The Barbarian Group - Projects Feed

Screenstagram

The Barbarian Group — Mon, 02 May 2011 17:48:47 -0400

h1. Screenstagram We love photos from our friends and we love APIs. We even like a screen saver every now and then. So when Instagram launched their API, we took the opportunity to play around with all of these things and create Screenstagram, our Instagram driven screen saver. Screenstagram displays photos from Instagram. It can show you your friends' photos or photos from the Instagram popular feed, which contains highly rated photos from across the Instagram community. We built this screen saver with the help of our favorite graphics tool, Cinder. Once you enter your Instagram credentials it'll show photos from your Instagram feed. It's not rocket science, but it's nice! Download. Read the full blog post.

Get Your Game On

The Barbarian Group — Tue, 08 Mar 2011 13:03:35 -0500

It’s not very often we get the privilege to think about cocktails as part of our jobs, but with our most recent campaign for SKYY Vodka, we were lucky to do just that. We crafted the engaging, flirty and curious Get Your Game On application for SKYY Vodka. More fun and intimate than your typical online personality quiz, we brought SKYY’s sexy sensibility alive online with a little help from Facebook and Hunch. We used Facebook’s inherently social environment to get people’s attention and paired that with Hunch’s clever “taste graph” API to create a neat social experience that’s fun, intimate and addictive. After answering a series of saucy questions, you, the user, get your Game Name along with a bevy of tips and tricks to help them ramp up your nightlife game. You can even identify your Facebook friends that might be your social “best bets.” You can continue to compare yourself to and find out a little bit more about your friends on Facebook thanks to Hunch knowing secrets that we only wish we were privy to. Beyond that, you get custom tips helping you select the perfect outfit to wear out, a slick pick-up line tailored just for you and your very own SKYY Vodka cocktail.

Pepcid Max My Dream

The Barbarian Group — Thu, 10 Mar 2011 18:03:10 -0500

For almost a year we have been hard at work alongside JWT to create an awesome experience Pepcid Max: ‘Max My Dream,’ which visualizes the sweet dreams you have after a peaceful night’s sleep with Pecid Max. Wether you are dreaming about puppies in space or political discourse ‘Max My Dream’ visualizes everything - yes, everything. We were thrilled with the challenge and really pushed the tech and visual design to achieve our goal. We first curated themes, visuals, animations and styles that covered the most common dreams using extensive real world dream research. Our matrix of approximately 1 billion animations, sub animations, modifiers, settings, illustrations and keywords allowed us the flexibility to visualize everything. But we wanted to get the real meaning of your dreams - the actions, the main characters, the mood, and the passive bystanders - so, we added language processing logic to all the assets we had gathered. Barbarians built a natural language processor focused on parsing the grammar of short sentences, with an eye towards common Internet slang - essentially a database containing as many items as we could think of and illustrate. This aggregation of media was then handed off to Flash for rendering to the visitor. Processing the language of dreams and building out the animations were complex, computationally expensive processes. Dreams are submitted to a central database, and a pool of language processor servers work through the submission. This allows us to scale horizontally as demand requires. We can add new processor servers in minutes as needed - and yes, it’s some crazy tech we are super proud of. Extracting meaning from free text is no small feat, and we’re very pleased with our results. Then it came down to opening it up to the user. Giving them the outlet and open-ended environment to visualize their dreams. Upon simply typing in whatever they want and clicking, “Max My Dream,” the curtain of the night sky parts and you are engulfed by your dream. Suddenly you are back to walking through a field of dinosaurs on your way to Grandma’s house. As with all dreams, the moment is fleeting. Almost as quickly as you entered, the dream melts away. Although we had amazing support from JWT, and Pepcid wasn’t afraid to do something this bold and interesting, the process was long, demanding and presented a lot of problems that have never been tackled before. Pepcid Max My Dream is no doubt a huge progress in how people can and do break down language for something artistic, and we are excited to see where language processing goes next.

GE Santa's Toy Lab

The Barbarian Group — Thu, 24 Mar 2011 12:52:34 -0400

As we approached the 2010 holiday season, we helped futuristic jetpack-riding elves make some kick-butt toys enhanced with the latest tech from GE - of course on the Internet, that is. You might remember when we redesigned Santa’s Sleigh last year incorporating all of GE’s sweet new innovations. Well, this year we’re taking it to the workshop! Earn points by pairing up each GE technology with its matching toy. Once they’re GE-enhanced, they get sent off to Santa to deliver. We’re featuring six of GE’s coolest new technologies in the game, and while they may seem futuristic, these things really exist! You’ve gotta see the stuff they’ve been working on, it really is mind-blowing. And of course, you can flaunt your high scores - challenge your Facebook friends, print a certificate of completion and hang it above your desk, send an email to your mum - but we’ll leave that part up to you. So grab your carbon fiber hoverboards and fly on over to play the game! It’s catchy. And once you’ve finished, post your score up on the Edison’s Desk Facebook page. GE is donating $5 to Toys for Tots for every post. If that doesn’t make you feel all warm and Christmasy inside, we don’t know what will. Plus, we love seeing who’s the first to beat our high scores.

Sears iAd: Be The Santa!

The Barbarian Group — Fri, 23 Jul 2010 13:45:36 -0400

When Apple announced its new iAd platform, we saw it as an opportunity to create a fully immersive, interactive mobile ad that used all the latest iPhone 4 technology - we were excited, to say the least. Sears had the same idea, so naturally they reached out to us to create their first ever iAd for their holiday 2010 campaign. We concepting the iAd as a series of mobile digital tools to meet a busy Santa’s needs. The iAd enables you to personalize your experience by selecting a video-animated guide, choosing between several gift suggestion tools and playing games to uncover coupons and special offers. Coupons can be saved to the iPhone camera roll for later redemption, and viewers could even download Sears shopping apps or save personalized gift suggestions and links without leaving the experience. The design reflected the Sears’ “Be The Santa” messaging and we wanted to make the best use of the fun and unique interface opportunities offered by the touchscreen. For example, shaking the phone revealed the contents of wrapped gifts, tracing a circle spun ornaments around a wreath and swiping across the screen changed the view into a panoramic winter wonderland. Lush backgrounds, animations and character photography combined with dimensional iconography, illustrations and interface elements created a stylish and inviting holiday-themed environment. A cohesive, modern approach to the visual design tied the iAd together and reinforced the Sears branding as well as the “Be The Santa” campaign. We learned a lot about iAd development along the way, and we’re very happy with the end result.

Samsung Boosted

The Barbarian Group — Fri, 18 Mar 2011 15:25:23 -0400

Samsung “Boosted” was a trio of online mini-campaigns with the aim of promoting the Samsung RF510 laptop, which includes an Intel i5 core processor with “turbo boost.” The idea was to “boost” different aspects of individuals’ lives, especially in time for the holidays. This campaign was exciting for us both because it stepped beyond the norm of Samsung’s day to day product-focused advertising and because it leveraged social and earned media to increase the client’s real sales. *Tweet Wrap* Our first boost was tweet wrap - holiday wrapping paper customized with tweets. That was the simple idea behind “Tweet Wrap,” the holiday hit we created for Samsung. And when your tweets get boosted, they appear on customized wrapping paper that you can use to wrap gifts for that special web savvy someone. The site experience was extremely simple. Choose a pattern, pick a twitter address, or a search of key terms on twitter, and your tweet wrap is instantly created. We gave away the first 3,000 rolls for free and after then users could order rolls of their tweet wrap for around $10. The early December launch of the site coincided with the audience getting excited about the holidays, and the site went viral almost immediately. The free rolls were gone in less than a day. The site garnered mentions on dozens of influential blogs, including Time Magazine Techland and Mashable, and was featured in the offline press on CNBC, Canada's Globe and Mail and U.K.'s Metro. *Discount Dash* The third and final boost, Discount Dash, was a campaign that utilized Twitter to increase product sales. For one week, people followed the Boosted Twitter team to collect promo codes and unlock discounts for select Samsung products by two online retailers. *Your Mom’s Computer* There is always one “tech” person in the family who teaches mom how to use the computer and deals with the old machine. This was our target audience, and we wanted to boost their moms’ computers. Your Mom’s Computer was a Facebook based campaign that asked participants to submit pictures of mom’s outdated computer set-up for a chance to win weekly holiday prizes or be one of the three final winners at the end of the campaign.

The GE Show

The Barbarian Group — Thu, 17 Mar 2011 17:47:30 -0400

About a year-and-a-half ago we set out on an adventure with General Electric. Over the course of a few months we explored GE and blogged our observations and ideas. We called our client discovery process GE Adventure. As we explored the different business units we started to recognize a unifying theme: everyone works on problems that touch a lot of people but can be so large or abstract that they are difficult for individuals to comprehend. It’s pretty hard to get your head around trillion dollar infrastructure projects, but it is really interesting and really important, so we dug in and started thinking about a new context to talk about this stuff. Everyone knows the name GE but few really know its scope and scale - GE needed to tell its story in a digital way and through a truly web-native experience with different interactions to connect with people at all levels. We wanted to highlight the large and abstract problems that GE tables daily because we recognized that these challenges were interesting and important for all of us. While we were on the road we spent time batting around ideas of how to solve this problem. One of the thoughts we had was to launch a “show” to explain all of GE’s big problems. We knew we weren’t interested in repeating what everyone else does -- fitting 30 minutes of content into a three minute ‘show’. As a result, we spent a lot of time thinking about making a truly web-native show, creating modules with various types of interaction in place of the segments that normally make up TV shows. As we slowly developed this idea, it emerged into what is now The GE Show. *Episode 1 Healthy Hospitals* The first episode helps illustrate the size, scale and complexity of the healthcare world and of running a hospital by using a video, games, infographics and polls. The game ‘Patient Shuffle‘ helped visitors understand the difficulties of allocating resources inside a hospital and was a huge success with over 93,000 hits and with average play time of 8:28 minutes. Because the game was so popular, we even made it into an iPad and iPhone game that’s now been downloaded over 7,500 times. (Patient Shuffle for iPad for iPad is now available at the iTunes App Store.) *Episode 2 Electric Vehicles* Electric vehicles have been around for about a hundred years but only in the last decade have they become a viable alternative to gas-guzzling internal combustion engines. Recognizing that overhauling the automotive industry for a sustainable future is a gigantic challenge, we made electric vehicles our subject for the second episode of The GE Show. In four weeks we developed the second episode, which includes a tool to calculate your daily driving mileage, a driving game, some stunning data predictions projected out to year 2030 and several fantastic videos to tie the whole thing together. We are hoping to make each episode better than the last, so this was definitely a step in the right direction for us. Each new episode gets more ambitious than the last, and we are pushing our storytelling in new directions. *Episode 3 ‘Flight!’* We have been chasing the dream of flight for hundreds of years. As we have conquered this frontier flying has become mundane, almost an annoyance. It has become about being groped and strip searched in security lines. In this episode we hoped to reconnect people with the magic of flying. It’s really pretty awesome that 450-ton metal tubes can zip across the sky everyday carrying thousands of people. With a new format, this third episode features a short film about the hidden intricacies of take-offs and landings, a plane design simulator, some of the craziest planes and plane photos you’ve ever seen, the possibilities of electric flight and the future of super efficient engines. And be sure to watch the highly acclaimed path of flight video. *Episode 4 ‘The Rebirth of Rails’* Trains are awesome. Did you know that people who are obsessed with trains are called “foamers?” It’s true. Over the course of the few weeks it took to produce The Rebirth of Rails, we all became little honorary foamers. Highlights of the fourth episode include a train switching game, a visually stunning slow-motion video that breaks down the idea of regenerative braking at a zillion frames per second and an interactive word problem that gives visitors a glimpse of the potential future of rails.

Bloomberg.com Redesign

The Barbarian Group — Thu, 04 Jun 2009 20:33:53 -0400

The redesign of Bloomberg.com went live after almost a year of work. At first glance, the combination of Bloomberg and Barbarian might seem like an odd fit. How could the same group that created the Subservient Chicken get along with the company that keeps the financial and business worlds moving forward? On the surface, it might not seem like we’d get along but it was actually quite awesome. Bloomberg is a dynamic, forward thinking company with a great culture and a focus on innovation. Just looking at the building and stepping into the main lobby is proof of that. They are also the world’s largest private network and one of the first providers of email to their customers. And they came to us with the type of challenges we love. Internally, the folks at Bloomberg wanted to think about what their website would be in three to five years, and they came to us to bring what they imagined to life. Bloomberg.com delivers 500 news stories a day, aggregates content from relevant third parties and has a different global audience from the Bloomberg Terminal users. Bloomberg.com needed it’s own identity. We started by evaluating the user experience: focusing on legibility and scanability, enhancing search, reducing the navigation and clutter and trying to improve the overall quality of the experience. Bloomberg was really satisfied with the ideas and thinking we showed them for a future site. There was a need to bridge the gap between what we presented to them for the future and the old amber on black Bloomberg.com. So we came up with what you see today. Also as part of the process we got to collaborate closely with the marketing team at Bloomberg on the About section of the new site, helping bring the Bloomberg story to life. All this is to say Bloomberg has been busy and so have we and we’re both excited for the outcome.

Roush Fenway Racing Redesign

The Barbarian Group — Tue, 18 Aug 2009 12:06:16 -0400

Roush Fenway came to us with an interesting request - they were looking to reposition themselves as an entertainment and marketing entity and not just a race team. So, at the beginning of our eight month engagement, we helped Roush get to the core of what they stood for and break down what performance and success meant on the track and on the web. This approach was a change not only for Roush but also for everyone in the industry and it was clear that their repositioning would have to start with their website. We wanted to channel the incredible energy and vigor of the racetrack to the site with color and photography. The site was to also recognize the devotion of fans by keeping drivers front and center. All content was organized so that it was both easy to search and easy to navigate. In addition to the race and team information, we featured their current sponsors as well as case studies to highlight their successful marketing programs. Overall, the warm and enthusiasm of the Roush team converted us into NASCAR fans and we couldn’t have had a better experience.

Red Pyramid Puzzle

The Barbarian Group — Wed, 23 Mar 2011 00:41:19 -0400

Rick Riordan, the #1 New York Times bestselling author of the Percy Jackson & the Olympians series, asked us to create a digital, interactive experience to promote the release of the first book in his latest series The Kane Chronicles. _The Red Pyramid_, the new book being released, was packed with Pharaohs, estranged siblings, family drama, Egyptian mythology, so we designed and built a site to reflect these particular themes. Red Pyramid Puzzle launched as part of a multi-tiered marketing campaign that included a special mailing event that sent mystery packs with audio clips and hieroglyphic codes to help readers solve the online puzzle and immersive experience that features a series of five puzzles based on Egyptian mythology and this first book in The Kane Chronicles. Readers who successfully completed all five puzzles were entered for a chance to win an all expense paid trip for two to meet the author during his book tour. The site engaged readers by integrating digital with the other non-digital parts of the marketing campaign. Along with _The Red Pyramid,_ which was a huge success, becoming #1 on the New York Times children’s hardcover bestseller list within the first weeks after its release, Red Pyramid Puzzle was a successful marketing effort and one that is engaging Riordan fans even today.

Cinder

The Barbarian Group — Mon, 13 Apr 2009 12:01:42 -0400

Cinder provides a powerful, intuitive toolbox for programming graphics, audio, video, networking, image processing and computational geometry. Cinder is cross-platform, and in general the exact same code works under Mac OS X, Windows and a growing list of other platforms — most recently the iPhone and iPad. Cinder is designed to take advantage of platforms’ native capabilities whenever it’s possible, and relies on a minimum of 3rd party libraries. This makes for much lighter, faster applications, and means Cinder apps get free performance, security and capability upgrades whenever the operating system does. We also have worked hard to create a library that feels familiar and intuitive to C++ programmers, building on the idioms and techniques the C++ community has developed over its long history. Cinder’s modern internal memory management virtually eliminates leaks, not only of memory but also of resources like OpenGL textures. We make use of the exceptional Boost libraries to fill in any gaps, and always favor techniques built on features which are currently or soon will be standard C++ (such as std::thread or std::shared_ptr). We are proud of Cinder, and while we think you’ll be hard-pressed to find a more powerful environment for creative coding, we’re just getting started. We hope you’ll take the time to experiment with Cinder yourself, and if you like what you see, come join our community. To learn more about cinder check it out at http://libcinder.org.

Aquent E-Fail

The Barbarian Group — Tue, 19 Jan 2010 14:38:07 -0500

Sometimes, just sometimes, a project you’re working on might run into some problems. Snags. Roadblocks. Hiccups. Things like that. You might find that you’re totally understaffed or that you need a skill set you thought you had but didn’t. Or your hotshot designer might have walked out on you, leaving you, well, effed. Don’t be ashamed – it happens to everyone. In times like these, the best thing to do is let those who need to know, know. You, my friend, need to send an E-Fail. Riding on the success of InternetOnlineWebsite.com, The Barbarian Group and Aquent have teamed up yet again to provide our friends and colleagues with a way to get the word out that things aren’t going so well. Utilizing one of the internet’s most cutting edge technologies, E-Cards, we’ve designed a site that lets you take control of your sinking ship of a project. IAmEffed.com is a free resource to help you get the help you need, fast. What’s more, E-Fails are completely customizable to your current situation and level of distress. Within a matter of seconds, 41 different captions combined with 7 different illustrations provide more than 287 possible combinations. Well-placed humor is used to disarm your recipient, getting them on YOUR side. Thanks, E-Fail! Even better, E-Fail can be sent completely anonymously, allowing you to let your producer, ECD or HR representative know about problems on the project without singling you out as the pariah. So try an E-Fail today! E-Fail, when you care enough to send the very effed.

Rockhall.com

The Barbarian Group — Thu, 02 Oct 2008 15:21:55 -0400

For almost a year, we had the great pleasure of working with the Rock and Roll Hall of Fame and Museum to redesign its website. It didn’t take more than a second after meeting everyone at Rock Hall to see that they were extremely passionate about the preservation of rock and roll. The Rock and Roll Hall of Fame and Museum shares an immersive, interactive experience complete with sound, video, and lights, not to mention all kinds of stuff from your favorite rock and roll artists. The music nerd in all of us wet our collective pants over Mick Jagger’s Union Jack cape (from the Stones’ 81-82 world tour), the larger than life-size photography of Jimmy Page in mid-backbend, or the phone in the Annex’s John Lennon exhibit. We were blown away by the hand written lyrics to “Love Will Tear Us Apart” by Joy Division and David Byrne’s original polaroid artwork for the cover of “More Songs About Buildings and Food.” But all this needed some help translating to the web. That’s where we came into the picture. We introduced new content initiatives to drive lots of interest from those interested in rock and roll. The homepage summarizes the mission of the museum and the events surrounding it, pushing the user to content deeper within the site. Almost every aspect of the homepage is under editorial control, allowing an editor to promote the most relevant content at any given time. The site's media-rich Inductee pages solidify the Rock Hall’s position of authority on its inductees. There is content here you can’t find anywhere else – induction videos, photo galleries from the ceremony, songs, transcripts of induction speeches, quotes, and links to explore the world around your favorite artist (both inside and outside the Rock Hall). The Events and Exhibits pages captures the history created at the museum and give them life in the online world. All of this content distribution and promotion is fueled by a flexible, super-powerful and intuitive CMS. No lie, this thing is HOT. An editor can control just about every aspect of the content area of the page from one interface, authoring content and relating reusable objects to each other (editorially or through automation) and it is so easy to use that we trained over 30 people in three days on the inner workings of the tool. Each department now has the ability to create and manage its content. That’s quite an improvement over having one person responsible for everything published on the site. Rock Hall is now positioned to create and promote deep, rich pages that assist with the Museum’s mission of preservation and education in a way they weren’t able to accomplish previously. And the Story of Rock is not only captured but also told in the way it should be. We are excited about the work we did in partnership with the Rock Hall and loved having the opportunity to work with the great people in Cleveland.

Aquent InternetOnlineWebsite.com

The Barbarian Group — Wed, 23 Mar 2011 15:46:19 -0400

Have you ever sat and wondered: “Just how do they make all that Internet? And how do I get me some?” Well, you are not alone. Plenty of folks have struggled with these very questions since the dawn of time, which is why The Barbarian Group teamed up with Aquent, America’s best talent sourcing agency, to create InternetOnlineWebsite.com. “What is InternetOnlineWebsite.com,” you may ask yourself, “besides a catchy URL?” InternetOnlineWebsite.com is a website ABOUT websites. It’s been specially formulated to educate, enlighten and delight those who are looking to add to their online presence and marketing initiatives. Does this sound familiar? “I want this thing on my website, but I don’t know how to get it, or even what it’s called! THERE’S GOT TO BE A BETTER WAY!” Well, fret no more. InternetOnlineWebsite.com knows what it’s called. InternetOnlineWebsite.com is designed with the features of today’s most popular websites, and lets YOU discover more about these features, like what they’re called, why they’re awesome, and who you need to make them. Clicking on almost anything on InternetOnlineWebsite.com will bring up Aquent’s helpful orange box, describing what the thing is for, why you need it, and who you need to hire on to accomplish it. At the bottom of the box, a direct line to those experts at Aquent, who have these people at their disposal and can get you started right away. No fuss, no muss! But wait! There’s more! InternetOnlineWebsite.com isn’t JUST about websites! It also addresses other helpful aspects of anyone’s successful marketing campaign, including: Mobile Internet Online Sites! Send to a friend E-Cards! Sharing on all of the most popular online social places! Flash Videos! Direct Mail Items! Promotional T-Shirts! No more struggling with technical jargon. No more having to explain to your uncle what SEO is. No more Internet Anxiety Disorder. Best of all, InternetOnlineWebsite.com is 100% free, satisfaction guaranteed.

RockHall25.com

The Barbarian Group — Tue, 21 Apr 2009 23:20:59 -0400

Midway through 2009, we got word that the Rock & Roll Hall of Fame would be throwing a huge concert event to celebrate its 25th anniversary. The team at the Rock Hall was understandably secretive about the artist list, so when we got the final bill, our jaws dropped. Stevie Wonder. Aretha Franklin. Simon & Garfunkel. All performing together. Metallica with Lou Reed and Ray Davies. U2 performing with Bruce Springsteen and Mick Jagger. Woah. So we got on the ball and built a fitting site. It was simple and smooth but packed a lot of content into a small space. It featured artist biographies, iTunes playlists hand-picked by the Rock Hall, merchandise, video and unique artist pages. The site was no doubt a reflection of the buzz-worthy celebration.

Digg Labs 365

The Barbarian Group — Tue, 28 Apr 2009 16:20:15 -0400

To celebrate Digg's five year anniversary, we helped them create a new addition to their Labs project. Digg wanted something that would encapsulate five years of the internet’s most popular stories, allowing them to be sorted and filtered easily, all within an attractive package. Introducing Digg 365: a convenient and stylish repository for all five years of Digg’s most popular stories in one place. Sorting by year, month, day or category means finding the top story from your birthday last year, the biggest entertainment news stories of 2005, or just settling a bar bet about the relative popularity of Obama vs. Megan Fox in 2009. Also, you can check out past stories all the way from Digg's beginning (something that hasn't been available until now).

Nike The AW77 Stories, London

The Barbarian Group — Tue, 14 Apr 2009 23:24:46 -0400

The AW77 Stories, London started when our friends at Vice came to us very excited about a project for Nike Sportswear. Nike approached Vice in hopes of coming up with an experience to showcase their rockstar products in the high-end NSW line – the AW77 series. Nike wanted something a bit different than their usual traditional sports influenced aesthetic. Something unique, something intense, something Vice + TBG. We collaborated with Vice to come up with a immersive experience, following some of London's hottest talent in a long panoramic view of a foggy london street. Vice recruited an all star cast to come tell the world about their experiences and lifestyles, while sporting Nike's hottest new styles. The Barbarian Group took these stories and laid them out in a seamless environment in which users can flip back and forth between detail views, videos, and the main experience without diving down levels and levels in hierarchy like most product gallery experiences. It's all there, ready to discover, in a new engaging way.

RedBull.com

The Barbarian Group — Wed, 04 Jun 2008 16:04:00 -0400

You know that Red Bull gives you wings but did you know that Red Bull invented its own sport or a helicopter that can back flip? has two Formula 1 teams? throws the biggest world wide break dance competition? This was the problem for Red Bull online: diffused presence, minimal cross-pollination of their awesome properties, poor search, and no clean way to show off and share their sickness. We approached the new RedBull.com site from the perspective of content management and organization and made it both search and user friendly. We took their 900+ different properties form across the globe, housed them within one awesome CMS and made the site content driven, letting visitors enjoy all the awesome content. Within Red Bull there are hundreds of companies across 150 countries with different owners, objectives and perspectives, so we made the entire site customizable via CSS to preserve all their different properties and still exist within the RedBull.com platform. RedBull.com is also built in HTML -- unlike its previous sites that had been heavy Flash -- making it search friendly and easily shareable and trackable. The homepage is also modular to highlight the best of the best and even has a feed that is sortable by media type.

San Diego Zoo Elephant Odyssey

The Barbarian Group — Mon, 27 Oct 2008 15:24:23 -0400

Here's a nice little game for the San Diego Zoo's new Elephant Odyssey exhibit. It teaches us a lot about Columbian mammoths, Asian elephants, and the kinds of animals they crossed paths with in their day-to-day travels. It's lovely to look at and a lot of fun to play. We took a few liberties with reality here and there (time travel and anthropomorphic critters), but for the most part it's full of interesting facts about the animals featured in the exhibit. It's our first game you could call educational. Not that the giant lobster game was not educational.

Modelinia.com

The Barbarian Group — Tue, 30 Oct 2007 15:10:44 -0400

Just as sports stars are the arbiters of trends for men, supermodels are for women. Modelinia will serve as the much-needed bridge between supermodel deities and the real world. This was our challenge. The Barbarian Group was given the task of creating an online content-driven destination for the fashion conscious and beauty obsessed, offering exclusive access to the models behind the trends. Modelinia.com offers full screen videos, slideshows, timelines, and articles for over 100 supermodels. Sort, browse, and organized all of these models in our model visualizer. Get all of the tips and tricks from the beauty professionals, comment on them, and share with your fashionable friends. From High Heel Bootcamp to Fashion Week to taking a peek inside Heidi Klum's closet - this site pretty much has all your supermodel needs covered. In addition to the site itself, we also built a powerful CMS for our client to manage all of their video, imagery, and text-based content - allowing the site to be constantly updated with the latest and greatest from the fashion world.

GE Shared Discovery

The Barbarian Group — Thu, 22 Jan 2009 21:05:48 -0500

Our first project with GE is not so much a blog as it is a "marketing journal." What we are up to, more or less, is working with GE on how to express themselves better online, and we are doing it live. So far, we are visiting places like their Global Research Center, hospitals, climbing wind turbines, and documenting it all, while simultaneously coming up with marketing and storytelling plans, all in public.

JustinTimberlake.com

The Barbarian Group — Tue, 13 Nov 2007 22:33:02 -0500

The new JustinTimberlake.com: finally a central location for all things JT. In an unprecedented move to break away from the traditional fan club model, we teamed up with Justin Timberlake (Yeah, we know. We're pretty cool.) to create a place for fans to find songs, videos, photos, articles, and exclusive content online, for free. And this is just the beginning. Strategizing around the launch of the new JT.com was only a part of our laying the groundwork for a much larger vision for the Justin Timberlake brand. We're pretty excited about it. In fact, it's gonna be awesome. We did the design, "Particle":http://www.particlebrand.com did the build.

Ful Website

The Barbarian Group — Sat, 13 Jun 2009 18:27:52 -0400

Ful specializes in bags, backpacks and travel gear, and they are real serious about it. Their inspiration? Music. Good Music. We are talking Memphis here after all. So here we are. The new ful.com. A place for a great line of products and the culture that inspires them to live together harmoniously. That was a music reference, not bad right? Do take a look, browse the bags, read their blog and get a small slice of the inspiration that goes into making this awesome product. Also buy one. We did the design, "Particle":http://www.particlebrand.com did the build.

Adobe Photoshop Express Photo Hunt

The Barbarian Group — Wed, 21 May 2008 12:35:43 -0400

A fun viral marketing job we did for Adobe Photoshop Express. With facebook integration! Good times!