Apical Marketing

Are you making your Mondays matter?

Kerry Martin — Mon, 09 Apr 2012 15:13:12 +0000

I rarely – hmm, now that I ponder I do believe I have never – actually posted a blog post about well a blog post. But this one my friends was just too darn good and inspiring not to share. “Why Every Monday Matters” appeared this morning (a Monday of course) on Fast Company’s website. [...]

How do you balance taking care of your clients whilst nourishing your own soul by giving back?

Kerry Martin — Wed, 07 Mar 2012 19:47:40 +0000

I had to put on my big girl panties today, suck it up and make a very difficult decision. I was asked to be a business coach for a nonprofit participating in the Social Enterprise Venture Competition hosted by Academies for Social Entrepreneurship. As a mentor, you are asked to coach one organization in the [...]

Are you cut out of entrepreneurial cloth? Perspectives from “In the Women’s Corner”

Kerry Martin & Tami Smith — Tue, 06 Mar 2012 17:27:46 +0000

“If we listened to our intellect We’d never have a love affair, We’d never have a friendship, We’d never go into business, Because we’re cynical. Well, that’s just nonsense. You’ve got to jump off cliffs all the time And build your wings on the way down.” ~ Ray Bradbury SEO strategist Tami Smith and I [...]

You Need a Strategy Dammit Not Another Social Media Profile

Kerry Martin — Mon, 20 Feb 2012 20:24:35 +0000

“Failing to plan is planning to fail” is an oldie but goodie. And, nowhere is this more true today than in online marketing. (Indeed, I feel so strongly about this that my company name embodies this truism). If your strategy is not at the heart of your actions even on a fabulous day, you bounce [...]

The 2 Sides of LIKE

Lefty Righty — Wed, 18 May 2011 17:02:35 +0000

Thumbs up by left brain Kerry Martin (aka Lefty) Being an emphatic individual, I used to feel sorry for Like. The dictionary defines it as “used in speech as a meaningless filler or to signify the speaker’s uncertainty about an expression just used.” Example: “There was this funny smell — sort of dust like.” And, this, [...]

What does good karma have to do with successfully leveraging the power of social media?

Kerry Martin — Sun, 01 May 2011 16:17:21 +0000

“A civilization flourishes when people plant trees under whose shade they will never sit.” ~ ancient Greek proverb To grow your business and increase your revenue by relevance, you must embed roots in online mediums that create digital depth and reach. And, in our new global reputation economy, to nurture these seeds to prosperity, you [...]