Her first TV commercial will air during this years GRAMMYs and will feature a new line up of COVERGIRL products including Plumpify Mascara by LashBlast Pro, truNAKED Eyeshadow Palette and Liners, and Oh Sugar Lip Balm.

“I am so honored to join the company of a roster as celebrated and diverse as COVERGIRLs” says Zendaya.  “I can’t wait to share some of my own beauty tips with fans, and work alongside COVERGIRL to continue empowering girls and women to celebrate their individuality.”

I'm super excited to announce that I am the new face of @esteelauder! check out http://t.co/GrCip7vFm6 to see more! pic.twitter.com/17VkKC2rRH

— Kendall Jenner (@KendallJenner) November 15, 2014

It's obvious that the brand is taking a bold, new direction with the hire. What once was thought of as a classic beauty brand for esteemed women is looking to cater to a younger demographic with their choice.

Here is the news release...

Maison Lancôme is delighted to announce Academy award winning actress Lupita Nyong’o as its new brand ambassadress.

With her instinctive and sophisticated talent and one of a kind beauty, both delicate and exuding strength, 31-year-old Lupita Nyong’o has taken the world by storm. She received an Academy Award® in the category of “Best Supporting Actress” for her moving portrayal of Patsey in Steve McQueen’s acclaimed film 12 Years a Slave–making her the fourth Academy Award® winning Lancôme ambassadress. Her performance also won her many other prestigious awards worldwide, including the Screen Actors Guild® Award, the Independent Spirit Award, NAACP Award, as well as the 2013 Hollywood Film Awards' "New Hollywood Award.”

Lupita Nyong’o, a recent graduate from the Yale School of Drama, has an eclectic artistic repertoire, having performed on stage as well as having directed the award-winning feature-length documentary, In My Genes, about the reality of living with albinism in Kenya. She was recently seen in the action thriller Non-Stop, opposite Liam Neeson and Julianne Moore. The Mexican-born, Kenyan actress is an outstanding example of a natural beauty. Confident and simply true to herself, she embraces life with freshness, citing happiness as the most attractive form of radiance.

"I am truly honored to join the Maison Lancôme, a brand with such a prestigious history that I have always loved. I am particularly proud to represent its unique vision for  women and the idea that beauty should not be dictated, but should instead be an expression of a woman's freedom to be herself,” confided Lupita Nyong’o. Joining Julia Roberts, Kate Winslet, Penélope Cruz, and the recently appointed young actress Lily Collins, Lupita Nyong’o will be seen this summer in campaigns shot by star photographers Mert Alas and Marcus Piggott.

“Both talented and committed, true to her African beauty, and showing a great curiosity and open-mindedness in her career choices, Lupita is by essence the Lancôme woman.” stated Françoise Lehmann, General Manager of Lancôme International. “A strikingly beautiful and intelligent woman, serenely but strongly living her life her own way, Lupita has this special kind of aura both enlightening and deep.”

Xavier Vey, President of Lancôme USA added, “Lupita’s authentic inner and outer beauty, her exquisite grace, and true confidence represent today’s modern woman.  Having Lupita as a Lancôme ambassadress will help support our mission in the U.S. market which is to speak to all women.  Her rising star status is like a blooming rose; she is elegant and has an undeniable brilliance.”

Attracted by her sophistication and artistic spirit, the House of CHANEL chose her for its ALLURE fragrance advertising campaign in 1996, then again for the Paris-Biarritz handbag advertising campaign, shot by Karl Lagerfeld in 2007. Now an ambassadress for CHANEL, Diane Kruger will be the face of a new skincare advertising campaign, due to be unveiled this year.

Just in time to celebrate International Women's Month, Bobbi Brown Cosmetics is launching the Pretty Powerful Campaign for Women and Girls.
 
Starting today, this worldwide movement is dedicated to empowering women and girls with education, resources, job skills and work experience and will aim to help them “be who they are.”  The campaign will raise funds through the sale of a limited-edition Pretty Powerful Pot Rouge ($25) and via GlobalGiving.org.  In the U.S., every cent of the proceeds from sales of the Pretty Powerful Pot Rouge will go to Dress for Success, which Bobbi has worked with for years.

 In Bobbi’s words

“makeup alone cannot even the playing field for women and girls across the world, but I believe that together, those who create, apply, buy and wear makeup can.” 

Purchase the Pretty Powerful Pot Rouge online at bobbibrowncosmetics.com. The color is designed to work on everyone.

Here is Bobbi with a bit about the campaign and the Pot Rouge.

This is Bobbi Brown Cosmetics’ first-ever global charitable initiative.

L’Oréal Paris just launched a new mascara, Telescopic Shocking Extensions Mascara. This beauty is designed to give a lash extension look to natural lashes. To celebrate this new launch, L’Oréal Paris has come up with the coolest contest, the #GetNoticed Challenge.

To #GetNoticed and particpate for some great prizes all you have to do is create a shocking and bold makeup look, take a picture of your beauty look and upload it to lorealgetnoticed.com. It is a special Facebook page, so don't be alarmed when you see Facebook - you will be in the right place. 

Each week for six weeks, one lucky winner will have their look featured in L’Oréal Paris' Telescopic Shocking Extensions Mascara online campaign.The weekly winner will also receive a year's supply of mascara and will qualify for the grand prize.  I told you it was cool! One grand prize winner winner will receive an all-expense paid trip to New York City to be photograph by a notable celeb photographer for a national print ad - plus a five year supply of L’Oréal Paris cosmetics.

After you upload your photo, make sure you tell everyone you know with the #GetNoticed hashtag and tell them to go to lorealgetnoticed.com and vote for you!

L’Oréal Paris is pleased to announce award-winning actress Lea Michele as the brand’s newest ambassador.  
 
Today, Lea joins the L’Oréal Paris Spokespersons family, including Jennifer Lopez, Beyoncé Knowles, Julianna Margulies, Eva Longoria, Andie MacDowell, Freida Pinto and Aimée Mullins, among others. Lea will debut in TV and print advertising campaigns for the leading global beauty brand beginning in the United States in early 2013.

Lea is perhaps best known for her role in the critically-acclaimed, Fox TV television series Glee, which returned this month for its fourth season. Throughout her role as Rachel, Lea has received a People’s Choice Award, a Teen Choice Award and a Screen Actors Guild Award. She has also been honored with an Emmy Award nomination and two Golden Globe nominations.
 
“Growing up on stage, I was introduced to makeup at a young age and I will never forget the first time I tried on a L’Oréal Paris iconic lipstick –it was instant glamour and I’ve been hooked ever since!  I’ve been a fan of L’Oréal Paris’ products for years, but it wasn’t until I was a bit older that I fully understood the brand’s message of a woman’s worth, which I wholeheartedly agree with. L’Oréal Paris encourages women to embrace their beauty and celebrate their self worth.  I feel very honored to be working with L’Oréal Paris to help spread that message to young women,” says Lea Michele.
 
“I am thrilled that Lea joins our roster of amazing spokespersons.  In just a few years, her incredible talent has made her one of the most popular young actresses in a TV series. Lea is committed, genuine, fun with an inspiring sense of style, in total resonance with the brand’s values,” says Cyril Chapuy, L’Oréal Paris Global Brand President.
 
“Lea is undeniably one of the most gifted and accomplished women of her generation and a role model to young women everywhere. We are so honored to welcome her as a member of the L’Oréal Paris family.  A beautiful woman inside and out, Lea truly exemplifies our brand philosophy ‘Because You’re Worth It,’” says Karen T. Fondu, President of L'Oréal Paris USA.

Just this morning, Bobbi Brown Cosmetics announced that Katie Holmes is the brand’s first-ever celebrity face. How exciting!

“Katie Holmes epitomizes the modern ‘Bobbi woman’… I think of her as the modern day Ali McGraw, who I have always admired,” says Bobbi Brown, “Katie is a classic natural beauty, entrepreneur, and mother. When I met her, I thought she was a natural fit for my brand, and felt an instant connection with her.”

“Bobbi is exceptional and Bobbi Brown Cosmetics is a company that we, as women, all turn to because it is makeup that is very accessible and makes you feel pretty,” says Holmes, “Sometimes it is just a lipstick or a blush that makes you feel like you can do what you need to do. Makeup is powerful and I am thrilled to be a part of this brand.”

Look for Katie in print ads and on counter displays for the brand starting next spring.

I am a HUGE P!nk fan and am thrilled to share that she has just been signed on as the newest COVERGIRL. What a great choice.

Fresh off the heels of putting the finished touches on her new album, The Truth About Love, P!nk exemplifies what it means to be a true COVERGIRL. She’s got her own individuality and never settles for conforming to a single beauty standard. “I have a lot to celebrate. I called my new album The Truth About Love, and the truth is that I have my beautiful family and baby girl, my new music, and now my partnership with COVERGIRL to love,” said P!nk. “Joining a group of women who have always inspired me –to laugh out loud, let my guard down, or play around with my beauty look – is such an honor.”

P!nk is definitely more edgey than the beautiful roster of celebrities that already rep the brand, which incluse Sofia Vergara, Queen Latifah, Drew Barrymore, Ellen DeGeneres, Taylor Swift and Team USA Athletes Jennifer Kessy and Marlen Esparza. I am excited to see where the partnership goes.

Los Angeles area ladies, mark you calendars. The annual stila Warehouse sale is scheduled and you want to be there to score up to 80% off hundreds of stila items.

This summer’s sale is taking place on Saturday, July 28th at The Doll Factory in LA. All the important info is in the official invite below!

It was announced today that the Kardashian sisters are launching a beauty brand. The brand will be called Khroma™ Beauty by Kourtney,Kim, and Khloé.

Khroma™ Beauty by Kourtney,Kim, and Khloé

The release states: "As the creators, ambassadors and faces for Khroma Beauty™, Kourtney, Kim, and Khloé Kardashian embody beauty, style and fashion in a manner that is at once desirable and relatable to women worldwide.

Khroma Beauty™ brings a luxury feel and quality to the mass customer with exquisite formulas to emulate the eyes, lips and complexion looks for which the Kardashian sisters are famous."

            See also: The Secret Behind The Kardashian Sisters' Flawless Skin!

The Kardashians' partnered with BOLDFACE Licensing and Branding in the deal that will launch exclusively at Ulta. It is slated to launch in December 2012 with a special holiday assortment featuring a stunning array of false eyelashes, mascaras and Kardazzle Compacts. A comprehensive launch will follow in first quarter 2013 with an item based color range and unique signature items such as Kurve Compact Dual Finishing Powder and Million Dollar Mask.

"We're so excited to partner with BOLDFACE Licensing + Branding on this new venture. There's a glam girl in all of us and it's a dream come true to have our own makeup line and to share it with women around the world", said the sisters.

It only makes sense for the Kardashian sisters to launch a full blown beauty collection. It seems they have dabbled in just about everything else.

WWD recently reported the NARS Cosmetics colloboration with Andy Warhol:

Nars Cosmetics is giving Andy Warhol another 15 minutes of fame with a new color cosmetics collection expected this fall. Nars Andy Warhol — created by François Nars under a license with The Andy Warhol Foundation — is intended to evoke the cool, image-rich, character-laden world of Warhol in a limited edition collection said to showcase innovative packaging, formulas and shades. The project, which will be launched in the U.S. in October and elsewhere in November, is said to be the brand’s largest strategic collaboration to date. - WWD.com

Check out this short teaser video that hints at the pop culture aesthetic of the upcoming collection:

CHANEL has selected world renowned actor Brad Pitt to be the face of the upcoming advertising campaign
for CHANEL N°5.

© CHANEL 2012 - Greg Williams

I find this quite interesting becasue CHANEL N°5 is a womens perfume. It will be intersting to see how the brand uses Brad in his new role.

M·A·C Cosmetics announced today a limited edition line of cosmetics with fashion visionary and muse Carine Roitfeld, to launch in Fall 2012.  Carine collaborated on all creative aspects of the collection; package design, product names and colour palettes.  The M·A·C Carine Roitfeld Collection features 20 pieces with a focus on eyes and brows that reflect Carine’s signature look: smoky eye, bold brows and nude lips.

A specially created Good Luck Star stencil makes its debut and can be seen in the collection image for which Carine was photographed by Mario Sorrenti.  This marks the first time M·A·C has worked with the legendary photographer.
 
More to come from M·A·C and Carine this Fall.

Brains, brawn and now beauty... I love this bit of news and am excited to share it, as COVERGIRL just announced the addition of two new fun and fearless faces!

U.S. Olympic hopefuls Jennifer Kessy (Women’s Beach Volleyball) and Marlen Esparza (Women’s Boxing) will rock their COVERGIRL as they compete in the London 2012 Olympic Games. How cool is that?

Beginning in late-May, Kessy and Esparza will appear in both print and tv ads for COVERGIRL. In the advertisements, Kessy and Esparza will show how powerful makeup can make you look and feel confident from the inside out.

Both will represent game-changing COVERGIRL products, LashBlast Volume and Outlast All-Day Lipcolor, which will be available in special, limited-edition packaging.

The COVERGIRL London 2012 Olympic Games, limited-edition products, which feature a specially designed Procter & Gamble (P&G) medallion encircling the trademark Olympic rings, will be available at mass retailers nationwide beginning in May.

A yearly tradition, Kiehl’s Since 1851 is celebrating the environment with a Limited Edition program designed to support environmental causes.

This year, the program is RECYCLE & BE REWARDED!, a Limited Edition Label Art series by “Friends of Kiehl’s,” in which 100% of net proceeds will benefit Recycle Across America™ (RAA).  Through this program, Kiehl’s will be donating $100,000 to RAA, a not-for-profit organization dedicated to delivering society-wide solutions that eliminate public confusion, stimulate the environmental economy and expedite progress. www.recycleacrossamerica.org. The funds will be used to create 150,000 standardized recycling labels.

 
 
The Limited Edition Rare Earth Deep Pore Cleansing Masque series features Earth-inspired designs by socially conscious influencers, depicting their vision of social responsibility.  Celebrities Florence Welch, Mark Ruffalo, Rosario Dawson and Spike Lee have lent their time, passion, and creativity to Kiehl’s for this project.  The collection will be available in Kiehl’s stores and on Kiehls.com on April 3.
 
At the same time, Kiehl's is also re-introducing their Recycle and Be Rewarded! in-store recycling program.  Available only in Kiehl’s free-standing stores nationwide, this program allows customers to return their empty Kiehl’s bottles, tubes and jars for recycling, in exchange for product.  Since 2009, Kiehl’s has recycled 500,000 bottles!

L’Oréal Paris is proud to partner with brand spokesperson Julianna Margulies to unveil the opening of the Women of Worth awards’ 2012 nomination period. Now in its seventh year, Women of Worth has honored and celebrated 60 inspiring women who are making a difference in their communities.

“Having personally met past Women of Worth honorees, I can say with full confidence that these ‘women of worth’ have dedicated their lives to helping others realize their worth every day,” said Julianna Margulies.
 
Inspired by the brand’s iconic slogan “Because You’re Worth It,” currently celebrating its 40th anniversary, the Women of Worth program seeks nominees who are bringing this philosophy to life through their commitment to a variety of relevant social causes.
 
Making strides and bringing attention to causes like bullying, nutrition in underserved communities and pediatric cancer, past honorees have dedicated themselves to conquering inadequacies at the local and national level, and empowered others in the community to take a stand.
 
The Women of Worth nomination period starts today and runs through May 31st, so if you know anyone who  deicates herself to volunteering and or other charitable efforts, head on over to womenofworth.com and L’Oréal Paris nominate them.

Ten motivational honorees will be chosen for their momentous contributions. Each honoree receives $10,000 for her charitable cause, and one National Honoree will be chosen via a public online vote to receive an additional $25,000 for her charity. All ten honorees will be recognized, and the National Honoree will be announced, at an awards ceremony and dinner hosted by Hearst Magazines and L'Oréal Paris in New York City.

Suave Professionals is the official hair sponsor for the new NBC series "Fashion Star". The show begins tonight and will feature Suave behind the scenes.

Suave Professionals Stylist Theodore Leaf and his team will help 14 hopeful fashion designers cultivate catwalk-worthy looks using salon-quality products from Suave.

To catch up on all the action, visit Suave Beauty on Facebook for weekly updates, behind-the-scenes sneak peeks, hair how-to's, exclusive content to win looks from the show and even products from the new Suave Professionals Keratin Infusion line.

L’Oréal Paris is pleased to announce Natasha Poly as the brand's latest spokesperson.

Natasha joins supermodels Doutzen Kroes, Claudia Schiffer and Liya Kebede, as well as international stars Gwen Stefani, Beyoncé Knowles and Jennifer Lopez representing L'Oréal Paris.

Natasha has appeared in fashion shows for more than 54 fashion houses, including leading international brands Jean Paul Gaultier, Yves Saint Laurent, Roberto Cavalli, Chanel and Valentino. She has been a Calvin Klein icon, a Victoria’s Secret angel, and in 2009, was named one of the top models “of the moment” by US Vogue.

"It’s not a coincidence that I’ve taken on this role with L’Oréal Paris. Before becoming a model, I dreamed of being a professional makeup artist! I’ve always loved cosmetics and I always need to have my L’Oréal Paris products backstage at fashion shows. Colour Riche Lipcolour and Elnett Satin Hairspray are iconic products for me, and I’m so excited to be representing them,” explains Natasha Poly.

Natasha has a magnetic beauty that has established her major presence on the fashion scene in just a few years. Stunningly beautiful, our new Russian icon has a glamorous, edgy sense of style, complemented by a striking personality. I am thrilled to welcome one of the world’s most talented super models who has truly made her outstanding destiny.”  –Cyril Chapuy, Global Brand President of L’Oréal Paris

Nicole Scherzinger announced her latest role as P & G's Global Brand Ambassador for Herbal Essences on Twitter yesterday.

Yes, she can sing and dance and she will continue to do so with even more beautiful hair.

"I’ve always loved changing and evolving my style in my career, and playing with new and different hair styles has been a great creative outlet for me,” said Scherzinger. “I’m honored to partner with Herbal Essences, because it’s a brand I like and admire for its celebration of self expression and for encouraging women like me to have fun with their look!”

Nicole will be featured in TV and print advertising, as well as on digital properties, HerbalEssences.com and Facebook.com/HerbalEssences beginning in July.