1. Focus on the correct keywords per video
   1. Create a strategy.  What are you going to teach, market, share, etc.?  Do your research and determine which keywords best describe the subject matter. For example, if you are a law firm and you want to teach about a particular type of law service, like Whistle Blower cases, then do your video only about that.  So many try to include a variety of topics in one video… and that just creates confusion. Click here to see a variety of samples.
   2. Once you determine your subject matter and define the keywords… work with professional to produce your videos. They’ll write the script and/or prepare your interview questions so that you can incorporate this research into the actual video. And even better… once you have the script written, you can even use the script as the text on your web page!
2. Create a YouTube Channel
   1. It’s simple and can help your SEO efforts.  For example, “Small Business Marketing Tips” or to further enhance your brand, use your company name with a great title featuring SEO keywords.
3. Upload the videos to YouTube
   1. Google will index your video if you upload it to YouTube. However, uploading the video will not drive clicks to your site.  It is merely a portal to hold your video.
   2. Utilize several “video” formats, for example motion graphics/ animation, a slide show, and a Power Point presentation that’s animated can work.
4. Embed the video onto your website
   1. Your marketing efforts are built to drive prospects and viewers to your website.  So, why send them to YouTube… away from your website… when you want to showcase your videos?!
   2. Utilize the embed code from YouTube and embed the videos onto your website.  Use that web link to help build that video’s views.
5. Add text to the pages about the video.
   1. Remember: Google doesn’t see or read video.  So, it’s always trying to figure out what your video is about.  This is why video SEO, using focused keywords, is so important.
   2. It’s really as simple as putting copy on the page.  But make sure that its copy that’s rich with SEO keywords, as well as relevant to the video featured.
   3. Create an introduction paragraph about the video placed above the video… that’s before the area that’s holding the video.
   4. Use the video’s script or a transcription of the video to add additional copy on the rest of the page.
   5. Also use the transcription for the YouTube page.  YouTube offers this service for a reason, use it!
6. Create a video sitemap
   1. Submit your video to Google using a Video Sitemap… you can find this at Google’s Webmaster Tools site.

CONCLUSION: Adding videos to your website is important to increasing your site’s ranking.  So if you haven’t already, start your video SEO plan now.  You don’t want to be left behind by your competition!

Typically, the more links pointed to your site, the higher your site ranks in Google. While this is still true. However, since March 2012, Google stopped counting various types of links that were relied on by SEO companies. So how can you be sure that your online strategy is not rendered worthless?

We know there are surefire ways to ensure your website is increasing in rank:
1. Ensure your sites are well-built, SEO optimized, with a lot of unique content.
2. Optimize your sites with Google Places – the business listings
3. Generate links from respected directories like Yahoo Directory, etc.
4. Generate links from other respected industry websites and quality blogs.

But with all of the changes to Google’s Algorithm, there are two big TO DOs:
1. Sites must have a robust and active Social Media presence. It must be integrated with the main website and allow for interactivity and viewer engagement. Be sure to think ahead and create a social media engagement plan. For example: What are you posting? How will this help your consumer? Will they be more likely to share your information?
2. Sites with multiple SEO optimized videos on YouTube and various other online video networks will absolutely help increase your site’s rank. The days of one corporate or marketing video per company is gone. You can surf through YouTube and watch at least 10 videos in 20 minutes. But, if none of these videos lead back to your brand, product or service… you are clearly lacking in this necessary search item.

Next step… Your Video SEO Plan: Creating and Distributing the Videos

Have a question?  Contact Beholder Productions and/or Your Video Marketing Pro for quality video production services.

Here’s the tip. A video that looks really nice is less likely to be ignored. Although advancing technology is making home videos look better everyday, face it, a cell phone camera or a Flip just isn’t going to do the same job as professional grade equipment. In many ways, the difference between High Definition and Standard Definition video is really the difference between good and bad-looking video. Really, if you want to guarantee results, shooting video without good lighting and sound equipment is a waste. You can spend hours of time later trying to get the footage to look better, but you can also save yourself the hassle by simply making a few choices about how to make your video look more professional before shooting it.

Do your research! Watch a few videos and think about what you like and don’t like about them. Look at the lighting. Listen to the sound. Plan accordingly. You’ve worked hard creating this thing. Don’t let it fall apart now! If you’re really serious about this video, don’t be afraid to spend a little money. If you’re using it for advertising, a good video will give you quite an advantage. A poorly-made video will give you a poor image. Remember that while making choices about your video.

To have Beholder Productions assist you in creating quality videos that fit your image contact us today at 877-806-9195

Well, just as if you were planning a trip, the next thing you’d want to do is map out your route. In video terms, we call that a Storyboarding and Scriptwriting. The storyboard can literally be seen as a map of what shots will be included in your video. I’m sure you’ve all seen a traditional storyboard...a piece of paper with a few boxes drawn on it, and pictures inside of those boxes. But a storyboard can look however you want it to. You can use words to describe what happens in the scenes if you feel you’re not a great artist. Sometimes, storyboards can have more words than pictures, some have pictures but no words. It depends on the project and your personal preference.

Next thing along the way is writing a script. This will actually dictate which camera shots come when. If there are speaking parts or narration, this is where you get the chance to write them. Both Scriptwriting and Storyboarding are essential parts of the video production process. It’s important to have a strong foundation when making a video. If you go ahead and create a video without a solid plan, don’t be surprised if it falls apart halfway through. But a thoroughly-planned video will make things a lot easier in the long run, so this isn’t the step you want to skimp on. In fact, if you really want to make a video with an impact, don’t skimp on ANY steps!

If you’re looking for assistance creating a Storyboard or need Scriptwriting to go along with your video needs give Beholder Productions a call at 877-806-9195.  Also continue reading about more important aspects to our 5 Step Production Process.

Beholder's entries were said to have "Well planned and well executed motion graphics" as well as a "Excellent, fast paced opening title with well-produced FX".  Everyone at Beholder Productions is excited to be recognized for a second year in a row by the American Pixel Academy , this time for our work in the fields of Motion Graphics and Opening Title Effects.

Your video must start as a vision, and you must develop that vision until it’s something that can become a reality. It’s important to outline the exact message you’re trying to get across, and the timeline for creating your video. You have to set goals and make sure they’re clearly defined and understandable. You have to make sure you have access to the right tools and resources. And you need to make sure you know exactly who your target audience is. The more vague your project is at this point, the more difficult it will be to create later. Why go up into space without knowing where you’re heading?

If you’d like a team of professionals to help you develop your vision into a reality, contact Beholder Productions by calling 877-806-9195 today!

Over the past decade, media has transformed tremendously, and it keeps changing every day. It can be really difficult to keep up with the changing times. Technology can be expensive, confusing, and downright scary, but it doesn’t have to be. With a little time and knowledge, you’ll find that keeping up isn’t so hard.

One of the developments that I find most fascinating is that fact that we can watch movies, television and youtube videos right on your phone or other mobile device. Video has so many uses, like entertaining, teaching, and advertising, sometimes it’s hard to see just how immersed in video our lives have become. So I don’t think it’s too hard to believe when I say that video is the best way to embrace changing technology and to get your message across at the same time. In my next few posts, I would like to give you some tips on the best ways to reach an audience with video. If you’re thinking of using video it’s important to remember to have a process in order to stay organized. The tips I’m going to give you will guide your through a step-by-step process so you don’t have to get left behind when it comes to creating engaging and effective video.

Give Beholder Productions a call today to speak with a sales associate at 877-806-9195 and let us discuss how video can help your business reach new and exciting heights!

We at Beholder Productions are honored to be receiving recognition for our "Hideaways:Road Trips Teaser Video" in the Travel/Tourism section of the Online Video category.  View a sample of the video on our portfolio page.

Now imagine that same scene from Psycho, but with a pop song playing in the background. It doesn’t quite have the same effect, does it? The music and sound that is added to a film is not added without putting some serious thought into it. And the same concept applies to all sorts of video. Classic films just wouldn’t be the same without their soundtracks. The perfect soundtrack takes careful planning and a clear understanding of the message of the piece to have just the right impact. The wrong sound effect or song could make the audience laugh where you intended them to cry.

When you’re passionate about music, hearing a song or a sound creates a picture. And when you’re passionate about video production, the perfect music comes to mind when you see a piece without sound. Those two passions really create a perfect match when editing a video. There’s nothing quite like that creeping, building tension that the music creates in a scary horror scene, or the pride we feel when Rocky finally reaches the top of the art museum steps and music swells, or that feeling of triumph when baby Simba is being held in front of all the other animals while they sing about the Circle of Life. Music and sound is honestly what makes a film whole.

I’m sure you’re bound to come across a few thrillers on TV this time of year. Next time Psycho is on, imagine the sound of dogs barking instead of the famous screeching violins, and be glad their sound was handled by a pro instead.

Beholder Productions was featured on the August 2011 cover of the Philadelphia Business Journal and interviewed by Peter Van Allen http://www.bizjournals.com/philadelphia/print-edition/2011/08/05/beholder-simplifies-video-production.html