Free email template using a vacation theme provided by ActiveCampaign.

Included inside the ZIP file is a completely coded and tested HTML template; the Photoshop file is also provided.

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Learn how to use create a subscribers list, upload your template and send your template out to all of your subscribers using Mailchimp.

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With our world evolving and everything can just be managed from a click on our smart phones, people are now reading and managing their emails on their mobile devices. It is important to stay up to date with trendy designs in order to adapt marketing skills to get potential customers. Here are 7 things you can adopt to optimize email for mobile devices.

1. Text Size

You must ensure that your font size is enlarged to a reasonable size for easy viewing, this is because people just don’t want to put their phones so close to their faces just to recognise a word! A recommended size is 14px minimum for body text and headlines should be sized to roughly 24px.

2. Email Width

You need to remember that a mobile device screen is smaller than a desktop or laptop monitor, so you need to ensure that you cater for this. Usually a smart phone device will reduce the size of the email so it fits on the screen. It has been recommended that desktop emails are created at 640px wide, as this will be decreased by 50% when viewed on a movile device. However, if you want to just design a mobile version, you should scale the width to 320px as this is ideal for mobile screens.

3. Simple Content

In most designs, simplicity is always the key. When you are in the process of advertising to customers who are viewing your content via their mobile device, always ensure that communication is clear. Try and avoid ‘beating around the bush’ and get straight to the point, everyone hates having to scroll through pages and pages just to find the important information. You can ensure a simple design by including some landing pages for your articles or positioning the navigation at the bottom of the page.

4. Big Buttons

There is nothing like a massive green button saying ‘CLICK HERE’ within a design. You should remember that everyone has different size fingers! So your buttons must cater for this. Ensuring that your design has big buttons, you can feel safe that they will stand out and users will not have any problems trying to click them. A recommended minimum size is 50x50px, however you should also make sure there is space around the button for any miss clicks!

5. Get Noticed

Getting noticed is by far one of the most important aspects of designing emails for mobile devices. As there are an abundance of designs and services available, you have to ensure that your designs stand out. By using bold headers and attractive graphics, this will ensure that your design is noticeable.

6. Keep Your CTA Within Reach

As we live in a world where most people are right handed, it would be essential to locate a CTA on the right hand side of the email.

7. Single Column

Coming back to simplicity, designs for mobile devices are recommended to have single columns. This just makes room for larger content and just makes the readers experience that much easier. Using lines or spacing can ensure that your content can be positioned correctly and neatly.

HTML 5 is the new version of HTML and XHTML. It is rising rather quickly and it has been said that it will play a huge part in the world of HTML in years to come. Although the final stages of HTML 5 are still in the works, browsers such as; Safari, Google Chrome and Firefox are all supporting this new technology. The HTML5, <video> tag has been said to stand out particularly well. It has been said that this ‘tag’ was created to allow video support of all formats to work on all browsers without installations of any other plugins etc.

The below code seemed to give the best result, after all the current video options were removed.

<video width=“600” poster=“fallback-image.png” controls autoplay>
<source src=“http://domain.com/video.mp4” type=“video/mp4” />
<source src=“http://domain.com/video.webm” type=“video/webm” />
<source src=“http://domain.com/video.ogv” type=“video/ogg” />

<!– Fallback if HTML5 video is not supported –>
<a href=“http://domain.com”><img border=“0” src=“fallback-image.png” label=“Fallback Image” width=“600”></a>
</video>

As seen in the example, you have to add in a substitute image (this will be loaded as the image for the video before it is presented to the clients who want to support video for their emails) in the <video> tag. You also have to include the width and the height of the video. While showing reference of your source on your server, the ‘H.264′ encoded video should be called into the <video> tag. This is done by incorporating the <source> tag. After you have incoded all of this, you add in the content which you want displaying in your choosen email clients, ensuring that they don’t support HTML5 (while inside the <video> tag).

HTML5 Video Email Support

If you are a Mac using, your first choice should be Apple Mail. This is because, it has been said that the video will run effectively without problem. It has also showed perfect playback on the iPhone too. After a successful outcome with Apple Mail, you can then try out all the other email clients, like; Hotmail, Yahoo etc. However, with much disappointment, online web clients have chosen to not support HTML5 video playback. Although video playback isn’t supported, backup content will be able to be played. This feature was not supported before, so it will be appreciated now. The same happened on Windows too. The video was not supported however, the option for backup content was allowed.

Download Email Templates Here

Here are the best professional email template examples to purchase from ThemeForest for as low as $10!. Every template has been thoroughly tested in the most popular email clients like Outlook 2010, Gmail, Lotus Notes, Apple Mail, the iPhone, and more.

1. Pattisserié Newsletter

An e-mail template for cafés, restaurants, etc.

2. Photographer Newsletter Template

You are a Photographer and you are looking for a clean and efficient way to show your latests projects to your subscribers? This newsletter is ideal for the task, but you can also use it for any kind of business or service, your email marketing campaigns, event invitation or periodical news.

3. i-Elegant Newsletter

–Elegant is clean, multi usage, and elegant newsletter solution.

4. Product Offers

Product Offers Newsletter is an elegant, customizable, clean and ready to use 4 newsletter templates in blue, white, red and blue gray look.

5. Platnum Email Template

Platnum is a modern and stylish newsletter template, suited for any business that wants a solid newsletter.

6. Versatile Email Template

Versatile Newsletter 1 is a collection of 7 versatile html email templates.

7. Airmail

Airmail is a professionally built and designed custom HTML email template!

8. Rich Typography Template

RichType is a bold, clean, and ultra customizable email template. It’s perfect for a wide variety of uses, from corporate newsletters to product advertisers.

9. iNewsletter

iNewsletter email template for web development / software companies that want to give their clients an update on their new products and latest news.

10. Modern Business

Modern Business 4 is a professional HTML email newsletter template. If you need a vibrant, strong and clean looking solution for your email campaigns to promote your latest product or service, this is the solution for you.

Figuring out how to be well-known is one of the best ways to becoming successful. By far, the leading way you can become successful with any website is through marketing via email templates. If you want to learn how to successfully market through email, then this article is going to help you do just that.

Steer clear of renting or purchasing lists to pad your email templates database. Not only do you not know if the emails you have purchased are truly your target market, but the lists can actually hurt your deliver-ability rates and ultimately your reputation. As much as possible, build your list organically.

Always get permission! Unsolicited email is not welcome, and in certain cases, can get your ISP blocked. When contacting someone, always include a newsletter or an offer — this way the customer has the chance to agree to receive your messages. The last thing you want is to be branded a spammer.

Be persistent in your attempts to reach customers. You don’t have to send emails daily, but keep in mind that you may not capture a customer’s attention, or business, until he or she has been exposed to your brand or products several times. Touch base often, but not so frequently that it seems too annoying.

Tell a story with your marketing via email templates. You must think about how to grab the readers’ attention. How better to grab their attention than to tell a story that involves success in your business niche. This gets them intrigued, and it gives you an opportunity to get new customers.

Encourage and remind your subscribers to add your email address to their safe sender list. Your messages might come through the first few times, but their email client or spam filter might change its mind after a few more messages. Only by being a manual addition to their safe sender list can you be sure you will always get through.

Be sure to ask permission to be able to send information to someone’s email. When asking, be sure to offer something in return. Turn it into something that your customers will look forward to checking instead of dreading it. This will keep your emails from looking and feeling like spam.

Test sending your email templates on different days of the week and at various times during the day. You’ll find that different times and dates will increase or decrease your open rates to your emails. Note the best time/day of the week mixtures and plan your most important email templates campaigns to be released during those windows.

When creating text for your email templates campaign, make sure you use fonts that reflect the tone of what your email is trying to convey to the customer. This is important in providing the right emphasis, and it conveys the message clearly to the customer. This will work wonders in keeping the reader intrigued.

Using the knowledge that you gained here you now have a better idea of what it truly takes to become successful. Just be sure that all the knowledge you gained today sunk into your brain, and you can apply all that is available in this article to achieve success!.

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Download Email Templates Here

Emails are the best lead generation tool you can have for your business. Being able to convert prospects into customers often comes form of a newsletter and a variety of other communications all based on having your audience’s email address.Here’s a breakdown on how to increase your email’s exposure.

Increase email sign ups with having a healthy amout of forms around your site

People will like to experience your website in different ways, some conventional, others not so. Be sure to include your newsletter signup form in multiple variations around your entire website to maximise your chance of an email sign up.

Only ask your customers to fill out a maximum of two fields; name and email.

That’s it! Now we’re maximising our opportunity of getting that email signup and not disengaging with our audience with a long list of fields, making them feel like it’s a big task.

Use social networking API’s to make it easier for customers to sign up.

Adding signup buttons from all the social media networks allow your customers to jump abroad with one single click.Using the infrastructure from the social media giants make it even easier for your customer to sign up.

Use design to your advantage.

Give your site bold and spacious design styles, with fat text and big buttons to attract eyes those swaying for longer and increasing that chance of a signup.

Include a floating subscription form to increase email signs ups

Include a floating subscription form for first time viewers on your site. A call to action window popping up outlining all of the things they could receive after signing up gives you a good chance at selling what your service has to offer. Include things like the free tools and resources they could get, the overall value your website offers and perhaps a give away if you’re feeling generous. But in the words of Google, “don’t be evil,” give people the chance to close this window and don’t have it popping up on every page, otherwise you might lose this reader forever.

There you have it, follow these simple steps and you will notice your email sign up rate to increase dramatically. So what are you waiting for, get cracking!

How to Send Videos Through Email?

Due to the increasing amount of competition in the online business world, online entrepreneurs have been forced to be more creative in their marketing endeavours. Marketing your online business enables you to make the web browsers aware of your products and services and thus force them to visit your site regularly for your services. It is therefore important for you to make sure that your marketing strategies are effective and efficient. Mind you, you do not have to spend thousands of dollars to market your business. The current technological advancement has made this task more simple and cost effective. For instance, you can now include video to your marketing emails thus enabling the subscribers to understand the message more clearly. This article seeks to show you how to send videos through email.

They normally say that a picture is worthy a thousand words. Therefore, before you send your regular promotional messages and newsletters to your subscribers, consider the possibility of adding a video in the email. Such a video will help you to improve the effectiveness of your message and also allow the subscribers to see for themselves the kind of products and services you have in store for them. However, including a video in your email message is not such an easy task. It requires you to have the necessary skills and techniques. This is why you have to continue reading this piece of information so that you can learn how to add video in email. The only thing that you first need to understand is that, very few email service providers allow their members to send videos via email. Therefore, you have to consider the other available options.

Methods on How to Send Videos Through Email

There are several ways to add a video to your email message. One of these techniques is to upload your video to YouTube and any other site that supports video sharing. However, this method is not very effective considering that the subscriber may not be a member or a fan of the video sharing site. In such cases, the subscribers tend to ignore the entire message and that is a loss to you. Therefore, if you want to use this method, make sure that you understand your subscriber’s preferences. Choose a site that most of your subscribers are comfortable with.

The other option available for you is to upload the screen shot of the video to your email. This gives your subscribers a chance to have an idea of the video and they can be compelled to search for the video at other video sharing sites. However, this method is also not very reliable. The most effective idea on how to send videos through email is to link the video to the one on the other video sharing sites such as YouTube. Once the subscriber clicks on the link, they will be introduced to the video on the other sites. So far, this is the most common method of including video in the email that most people are using.

Email Template: Plain Text or HTML?

Through the advent of technology a lot of things have changed in the world. Indeed a lot as evolved in the communication world and many people have been able to change and advance with technology. Many have used the internet to market their products and services and also to connect with clients all over the world without wasting time and energy. Many people who want to start an email campaign usually face a lot of problems when it comes to either choose the plain text or html. A plain text email template is mainly use to improve the deliverability and reliability of the email while the html email template focuses on how to improve the visual appearance of the email. To optimize your email marketing it is advisable that you look at both email templates and know one that satisfies your needs and requirements.

First, you should know what plain text or html text is and you will be able to make informed decision before you go for the next step. Html can simply be described as an email that has can be or is set-up like a website page using varying colours, graphics, and link and table columns. A plain text can simply be described as a simple email that incorporates a text. If you are an experienced email marketer you should not experience any problem on the email template to go for as whether it be plain text or html text, both have incomparable formats that offer varying benefits that you should always consider.

Plain Text or HTML — The benefits of text

• If you are worried about the deliverability into your inbox you can use text
• It is also far much better to use plain text as you are always expecting replies to be forwarded into your email
• You will also have the opportunity to ensure that you emails are correct and also ensure that they don’t look incorrect when clients are reading them
• You can use it when you don’t have the development and design resources useful when it comes to creating a well tested and coded html template.
• Lastly, plain text is imperative because, it will also allow the user to save his data without any worries as it does not age and does not have a version.

When it comes to html email template,

• It is better and efficient because its main objective is to convert a sale as it offers great interactivity with clients. Hence, it is mostly used by advertisers and customers who need faster connections
• It also makes the information that you are sending visually appealing and eye-catching
• Html also offers in-house resources  that help to create a practicable and successful email template

To come to a conclusion on the plain text or html text debate, when you want to send an html is advisable that you send a text attached. This is because the plain text email template will be useful where the html format cannot work. Therefore, be examining the pros of either plain text or html text templates, you will be able to know one that you should choose.

Email Marketing Best Practices

With the kind of fierce competition that is being experienced on the online market, every website owner has been forced to find more effective ways of keeping their clients hooked to their sites. However, this is not an easy task that can be accomplished in one or two days. You have to be more aggressive and innovative. One of the best ways that you can keep your potential clients hooked to your website is through email marketing. These kinds of emails include things like the newsletters, updates, chats and more. The main idea behind the use of these emails is to send promotional messages to your subscribers. Therefore, you have to make sure that these emails are attractive, informative, and persuading. However, because of the numerous online businesses using these marketing strategies, people tend to ignore them. Therefore, you have to ensure that your email is different from others so that your subscribers can feel the urge to read it. It is for these reasons that these article seeks to provide you with a couple of email marketing best practices that you should always follow.

Follow Email Marketing Best Practices

If you can put these email marketing best practices into use, you will soon realize the difference that they can make. The first and most important email marketing practice that can attract a really large amount of subscribers is to include some incentives in your emails. These are things like coupons, codes, discounts, tickets, and more. Most consumers want to know that you care about them and are willing to return their favor. You can promise them a couple of benefits that are likely to get when they subscribe to your website. It is obvious that a client will be compelled to open your email message once you include such incentives. Remember also to include the incentives on the subject line where the subscriber can easily notice them. It will also pay off to increase your open rate by about 50%. You can also promise them benefits such as free shipping when they spend a certain amount of money on their shopping.

Another important factor to consider when applying these email marketing best practices is to keep the message simple. When you are creating your email messages make sure that they are between 500 to 600 pixels wide. Remember, that your subscribers are too busy to spend more than one minute of their time struggling to figure out what your email is all about. It can be so displeasing for your subscribers to keep scrolling sideways to read the email message because the message is too wide. In such a situation chances are that they will get bored before they read the entire message. It is therefore important for you to keep the message simple, brief and interesting.

Let the subscriber enjoy reading it for more than once. That way you can be assured that your business will acquire the largest number of subscribers within a very short time. With this and other email marketing best practices, you will be able to remain on top of your competitors all the time. The other good thing about these email marketing best practices is that they are cost effective. You do not have to spend your money developing expensive advertisements for your business. An email is more than enough.

Email Guidelines

Granted, the social media hit the World like a Big Bang. Anyone who is anyone is now a chronic blogger, and anyone who is not in it looks like a dead man walking. This may very well be, but one thing stands out. For you to be able to open a social media site and integrate yourself into the frenzy, the minimum basic requirement is an email address. From Face book, to Twitter, to Google plus, Email, is what they all have in common.

The social media frenzy caught up with Yahoo, and they soon came up with yahoo messenger. Despite all this, Emails still remain one of the most effective communication tools thus far. What is interesting is the fact that email marketing generated more than any other marketing channel. So in terms of marketing, it’s still bigger than the likes of Facebook and Twitter.

Email designing has a lot of sides to it, but its all comes down to simplicity, and regular product testing, the email being the eventual end product. It is doable, challenging, yes, but doable nonetheless. When designing an email, there are, certain email guidelines to consider.

Email Guidelines — Where to start

The key here is to capture attention. Do not let it wonder. Create something that does just that. This implies that you mainly invest in content as opposed to an influx of pictures that leave no space for the actual content. Yes, images are just as important, so put an equal mixture of beauty and content to balance it all out. The general email guidelines here are to have 1:4 ratio in terms of images to text content.

This means that the text content in your email should be more than the pictures, four times more. It is also important to steer clear of words such as ”buy now”-this is referred to as Spam content and it doesn’t do your email any favors. Try and mix it up a little, use other appropriate words to showcase your product.

It is all advisable to put small size photos. This email guidelines is meant to reduce the overall size of your email. This seeks to decrease the bulk and make it into a favorable weight. You’re ultimately trying to engrave your brand in your subscriber’s subconscious. The key here is to avoid too much variations. Identify a template and run with it. Using it frequently will get you an edge and ultimately a seat at the table.

It is not a popular practice, but it is advisable. It is important to maintain your corporate colors. This puts a feeling of your product being a professional brand.

Check service provider email guidelines options. How does your email look in the list of different inboxes? How does, for example, yahoo compare to Hotmail? This one of the more important aspects of email design. On some level, this may also apply to cell phone applications.

Lastly, try push in some fun, a bit of humor. Your email should not be stiff. Divert from the norm, try change things around, every so often, see how it works out.