Better Business Brand

What’s the Chance a Startup Business will Fail? [Infographic]

Robert Hacala — Fri, 26 Apr 2013 17:21:09 +0000

Startups are definitely everywhere we look, with new ones popping up every day. It would be great to see many of them survive, but alas, reality isn't that kind in the business world. Check out this nifty little infographic with some great illustrations and a lot of super cool data.

Lead, Follow, or Get the Hell Out of the Way

Robert Hacala — Fri, 05 Apr 2013 13:27:25 +0000

When is comes to the brand-consumer ecosystem, I see three different groups: 1. Leaders 2. Followers 3. Those who don't have a clue where they stand

Branding Your Business: 5 Steps to Success

Robert Hacala — Mon, 04 Mar 2013 11:15:08 +0000

An effective business brand will find a place in the psyche of a population; an excellent brand will become synonymous with the goods or services it provides. Although there is no 'one-size-fits-all' approach to creating a successful brand, there are 5 very important steps which are usually essential.

The Three Different Types of Logos [Infographic]

Robert Hacala — Sun, 03 Feb 2013 15:26:46 +0000

While doing some research, I noticed there weren't any good images that categorized the different types of logos in one place. So that's why I decided to create my own infographic on the subject. Here is this graphic, with the three different types of logos, and two other variations.

What Makes People Want to Follow a Brand? [Infographic]

Robert Hacala — Tue, 11 Dec 2012 14:17:25 +0000

Who doesn't love to be liked? As a brand, you probably want more people like you online. You want more followers to help get the word out. And it's nice to know what you can do so that more people click that little blue thumbs up, or choose to read your tweets.

Self-Promo Content: The Ego Has Landed

Robert Hacala — Mon, 26 Nov 2012 12:58:12 +0000

I just checked: Google public data says there are currently 6,973,738,433 in the world. So if you haven’t realized yet, it’s not all about you. Ever see those companies who post self-promotional content non-stop? Probably. They’re like that not-so-popular kid in the schoolyard who insists on telling everyone about the new magic trick he just learned. Image by NASA

Top 5 Branding Tips

Robert Hacala — Sun, 25 Nov 2012 16:49:51 +0000

In an online age where social media informs marketing and vice versa, businesses no longer operate in a state of competition; they operate in a state of hyper-competition. But while the means to reach customers may have changed, the principals of effective branding have not.

Anatomy of a Brand [Infographic]

Robert Hacala — Mon, 24 Sep 2012 17:30:09 +0000

A great business brand has lots of moving parts... lots of things that need to be thought about in the beginning and managed over time. Design is only one aspect of how you present your brand to the public. This infographic outlines the different aspects from head to toe. These essential items are what a successful business brand needs in order to stay ahead.

Tips for Building an Effective Startup Team

Robert Hacala — Mon, 24 Sep 2012 00:46:02 +0000

Businesses will only move forward if you employ a productive team. Establishing, developing and evolving any startup is met with many challenges, but to successfully overcome the challenge of recruiting a productive team, you may appreciate the following tips. Image adapted from opensourceway under a CC BY-SA 2.0 license.

Web Content: Write, Hire, or Outsource?

Robert Hacala — Sun, 16 Sep 2012 20:12:27 +0000

There are many things to consider when first creating a website. One of which is determining how you will obtain the content for your website. Do you write it yourself, hire someone to work for you and create the content, or outsource to a professional content creation company? Image by ilouque under a CC BY 2.0 license.