Κυριακή Αιλιανού, Ελένη Γιαννοπούλου, Σώζων Ηρειώτης, Οδυσσέας Ιωάννου, Χρήστος Καρυώτης, Χρήστος Κορτσέλης, Όλγα Λασκαράτου, Βιβή Παπαστάθη, Χρήστος Παπαμιχάλης, Βάσια Ρεντούμη

Για την λειτουργία της εφαρμογής χρειάζεται σύνδεση στο internet είτε 3G είτε WIFI. Για να ακούς toradiofono.gr στο δρόμο χρειάζεται να έχεις πακέτο δεδομένων στον κινητό σου και να πιάνει 3G. Όταν δεν έχει καλό σήμα το κινητό και συνδέεται σε δίκτυο σαν 2G (EDGE) δεν θα λειτουργήσει η εφαρμογή καθώς δεν επαρκεί η ταχύτητα του δικτύου για να φορτώσει το stream.

Προσοχή στην ακρόαση μέσω δικτύου 3G καθώς υπάρχει χρέωση ανάλογα με το πακέτο δεδομένων που έχετε από τον τηλεφωνικό σας πάροχο, για 15′ ακρόασης καταναλώνονται περίπου 10ΜΒ δεδομένων.

Για την χρήση της εφαρμογής απαιτείται σύνδεση 3G ή WIFI, μπορείτε να την κατεβάσετε από το Google Play.

Το ΙΕΚΕΜ ΤΕΕ έχει εξειδίκευση στα ακόλουθα θεματικά πεδία:

Περιβάλλον, Υγεία και Πρόνοια, Πολιτισμός και Αθλητισμός, Παιδαγωγικά, Οικονομία-Διοίκηση, Πληροφορική, Τουριστικός Τομέας και Τομείς Παροχής Υπηρεσιών, Αγροτικός Τομέας, Μεταφορές, Κλαδικά – Εξειδικευμένα Σεμινάρια Άσκησης Επαγγέλματος.

Μέσω της εφαρμογής του ΙΕΚΕΜ ΤΕΕ μπορείτε να ενημερώνεστε με τις τελευταίες ειδήσεις του χώρου, να μαθαίνετε για τις δραστηριότητες του ΙΕΚΕΜ ΤΕΕ αλλά και να παρακολουθείτε σε πραγματικό χρόνο σεμινάρια και εκδηλώσεις που διοργανώνει το ΙΕΚΕΜ ΤΕΕ.

Η εφαρμογή είναι διαθέσιμη μέσω του App Store για iPhone συσκευές ενώ σύντομα θα κυκλοφορήσει και για συσκευές με λειτουργικό σύστημα Android.

Μπορείτε να κατεβάσετε την εφαρμογή από εδώ

Η ύλη του εμπλουτίζεται με έρευνες και συνεντεύξεις, καθώς και με παρουσιάσεις εταιρειών που αναπτύσσουν αξιόλογο έργο.

Το EMEA Week, “παιδί” της οικονομικής κρίσης, εστιάζει στην καινοτομία, στην αειφόρο ανάπτυξη και στην πράσινη οικονομία. Ταυτόχρονα αφουγκράζεται τις
ανάγκες της κοινωνίας, με σκοπό να αποτελέσει χρήσιμο εργαλείο των επιχειρήσεων που αναζητούν μόνιμες και όχι πρόσκαιρες λύσεις για την αντιμετώπιση των σύγχρονων προκλήσεων.

Το EMEA Week, με επίγνωση της κρισιμότητας της περιόδου, φιλοδοξεί να αναπτύξει γόνιμο διάλογο με την επιχειρηματική κοινότητα στην Ελλάδα, προκειμένου να αναδείξει υγιείς και ασφαλείς πρακτικές ανάκαμψης.

Η εφαρμογή διατίθεται μέσω του App Store της εταιρείας Apple ως universal iOS εφαρμογή συμβατή με συσκευές iPhone, iPad, iPad mini καθώς και iPod touch και επιτρέπει στους χρήστες να έχουν πρόσβαση στα τεύχη του ΕΜΕΑ Week. Παρέχεται μια σειρά δυνατοτήτων όπως εύκολη πλοήγηση σε κάθε έκδοση μέσω thumbnails ή τον πίνακα περιεχομένων, προσθήκη σελιδοδεικτών, διαμοιρασμός σε Facebook και Τwitter.

Interamerican uses LazyPub to publish their Corporate Social Responsibility annual report on iOS. Users can read the reports, add bookmarks or share what they are reading on Facebook and twitter.

Several things have slowed adoption of mobile in healthcare. Antiquated policies designed for a different era have been a major factor. For instance, what does it mean to be HIPAA compliant in a mobile world? HIPAA regulations rule how healthcare practitioners can store and transfer data on patients to protect both the privacy of the patient and the liability to doctors and nurses. HIPAA regulations are fairly complex and rigid (for a good reason, to be sure) and have scared off some mobile healthcare (mHealth) startups - at least until HIPAA can be updated to reflect the change in the technological landscape.

There’s also the question of culture. For decades, the primary patient interface for doctors, technicians and nurses has been the paper chart attached to a clipboard. Digitizing of patient records is a long, arduous process that many clinics have declined to undertake. Doctors face significant blowback from administrators sitting in front of bookshelves crammed full manila folders of patient histories.

(On a trip to my physician’s office a couple years back, I asked him if he used a smartphone to make his life easier. He showed me his BlackBerry and an app that helps him find the appropriate prescription for certain maladies. I asked him if he could digitize his entire file system and carry around an iPad or some such device to make his life easier. “I would love to,” he told me. “But I would lose half my staff if I ever changed how the system works.” )

We are starting to see progress in mHealth adoption: According to researchers, 62% of doctors use a tablet in some shape or form and 71% of nurses use a smartphone at work. The mHealth industry is forecast to be a $11.8 billion market by 2018.

Mobile healthcare is about more than just how doctors and nurses operate on a day-to-day basis. Mobile technology promises to contribute to wellness, preventative care, personal health records, communication with physicians, diet tracking, prescription reminders and many other health-related improvements. For instance, 30% of smartphone users are expected to use wellness apps in one form or another by 2015. By that year, analysts predict there will be nearly two billion smartphone users on the planet. You do the math.

Check out this infographic from mHeath consultancy  [x]Cube Labs for a cross section of the mHealth industry, where it has been and how it can help healthcare providers and consumers alike.

Source: ReadWriteWeb

• Small screen size – This makes it difficult or impossible to see text and graphics dependent on the standard size of a desktop computer screen.
• Lack of windows – On a desktop computer, the ability to open more than one window at a time allows for multi-tasking and for easy revert to a previous page. Historically on mobile web, only one page can be displayed at a time, and pages can only be viewed in the sequence they were originally accessed. However, apps exist for example Oceanus, and browsers such as Opera Mini for Java ME, allowing multiple windows, but sometimes a limited number, and not multiple windows in the same screen.
• Navigation – Most mobile devices do not use a mouselike pointer, but rather simply an up and down function for scrolling, thereby limiting the flexibility in navigation.
• Lack of JavaScript and cookies – Most devices do not support client-side scripting and storage of cookies (smartphones excluded), which are now widely used in most Web sites to enhance user experience, facilitating the validation of data entered by the page visitor, etc. This also results in web analytics tools being unable to uniquely identify visitors using mobile devices.
• Types of pages accessible – Many sites that can be accessed on a desktop cannot on a mobile device. Many devices cannot access pages with a secured connection, Flash or other similar software, PDFs, or video sites, although as of 2011, this has been changing.
• Speed – On most mobile devices, the speed of service is very slow, often slower than dial-up Internet access.
• Broken pages – On many devices, a single page as viewed on a desktop is broken into segments, which are each treated as a separate page. Paired with the slow speed, navigation between these pages is slow.
• Compressed pages – Many pages, in their conversion to mobile format, are squeezed into an order different from how they would customarily be viewed on a desktop computer.
• Size of messages – Many devices have limits on the number of characters that can be sent in an email message.
• Cost – the access and bandwidth charges levied by cellphone networks can be high if there is no flat fee per month.
• Location of mobile user:
  • if advertisements reach phone users in private locations, users find them more distressful (Banerjee & Dholakia, 2008)
  • if the user is abroad the flat fee per month usually does not apply
• Situation in which ad reaches user – When advertisements reach users in work-related situations, they may be considered more intrusive than in leisure situations.

These are the mobile web limits according to wikipedia. Learn how you can tackle them using a mobile application or a mobile site!

The TV-owning audience can also be further split up by how they access their programing and what sort of things they use their TV for, besides live viewing.

For example,

• 33% have satellite subscriptions, and 52% have cable; broadcast/over-the-air only is down from 16% in 2003 to 9%
• 47% have a DVR
• 75% have an HD-capable TV
• 56% play video console games
• 4% have Internet-enabled TVs

However, when it comes to how Americans are consuming media, it’s TV that’s still far in the lead. Traditional TV viewing eats up over six days (days! or 144 hours, 54 minutes) worth of time per month, the report found. Everything else – from computers to smartphones – is a much narrower slice of that overall pie:

• Internet on a computer: 28 hours, 29 mins.
• Online video: 5 hours, 51 minutes
• Video on mobile: 5 hours, 20 minutes
• Game console: 6 hours, 26 minutes
• DVD/Blu-ray: 5 hours, 13 minutes
• Time-shifted TV: 11 hours, 33 minutes

Somewhat hilariously, 55% of U.S. users also still own a VCR, too, but this is (thankfully) down from 93% in 2003.

Computers also had a massive footprint in the U.S. with 212 million of the 278 million internet users active online in 2012. 94% of social media users accessed social media with a computer in 2012, says Nielsen. In terms of time spent on the computer, 20.1% was used for social networking and blogs – the most of any other category. Time spent for other categories is as follows:

• 8.1% online games
• 7.1% email
• 5.2% video and movies
• 3.7% portals
• 3.2% search
• 3.0% software sites
• 2.7% news
• 2.4% auctions
• 2.2% sports

Looking at those numbers for search and social, it’s hard to not see why Google had to develop a social platform with Google+, to take on Facebook. Even back in 2009, Facebook was eating up users’ time, accounting for over six hours of web usage per month to Google’s two hours, 24 minutes.

Read the full article on TechCrunch

1. Know your audience and how they interact with mobile
It does not matter how good your campaign looks on paper if it never actually reaches your audience.
Before you start spending money, make sure your strategy reflects the characteristics of the customers you are targeting.

2. Earn goodwill – do not kill it. 
As a uniquely personal and intimate medium, mobile must be used with great care to avoid alienating current and potential customers.

By creating a dedicated opt-in database for your mobile customers, you can provide greater value and a better experience while increasing the impact and efficiency of your budget.

3. Give a great user experience for every handset. 
When every brand impression counts, it is essential to make sure you deliver the best possible experience to everyone who interacts with your campaign.
Even now, major companies with extensive resources have been known to produce mobile sites that render inconsistently across platforms, or mediocre apps that vary significantly in feature set, user experience and branding from their mobile Web and desktop experiences. Regardless of the type of mobile site you are creating, be sure that it is equipped to provide an excellent user experience across every handset your customers use.

4. Measure everything, not just success
Mobile media planning is difficult enough as it is, so why make it even harder by ignoring large amounts of data on your own campaign performance?

Yet, that is exactly what many mobile marketers do when they only measure number of opens, downloads, activations and registrations, rather than looking at stats around bounce rate, repeat usage, number of pages per unique visit or length of video views. To optimize your effectiveness, it is crucial to also measure elements such as feedback – pros and cons – in the reviews section.
5. Let the message choose the medium
. Apps versus mobile sites: it is the perennial debate of mobile marketing.
As is usually the case, there is no single answer for every situation. To make the greatest impact – and get the most out of your budget – you have to start with your message, then decide how best to deliver it. What are your goals for the app or site? When a user launches your experience, how much do you want to impress them, and how much is this worth to you?
If you simply want to open another channel for interaction, a simple, practical site can be a cost-effective way to go.

As HTML5 continues to evolve, more smartphone functionality is becoming available to mobile sites, making it possible to create an experience nearly equivalent to a mobile app.
IF YOUR MOBILE experience will play a key strategic role in establishing your brand and converting customers, though, an app still offers key advantages, beginning with complete control over branding, look-and-feel and the user experience.
The ability to place a call, take and upload photographs or perform location-based actions from within the application itself can make for a much richer experience than having to call out from the browser to another app.
You will have to spend more money to build and maintain the app, including the need to port it to multiple operating systems and devices – as well as gaining approval through multiple app stores – and updates will be similarly costly and time-consuming.

Source: mobile marketer