Become a Bestselling Author - Blog

How to Utilize Autoresponders

Autoresponders are programmed messages that automatically respond to preset criteria. For example, when someone signs up for your mailing list, as soon as he or she hits “Submit,” you can have an autoresponder send the subscriber a welcome message. More sophisticated autoresponders can be created, like a five-day e-course. When someone signs up for your [...]

How to Add “Tell-a-Friend” Functionality

The concept is simple: when someone comes to your website and finds something he likes, you want to make it as easy as possible for him to share it with his family, friends, and associates. “Tell-a-Friend” functionality is the easiest way to do this. There’s nothing better than having someone else endorse and promote you. [...]

How to be a Blogger

Blogging is the latest trend on the web (even though it’s been around awhile). A blog (from “web log”) is essentially an online publishing tool, like a web-based journal, that provides a forum for you to communicate with your audience. Your blog can be its own website (hosted by the many blog services online) or [...]

How to Publish Another Book

Once you’ve established yourself as an expert or talent in a particular area, a great way to generating additional sales on your first book is to publish a second. (Of course, this assumes you have exhausted every marketing strategy for your first book project). The second time around, you will have a warmer market, a [...]

How to Develop Market-Specific Merchandise

Your book establishes you as an expert in your field. Now you need to continually figure out more ways to improve people’s lives with the knowledge you have acquired. Get creative. Don’t just think mugs and T-shirts—what can you create or put your name on that would enhance your brand image? What ancillary products are [...]

How to Develop an Audio Program Through Nightingale-Conant

Nightingale-Conant is the largest publisher of motivational and educational audio programs in the world, with over two million customers. Nightingale-Conant currently publishes and/or distributes more than 150 authors and over 1,400 titles in six key areas: Personal Development; Business Strategy; Sales and Marketing; Wealth Building; Skills and Learning; and Mind, Body, Spirit. All-stars like Wayne [...]

How to Create a “Live” Audio/Video Product

Between 10 and 15% of your audience will come ready to buy what you’re selling. As your platform evolves, you’ll need to be constantly developing new, insightful, value-added products to “feed the frenzy.” What else can you sell besides your book? There are lots of different product ideas in this e-book, but one of the [...]

How to Craft an e-Book

E-books and “Special Reports” can be used in a number of ways. If you have timely, market-specific information that addresses your audience’s key frustrations, you may be able to create a landing page (a variation of the traditional website) and sell your product online. (Outlining the strategies for implementing this successfully is beyond the scope [...]

How to Generate Testimonials and Endorsements

This may seem simplistic, but it’s important. Testimonials sell books, because others’ recommendations give your book—and you—more credibility. Whenever you’re interacting with a fan, a customer, or a client, condition yourself to ask for a testimonial (assuming he or she had a satisfactory experience, of course). Testimonials or endorsements are valuable sales tools that should [...]

How to Become an Internet Radio Talk Show Host

This strategy presents a more feasible opportunity for developing a media platform because basically, anyone can host his or her own talk show. The value of this strategy is in gaining more credibility. Although you’re not getting drive-time traffic, you can carve a niche for yourself by having guests on your show that your audience [...]