Barry HandeCommerce & Marketing in Ireland2009-11-02T21:46:24ZWordPresshttp://www.barryhand.ie/feed/atom/barryhandhttp://feedburner.google.comBarryhttp://www.barryhand.ie<![CDATA[Screentoaster – Tasty Web App]]>http://www.barryhand.ie/?p=6502009-11-02T21:46:24Z2009-11-02T10:21:40ZRelated Posts
No related posts.
]]><div class="tweetmeme_button" style="float: right; margin:10px;"><a target="_blank" href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.barryhand.ie%2Fblog%2Fscreentoaster-tasty-web-app%2F" ><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.barryhand.ie%2Fblog%2Fscreentoaster-tasty-web-app%2F" height="61" width="51" /></a></div><p>What a great app this is, <a target="_blank" href="http://www.screentoaster.com/" >Screentoaster</a> lets you screencast from anywhere without having to download an application, handy eh?</p>
<p>What’s really cool is you can record screen, cam & audio as well as some extra cool stuff like remove recording from VNC.</p>
<p>Now all I need is a real reason to use it.</p>
<p><object id='demo' width='425' height='344' type='application/x-shockwave-flash' data='http://www.screentoaster.com/swf/STPlayer.swf' codebase='http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,115,0'><param name='movie' value='http://www.screentoaster.com/swf/STPlayer.swf'/><param name='allowFullScreen' value='true'/><param name='allowScriptAccess' value='always'/><param name='flashvars' value='video=demo'/></object>
<div style='width: 425px; text-align: right;'></div>
<h3>Related Posts</h3>
<p>No related posts.</p>
<img src="http://feeds.feedburner.com/~r/barryhand/~4/d63HQ7zHXH8" height="1" width="1"/>0http://www.barryhand.ie/blog/screentoaster-tasty-web-app/Barryhttp://www.barryhand.ie<![CDATA[Friday 5: Wimaxing, Powerpoint, Old & Improved, Talking Food & Be Awesome]]>http://www.barryhand.ie/?p=7862009-10-30T10:42:20Z2009-10-30T10:42:20ZRelated Posts
No related posts.
]]><div class="tweetmeme_button" style="float: right; margin:10px;"><a target="_blank" href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.barryhand.ie%2Fblog%2Ffriday-5-wimaxing-powerpoint-old-improved-talking-food-be-awesome%2F" ><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.barryhand.ie%2Fblog%2Ffriday-5-wimaxing-powerpoint-old-improved-talking-food-be-awesome%2F" height="61" width="51" /></a></div><h2>1. Wimaxing</h2>
<p><a href="http://www.barryhand.ie/wp-content/uploads/2009/10<a href=" http://www.barryhand.ie/wp-content/uploads/2009/10/wimax-fail.jpg"><img src="http://www.barryhand.ie/wp-content/uploads/2009/10/wimax-fail-400x300.jpg" alt="wimax-fail" title="wimax-fail" width="400" height="300" class="aligncenter size-thumbnail wp-image-796" /></a><br />
Remember those <a href="http://www.barryhand.ie/blog/imagines-google-it-campaign/" >WiMax ads I was talking about</a>, well seems I’m not the only one a little intrigued. There’s <a target="_blank" href="http://www.tomdoyletalk.com/2009/10/28/wimax-arent-imagine-so-confident/" >Tom</a>, <a target="_blank" href="http://www.insideview.ie/irisheyes/2009/10/wimax-ireland.html" >Bernie</a>, <a target="_blank" href="http://primaryposition.blogspot.com/2009/10/wimax-google-it.html" >Dave</a>, and well a whole bunch of people over on their <a target="_blank" href="http://www.facebook.com/pages/Dublin-Ireland/imagine-WiMAX/118081615786" >facebook page pretty pissed</a> at the slowness of pricing & details. It’s a little bit pointless Googling something when there’s no end product. Looks like an expensive mistake so far…</p>
<h2>2. Powerpoint</h2>
<p><a target="_blank" href="http://adlandireland.blogspot.com/2009/10/take-your-powerpoint-presentation-and.html" >Nick McGiveney</a> gives his view on Powerpoint, found this great presentation on powerpoint that I’d wish everyone who’s ever pitched me had seen.</p>
<p><img style="visibility:hidden;width:0px;height:0px;" border=0 width=0 height=0 src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEyNTY4NTM3OTA5MTgmcHQ9MTI1Njg1MzgwMTgyNCZwPTEwMTkxJmQ9c3NfZW1iZWQmZz*yJm89ZGViNzNkOGY2ZmU2NDk5Mjg1ZWU*N2I*Yjc*YWMyZDkmb2Y9MA==.gif" />
<div style="width:425px;text-align:left" id="__ss_2176965"><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=powerpointless-091009121137-phpapp02&stripped_title=powerpoint-25" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=powerpointless-091009121137-phpapp02&stripped_title=powerpoint-25" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object></div>
<h2>3. New, not always improved</h2>
<p><a href="http://www.barryhand.ie/wp-content/uploads/2009/10/old-monster-munch.jpg" ><img src="http://www.barryhand.ie/wp-content/uploads/2009/10/old-monster-munch.jpg" alt="old-monster-munch" title="old-monster-munch" width="460" height="294" class="aligncenter size-full wp-image-788" /></a></p>
<p>Just because something is new, doesn’t mean it’s better, via <a target="_blank" href="http://www.davidairey.com/new-not-improved/" >David Airey</a> </p>
<h2>4. Talking food</h2>
<p>Promoting <a target="_blank" href="http://www.food.gov.uk/news/newsarchive/2009/oct/supercooks" >Family Supercooks</a> tv show, I like these ads with unhealthy v healthy talking foods.</p>
<p><a href="http://www.barryhand.ie/blog/friday-5-wimaxing-powerpoint-old-improved-talking-food-be-awesome/" ><em>Click here to view the embedded video.</em></a></p>
<h2>5. Be Fu*king Awesome</h2>
<p>Like Twitter, but for bragging about something you’ve done that’s awesome. <a target="_blank" href="http://befuckingawesome.com/" >BFA</a> tries to inspire people to do something awesome like “I carved 30 pumpkins for charity in 90 minutes.” and the community votes these updates up or down.</p>
<p><a target="_blank" href="http://befuckingawesome.com/" ><img src="http://www.barryhand.ie/wp-content/uploads/2009/10/30-10-2009-10-33-47-527x300.jpg" alt="30-10-2009 10-33-47" title="30-10-2009 10-33-47" width="527" height="300" class="aligncenter size-thumbnail wp-image-801" /></a></p>
<h3>Related Posts</h3>
<p>No related posts.</p>
<img src="http://feeds.feedburner.com/~r/barryhand/~4/0O3g6LI5QMw" height="1" width="1"/>1http://www.barryhand.ie/blog/friday-5-wimaxing-powerpoint-old-improved-talking-food-be-awesome/Barryhttp://www.barryhand.ie<![CDATA[Axe Day & Night – SMS Engagement]]>http://www.barryhand.ie/?p=7622009-10-28T10:30:25Z2009-10-28T10:31:47ZRelated Posts
No related posts.
]]><div class="tweetmeme_button" style="float: right; margin:10px;"><a target="_blank" href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.barryhand.ie%2Fblog%2Faxe-day-night-sms-engagement%2F" ><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.barryhand.ie%2Fblog%2Faxe-day-night-sms-engagement%2F" height="61" width="51" /></a></div><p><a target="_blank" href="http://www.theaxeeffect.com/" >Axe</a> (Lynx to you and me) have some really clever use of SMS engagement in their Day & Night campaign running at the moment.</p>
<p>The print ads are censored, with the strap-line: “One is suitable for general audiences. The other one is not.” </p>
<p>Readers can see see the censored parts of the advert by texting a number after 9pm, when they will then receive an MMS that fills in the print ad blanks.</p>
<p><a href="http://www.barryhand.ie/wp-content/uploads/2009/10/axe-sms.jpg" ><img src="http://www.barryhand.ie/wp-content/uploads/2009/10/axe-sms-550x291.jpg" alt="axe-sms" title="axe-sms" width="550" height="291" class="aligncenter size-thumbnail wp-image-763" /></a></p>
<p>Here’s an outdoor ad where the bottom half is revealed at night. No opt in on this one though, but it’s remarkable in a way that will make you remember it if you’re passing by at night.</p>
<p><a href="http://www.barryhand.ie/wp-content/uploads/2009/10/axe-polarizada.jpg" ><img src="http://www.barryhand.ie/wp-content/uploads/2009/10/axe-polarizada-550x291.jpg" alt="axe-polarizada" title="axe-polarizada" width="550" height="291" class="aligncenter size-thumbnail wp-image-764" /></a></p>
<p>I like what they’ve done here, and I generally dislike Lynx/Axe advertising, especially the SMS ad as it gives readers a something in return, although how good that is depends if you’ve never seen the lingerie section of an Oxendales catalogue.</p>
<h3>Related Posts</h3>
<p>No related posts.</p>
<img src="http://feeds.feedburner.com/~r/barryhand/~4/b5Jl89L5Gf0" height="1" width="1"/>0http://www.barryhand.ie/blog/axe-day-night-sms-engagement/Barryhttp://www.barryhand.ie<![CDATA[Is the future of football online?]]>http://www.barryhand.ie/?p=6772009-10-26T11:03:18Z2009-10-26T10:10:56ZRelated Posts
No related posts.
]]><div class="tweetmeme_button" style="float: right; margin:10px;"><a target="_blank" href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.barryhand.ie%2Fblog%2Fis-the-future-of-football-online%2F" ><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.barryhand.ie%2Fblog%2Fis-the-future-of-football-online%2F" height="61" width="51" /></a></div><div id="attachment_721" class="wp-caption aligncenter" style="width: 470px"><a href="http://www.barryhand.ie/wp-content/uploads/2009/10/england-laptop.jpg" ><img src="http://www.barryhand.ie/wp-content/uploads/2009/10/england-laptop.jpg" alt="Photograph: Toby Melville/Reuters" title="england-laptop" width="460" height="276" class="size-full wp-image-721" /></a><p class="wp-caption-text">Photograph: Toby Melville/Reuters</p></div>
<p>Saturday 10th October heralded a turning point in football broadcasting when an otherwise irrelevant dead rubber match for England (they had already qualified) was exclusively streamed online to 500,000 viewers.</p>
<p>Although paying money to watch sweaty action in Eastern European is nothing new online, doing so for a football match is, and this has has been bubbling along over the last 2-3 years is the ever increasing number of football fans scouring for free football streams.</p>
<p>We are now at a technological stage where the service providers exist to make online streaming viable, both in terms of the actual ISP’s with increased bandwidth as well as broadcast service websites making it easy to share live video content.</p>
<h3>Watching football streams for free</h3>
<p>Streaming football comes in two distinct flavours, YouTube-esque sites like <a target="_blank" href="justin.tv">justin.tv </a>& <a href="http://ustream.tv" >ustream</a> versus software peer-2-peer applications like <a target="_blank" href="http://en.wikipedia.org/wiki/TVants" >TVAnts</a> & <a target="_blank" href="http://www.sopcast.com/" >SopCast</a>. This also leads to the rise of stream indexing websites like <a target="_blank" href="http://rojadirecta.com" >rojadirecta.com</a></p>
<p>Online streaming appears to be particular grey area as the rights for these packages are sold differently to each market, so an English premier league package for a broadcaster in Asia would cost considerably less than in Europe, and if someone happens to stream their Asian broadcast online, well that would allow just about anyone to watch it…for free.</p>
<h3>500,000 viewers</h3>
<p>So back to England’s game against Ukraine, due to Setanta going bust, Swiss agency <a target="_blank" href="http://www.kentarogroup.com/" >Kentaro</a> were left holding the rights with <a target="_blank" href="http://www.performgroup.com/" >Perform</a> tasked with streaming the game following unsatisfactory offers from TV broadcasters and made available online only on <a target="_blank" href="http://www.ukrainevengland.com" >www.ukrainevengland.com</a> in differing price options ranging from £5 to £12 depending on when you purchased the ‘pass’.</p>
<p>Around 500,000 are reported to have viewed the game, which was also made available in <a target="_blank" href="http://www.telegraph.co.uk/sport/football/international/england/6293895/Ukraine-v-England-at-the-Cinema-fuzzy-action-and-dreadful-script-sum-up-a-West-End-farce.html" >UK cinemas</a> as well as partner sites like <a target="_blank" href="http://Bet365.com" >Bet365.com</a>. With that 500,000 figure in mind, it is unclear the number of paying punters, I’d estimate that it’s around half that which is considerably lower than say 2 million if shown on Sky, or 7 million if shown on ITV. </p>
<p>According to Philipp Grothe, CEO of Kentaro:</p>
<blockquote><p>“This pioneering broadcast has been a great success. Not only have we delivered Britain’s largest ever live pay-to-view internet sports audience but commercially the venture has proved itself as a viable model for future games. Technology has ignited a revolution in people’s viewing habits and there is a new sports broadcast platform developing on the broadband enabled internet.”</p></blockquote>
<h3>Viewer feedback</h3>
<p>So I think it’s fair to say we’ll be seeing more of online pay per view, another interesting aspect is the picture quality and according to Perform’s post match survey an average of 87% viewers felt the picture quality was satisfactory or better and 93% were satisfied with the customer support. While 87% said the match offered value for money and 89% would purchase another live sports event online.</p>
<p>Not surprisingly <a target="_blank" href="http://weblogs.hitwise.com/robin-goad/2009/10/ukraine_vs_england_a_success_f.html" >web traffic from UK to video websites peaked on game day</a>.<br />
<a href="http://www.barryhand.ie/wp-content/uploads/2009/10/UK_Internet_visits_to_video_websites_following_ukraine_england_online_event_2009_chart.png" ><img src="http://www.barryhand.ie/wp-content/uploads/2009/10/UK_Internet_visits_to_video_websites_following_ukraine_england_online_event_2009_chart-368x300.png" alt="UK_Internet_visits_to_video_websites_following_ukraine_england_online_event_2009_chart" title="UK_Internet_visits_to_video_websites_following_ukraine_england_online_event_2009_chart" width="368" height="300" class="aligncenter size-thumbnail wp-image-717" /></a></p>
<h3>Sky enters the market</h3>
<p>Undoubtedly the biggest player in sports broadcasting is BSkyB, and they’re working on some cool stuff themselves. <a target="_blank" href="http://skyplayer.sky.com/" >Sky Player</a> is a video on demand online service allowing you to watch Sky utilising Microsoft’s <a target="_blank" href="http://silverlight.net/" >silverlight</a> technology, and recently announced that <a target="_blank" href="http://www.xbox.com/en-GB/news-features/news/Sky-290509.htm" >Sky Player is coming to the Xbox Live platform</a>, allowing you to interact with with other friends watching the same game. This looks amazing and seems like the first service to combat the lack of atmosphere when watching anything online, especially important if Sky are to get customers away from the pub/front room and embrace watching online. Of course this won’t be free, and will require a subscription to avail of the premium stations.</p>
<p><a href="http://www.barryhand.ie/blog/is-the-future-of-football-online/" ><em>Click here to view the embedded video.</em></a></p>
<h3>RTE & BBC</h3>
<p>So where does that live free-to-air broadcasters, well <a target="_blank" href="http://www.rte.ie/sport/webcastschedule.html" >RTE</a> have been streaming live tv online for a while now. Notably after some recent football qualifiers they have kept the conversation going with some web only content once the scheduled program ends TV, so they are to be applauded for increasing engagement there – a major gripe being mainly from non Irish residents not being able to use the service. </p>
<p>BBC meanwhile are understandably further ahead with live audio/video streaming which is <a target="_blank" href="http://en.wikipedia.org/wiki/Geolocation" >geolocation</a> locked down making it difficult to view from Ireland. They also increase engagement by encouraging participation in minute by minute reports and their <a target="_blank" href="http://news.bbc.co.uk/sport2/hi/606/default.stm" >606 service</a>.</p>
<h3>The future?</h3>
<p>So where does this leave things, well – setup very nicely with free-to-air broadcasters already replicating their services to an online audience and pay per view is sure to increase with Sky getting on-board with their Sky Player service.</p>
<p>While an audience may not fully embrace online only games but given the commercial possibilities and the low cost requirement of an internet connection versus a fixed satellite service, the future is clearly online…if the service providers can keep up!</p>
<h3>Related Posts</h3>
<p>No related posts.</p>
<img src="http://feeds.feedburner.com/~r/barryhand/~4/gIl6U4g5C9M" height="1" width="1"/>2http://www.barryhand.ie/blog/is-the-future-of-football-online/Barryhttp://www.barryhand.ie<![CDATA[Friday 5: Golf GTI, PS3 Stunt, New Google Analytics Goals, Infographic Maps & Marriage Equality]]>http://www.barryhand.ie/?p=7062009-10-23T16:20:49Z2009-10-23T16:20:21ZRelated Posts
New Google Analytics Graphing Options – by Day/Week/Month,
Environmentally Friendly Google Analytics running on AIR,
Speeding up your website when using Google Analytics]]><div class="tweetmeme_button" style="float: right; margin:10px;"><a target="_blank" href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.barryhand.ie%2Fblog%2Ffriday-5-golf-gti-ps3-stunt-new-google-analytics-goals-infographic-maps-marriage-equality%2F" ><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.barryhand.ie%2Fblog%2Ffriday-5-golf-gti-ps3-stunt-new-google-analytics-goals-infographic-maps-marriage-equality%2F" height="61" width="51" /></a></div><p>5 great stories that flipped my pancakes over the last 7 days.</p>
<p><strong>1. New Golf GTI iPhone App </strong></p>
<p>Volkswagen launched campaign for their new Golf GTI…only on iPhone, with the Real Racing GTI app which allows players the chance to win 6 cars over 6 weeks.</p>
<p><a href="http://www.barryhand.ie/blog/friday-5-golf-gti-ps3-stunt-new-google-analytics-goals-infographic-maps-marriage-equality/" ><em>Click here to view the embedded video.</em></a></p>
<p><strong>2. Guerrilla PS3 Stunt Dublin </strong></p>
<p>Missed this myself, good idea. (via <a target="_blank" href="http://www.mrlukeabbott.com/marketing/guerrilla-ps3-stunt-dublin-video/" >Luke Abbot</a>)</p>
<p><a href="http://www.barryhand.ie/blog/friday-5-golf-gti-ps3-stunt-new-google-analytics-goals-infographic-maps-marriage-equality/" ><em>Click here to view the embedded video.</em></a></p>
<p><strong>3. New Google Analytics Goals </strong></p>
<p>New <a target="_blank" href="http://analytics.blogspot.com/2009/10/google-analytics-now-more-powerful.html" >more powerful features</a>, and about time to. The engagement goals are really easy to set up as well.</p>
<p><a href="http://www.barryhand.ie/blog/friday-5-golf-gti-ps3-stunt-new-google-analytics-goals-infographic-maps-marriage-equality/" ><em>Click here to view the embedded video.</em></a></p>
<p><strong>4. 30 Superb Examples of Infographic Maps </strong></p>
<p><a target="_blank" href="http://www.webdesignerdepot.com/2009/10/30-superb-examples-of-infographic-maps/" >30 Superb Examples of Infographic Maps</a>, including Irish website <a target="_blank" href="http://www.ratemyarea.com/" >Rate My Area</a></p>
<p><a target="_blank" href="http://www.ratemyarea.com/" ><img src="http://www.barryhand.ie/wp-content/uploads/2009/10/rate-my-area-410x300.jpg" alt="rate-my-area" title="rate-my-area" width="410" height="300" class="aligncenter size-thumbnail wp-image-710" /></a></p>
<p><strong>5. Sineads Hand </strong></p>
<p><a href="http://www.barryhand.ie/blog/friday-5-golf-gti-ps3-stunt-new-google-analytics-goals-infographic-maps-marriage-equality/" ><em>Click here to view the embedded video.</em></a></p>
<p><a target="_blank" href="http://www.marriagequality.ie/" >Marriage Equality’s</a> campaign for same-sex marriage. Although it is very(very!) similar to <a target="_blank" href="http://www.youtube.com/watch?v=G2nsGtd7y3c&" >this ad</a> </p>
<h3>Related Posts</h3>
<a href="http://www.barryhand.ie/blog/new-google-analytics-graphing-options-by-dayweekmonth/" rel="bookmark">New Google Analytics Graphing Options – by Day/Week/Month</a><!-- (8.27127)-->,
<a href="http://www.barryhand.ie/blog/environmentally-friendly-google-analytics-running-on-air/" rel="bookmark">Environmentally Friendly Google Analytics running on AIR</a><!-- (8.24945)-->,
<a href="http://www.barryhand.ie/blog/speeding-up-your-website-when-using-google-analytics/" rel="bookmark">Speeding up your website when using Google Analytics</a><!-- (8.22659)--><img src="http://feeds.feedburner.com/~r/barryhand/~4/PlgnGYMN9BU" height="1" width="1"/>0http://www.barryhand.ie/blog/friday-5-golf-gti-ps3-stunt-new-google-analytics-goals-infographic-maps-marriage-equality/Barryhttp://www.barryhand.ie<![CDATA[Imagine’s “google it” campaign]]>http://www.barryhand.ie/?p=6942009-10-21T21:16:20Z2009-10-22T09:00:48ZRelated Posts
No related posts.
]]><div class="tweetmeme_button" style="float: right; margin:10px;"><a target="_blank" href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.barryhand.ie%2Fblog%2Fimagines-google-it-campaign%2F" ><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.barryhand.ie%2Fblog%2Fimagines-google-it-campaign%2F" height="61" width="51" /></a></div><p><a href="http://www.barryhand.ie/wp-content/uploads/2009/10/8722_157741740786_118081615786_2700871_3448268_n1.jpg" ><img src="http://www.barryhand.ie/wp-content/uploads/2009/10/8722_157741740786_118081615786_2700871_3448268_n1-400x300.jpg" alt="8722_157741740786_118081615786_2700871_3448268_n[1]" title="8722_157741740786_118081615786_2700871_3448268_n[1]" width="400" height="300" class="aligncenter size-thumbnail wp-image-695" /></a></p>
<p>Mass campaign running at the moment from <a target="_blank" href="http://imagine.ie/" >Imagine</a> (Great new website), who are rolling out wimax technology.</p>
<p>So I “googled” WiMax, and obviously enough they are running an AdWords campaign(as are others) – but I’m interested in the actual usage of the phrase “google” as it’s a trademarked term and <a target="_blank" href="http://googleblog.blogspot.com/2006/10/do-you-google.html" >Google get a little pinicky if using it as a verb</a>, having issued <a target="_blank" href="http://www.independent.co.uk/news/business/news/to-google-or-not-to-google-its-a-legal-question-411600.html" >cease and desist</a> in the past. </p>
<p>It’s will be interesting to see if the big G gave approval on it’s usage, as they can be quite vigilant of their trademark usage, possibly as a precautionary to the lessons learned from “Hoover”.</p>
<h3>Related Posts</h3>
<p>No related posts.</p>
<img src="http://feeds.feedburner.com/~r/barryhand/~4/cxgnhG1pxuw" height="1" width="1"/>8http://www.barryhand.ie/blog/imagines-google-it-campaign/Barryhttp://www.barryhand.ie<![CDATA[Friday 5: Absolut, Wrestlers, Takeovers, BenDunne, Digital Media History]]>http://www.barryhand.ie/?p=6812009-10-16T15:39:50Z2009-10-16T15:33:54ZRelated Posts
Friday 5: Gorillas, Google Fast Flip, Disney Blog, Wave Invites & Media Changes]]><div class="tweetmeme_button" style="float: right; margin:10px;"><a target="_blank" href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.barryhand.ie%2Fblog%2Ffriday-5-absolut-wrestlers-takeovers-bendunne-digital-media-history%2F" ><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.barryhand.ie%2Fblog%2Ffriday-5-absolut-wrestlers-takeovers-bendunne-digital-media-history%2F" height="61" width="51" /></a></div><p>5 great stories that floated my boat over the last 7 days.</p>
<p><strong>1. Best Absolut ads</strong></p>
<p>Via <a target="_blank" href="http://www.mrlukeabbott.com/marketing/23-best-absolut-ads/" >LukeAbbott</a>, 23 of the best Absolut vodka ads.</p>
<p><a target="_blank" href="http://www.mrlukeabbott.com/marketing/23-best-absolut-ads/" ><img src="http://www.barryhand.ie/wp-content/uploads/2009/10/bgpe-14-dublin-225x300.jpg" alt="bgpe-14-dublin" title="bgpe-14-dublin" width="225" height="300" class="aligncenter size-thumbnail wp-image-682" /></a></p>
<p><strong>2. Create a Wrestler</strong></p>
<p><a href="http://www.barryhand.ie/blog/friday-5-absolut-wrestlers-takeovers-bendunne-digital-media-history/" ><em>Click here to view the embedded video.</em></a></p>
<p>Good ad on the customisation and create-a-wrestler feature in the new WWE SmackDown vs. Raw 2010 computer game.</p>
<p><strong>3. Braquo takeover MSN</strong></p>
<p><a href="http://www.barryhand.ie/blog/friday-5-absolut-wrestlers-takeovers-bendunne-digital-media-history/" ><em>Click here to view the embedded video.</em></a></p>
<p>French TV series using a cool takeover ad on MSN, very cool.</p>
<p><strong>4. BenDunne.com launching soon…</strong></p>
<p>So the airwaves are full of ads about the site launching, in what seems a completely wasted opportuntiyy in marketing. The initial website was a poor page placeholder, where an email collector could have been used. And recently we’ve seen test versions of the site *live* <a target="_blank" href="http://www.tomdoyletalk.com/2009/10/15/ben-dunne-drops-his-price-on-bendunne-com/" >with differing prices</a>. This isn’t hugely surprising as Ben’s recent web ventrure <a target="_blank" href="http://tenderme.ie/" >tenderme</a> is a terrible business model and looks to have sunk already.</p>
<p>So this Monday 19th will see the website launch, expect bloggers and web professionals to give it a thorough run through.</p>
<p><strong>5. A Brief History of Digital Media</strong></p>
<p><a target="_blank" href="http://threeminds.organic.com/2009/10/a_brief_history_of_digital.html" ><img src="http://www.barryhand.ie/wp-content/uploads/2009/10/Forrester-Interactive-Spend-thumb-430x290-2540.jpg" alt="Forrester Interactive Spend-thumb-430x290-2540" title="Forrester Interactive Spend-thumb-430x290-2540" width="430" height="290" class="aligncenter size-full wp-image-684" /></a></p>
<p>Via <a target="_blank" href="http://threeminds.organic.com/2009/10/a_brief_history_of_digital.html" >ThreeMinds blog</a>, a great recap on where digital media is and a nod to the future.</p>
<h3>Related Posts</h3>
<a href="http://www.barryhand.ie/blog/friday-5-gorillas-google-fast-flip-disney-blog-wave-invites-media-changes/" rel="bookmark">Friday 5: Gorillas, Google Fast Flip, Disney Blog, Wave Invites & Media Changes</a><!-- (6.20492)--><img src="http://feeds.feedburner.com/~r/barryhand/~4/uCQFdeGbFTk" height="1" width="1"/>1http://www.barryhand.ie/blog/friday-5-absolut-wrestlers-takeovers-bendunne-digital-media-history/Barryhttp://www.barryhand.ie<![CDATA[Friday 5: Death Mob, Breast Cancer, Chicks Rule, Lego AR, Smiles]]>http://www.barryhand.ie/?p=6572009-10-09T16:17:16Z2009-10-09T16:12:21ZRelated Posts
No related posts.
]]><div class="tweetmeme_button" style="float: right; margin:10px;"><a target="_blank" href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.barryhand.ie%2Fblog%2Ffriday-5-death-mob-breast-cancer-chicks-rule-lego-ar-smiles%2F" ><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.barryhand.ie%2Fblog%2Ffriday-5-death-mob-breast-cancer-chicks-rule-lego-ar-smiles%2F" height="61" width="51" /></a></div><p>5 great stories that tickled my fancy over the last 7 days.</p>
<p><strong>1. Death of the Flash Mob</strong><br />
Putting the Flash Mob out of it’s misery, from <a target="_blank" href="http://soundcheckdublin.wordpress.com/2009/10/09/death-mob-the-death-of-the-flash-mob/" >Sound Check Dublin</a><br />
<p><a href="http://www.barryhand.ie/blog/friday-5-death-mob-breast-cancer-chicks-rule-lego-ar-smiles/" ><em>Click here to view the embedded video.</em></a></p></p>
<p><strong>2. New Zealand Breast Cancer Foundation: Inflatables shapes</strong></p>
<p><a target="_blank" href="http://www.ibelieveinadv.com/2009/10/new-zealand-breast-cancer-foundation-inflatables-shape/" ><img src="http://www.barryhand.ie/wp-content/uploads/2009/10/cancermama_1-412x273.jpg" alt="cancermama_1-412x273" title="cancermama_1-412x273" width="412" height="273" class="aligncenter size-full wp-image-659" /></a></p>
<p>“The longer you wait, the bigger the problem gets.” – Campaign for the New Zealand Breast Cancer Foundation to generate awareness of early detection of breast cancer. <a target="_blank" href="http://www.ibelieveinadv.com/2009/10/new-zealand-breast-cancer-foundation-inflatables-shape/" >More images at ibelieveinadv.com</a></p>
<p><strong>3. Who Rules The Social Web?</strong></p>
<p><a target="_blank" href="http://www.informationisbeautiful.net/2009/who-rules-the-social-Web/" ><img src="http://www.barryhand.ie/wp-content/uploads/2009/10/chicks.gif" alt="chicks" title="chicks" width="536" height="200" class="alignnone size-full wp-image-662" /></a></p>
<p>Male dominated? think again,from <a target="_blank" href="http://www.informationisbeautiful.net/2009/who-rules-the-social-Web/" >Information is Beautiful</a></p>
<p><strong>4. Lego Augmented Reality</strong></p>
<p><a href="http://www.barryhand.ie/blog/friday-5-death-mob-breast-cancer-chicks-rule-lego-ar-smiles/" ><em>Click here to view the embedded video.</em></a></p>
<p>This is seriously cool, see inside what the blocks inside the box using augmented reality.<br />
<strong>5. What makes you smile?</strong></p>
<p><p><a href="http://www.barryhand.ie/blog/friday-5-death-mob-breast-cancer-chicks-rule-lego-ar-smiles/" ><em>Click here to view the embedded video.</em></a></p><br />
Promoting <a target="_blank" href="http://www.bbc.co.uk/headroom/" >mental health</a>, The BBC ask the public and celebrities to share what makes them smile. Great idea, coinciding with World Mental Health Day on October 10th.</p>
<h3>Related Posts</h3>
<p>No related posts.</p>
<img src="http://feeds.feedburner.com/~r/barryhand/~4/80WhmrD7w-E" height="1" width="1"/>2http://www.barryhand.ie/blog/friday-5-death-mob-breast-cancer-chicks-rule-lego-ar-smiles/Barryhttp://www.barryhand.ie<![CDATA[Friday 5: Gorillas, Google Fast Flip, Disney Blog, Wave Invites & Media Changes]]>http://www.barryhand.ie/?p=6212009-09-29T20:34:57Z2009-10-02T04:05:05ZRelated Posts
Friday 5: Absolut, Wrestlers, Takeovers, BenDunne, Digital Media History]]><div class="tweetmeme_button" style="float: right; margin:10px;"><a target="_blank" href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.barryhand.ie%2Fblog%2Ffriday-5-gorillas-google-fast-flip-disney-blog-wave-invites-media-changes%2F" ><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.barryhand.ie%2Fblog%2Ffriday-5-gorillas-google-fast-flip-disney-blog-wave-invites-media-changes%2F" height="61" width="51" /></a></div><p>Covering a two week roundup due to holidays, so here are 5 great stories plucked fresh from the digital universe.</p>
<p><strong>1. Friend-a-Gorilla </strong></p>
<p><a target="_blank" href="http://www.friendagorilla.org/" ><img src="http://www.barryhand.ie/wp-content/uploads/2009/09/friend-a-gorilla.gif" alt="friend-a-gorilla" title="friend-a-gorilla" width="361" height="122" class="alignnone size-full wp-image-622" /></a></p>
<p>New campaign from the <a target="_blank" href="http://www.uwa.or.ug/" >Uganda Wildlife Authority</a> tapping into the rise of conservation tourism. </p>
<p><a target="_blank" href="http://www.monitor.co.ug/artman/publish/news/Uganda_earns_Shs488_billion_from_gorilla_tourism_83515.shtml" >Gorilla tourism raised $225 million in Uganda last year</a>, serious business and this new campaign allows people to sponsor a gorilla from only $1 and track them online, check it out on <a target="_blank" href="http://www.friendagorilla.org/" >Friend-a-Gorilla</a>. They’re also on twitter <a target="_blank" href="http://twitter.com/friendagorilla" >@friendagorilla</a> and have Facebook interaction. I like everything about this campaign, especially the way it uses social media to build a relationship.</p>
<p><strong>2. Google launch Fast Flip</strong><br />
<a target="_blank" href="http://fastflip.googlelabs.com/" ><img src="http://www.barryhand.ie/wp-content/uploads/2009/09/Google-Fast-Flip_1254222631362.png" alt="Google Fast Flip_1254222631362" title="Google Fast Flip_1254222631362" width="610" height="527" class="alignnone size-full wp-image-627" /></a></p>
<p>New from the labs team at Google is <a target="_blank" href="http://googleblog.blogspot.com/2009/09/read-news-fast-with-google-fast-flip.html" >Fast Flip</a>, which lets you flip through lots of websites without visiting them. This is cool because you can basically create your own magazine, one to keep on eye on. <a target="_blank" href="http://fastflip.googlelabs.com/" >Google Fast Flip</a>.</p>
<p><strong>3. Disney launch blog</strong></p>
<p><a target="_blank" href="http://disneyparks.com/blog/" ><img src="http://www.barryhand.ie/wp-content/uploads/2009/09/Disney-Parks-Blog_1254248814887-550x231.png" alt="Disney Parks Blog_1254248814887" title="Disney Parks Blog_1254248814887" width="550" height="231" class="alignnone size-thumbnail wp-image-631" /></a></p>
<p>For a company immersed in media, Disney have finally got an <a target="_blank" href="http://disneyparks.com/blog/" >official blog</a> – which sets out to provide <em>“…the latest, official information about Disney destinations as well as behind-the-scenes looks at what makes Disney Parks the most magical places on earth”</em>.</p>
<p>From what’s already been posted up, there is a good mix of visual content and inside information. </p>
<p><strong>4. Google Wave Invitations</strong><br />
<p><a href="http://www.barryhand.ie/blog/friday-5-gorillas-google-fast-flip-disney-blog-wave-invites-media-changes/" ><em>Click here to view the embedded video.</em></a></p><br />
Google Wave allows users to manipulate and collaborate on content at the same time, in what is the most anticipated application of the year. Around 100,000 <a target="_blank" href="https://services.google.com/fb/forms/wavesignup/" >Google Wave invites</a> are due this week.</p>
<p><strong>5. Changes In the Media Landscape </strong></p>
<p><a target="_blank" href="http://digitologynow.blogspot.com/2009/09/changes-in-media-landscape.html" ><img src="http://www.barryhand.ie/wp-content/uploads/2009/09/google-doubleclick.jpg" alt="google-doubleclick" title="google-doubleclick" width="240" height="227" class="alignnone size-full wp-image-642" /></a></p>
<p>Nice <a target="_blank" href="http://digitologynow.blogspot.com/2009/09/changes-in-media-landscape.html" >roundup from Christian’s Digitology Blog</a> on changes in the media landscape with updates on Google, Facebook, Adobe and other heavy hitters.</p>
<h3>Related Posts</h3>
<a href="http://www.barryhand.ie/blog/friday-5-absolut-wrestlers-takeovers-bendunne-digital-media-history/" rel="bookmark">Friday 5: Absolut, Wrestlers, Takeovers, BenDunne, Digital Media History</a><!-- (5.67304)--><img src="http://feeds.feedburner.com/~r/barryhand/~4/Loj9iborE6E" height="1" width="1"/>1http://www.barryhand.ie/blog/friday-5-gorillas-google-fast-flip-disney-blog-wave-invites-media-changes/Barryhttp://www.barryhand.ie<![CDATA[Friday 5: Puma, Waldorf Babers, Website Planning, Footgasms & AdWords Trademarks]]>http://barryhand.ie/?p=5942009-09-17T22:48:51Z2009-09-18T04:05:46ZRelated Posts
Adwords Demographic Targeting Now Available,
New Google Sktool – Search-based keyword tool for AdWords,
Using Google Analytics custom reporting to visualise Google AdWords]]><div class="tweetmeme_button" style="float: right; margin:10px;"><a target="_blank" href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.barryhand.ie%2Fblog%2Ffriday-5-puma-waldorf-babers-website-planning-footgasms-adwords-trademarks%2F" ><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.barryhand.ie%2Fblog%2Ffriday-5-puma-waldorf-babers-website-planning-footgasms-adwords-trademarks%2F" height="61" width="51" /></a></div><p>Quick roundup of 5 great stories plucked fresh from the internet this week.</p>
<p><strong>1. The PUMA Index: iPhone App </strong><br />
<p><a href="http://www.barryhand.ie/blog/friday-5-puma-waldorf-babers-website-planning-footgasms-adwords-trademarks/" ><em>Click here to view the embedded video.</em></a></p></p>
<p>Clever, as the markets take a hit – the models start striping.</p>
<p><strong>2. Waldorf Barbers boasting YouTube success</strong></p>
<p>Noticed that outside the Waldorf barbers (Dublin 2) a placard boasting about being Ireland’s most famous barber on YouTube (or something to that effect). Nearly 70,000 video views which is probably more than any other barber in Ireland. They’re also going to get some coverage in the Sunday Times.</p>
<p><a href="http://www.barryhand.ie/blog/friday-5-puma-waldorf-babers-website-planning-footgasms-adwords-trademarks/" ><em>Click here to view the embedded video.</em></a></p>
<p>Watching someone getting a proper shave in there is mesmorising, are they venturing into Social Media?, their <a target="_blank" href="http://www.waldorfbarbers.com/" >website is a bit pants</a>, but I spied something on boards.ie (now removed) about looking for some haircut guinea pigs – possibly doing some more video?</p>
<p><strong>3. Successful Website Day 1: Planning</strong></p>
<p><a target="_blank" href="http://www.simplweb.com/7-days-to-a-successful-business-website/184-day-1-planning-your-site/" >Great guide on Simplweb</a>, worth going over even if you’re not creating a new website.</p>
<p><a target="_blank" href="http://www.simplweb.com/7-days-to-a-successful-business-website/184-day-1-planning-your-site/" ><img src="http://barryhand.ie/wp-content/uploads/2009/09/1siteplanning.png" alt="1siteplanning" title="1siteplanning" width="550" height="305" class="alignnone size-full wp-image-600" /></a></p>
<p><strong>4. Orgasm for your feet</strong></p>
<p>Ad from <a target="_blank" href="http://www.bianco.com/" >Bianco footwear</a>, love it.</p>
<p><a href="http://www.barryhand.ie/blog/friday-5-puma-waldorf-babers-website-planning-footgasms-adwords-trademarks/" ><em>Click here to view the embedded video.</em></a></p>
<p><strong>5. Interflora v M&S AdWords trademark row</strong></p>
<p>Keep an <a target="_blank" href="http://www.blogstorm.co.uk/update-on-interflora-vs-marks-spencer-adwords-trademark-row/" >eye on this one</a>, as it will surely have implications on brand bidding in AdWords.</p>
<p><a target="_blank" href="http://www.blogstorm.co.uk/update-on-interflora-vs-marks-spencer-adwords-trademark-row/" ><img src="http://www.barryhand.ie/wp-content/uploads/2009/09/interflora-marks-spencer.gif" alt="interflora-marks-spencer" title="interflora-marks-spencer" width="582" height="318" class="alignnone size-full wp-image-613" /></a></p>
<h3>Related Posts</h3>
<a href="http://www.barryhand.ie/blog/adwords-demographic-targeting-now-available/" rel="bookmark">Adwords Demographic Targeting Now Available</a><!-- (5.62231)-->,
<a href="http://www.barryhand.ie/blog/new-google-sktool-search-based-keyword-tool-for-adwords/" rel="bookmark">New Google Sktool – Search-based keyword tool for AdWords</a><!-- (5.45256)-->,
<a href="http://www.barryhand.ie/blog/using-google-analytics-custom-reporting-to-visualise-google-adwords/" rel="bookmark">Using Google Analytics custom reporting to visualise Google AdWords</a><!-- (5.17082)--><img src="http://feeds.feedburner.com/~r/barryhand/~4/HO1ZGsTMWYk" height="1" width="1"/>0http://www.barryhand.ie/blog/friday-5-puma-waldorf-babers-website-planning-footgasms-adwords-trademarks/