Bassem Ghali

How to Enhance Search Engine Marketing Strategy for Retailers & ecommerce websites?

Bassem Ghali — Mon, 07 May 2012 04:29:21 +0000

When we talk about SEM strategy for retail business, the first thing that comes to mind to most business owners and online marketers is search seasonality. Product search seasonality is of course one of the major factors that affect retail SEM campaigns, but it should not be the only metric you base your strategy on. [...]

How Online Searches & Advertising Drive in-Store Sales?

Bassem Ghali — Wed, 11 Apr 2012 20:48:52 +0000

Google and the Gortz Store in Germany have preformed a study to understand how to quantify the level of Research Online and Purchase Offline (ROPO), and benchmark the incremental in-store sales against the online sales generated. Studies have shown that consumer shopping behavior is evolving, the chart below shows how shopsavvy consumers become when it [...]

How to optimize multi-language & multi-region / country websites?

Bassem Ghali — Mon, 26 Mar 2012 13:54:14 +0000

Google analysis shows the majority of users prefer having information / website in their own language. Keeping this in mind; imagine how this will affect sales and conversions for your website! In this post I will be explaining the best 3 ways to optimize multi-language & multi-region / country website. What the benefits are of [...]

Amsterdam, Always Beautiful

Bassem Ghali — Mon, 06 Feb 2012 23:59:48 +0000

Amsterdam, Always Beautiful – Photography by Bassem Ghali

My presentation at Toronto Real Estate Marketing Summit; Why local optimization is essential for your business

Bassem Ghali — Wed, 14 Dec 2011 07:01:02 +0000

I had the pleasure to present at Toronto Real Estate Marketing Summit on the importance of local search engine optimization and marketing. I have included my slides from the presentation below: View more presentations from BassemGhali Pictures from Toronto Real Estate Marketing Summit For more information, please visit [...]

Boost Your Google AdWords Campaign for the Holiday – Top 10 Helpful Tips

Bassem Ghali — Mon, 12 Dec 2011 04:46:48 +0000

Before you know it, the Holiday season is here and as a small or large business owner, you have to make adjustments to your online marketing strategy to gain the most out of this special period of the year. If you don’t have an online marketing strategy yet! I totally recommend setting up Google AdWords [...]

Why local search engine optimization is essential? And why Google wants to know where am I right now!

Bassem Ghali — Mon, 12 Sep 2011 08:00:11 +0000

More and more we are all noticing local search results “7-pack” posted at the top of any major search engine results page. Does this mean I can rank higher than my competitor by simply listing my business address and phone number on Google, Bing, Yahoo local center? YES, if you do it right! Don’t worry [...]

10 ways to grow your small business online and how much should you spend on online marketing?

Bassem Ghali — Wed, 10 Aug 2011 14:42:24 +0000

From affiliate marketing to online classifieds, there are many ways to build your business online. Here’s a look at ten popular online marketing options. Local listing and classifieds Create your business listings on listings sites such as Google Maps and other local business directories to ensure that consumers searching for nearby businesses find yours. Some [...]

Google +1 button is now available in Canada in English & French

Bassem Ghali — Mon, 27 Jun 2011 00:02:39 +0000

When making decisions, people often turn to those they trust for recommendations. Now with the Google +1 button, people can recommend your site’s content or ads to their friends and contacts right when it’s most useful – on Google search. If you’re a site owner based in Canada, and you’ve been waiting to include Google [...]

Spring in Dubai

Bassem Ghali — Sun, 15 May 2011 23:32:26 +0000

Spring in Dubai – Photography by Bassem Ghali