.

The experience design of the new RockHall.com shifts the focus of the site to the content that makes the Museum unique, both in the educational, historically oriented content we create, as well as the information about the museum and its programs. The Rock Hall is actively creating new educational programs, events, exhibits (and so much more), and we needed to capture and translate that online.

benjamin's latest adweek column

Eva McCloskey — Mon, 22 Feb 2010 08:40:03 -0500

How data can give consumers a sense of community online.

fast company's innovation all-stars 2010

Eva McCloskey — Thu, 18 Feb 2010 12:18:22 -0500

we’re proud to see that we made the cut for fast company’s innovation all-stars list this year.

it’s alphabetical, so funnily, we fall between baidu and boeing.

congrats barbarians!

InternetOnlineWebsite.com

Ryan McManus — Tue, 19 Jan 2010 12:38:29 -0500

Have you ever sat and wondered: “Just how do they make all that Internet? And how do I get me some?” Well, you are not alone. Plenty of folks have struggled with these very questions since the dawn of time, which is why The Barbarian Group has teamed up with Aquent, America’s best talent sourcing agency, to create InternetOnlineWebsite.com.

“What is InternetOnlineWebsite.com,” you may ask yourself, “besides a catchy URL?”

InternetOnlineWebsite.com is a website ABOUT websites. It’s been specially formulated to educate, enlighten, and delight those who are looking to add to their online presence and marketing initiatives.

Does this sound familiar? “I want this thing on my website, but I don’t know how to get it, or even what it’s called! THERE’S GOT TO BE A BETTER WAY!”

Well, fret no more. InternetOnlineWebsite.com knows what it’s called. InternetOnlineWebsite.com is designed with the features of today’s most popular websites, and lets YOU discover more about these features, like what they’re called, why they’re awesome, and who you need to make them.

Clicking on almost anything on InternetOnlineWebsite.com will bring up Aquent’s helpful orange box, describing what the thing is for, why you need it, and who you need to hire on to accomplish it. At the bottom of the box, a direct line to those experts at Aquent, who have these people at their disposal and can get you started right away. No fuss, no muss!

But wait! There’s more!

InternetOnlineWebsite.com isn’t JUST about websites! It also addresses other helpful aspects of anyone’s successful marketing campaign, including:

Mobile Internet Online Sites!
Send to a friend E-Cards!
Sharing on all of the most popular online social places!
Flash Videos!
Direct Mail Items!
Promotional T-Shirts!

No more struggling with technical jargon. No more having to explain to your uncle what SEO is. No more Internet Anxiety Disorder. Best of all, InternetOnlineWebsite.com is 100% free, satisfaction guaranteed.

So go on! Visit InternetOnlineWebsite.com and start living the dream TODAY.