The essential takeaways are: Content has minimal value in absolute, but tremendous value when mapped to the right stage in the funnel When it comes to distribution, think of suspect-stage content as “many to many,” prospect-stage as “one to many,” lead-stage as “one to few,” and opportunity stage as “one to one” When it comes to prospects, content that assuages professional fears tends to be most effective Mismatching content to stage can backfire … mitigate by asking yourself, “Is this piece of content, delivered at this time, advancing the buyer’s journey?”

Excerpt from:
B2B content marketing meets demand generation in Eloqua deck | Eloqua Blog

The essential takeaways are: Content has minimal value in absolute, but tremendous value when mapped to the right stage in the funnel When it comes to distribution, think of suspect-stage content as “many to many,” prospect-stage as “one to many,” lead-stage as “one to few,” and opportunity stage as “one to one” When it comes to prospects, content that assuages professional fears tends to be most effective Mismatching content to stage can backfire … mitigate by asking yourself, “Is this piece of content, delivered at this time, advancing the buyer’s journey?”

See the original post:
B2B content marketing meets demand generation in Eloqua deck | Eloqua Blog

Facebook today announced that it has released new functionality that allows native iPhone and iPad applications to get traffic from Facebook. That is, app developers will be able to more easily direct users from the iOS Facebook app to an external website or app. It’s an extension of an initiative Facebook launched in October called Social App Discovery on Mobile. Today’s advancement includes what the social networking site calls “granular controls for native iOS apps.”

Read the rest here:
Facebook makes it easier for iOS app integration – SlashGear

But Graham also said he couldn’t “categorically” say Obama wasn’t a Muslim, in part, because Islam has gotten a “free pass” under Obama. Graham also said the Muslim world sees Obama as a “son of Islam,” because the president’s father and grandfather were Muslim.

Here is the original post:
U.S. News – Rev. Graham: Obama seen as ‘son of Islam’

But Graham also said he couldn’t “categorically” say Obama wasn’t a Muslim, in part, because Islam has gotten a “free pass” under Obama. Graham also said the Muslim world sees Obama as a “son of Islam,” because the president’s father and grandfather were Muslim.

Read more:
U.S. News – Rev. Graham: Obama seen as ‘son of Islam’

Mardi Gras has come, and Mardi Gras has gone. As the City of New Orleans begins to return to something like an approximation of normalcy, here are 10 things overheard during the festivities.

Originally posted here:
10 Things You Only Hear On Mardi Gras – Forbes

The nano device is an important step in the development of quantum computers – super-powerful devices that will use the weird quantum properties of atoms to perform calculations billions of times faster than today’s computers.

See the original post:
Nano-transistor breakthrough to offer billion times faster computer

It turns out plastic surgery really does make you look younger, one study has found — on average, in the case of one Canadian doctor’s patients, 7.2 years younger.

Visit link:
Plastic surgery does make you look younger, study finds – latimes.com