[dropcap]S[/dropcap]o why do we say it’s unprofessional to make guarantees about a websites’ online marketing performance?

There are just too many variables from industry to industry, from your particular online marketing history, domain-name age and history, website coding validation (W3C), incoming links and link sources, content history, etc… these varying components all play a role, and make accurate predictions very difficult, to near impossible.

[dropcap]M[/dropcap]any online marketers use “bold marketing-speak” style guarantees to garner attention and build a sense of security with the end client. For more see this sample checklist on avoiding unscrupulous online marketing consulting.

This thought-process eliminates longterm accountability on the online marketers part, and harbors some of the unscrupulous culture that exists in the website design and online marketing consulting services industry.

[dropcap]A[/dropcap]re you working with a goal-oriented online marketer or a guarantee-oriented web consultant?

Best way to know is to have this conversation with them. Discuss why guarantees were made in lue of goals? Discuss how those goals apply to “real” ROI and not just the “illusion” of website marketing success.

[dropcap]R[/dropcap]easoned goal-setting, allows us to soundly keep our clients satisfied and comfortable with our integrity and work ethic.

With that said, Ensight wants to be sure we’re all on the same page! Although we can’t guarantee your going to make X amount of money off this website marketing strategy, or get Y amount of leads from our search engine optimization, we can assure you of a collective agreement regarding the growth of your web marketing profile.

[dropcap]T[/dropcap]his collective agreement we come to, centers around strategies, practices, and measurements we can methodically calculate and control.

We do this while also providing you a valid and meaningful measuring stick for the evolution of your website functionality, as well as your online recognition and reputation. Understand just how we accomplish these data points by learning more about website analytics and user-behavior research.
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For Instance We can Gurantee:

• You’ll rank on page 1 of Google for 3, 5, or 9 + terms (depending on chosen SEO package)
• You’ll see an increase in inbound search engine and referral website traffic
• Your website will provide a wider scope of functions and marketing tactics

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For something more material as far as your ROI, we create Goals of Substance:

• Goal for year 1 – achieve an avg time on site of over 2 minutes per user
• Goal for year 1 – achieve avg ratio of 50% or more of your traffic from search engines
• Goal for year 1 – achieve a bounce rate of 35% or lower for homepage
• Goal for year 1 – achieve at least 25% total traffic increase from previous year (only measurable if you were already running analytics)

Now, these above website analytics based marketing standards are just a random summary of some goal samples. Ensight sets a client’s goals based on criteria regarding the product or service, the local, national, or global industry, the company’s market position, and the needs of the target audience (company’s clientele); all bound back into the personal aspirations the company has for itself.

The online marketing goals we set, may not all succeed, but as marketing strategists, they provide us a barometer to present to our digital marketing clients. As we analyze and measure their online marketing conditions, it is easier, more accurate, and a more confident way to measure web marketing success.

This way, you as a client, have a better sense of what you’ve spent your money on, and just exactly what it is doing for your business.

Please contact us for a custom Online Marketing Quote or learn more about our Online Marketing Consulting Services.

If you’re unsure about what’s most appropriate for your small or medium sized business marketing on the web, please call us for a Free Website Visibility Audit @ 408-657-7Web or email us here – audit @ ensightmarketing.com.

‘ = †• = Â

Still researching an answer, if you have any insight to offer, please do below. Here’s a sample that can be applied to either anchor link or ad-copy content examples:

Googlebot and Search Engine Marketing

as opposed to using the phrase:

Googlebot & Search Engine Marketing

What is lost? Is it a matter of search representation (more people spell “and” opposed to “&”), or are there issues with how the Googlebot spiders can crawl the page? Are certain symbols causing the bot to misread content, or even worse, stop crawling at a particular break in symbols or characters within ad-copy content or anchor link text?

I generally like using the spelled out word because it’s actually found in search representation as well, but sometimes layout spacing doesn’t allow for it.

The overwhelming idea I’m left with on this is that Goggle has told us a million times over, and especially as of late, that they will penalize sites hosting content that has bad grammer, and misspellings … on that premise, how could apostrophes that are read by bots as †such characters be a penalty, if it is also the proper grammer?

Any thoughts?

Michael
Ensight marketing
Principle SEM Consultant

SEO (search engine optimization) matters because it brings you a different kind of lead than most other channels. In conventional inbound marketing and advertising, the user is interrupted to see a product or service. Although annoying, we know it still can work. The fact is people need and more-so, want things!

It’s a matter of finding the right buyer for your product or service. Or is it?

In the modern world of search engine marketing (which also includes pay per click advertising with SEO), we have the prospect coming to the vendor. 10-15 years ago knowing about the value of SEO on the archaic search engines, could have made one a small fortune.

Today there is far more competition because the word has gotten out about search engine based leads being several times as likely to purchase because of a personal motivation or interest, as opposed to an interruptive message.

I guess it’s not sooooo modern, search engines like Google are digital, mathematically accurate, infinitely vast, neo Yellow-Pages. From a business standpoint, it’s a tool that can allow one to grab more market share when wielded with patience, longterm investment, and commitment to content production.

Copywriting & Content Production for SEO

Content (copywriting and visual communication) is one of the biggest reasons SEO should be chosen as a channel. SEO strives on links and needs links (from other websites who are authoritative on the topics you want to rank for) to gain popularity, but more than anything, what fuels those links as well as the algorithms of the search engines, is content!

Now what does this have to do with why SEO is better converting? Because users NEED CONTENT! We need content to understand the product or service, we need content to gain some further perspective on functionality, pricing, competitive selling points, etc…

Now the goal here is to help the user in some way. Either you have to entertain them or solve their problems, or somebody else will! Good copywriting for SEO involves the challenge of balancing the art of writing for the user, with science of writing for the search engines.

Now some may argue that copywriting seems to be headed in the “dying art” direction with the advent of youtube and different visual communication medians (check article on why Youtube is good for SEO). However all that is content! Furthermore, when was the last time you saw a web video without some copywriting around it to frame it or explain an adjacent service or offer?

SEO leads Provide Online Marketing Strategy Success

If you stick to the goal of improving your content for the users, while finding a way to work your optimized keyword phrases in, you will most likely succeed.

Success will be found in forms of:

• gaining more brand reputation (credibility) with your prospects improving the strength of your brand
• driving more targeted traffic
• enjoying a growing database (if your content is helpful and free, you will grow – it’s a no brainer)
• enjoying good ROI with conversions
• experiencing a strong longterm rank in the SERPS (depends on the competitiveness of your words)

Remember as you take different online marketing strategies into consideration, search engine marketing allows for more control (seo keyword motivation and psychology; ppc daily budgeting management), targeted and qualified inbound prospects (seo keyword modifiers such as “price”; ppc regional ad targeting), and measured for increased improvement (seo and ppc allow for full tracking of the user’s origin as well as a variety of data fields on user behavior after arrival to your site).

If you need more help understanding search engine marketing and how it can fit your present online marketing profile, please feel free to get in touch with us by your choice of phone, email, or website.

Ensight’s Online Marketing Visibility Video Audit:

 

Ensight Marketing currently runs a 100% FREE Visibility Video Audit offer!

3 Steps: » Contact us for more info – SEO Bay Area

1. Ensight Audits your online marketing
2. Ensight provides your Strategy
3. You choose to keep it for later or begin implementing the ROI now

Wrapping up the SEM Strategy Blog

To wrap the Search Engine Marketing (SEO focused) conversation back up, here is a summation:

• SEO doesn’t involve outbound hassling; it’s an inbound non-interruptive marketing channel
• SEO leads are motivated, qualified, and convert better in the longrun
• SEO forces you to produce lots of useful content for the user
• SEO means your higher in Google, needless to say, they have a good amount of user loyalty

Look for more articles from Ensight Marketing on a variety of online marketing consulting practices and strategies. Please feel free to get in touch at anytime or let us know if you would like us to blog about a certain marketing topic.

sincerely,

Michael Bhrad

Last week Market Watch reported a wacky story about a Fake Retail Apple Store.

This is truly amazing … so these guys in China not only are producing counterfeit Apple Macintosh products, they actually opened a counterfeit retail Apple Store!

HAHA … I mean this is just amazing to me, the effort and craftsmanship exercised to con the public here should truly be noted … Apparently the employees even thought they were actually employed by the Bay Area based company! If there was a set of “Conny Awards” (like the Webbys), this would be in the top 3 hands down!

If you read the linked article one of the comments touches on how this global coverage could be equivalent to millions in brand advertising dollars saved for Apple, what do you think? Even if they are losing x mil in potential sales from each one of these operations, we’re all now talking about Apple and sharing this spectacle with friends!

Perhaps Jerry Jones is right when he says: “there is no such thing as Negative Press!” Press, negative or positive, tells a story. Story telling is key in branding and markeitng. Check out this section we built for Ensight’s Branding Services

Here is the link to the original article by Market Watch: Fake Apple Store in China

Crazy things going on in the world when doesn’t know the real identity of their employer! More than ever before, buyer beware … especially if it’s made in China!

Michael Bhrad
Ensight Founder

Sports injury rehabilitation can be difficult, especially at the pinnacle moment for any basketball player: NBA Draft time!

Darius Morris came to our Encino chiropractic & sports injury clinic with general soreness and pains of everyday professional athletes. ACRC doesn’t ever disclose any patient-doctor privilege information, but we can positively say that Darius was feeling great going into the draft combine workouts in the last few weeks.

Alas, drafted by the hometown Los Angeles Lakers, Darius stays right here in our backyard! Best of luck to you D from all of us at ACRC, stay informed about your body, stay healthy, and dominate on the floor!

Need info on Sports Injury Rehabilitation] or just want a general idea of what kind of Encino – Los Angeles Sports Injury Clinic ACRC is?

Be sure to check our newest drafted player, as well as our other NBA and pro sports rehab therapy patients! We are also a family Encino Chiropractic treatment center, so please don’t be intimidated by the athletes! Call us today for an Appointment | 818-986-1203!

This Bay Area SEO Consultant of Ensight Marketing, hasn’t been an active blogger for some time, lots going on right now with Ensight Marketing, my California based internet marketing brand.

The Bay Area is full of SEO consultants and website designers among all internet marketers, so it makes for a competitive playing field for us marketing consultants, and a great consumer’s choice opportunity. Ensight Marketing’s a Bay Area based web marketing consulting company with a versatile online marketing reach. So is the marketing consulting from a hi-tech naval center better than from other regions of the world? Afterall, Google is located in the Bay Area …

We haven’t really talked about our growth and events much, because well, we’re busy working on great results for clients! Of coarse we will post some News & PR type stuff as we move on and grow.

Ensight Marketing really specializing in search engine marketing (SEM), with more of a focus on search engine optimization rather than pay per click ad consulting. We do offer full internet marketing strategies and practices through all main channels, but our focus is more in the world of search engine marketing consulting.

Ensight is of the adage that an SEO lead is more controllable, “qualifiable,” and simply, time-worthy. So we tend to focus a bit more heavily on SEO for small business in the Bay Area as well as Southern California and out of state. We also do website design and branding, we have several U.S. based partner companies that we exchange specialty services with.

Ensight Marketing is now looking to sign two prominent contracts for major websites in the sports entertainment arena’s of the internet! Ensight’s most current project is Dr. Patrick Khaziran’s DC Advanced Chiropractic Rehab Center in Encino, California. ACRC serves as Encino’s most modern and friendly sports injury rehab therapy and chiropractic treatment center.

Visit Patrick Khaziran’s Encino Chiropractor website today to see how good Dr. Patrick’s services are, and the quality of product Ensight Marketing proudly stands behind producing.

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Some other projects to check out:

• Alexander & Sons Inc: Bay Area Landscaping Contractors

• Pacific Kitchen & Bath: Bay Area Custom Kitchens

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[projects on the horizon]

• SEM via SEO: SEO Practices – Strategies

• Sweet of the Day: Baking Sweets Recipes

• VIPfund.org: Pulminary Disease Foundation

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Update you all soon!

Michael Bhrad

Our website will feature the usual information found in a site:

• About Dr. Patrick Khaziran & the internal team
• Chiropractic & Rehabilitative Service Philosophy
• Propietary info & ability to reach us directly
  • • Chiropractic & Physical Therapy Knowledge Base
       
      • Ask the Doctor Feature
      • Chiro & Therapy Resource Archives
      • Literature for Therapy Modalities

     

    • Tea
      • Black tea
      • Green tea
    • Milk

  What sets Advanced Chiropractic Rehab Center of Encino apart from other Los Angeles and Southern California based chiropractors, is our dedication to infrom our patients jsut as much as we physically rehabilitate them. Dr. Khaziran’s attitude is: ” An educated patient is more likely to fully recover, making our time and their time effectively spent!”

  Here is what our site and business model offers that other don’t:

You can find us on Thumbtack by clicking here: Internet Marketing: Make Your Business Visible!

Thumbtacks internet marketing leads are truly targeted and no risk to the user. you don’t pay until the lead comes to you, you can either pre-pay, or choose to share a comisiion with thumbtack if your lead decides to sign with you as the provider.

They also have a very cool interface and fun profile evolution system. Put your company on thumbtack for free and make your business more visible today!

Until Next Time Folks,

The Ensight-full: Michael Bhrad
Audio

SEO | PPC | Email | Social Media | & More Marketing Channels:

SEO or Search Engine Optimization marketing, is in its own class. In my opinion, it’s the best. However, it requires a commitment to producing relevant content with discipline. You have to produce fresh content on your domain (via blog) consistently, while maintaining a good content presence on the internet outside of your domain (website). A common phrase in the SEO industry: “If Content is King, Linking is Queen!” Secondly you need to have quality links. Google and the other search engines want to be sure they provide their audience with accurate results, so if your website sells cat food and you get a link from Petco vs getting a link from a blog about Sally’s favorite cats, it makes a diff. However, good luck getting a link from Petco. Call 408-529-1998 if you need more help understanding how you can increase your business.

PPC or Paid Search Engine Advertising (the sponsored links you see), can break you or make you. It is a varying channel, more effective for some business than others. The criteria for that can be tricky and requires analysis, but these are the issues:

• Upfront and Long-term Budget
• Product/Service Line
• Website Age & History
• Company Culture

Call or visit us and we’ll help you figure it out.

Email Marketing is a great tool for cultivating, or farming your leads internally. Lead nurturing has a scientific basis, but it can be an art depending on your company & market. Effective website marketing presentation can be the difference in succeeding with email. After-all, your not only marketing to the database you actively have, one of the goals should be to grow your database as you practice good email marketing strategies for action.

Social Media is another one of those “depends” channels. No matter what, it is always a very effective tool for brand recognition and other branding tactics such as Ensight Consultants Branding Services. Social Media helps create something that has broken through as a standard in modern business, target audience and clientele engagement. You can now interact with your clients, execute sale propositions in new ways and literally touch and feel your client’s reaction to your company. Additional channels one can use in marketing campaigns:

• Mobile Marketing (new & growing)
• Affiliate Marketing (similar to PPC but with rich media)
• A/B & Multivariate (testing tactic, not really a channel but it can impact your business in like a new marketing channel)

We hope to see you soon folks, please subscribe to Michael’s Blog Feed by Google-ing Mighty Mike’s Blog. If you’ve visited Ensight Marketing’s website and it’s still in pieces, please keep checking back we’ll be up soon!

Connect with Michael Bhrad and Ensight Marketing Now!

• Michael Bhrad’s Blog
• Ensight Marketing SEO | Pay Per Click
• Michael Bhrad’s Twitter

References:
• Internet Marketing | SEO Defined

Sincerely,

Michael Bhrad