Professional Well-Being Guru Andrea Adler Added to Growing Talent Roster

LOS ANGELES, March 2, 2010 – be, an emerging lifestyle media company, today announced the launch of www.benetwork.tv, the online presence for be Network, the first HD television entertainment network dedicated to wellness. The website serves as an introduction to the network’s talent and the initial distribution platform for A Moment of Wellness, the company’s first original programming series.

“We couldn’t be more excited about the launch of our website, and the addition of Andrea Adler to our leading group of talent,” says President and CEO Mark Goldman, “Andrea’s unique and innovative approach to career and entrepreneurial endeavors will help to bring growth and well-being to so many people who seek answers in this vital aspect of their lives.”

Adler, a public speaker, marketing guru and founder of HolisticPR, is collaborating with be Network on a show that will help people connect with their professional desires and achieve economic well-being. Her first A Moment of Wellness segment featured on the website, “Creating Balance through Your Biography,” explains how taking a holistic approach to writing a bio can bring a sense of balance and equanimity to one’s life.

The 90-second A Moment of Wellness segments, starring the network’s growing roster of wellness experts, offer a variety of simple, relatable tips for integrating positive lifestyle changes into everyday life. Presently, the website features four segments with plans to roll out two additional videos per week.

Other live segments include cardiologist and New York Times bestselling author Dr. Alejandro Junger’s “Serotonin and a Healthy Gut,” the first of his insights regarding open minded medicine, addressing how to keep serotonin levels strong and bodies in balance; popular yoga instructor and breakout author Maya Fiennes’ “Simple Yoga for Back Pain” demonstrating simple poses to alleviate every day back pain; and bestselling author Dr. Timothy Brantley’s first nutritional healing segment “Salt is not Just Salt” revealing important issues with refined table salt.

Upcoming releases of A Moment of Wellness will feature more from the network’s experts including world renowned founder of Anusara yoga John Friend demonstrating simple poses that can relieve insomnia, stress and other common aliments; and Sophie Keller, life coach and TV personality, providing advice on finding the ideal mate, coping with financial stress and other relationship issues.

In addition to providing consumer access to the videos on www.benetwork.tv, the company is actively seeking distribution for the A Moment of Wellness segments on local television stations. Local market stations or station groups that subscribe to the series receive 8–12 high-quality HD segments per month that can also be featured on station-branded websites. By capitalizing on existing audiences and catering to the wellness industry’s core demo of women ages 30–65, be Network aims to drive traffic across broadcast distribution platforms, and in turn, create attractive advertising opportunities for those in the wellness space.

About be Network

be is a wellness entertainment network featuring many of the brightest stars in the field and offering an innovative revenue-sharing model for distributors. The plan provides for be’s broadcast, cable and Internet partners to share in the large and growing commerce opportunities around wellness, representing a first for an entertainment network.

Press Contacts:

Don Ciaramella
The Lippin Group / NY
212–986-7080
don@lippingroup.com

Casandra Salyer/Lakeitcha Thomas
The Lippin Group / LA
323–965-1990
lthomas@lippingroup.com
csalyer@lippingroup.com

Veteran Television Producer, Director and Programmer James Abee Named as Vice President, Programming

LOS ANGELES, January 18, 2010 — Newly formed be Network, an HD lifestyle network dedicated to yoga and wellness, has announced its first original production, ‘A Moment of Wellness”, which it will begin distributing to local TV stations, websites, and mobile carriers at the upcoming NATPE 2010, being held January 26–27 at the Mandalay Bay Resort in Las Vegas.  In a related announcement, the company’s President and CEO Mark Goldman has named industry veteran James Abee as Vice President, Programming of the new lifestyle network.

Abee, who has extensive experience as a television producer, director and programmer, has served as Goldman’s creative partner in the formation of be. Both Goldman and Abee will represent the network at NATPE.

“James has played an integral role in securing talent, developing the programming strategy and overseeing initial production of ‘A Moment of Wellness’,” says Goldman. “James is an incredibly talented creative executive with extensive real life experience with yoga and wellness principles.”

Abee most recently served as Director, International Programming & Special Projects for Current TV, an Emmy award-winning multi-platform cable TV network co-founded by Al Gore and Joel Hyatt. Prior to his career as a media executive, Abee, who studied drama and psychology at the University of Tennessee, spent several years in India practicing yoga and meditation. In that time, Abee gained a broad knowledge of Eastern body, mind and spirit philosophies, ranging from hatha yoga to Chinese medicine and ayurveda. His experience in both the entertainment and wellness industries has been essential in the creation of be.

“We are looking forward to the opportunity to meet with top players in the industry at NATPE and discuss distribution for both be Network and ‘A Moment of Wellness ’,” says Goldman.

At NATPE, be will offer a series of 90-second news inserts, ‘A Moment of Wellness,’ created to promote well-being in areas including diet and nutrition, yoga and fitness, alternative medicine, relationships and rejuvenation. be plans to gain distribution of the segments via morning, noon and early evening newscasts, catering to the wellness industry’s core demo of women ages 30–65. Stations subscribing to ‘A Moment of Wellness’ will receive 12 high-quality HD inserts per month that can also be featured on the station’s website.

“Our goal is to provide broadcasters with timely, relevant information that will help to not only retain but increase viewership by satisfying the rapidly growing demand for wellness and lifestyle programming,” says Goldman. “By providing loyal viewers with content that is informative and potentially life-changing, we also create an incredibly attractive opportunity for national and local advertisers to capitalize on this societal shift.”

‘A Moment of Wellness’ features simple, relatable everyday wellness tips delivered by be Network’s growing roster of marquee talent.  For example:

Dr. Alejandro Junger – Cardiovascular MD and best-selling author will inform viewers on his specialty — toxicity in the body and the benefits of engaging in a detoxification program (weight loss, skin rejuvenation, increased vitality) — as well as other timely wellness issues including Vitamin D deficiency, Nutrigenomics, and Probiotics.

Maya Fiennes – Popular Yoga instructor, concert musician, and breakout author will address some of the common ailments affecting millions of people such as lower back pain, thyroid and adrenal gland issues, digestion problems, anti-aging and insomnia, by demonstrating specific Kundalini yoga postures that can provide relief.

Timothy Brantley – Naturopath and best-selling author will illuminate some of the most fundamental wellness issues that affect our overall health today, from the importance of enzymes, to the power of hydration with structured water, the inclusion of mineral rich natural salts in the diet, effects of caffeine, and proper consumption of food.

Sophie Keller — Life coach and TV personality will examine pressing family and relationship issues affecting women today. Through her column in The Huffington Post and regular appearances on LA’s KTLA newscast, Sophie has given help to thousands of women. In this series she will deliver advice on dealing with a breakup, finding your ideal mate, gauging the right friendships, and coping with financial stress in a relationship.

John Friend — Renowned yoga master and founder of widely popular Anasura Yoga will demonstrate poses that bring overall alignment and incorporate specific principles addressing Muscular and Organic Energy. With over 250 simple poses Anasura can easily be practiced by adults or children in the home, school, or office setting and used to bring wellness and rejuvenation to everyday life.
be is an HD lifestyle network dedicated to yoga and wellness featuring many of the brightest stars in the field and offering an innovative revenue-sharing model for distributors. The plan provides for be’s broadcast, cable and Internet partners to share in the large and growing advertising and commerce opportunities around wellness, representing a first for an entertainment and information network.

Press Contacts:

Don Ciaramella
The Lippin Group / NY
212–986-7080
don@lippingroup.com

Paul Nichols/Cassy Salyer
The Lippin Group / LA
323–965-1990
pnichols@lippingroup.com
csalyer@lippingroup.com

Former Top Executive at Current and Sky Latin America Secures Top Talent, Creates Attractive Revenue-Sharing Model for Distribution Partners

LOS ANGELES, JANUARY 11, 2010 – Media Entrepreneur Mark Goldman has formed BE, an HD lifestyle network dedicated to yoga and wellness featuring many of the brightest stars in the field and offering an innovative revenue-sharing model for distributors. The plan provides for BE’s broadcast, cable and Internet partners to share in the large and growing advertising and commerce opportunities around wellness, representing a first for an entertainment and information network.

Goldman, founding COO of Current Media — (the teslevision and Internet company formed by former Vice President Al Gore and entrepreneur Joel Hyatt) and, before that, president and COO of News Corp’s Sky Latin America — will serve as president and CEO of the new venture. The formation of BE Network, which will be a 24/7 resource for information, instruction and quality entertainment, coincides with the heightened awareness and interest in well-being as an essential lifestyle.

The network has signed a long list of prominent talent, including yoga icons John Friend, founder of Anusara yoga, one of the most highly respected and fastest-growing schools with more than a thousand teachers and hundreds of thousands of students; and, Maya Fiennes, a star musician, yogi and TV personality in Europe whose celebrity clientele includes Elle Macpherson and Deepak Chopra, and who is set to launch a three-book series titled Yoga for Real Life through Atlantic Books in the U.K.; New York Times bestselling author, Dr. Alejandro Junger, whose “open-minded medicine” practice has attracted Gwyneth Paltrow among a growing group of A-List celebrities; Dr. Timothy Brantley, whose groundbreaking research and years of work on nutritional healing is outlined in his bestselling book, The Cure; and Sophie Keller, whose practical tips for a happier life have made her a leading contributor on The Huffington Post and local news.

BE Network’s entertaining and informative programming, targeted at women ages 30–65, will focus on various aspects of healthy living, including yoga and dance, nutrition, alternative healing, holistic medicine, stress reduction, beauty, anti-aging and more. The network’s primetime lineup will feature successful TV formats re-made with wellness themes. The common thread behind the network is an Eastern-based realization and rejuvenation philosophy, which asserts the keys to success, happiness and health already lie within us.

“As healthcare costs continue to spiral and threaten to overtake housing as the largest component of personal spending, people are increasingly looking for ways to incorporate well-being into their lifestyle, including seeking out experts and purchasing a growing array of wellness products and services,” Goldman said. “BE Network has assembled a highly dynamic and successful group of talented individuals who have built significant followings through the strength of their personalities, as well as the core principles of well-being around which they base their lives. Our innovative business model provides a powerful media platform for these individuals to gain exposure, along with a way for distributors to participate in the advertising and merchandising opportunities that evolve from it.”

With a wealth of media start-up and operating experience, Goldman has successfully built several large media companies having raised nearly $1 billion of capital in the process. Most recently at Current Media, he was involved with securing distribution agreements with Time Warner Cable, Comcast, DirecTV, Dish Network, Verizon, AT&T, BSkyB and Sky Italia, among others; as well as building and managing the operations of a next generation media company.

In 1995, News Corp. recruited Goldman to build a satellite television service. At Sky Latin America, he oversaw the establishment of local operating companies throughout the region, the development of pan-regional branding and programming strategies, the construction of a state-of-the art digital broadcast facility and more than $700 million of financing transactions.

Goldman began his industry career at MCA/Universal Television, where he spent five years as a senior business development executive negotiating license and venture agreements and developing television channels in Asia, Australia, Eastern Europe and Latin America.

Press Contacts:

Don Ciaramella
The Lippin Group / NY
212–986-7080
don@lippingroup.com

Paul Nichols/Cassy Salyer
The Lippin Group / LA
323–965-1990
pnichols@lippingroup.com
csalyer@lippingroup.com