<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" version="2.0">

<channel>
	<title>BevReview.com</title>
	
	<link>http://www.bevreview.com</link>
	<description>Beverage reviews for the curious connoisseur</description>
	<pubDate>Sat, 13 Mar 2010 02:56:50 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.7.1</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/bevreview" /><feedburner:info uri="bevreview" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><feedburner:emailServiceId>bevreview</feedburner:emailServiceId><feedburner:feedburnerHostname>http://feedburner.google.com</feedburner:feedburnerHostname><item>
		<title>Friday Roundup: "What are you drinking?" (3/12/10)</title>
		<link>http://feedproxy.google.com/~r/bevreview/~3/3k0R6zfnXcQ/</link>
		<comments>http://www.bevreview.com/2010/03/12/what-are-you-drinking-31210/#comments</comments>
		<pubDate>Sat, 13 Mar 2010 02:56:50 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
		
		<category><![CDATA[What Are You Drinking?]]></category>

		<guid isPermaLink="false">http://www.bevreview.com/?p=4477</guid>
		<description><![CDATA[A weekly Friday roundup from BevReview's Twitter account (<a href="http://twitter.com/BevReview" target="_blank">@BevReview</a>) answering the question: <b>"What are you drinking today?"</b>]]></description>
			<content:encoded><![CDATA[<p>As has become a tradition on BevReview's Twitter account (<a href="http://twitter.com/BevReview" target="_blank">@BevReview</a>), every Friday we ask our followers <b>"What are you drinking today?"</b>  </p>
<div class='caption center'><a href="http://www.twitter.com/BevReview" target="_blank"><img src="http://www.bevreview.com/wp-content/image_twitter_t11.jpg" alt="Follow BevReview on Twitter" title="Follow BevReview on Twitter" width="350" height="234" class="aligncenter size-full wp-image-4215" /></a></div>
<p>Here are some responses with our commentary followed after the "//":
<ul>
<li>@ArohDubleMEYell: Old school glass bottle Faygo Red Pop ftw! Detroit classic, baby! // Can't go wrong with glass!</li>
<li>@OnslaughtSix: 52oz Sheetz mug filled with Wild Cherry Pepsi. Lasts me until&#8230;about lunch // Visit the bathroom often? <img src='http://www.bevreview.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </li>
<li>@ST_U2: <a href="http://www.bevreview.com/2007/06/30/review-diet-pepsi-max/">Pepsi Max</a> for Bfast and some <a href="http://www.bevreview.com/2007/12/04/review-pomegranate-7up/">7Up Pomegranate</a>! Why can't the new <a href="http://www.bevreview.com/2010/03/08/pepsi-max-cease-fire-doritos-1st-degree-burn-blazin-jalapeno-2nd-degree-burn-fiery-buffalo-3rd-degree-burn-scorchin-habanero/">Pepsi Max Lime</a> be in cans?? // You never know&#8230;</li>
<li>@MattLauer: <a href="http://www.bevreview.com/2006/07/17/review-sprite-zero/">Sprite Zero</a>. It's certainly not regular Sprite but it has just enough flavor to make it not seltzer water // 0 calories!</li>
<li>@Chris_Ventura: Medium Ice Mocha Coffee from Dunkin Donuts! America Runs on Dunkin!!! CAFFEINEEEE!!!! // Hoping for an endorsement deal?</li>
<li>@andrewjlederer: Post Nasal Drip // Now that had us laughing!</li>
<li>@RvLeshrac: Contemplating a trip to Burger King for Vault Peach or Raspberry Sprite. (Go, Go, Gadget new Coke fountain) // Wow, variety!</li>
<li>@sodagiant: Enjoying the last of my <a href="http://www.bevreview.com/2010/01/01/pepsi-throwback-december-2009-rerelease/">Pepsi Throwback</a> reserves // So sad&#8230;</li>
<li>@gregfairbanks: Time for a <a href="http://www.bevreview.com/2007/08/21/review-mexican-coke/">Mexican Coke</a>! // Sounds good!</li>
<li>@markkrugman: Crush Cherry // Is that your favorite Crush flavor?</li>
<li>@henryjz: I'll be drinking <a href="http://www.bevreview.com/2007/03/05/review-coca-cola-zero-wblack-packaging/">Coke Zero</a> and then some Starbucks mmmm, multiple caffeine sources!</li>
<li>@Boobychuk: Currently drinking - Mtn Dew. wish it was Throwback but the geniuses here in Canada won't produce it until demand is higher.</li>
<li>@benducklow: This <a href="http://www.bevreview.com/2009/09/06/ooba-hibiscus/">OOBA Sparkling Hibiscus</a> &#038; Pineapple is interesting stuff // We're big fans of OOBA</li>
<li>@Poonerpoob: I'm drinking only the best: <a href="http://www.bevreview.com/2010/01/01/pepsi-throwback-december-2009-rerelease/">Pepsi Throwback</a> &#038; <a href="http://www.bevreview.com/2007/08/21/review-mexican-coke/">Mexican Coke</a></li>
</ul>
<p>Let's not forget the folks on <a href="http://www.facebook.com/BevReview/" target="_blank">our Facebook Fan Page</a> who also contributed their Friday beverage preferences!
<ul>
<li>Darlene M: Mt. Dew or coffee</li>
<li>Adam G: Just plain water</li>
<li>Rebecca M: It will be <a href="http://www.bevreview.com/2010/01/01/pepsi-throwback-december-2009-rerelease/">Pepsi Throwback</a>!</li>
<li>Chris P: Bud Light.. in about an hour&#8230;.. Hello Weekend</li>
<li>Rebecca M: If they quit making <a href="http://www.bevreview.com/2010/01/01/pepsi-throwback-december-2009-rerelease/">Pepsi Throwback</a>, I'm going to need to go to rehab&#8230;</li>
<li>Katie O: Water, water, water. (My life is so boring&#8230;)</li>
<li>Nathan V: <a href="http://www.bevreview.com/2007/03/26/review-monster-energy/">Monster</a></li>
<li>Rob O: I had a "Mirinda" orange soda tonight with my pizza</li>
<li>Melissa B: Water of course!! My drinking life is pretty boring these days</li>
<li>Raif B: <a href="http://www.bevreview.com/2010/01/07/mountain-dew-throwback-december-2009-rerelease/">Mountain Dew Throwback</a> MK II</li>
<li>Diane G: <a href="http://www.bevreview.com/2010/01/13/heritage-dr-pepper/">Heritage Dr. Pepper</a>!</li>
<li>Brett B: Sam's Creme Soda - Sam's Drive-in in Byron, Illinois.</li>
<li>Brian B: Latte and water, but looking forward to enjoying something from the soda fridge tonight</li>
<li>Patrick P: I just finished a <a href="http://www.bevreview.com/2001/06/12/review-mountain-dew-code-red/">Mountain Dew Code Red</a> (It's new here on the German market). Now I will switch to a Krombacher Weizen while watching the Friday night Bundesliga game. <img src='http://www.bevreview.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </li>
<li>Blake R: Since its Friday&#8230; I guess I'll take a <a href="http://www.bevreview.com/2009/06/09/mountain-dew-game-fuel-horde-red/">Mountain Dew Game Fuel Horde Red</a> out of my stash</li>
<li>Theresa L: Mountain Dew&#8230; of course</li>
<li>Sharon A: Water throughout the day. Sugar drinks are out just on special occasions</li>
</ul>
<p>Miss your chance to share your Friday beverage choice?  Make sure you <a href="http://twitter.com/BevReview" target="_blank">follow BevReview on Twitter</a> and chime in next week! <img src='http://www.bevreview.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<img src="http://feeds.feedburner.com/~r/bevreview/~4/3k0R6zfnXcQ" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.bevreview.com/2010/03/12/what-are-you-drinking-31210/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.bevreview.com/2010/03/12/what-are-you-drinking-31210/</feedburner:origLink></item>
		<item>
		<title>Coming Soon: Sunkist Solar Fusion</title>
		<link>http://feedproxy.google.com/~r/bevreview/~3/Al4fqYjlJmg/</link>
		<comments>http://www.bevreview.com/2010/03/11/coming-soon-sunkist-solar-fusion/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 17:43:12 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
		
		<category><![CDATA[Cadbury Schweppes]]></category>

		<category><![CDATA[Carbonated Soft Drinks]]></category>

		<category><![CDATA[Coming Soon]]></category>

		<category><![CDATA[Sunkist]]></category>

		<guid isPermaLink="false">http://www.bevreview.com/?p=4421</guid>
		<description><![CDATA[Sunkist Solar Fusion is coming soon, being a "tropical mandarin flavored soda" supplemented with Vitamin B and caffeine.]]></description>
			<content:encoded><![CDATA[<p>In early February Beverage Digest's <a href="http://twitter.com/BeverageDigest/status/9292741153" target="_blank">John Sicher tweeted</a> that Dr Pepper Snapple Group was rolling out a new beverage called Sunkist Solar Fusion.</p>
<div class='caption center'><a href="http://www.bevreview.com/2010/03/11/coming-soon-sunkist-solar-fusion/image_sunkistsolarfusion_official1/" rel="attachment wp-att-4420"><img src="http://www.bevreview.com/wp-content/image_sunkistsolarfusion_official1.jpg" alt="Sunkist Solar Fusion" title="Sunkist Solar Fusion" width="263" height="510" class="aligncenter size-full wp-image-4420" /></a><br /><em>New Mello Yello 20 oz. design<br />(Source: <a href="http://www.beverage-digest.com" target="_blank">Beverage-Digest</a>. Used with permission)</em></div>
<p><a href="http://files.shareholder.com/downloads/DPSG/0x0x351385/306481a5-e537-4516-9446-e11a760bb9bb/DPS_Transcript_2010_02_17.pdf" target="_blank">According to comments</a> the company made at the CAGNY Conference on February 17&#8230;<br />
<blockquote>Sunkist has always stood as a flavorful energy. Building on this base will launch Sunkist's Solar Fusion &#8212; a powerfully delicious blend of tropical and citrus flavors, combining the great taste of Sunkist with Caffeine and Vitamin B for energy.  Priced in line with CSDs, this is a great example of how we're bringing value to the consumer.</p></blockquote>
<p>Sunkist Growers, Inc. filed for a trademark on the name back in August 2009 under the "light beverage products" category, with the mark being published for opposition in January 2010.  No other description is associated with the filing.</p>
<p>The packaging notes that this is a "tropical mandarin flavored soda."</p>
<p>Availability is rumored to be April 2010.  We'll see! <img src='http://www.bevreview.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<div class='caption center'><a href="http://twitter.com/BevReview" target="_blank">Follow BevReview on Twitter</a> - <a href="http://www.facebook.com/BevReview/" target="_blank">Become a Facebook Fan</a></div>
<img src="http://feeds.feedburner.com/~r/bevreview/~4/Al4fqYjlJmg" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.bevreview.com/2010/03/11/coming-soon-sunkist-solar-fusion/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.bevreview.com/2010/03/11/coming-soon-sunkist-solar-fusion/</feedburner:origLink></item>
		<item>
		<title>Speculation: Sierra Mist Natural / Diet Sierra Mist Natural</title>
		<link>http://feedproxy.google.com/~r/bevreview/~3/k6SiSm3iKj0/</link>
		<comments>http://www.bevreview.com/2010/03/10/coming-soon-sierra-mist-natural-diet-sierra-mist-natural/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 15:50:36 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
		
		<category><![CDATA[Carbonated Soft Drinks]]></category>

		<category><![CDATA[Coming Soon]]></category>

		<category><![CDATA[Lemon Lime]]></category>

		<category><![CDATA[PepsiCo]]></category>

		<category><![CDATA[Sierra Mist]]></category>

		<guid isPermaLink="false">http://www.bevreview.com/?p=4431</guid>
		<description><![CDATA[Sierra Mist Natural and Diet Sierra Mist Natural are closer to becoming reality based on two recent trademark filings by PepsiCo.  This activity is dated February/March 2010 and includes image mockups of these new products.]]></description>
			<content:encoded><![CDATA[<p>When <a href="http://www.bevreview.com/2009/03/16/review-pepsi-natural/">Pepsi Natural</a> hit the market in March 2009, we started doing some research on trademarks to see if any follow-up beverages were also planned.  At the time, <a href="http://www.bevreview.com/2009/03/16/review-pepsi-natural/">we noted the following</a>:<br />
<blockquote>Oh, and just between you and me, back in 2006-7 there was also talk about another "sugar" beverage being delivered from Pepsi.  Trademarks for the phrases <a href="http://tarr.uspto.gov/servlet/tarr?regser=serial&#038;entry=77066205" target="_blank">Sierra Mist Essence</a> and <a href="http://tarr.uspto.gov/servlet/tarr?regser=serial&#038;entry=77066208" target="_blank">Sierra Mist Natural</a> were filed December 18, 2006, with updates in status September 24, 2008.  Might we see a sugar-sweetened Sierra Mist eventually?  I bet sales of Pepsi Natural will answer that question&#8230;</p></blockquote>
<p>It looks like <b>Sierra Mist Natural</b> is closer to becoming reality based on two recent trademark filings by PepsiCo.</p>
<div class='caption center'><a href="http://www.bevreview.com/2010/03/10/coming-soon-sierra-mist-natural-diet-sierra-mist-natural/image_sierramistnatural1/" rel="attachment wp-att-4428"><img src="http://www.bevreview.com/wp-content/image_sierramistnatural1.gif" alt="Sierra Mist Natural / Diet Sierra Mist Natural" title="Sierra Mist Natural / Diet Sierra Mist Natural" width="300" height="225" class="aligncenter size-full wp-image-4428" /></a><br /><em>Sierra Mist Natural and Diet Sierra Mist Natural<br />(Name Source: US Patent and Trademark Office)</em></div>
<p>Along with the original "Sierra Mist Natural" trademark (<a href="http://tarr.uspto.gov/servlet/tarr?regser=serial&#038;entry=77066208" target="_blank">#77066208</a>, December 18, 2006), there is an additional "Sierra Mist Natural" mark associated with a design (<a href="http://tarr.uspto.gov/servlet/tarr?regser=serial&#038;entry=77943694" target="_blank">#77943694</a>, February 2, 2010).  The status on this trademark changed on March 1, 2010 to "New Application - Record Initialized Not Assigned to Examiner."  Along with this application is the following artwork:</p>
<div class='caption center'><a href="http://www.bevreview.com/2010/03/10/coming-soon-sierra-mist-natural-diet-sierra-mist-natural/image_sierramistnatural2/" rel="attachment wp-att-4429"><img src="http://www.bevreview.com/wp-content/image_sierramistnatural2.jpg" alt="Sierra Mist Natural" title="Sierra Mist Natural" width="263" height="653" class="aligncenter size-full wp-image-4429" /></a><br /><em>Sierra Mist Natural trademark design<br />(Name Source: US Patent and Trademark Office)</em></div>
<p>This description is used to in regards to the attached design: "The mark consists of a stylized drawing depicting a splash design with carbonation bubbles. The top of the design depicts stylizations of a cut green lime and a cut yellow lemon. The background blends from white with a gray outline at the top to light green at the bottom of the mark. The words SIERRA MIST NATURAL in green stylized letters are imposed over the center of the background. The shape of the bottle is shown in dotted lines and is not claimed as a feature of the mark. In addition, the shape and proportion of the label to the bottle is not claimed as a feature of the mark."</p>
<div class='caption center'><a href="http://www.bevreview.com/2010/03/10/coming-soon-sierra-mist-natural-diet-sierra-mist-natural/image_sierramistnatural3/" rel="attachment wp-att-4430"><img src="http://www.bevreview.com/wp-content/image_sierramistnatural3.jpg" alt="Sierra Mist Natural" title="Sierra Mist Natural" width="400" height="196" class="aligncenter size-full wp-image-4430" /></a><br /><em>Comparison: New Sierra Mist logo vs. Sierra Mist Natural</em></div>
<p>Of course, this description and logo design might be irrelevant, given that <a href="http://www.bevreview.com/2010/02/03/sierra-mist-new-design/">Sierra Mist is going through yet another redesign</a>, with the new look being completely different from the mockup of Sierra Mist Natural in the trademark filing.</p>
<p>Additionally, there's a filing for a "Diet Sierra Mist Natural" (<a href="http://tarr.uspto.gov/servlet/tarr?regser=serial&#038;entry=77927915" target="_blank">#77927915</a>, February 4, 2010), though not much additional information is available.  One wonders how you could have a diet drink that is also natural if one of the elements of making a drink like <a href="http://www.bevreview.com/2009/03/16/review-pepsi-natural/">Pepsi Natural</a> is the use of cane/beet sugar.  </p>
<div class='caption center'><a href="http://www.bevreview.com/2009/01/01/coke-pepsi-introduce-drinks-with-stevia-artificial-sweetener/"><img src="http://www.bevreview.com/wp-content/image_purevialogo1.gif" alt="" title="PureVia" width="300" height="225" /></a></div>
<p>Last time I checked, <a href="http://en.wikipedia.org/wiki/Aspartame" target="_blank">aspartame</a>, <a href="http://en.wikipedia.org/wiki/Sucralose" target="_blank">sucralose</a>, and <a href="http://en.wikipedia.org/wiki/Acesulfame_potassium" target="_blank">acesulfame potassium</a> weren't exactly natural.  This could be an opportunity for Pepsi to rollout a <a href="http://www.bevreview.com/2009/01/01/coke-pepsi-introduce-drinks-with-stevia-artificial-sweetener/">stevia-sweetened</a> beverage, given that <a href="http://www.bevreview.com/2009/01/01/coke-pepsi-introduce-drinks-with-stevia-artificial-sweetener/">Pepsi uses the PureVia brand with Sobe Lifewater</a> that markets itself as a "natural sweetener." </p>
<p>Things are getting interesting here! </p>
<div class='caption center'><a href="http://twitter.com/BevReview" target="_blank">Follow BevReview on Twitter</a> - <a href="http://www.facebook.com/BevReview/" target="_blank">Become a Facebook Fan</a></div>
<img src="http://feeds.feedburner.com/~r/bevreview/~4/k6SiSm3iKj0" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.bevreview.com/2010/03/10/coming-soon-sierra-mist-natural-diet-sierra-mist-natural/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.bevreview.com/2010/03/10/coming-soon-sierra-mist-natural-diet-sierra-mist-natural/</feedburner:origLink></item>
		<item>
		<title>Coming Soon: Mello Yello's redesign</title>
		<link>http://feedproxy.google.com/~r/bevreview/~3/sjVoAcMkBU8/</link>
		<comments>http://www.bevreview.com/2010/03/09/coming-soon-mello-yello-redesign/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 02:43:11 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
		
		<category><![CDATA[Carbonated Soft Drinks]]></category>

		<category><![CDATA[Coming Soon]]></category>

		<category><![CDATA[Mello Yello]]></category>

		<category><![CDATA[The Coca-Cola Company]]></category>

		<guid isPermaLink="false">http://www.bevreview.com/?p=4373</guid>
		<description><![CDATA[Coke is returning Mello Yello to the frontlines with a package redesign and additional marketing support.  The new look, slated for April 2010, is a modern take on the original 1979 design for the soft drink.]]></description>
			<content:encoded><![CDATA[<p>Mello Yello is coming back.  Well, it actually never left.  </p>
<p>According to discussions taking place at <a href="http://www.salutetosoda.com/forums/viewtopic.php?t=2652" target="_blank">Salute to Soda</a>, <a href="http://www.bevnet.com/bevboard/bevboard-general/32780-mellow-yellow-will-back-april-2010-1st-thread.html" target="_blank">BevNET</a>, and <a href="http://twitter.com/BeverageDigest/statuses/10236330682" target="_blank">Beverage Digest</a>, Coke is going to be breathing new life into their long-neglected citrus brand.</p>
<div class='caption center'><a href="http://www.bevreview.com/2010/03/09/coming-soon-mello-yello-redesign/image_melloyello_official1/" rel="attachment wp-att-4371"><img src="http://www.bevreview.com/wp-content/image_melloyello_official1.jpg" alt="Mello Yello" title="Mello Yello" width="263" height="685" class="aligncenter size-full wp-image-4371" /></a><br /><em>New Mello Yello 20 oz. design<br />(Source: <a href="http://www.beverage-digest.com" target="_blank">Beverage-Digest</a>. Used with permission)</em></div>
<p>The new designs for packaging have been spotted in a couple places on the 'net, including some official Coke websites.</p>
<div class='caption center'><a href="http://www.bevreview.com/2010/03/09/coming-soon-mello-yello-redesign/image_melloyello_official2/" rel="attachment wp-att-4372"><img src="http://www.bevreview.com/wp-content/image_melloyello_official2.jpg" alt="Mello Yello" title="Mello Yello" width="400" height="339" class="aligncenter size-full wp-image-4372" /></a><br /><em>New Mello Yello packaging<br />(Source: MyCokeRewards.com)</em></div>
<p>This citrus soda was introduced in 1979 and has had its own ups-and-downs throughout history.  Anyone remember when it was featured on Tom Cruise's car in the film <a href="http://en.wikipedia.org/wiki/Days_of_Thunder" target="_blank"><i>Days of Thunder</i></a>?  </p>
<div class='caption center'><a href="http://www.bevreview.com/2004/12/18/review-mello-yello-afterglow/"><img src="http://www.bevreview.com/wp-content/image_melloyelloafterglow2.jpg" alt="Mello Yello, Mello Yello Cherry, Mello Yello Melon" title="Mello Yello, Mello Yello Cherry, Mello Yello Melon" /></a><br /><em>Mello Yello, Mello Yello Cherry, Mello Yello Melon<br />(Source: Coca-Cola Media Downloads)</em></div>
<p>In the early 2000s, <a href="http://www.bevreview.com/2004/12/18/review-mello-yello-afterglow/">Mello Yello Cherry</a> was introduced in response to <a href="http://www.bevreview.com/2001/06/12/review-mountain-dew-code-red/">Mountain Dew Code Red</a>&#8230; and was followed by <a href="http://www.bevreview.com/2004/12/18/review-mello-yello-afterglow/">Mellow Yello Melon</a>. </p>
<div class='caption center'><a href="http://www.bevreview.com/2004/12/18/review-mello-yello-afterglow/"><img src="http://www.bevreview.com/wp-content/image_melloyelloafterglow1.jpg" alt="Mello Yello Afterglow" title="Mello Yello Afterglow" /></a><br /><em>Mello Yello Afterglow<br />(Source: BevReview Photo Archives)</em></div>
<p>In 2004 we saw the introduction of peach/tangerine-flavored <a href="http://www.bevreview.com/2004/12/18/review-mello-yello-afterglow/">Mello Yello Afterglow</a>, which we really didn't care for.</p>
<p>By 2005 Coke had their next Mountain Dew-killer lined up &#8212; <a href="http://www.bevreview.com/2005/10/18/review-vault/">Vault</a> &#8212; and Mello Yello once again took a backseat, seeing regional distribution in the United States and disappearing completely from some areas.</p>
<p>Given all the discussion taking place lately, it would seem that Coke is once again bringing Mello Yello to the frontlines with a package redesign and additional marketing support.  The company <a href="http://tarr.uspto.gov/servlet/tarr?regser=serial&#038;entry=77876822" target="_blank">revised their trademark</a> on the brand earlier this year.  Vault is still around, but it's been a few years now and frankly hasn't taken off despite the heavy promotion Coke gave it upon launch.  The Mello Yello/Vault combo is an interesting strategy, pushing two citrus flavors with varying amounts of caffeine into the marketplace.</p>
<div class='caption center'><a href="http://www.bevreview.com/2010/03/09/coming-soon-mello-yello-redesign/image_melloyello_oldlogo1/" rel="attachment wp-att-4374"><img src="http://www.bevreview.com/wp-content/image_melloyello_oldlogo1.jpg" alt="Mello Yello" title="Mello Yello" width="400" height="327" class="aligncenter size-full wp-image-4374" /></a><br /><em>1979 Mello Yello logo<br />(Source: <a href="http://www.flickr.com/photos/slieschke/310125507/" target="_blank"><a href="http://www.flickr.com/photos/slieschke/" target="_blank">http://www.flickr.com/photos/slieschke</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc/2.0/"target="_blank">CC BY-NC 2.0</a>)</em></div>
<p>The new packaging has been leaked via Coke's MyCokeRewards.com website and closely resembles the original 1979 look of the drink.  While the packaging is retro and Throwback-like, it seems like the same HFCS-based formula will be used.  We'd be more than happy to be proven wrong on that!</p>
<p>The scuttlebutt has Mello Yello returning in April 2010&#8230; stay tuned!</p>
<div class='caption center'><a href="http://twitter.com/BevReview" target="_blank">Follow BevReview on Twitter</a> - <a href="http://www.facebook.com/BevReview/" target="_blank">Become a Facebook Fan</a></div>
<img src="http://feeds.feedburner.com/~r/bevreview/~4/sjVoAcMkBU8" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.bevreview.com/2010/03/09/coming-soon-mello-yello-redesign/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.bevreview.com/2010/03/09/coming-soon-mello-yello-redesign/</feedburner:origLink></item>
		<item>
		<title>Review: Pepsi Max Cease Fire with Doritos 1st Degree Burn Blazin' Jalapeno, Doritos 2nd Degree Burn Fiery Buffalo, and Doritos 3rd Degree Burn Scorchin' Habanero</title>
		<link>http://feedproxy.google.com/~r/bevreview/~3/tP4WuTx9dWk/</link>
		<comments>http://www.bevreview.com/2010/03/08/pepsi-max-cease-fire-doritos-1st-degree-burn-blazin-jalapeno-2nd-degree-burn-fiery-buffalo-3rd-degree-burn-scorchin-habanero/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 23:24:58 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
		
		<category><![CDATA[Carbonated Soft Drinks]]></category>

		<category><![CDATA[Diet Pepsi]]></category>

		<category><![CDATA[Pepsi]]></category>

		<category><![CDATA[Pepsi Max]]></category>

		<category><![CDATA[PepsiCo]]></category>

		<category><![CDATA[Reviews]]></category>

		<guid isPermaLink="false">http://www.bevreview.com/?p=4323</guid>
		<description><![CDATA[Pepsi Max Cease Fire had the possibility to expand the Pepsi Max line with a nice lime-inspired flavor.  However, the result is underwhelming, with a drink that doesn't go far enough in creating a difference from the flagship.  Additionally, the "companion" chips available in the Doritos Burn lineup offer plenty of heat, but their flames are in no way quenched by the addition of Cease Fire.]]></description>
			<content:encoded><![CDATA[<p>What's this?  Is Pepsi expanding their <a href="http://www.bevreview.com/2007/06/30/review-diet-pepsi-max/">Pepsi Max</a> line?  Are they finally stepping up to the plate against <a href="http://www.bevreview.com/2007/03/05/review-coca-cola-zero-wblack-packaging/">Coke Zero</a> and its spinoff flavors <a href="http://www.bevreview.com/2007/03/06/review-coca-cola-cherry-zero/">Cherry</a> and <a href="http://www.bevreview.com/2007/06/18/review-coca-cola-vanilla-zero/">Vanilla</a>?</p>
<p>Well, not quite.</p>
<div class='caption center'><a href="http://www.bevreview.com/2010/03/08/pepsi-max-cease-fire-doritos-1st-degree-burn-blazin-jalapeno-2nd-degree-burn-fiery-buffalo-3rd-degree-burn-scorchin-habanero/image_pepsimaxceasefire1/" rel="attachment wp-att-4325"><img src="http://www.bevreview.com/wp-content/image_pepsimaxceasefire1.jpg" alt="Pepsi Max Cease Fire" title="Pepsi Max Cease Fire" width="263" height="350" class="aligncenter size-full wp-image-4325" /></a></div>
<p>The company has rolled out <b>Pepsi Max Cease Fire</b> as a limited time beverage, something that Pepsi loves to do for some reason &#8212; can I get an "Amen" from all the <a href="http://www.bevreview.com/2010/01/01/pepsi-throwback-december-2009-rerelease/">Pepsi Throwback</a> and <a href="http://www.bevreview.com/2010/01/07/mountain-dew-throwback-december-2009-rerelease/">Mountain Dew Throwback</a> fans?  </p>
<div class='caption center'><a href="http://www.bevreview.com/2010/03/08/pepsi-max-cease-fire-doritos-1st-degree-burn-blazin-jalapeno-2nd-degree-burn-fiery-buffalo-3rd-degree-burn-scorchin-habanero/image_pepsimaxceasefire2/" rel="attachment wp-att-4326"><img src="http://www.bevreview.com/wp-content/image_pepsimaxceasefire2.jpg" alt="Pepsi Max Cease Fire" title="Pepsi Max Cease Fire" width="263" height="350" class="aligncenter size-full wp-image-4326" /></a></div>
<p>Officially, the zero calorie cola "with a hint of lime flavor" will be available for 8 weeks, starting February 22.  For those of you without calendars, that puts the production run ending around April 19.  The drink will be available in both 20 oz and 2-litter plastic bottles.</p>
<div class='caption center'><a href="http://www.bevreview.com/2010/03/08/pepsi-max-cease-fire-doritos-1st-degree-burn-blazin-jalapeno-2nd-degree-burn-fiery-buffalo-3rd-degree-burn-scorchin-habanero/image_pepsimaxceasefire3/" rel="attachment wp-att-4327"><img src="http://www.bevreview.com/wp-content/image_pepsimaxceasefire3.jpg" alt="Pepsi Max Cease Fire" title="Pepsi Max Cease Fire" width="300" height="225" class="aligncenter size-full wp-image-4327" /></a></div>
<p>Now, I do give the folks at PepsiCo credit for cross-promotion, however.  It seems Pepsi's Cease Fire is designed to "complement a new line of Doritos - Doritos Burn, which will be available for a limited time" &#8212; which just happened to be made by sister company Frito Lay.  So you have a really hot and spicy chip, thus you need to wash it down with a beverage.  Gotta love corporate synergy!  </p>
<div class='caption center'><a href="http://www.bevreview.com/2010/03/08/pepsi-max-cease-fire-doritos-1st-degree-burn-blazin-jalapeno-2nd-degree-burn-fiery-buffalo-3rd-degree-burn-scorchin-habanero/image_doritosburn1/" rel="attachment wp-att-4333"><img src="http://www.bevreview.com/wp-content/image_doritosburn1.jpg" alt="Doritos Burn Collection" title="Doritos Burn Collection" width="300" height="225" class="aligncenter size-full wp-image-4333" /></a></div>
<p>Incidentally, the Burn series includes these 3 flavors:
<ul>
<li>Doritos 1st Degree Burn Blazin' Jalapeno</li>
<li>Doritos 2nd Degree Burn Fiery Buffalo</li>
<li>Doritos 3rd Degree Burn Scorchin' Habanero</li>
</ul>
<p>The bottle of Pepsi Max Cease Fire features a black label with the red/white/black logo introduced with the <a href="http://www.bevreview.com/2008/10/22/news-new-pepsi-logo-discovered/">2008 Pepsi logo redesign</a>.  The color scheme is accentuated by green highlights to visualize the addition of lime to the flavor, including a green cap.  A small half-lime icon can be found below the product name, as well as a 'fire' graphic with the phrase "Cool the Burn" that ties into the Doritos Fire cross-promotion.  The previous "0 cal/car/sug" callout that was found towards the bottom on regular Pepsi Max as been shifted towards the top, simply highlighting "0 calorie cola" in a more visible location.</p>
<div class='caption center'><a href="http://www.bevreview.com/2010/03/08/pepsi-max-cease-fire-doritos-1st-degree-burn-blazin-jalapeno-2nd-degree-burn-fiery-buffalo-3rd-degree-burn-scorchin-habanero/image_pepsimaxceasefire4/" rel="attachment wp-att-4328"><img src="http://www.bevreview.com/wp-content/image_pepsimaxceasefire4.jpg" alt="Pepsi Max Cease Fire" title="Pepsi Max Cease Fire" width="300" height="225" class="aligncenter size-full wp-image-4328" /></a></div>
<p>A large part of label real estate is also devoted to the "Cool the Burn" callout for the Pepsi Max Cease Fire/Doritos Burn marketing plan.  Next to a Doritos logo, the text reads:<br />
<blockquote><b>Cool the Burn</b></p>
<p>New Doritos Burn Flavors and Pepsi Max Cease Fire are the perfect combination of tempting heat and calming cool.  With the fireproof formula of Pepsi Max Cease Fire, you'll keep on coming back for more.  So prepare your mouth for the pleasure of two highly reactive flavors."</p></blockquote>
<p>Upon opening a bottle of Cease Fire, you'll note that there is a slight hint of citrus smell on top of the generally-expected Pepsi scent.  The color is the same as traditional Pepsi Max.</p>
<div class='caption center'><a href="http://www.bevreview.com/2010/03/08/pepsi-max-cease-fire-doritos-1st-degree-burn-blazin-jalapeno-2nd-degree-burn-fiery-buffalo-3rd-degree-burn-scorchin-habanero/image_pepsimaxceasefire5/" rel="attachment wp-att-4329"><img src="http://www.bevreview.com/wp-content/image_pepsimaxceasefire5.jpg" alt="Pepsi Max Cease Fire" title="Pepsi Max Cease Fire" width="300" height="225" class="aligncenter size-full wp-image-4329" /></a></div>
<p>When I finally took a sip of this beverage, frankly, I was disappointed.  With all the hype about a "hint of lime flavor," I expected that in the taste.  But to be honest, there was little to no lime actually detectable, with any trace of it only being in the front part of the sip, completely disappearing in the middle and aftertaste portions of the tasting.  The lime could have been so much stronger, more on par with the flavoring found in Diet Pepsi with Lime or Diet Coke with Lime.</p>
<p>Also keep in mind that this is a diet beverage, sweetened with <a href="http://en.wikipedia.org/wiki/Aspartame" target="_blank">aspartame</a> and <a href="http://en.wikipedia.org/wiki/Acesulfame_potassium" target="_blank">acesulfame potassium</a> (Ace K), so you will have an "fake" aftertaste to deal with.  In some ways, I may actually think that Pepsi Max Cease Fire may have a more negative aftertaste than the flagship Pepsi Max itself.</p>
<p>Ingredients:<br />
<blockquote><b>Pepsi Max Cease Fire</b><br />
Carbonated water, caramel color, natural flavor, phosphoric acid, aspartame, caffeine, potassium sorbate (preserves freshness), acesulfame potassium, citric acid, calcium disodium EDTA (to protect flavor), panax ginseng root extract</p></blockquote>
<p>Cease Fire contains 5.875 mg/oz of caffeine, slightly more than <a href="http://www.bevreview.com/2007/06/30/review-diet-pepsi-max/">Pepsi Max</a>.  In contrast, traditional Pespi contains 3.2 mg/oz., while Mountain Dew Throwback contains 4.6 mg/oz.  <a href="http://en.wikipedia.org/wiki/Ginseng" target="_blank">Ginseng</a> has also been added as a stimulant.  A 20 oz. bottle contains 0 calories, 0 g of sugars, and 62.5 mg sodium. </p>
<p>Given that Cease Fire is being marketed as the liquid compliment to the Doritos Burn franchise, we picked up all 3 flavors of the chip lineup and tasted them alongside the drink.  Granted, we aren't a snack food resource here at BevReview, but we are more than glad to offer some comments about these chips.</p>
<div class='caption center'><a href="http://www.bevreview.com/2010/03/08/pepsi-max-cease-fire-doritos-1st-degree-burn-blazin-jalapeno-2nd-degree-burn-fiery-buffalo-3rd-degree-burn-scorchin-habanero/image_doritos_1stdegreeburn_blazinjalapeno1/" rel="attachment wp-att-4330"><img src="http://www.bevreview.com/wp-content/image_doritos_1stdegreeburn_blazinjalapeno1.jpg" alt="Doritos 1st Degree Burn Blazin&#039; Jalapeno" title="Doritos 1st Degree Burn Blazin&#039; Jalapeno" width="263" height="350" class="aligncenter size-full wp-image-4330" /></a></div>
<p>First off is <b>Doritos 1st Degree Burn: Blazin' Jalapeno</b>, packaged in a yellow bag.  I love the naming convention on these chips, following the 1st, 2nd, and 3rd degree burn labeling.  Clever!  These chips match the bag color somewhat, being more yellow/gold in visual look.  They definitely smell like jalapeno is involved.  As for taste, they start out pretty mild but then kick in with the hotness on the backend.  As more chips are eaten, the heat just builds. </p>
<div class='caption center'><a href="http://www.bevreview.com/2010/03/08/pepsi-max-cease-fire-doritos-1st-degree-burn-blazin-jalapeno-2nd-degree-burn-fiery-buffalo-3rd-degree-burn-scorchin-habanero/image_doritos_2nddegreeburn_fierybuffalo1/" rel="attachment wp-att-4331"><img src="http://www.bevreview.com/wp-content/image_doritos_2nddegreeburn_fierybuffalo1.jpg" alt="Doritos 2nd Degree Burn Fiery Buffalo" title="Doritos 2nd Degree Burn Fiery Buffalo" width="263" height="350" class="aligncenter size-full wp-image-4331" /></a></div>
<p>Next up was orange-packaged <b>Doritos 2nd Degree Burn: Fiery Buffalo</b>.  The chips themselves looked a lot like standard Doritos, maybe with a few hints of redder color thrown in.  And yes, they did smell like buffalo wings, which was tempting.  Personally, I liked the flavor quite a bit, even if they didn't taste exactly like the sauce associated with wings.  The average taster may find them slightly hotter than the 1st Degree Burn flavor, but I felt they were on par with the heat.  I expected a great increase in flavor temperature, but this seemed like a milder increase.  Not a problem, however.  </p>
<div class='caption center'><a href="http://www.bevreview.com/2010/03/08/pepsi-max-cease-fire-doritos-1st-degree-burn-blazin-jalapeno-2nd-degree-burn-fiery-buffalo-3rd-degree-burn-scorchin-habanero/image_doritos_3rddegreeburn_scorchinhabanero1/" rel="attachment wp-att-4332"><img src="http://www.bevreview.com/wp-content/image_doritos_3rddegreeburn_scorchinhabanero1.jpg" alt="Doritos 3rd Degree Burn Scorchin&#039; Habanero" title="Doritos 3rd Degree Burn Scorchin&#039; Habanero" width="263" height="350" class="aligncenter size-full wp-image-4332" /></a></div>
<p>Finally we have <b>Doritos 3rd Degree Burn: Scorchin' Habanero</b>, which comes in a red bag.  The red continues when you look at the flavor of the chips, hinting visually that these are hot.  It almost looks like the type of coloring you see added to Cheetos Flamin' Hot snacks and the flavor tends to be on par with that as well.  Are the chips hot?  Yes&#8230; on a time delay.  When you first sample them, they don't seem too hot.  But then things get warm a few seconds later.  They weren't intolerable, but they definitely warmer than the 1st and 2nd Degree Doritos Burn options.  I'm not sure much flavor actually comes through in that hotness; personally, I probably would select the 1st Degree option if I actually wanted to enjoy taste.</p>
<div class='caption center'><a href="http://www.bevreview.com/2010/03/08/pepsi-max-cease-fire-doritos-1st-degree-burn-blazin-jalapeno-2nd-degree-burn-fiery-buffalo-3rd-degree-burn-scorchin-habanero/image_doritosburn2/" rel="attachment wp-att-4334"><img src="http://www.bevreview.com/wp-content/image_doritosburn2.jpg" alt="Doritos Burn - Cool the Burn Pepsi Max Cease Fire" title="Doritos Burn - Cool the Burn Pepsi Max Cease Fire" width="300" height="225" class="aligncenter size-full wp-image-4334" /></a></div>
<p>But how did Pepsi Max Cease Fire compliment these 3 types of chips?  Well, after tasting a few chips of each flavor, we drank Cease Fire to see what happened.  The result was pretty much the same in every situation, no matter the "hotness."  Yes, your mouth is soothed somewhat, but the burn comes back.  Of course, let's be honest here&#8230; a soda is not a neutralizer when it comes to spicy, hot foods&#8230; for that you are going to need a base like milk (which is exactly what my wife did after the testing was over).</p>
<p>While I like the idea behind the combination of Pepsi Max Cease Fire and the Doritos Burn line of chips, execution seems to be primarily on the marketing side rather than actual taste experience.  Cease Fire is barely an improvement to the Pepsi Max line, despite the hype associated with the lime.  Doritos fans should be happy with another 3 flavors to add to the zillion already available.  As far as the "compliment" angle, that's questionable.  It's a gimmick.</p>
<div class='caption center'><a href="http://twitter.com/BevReview" target="_blank">Follow BevReview on Twitter</a> - <a href="http://www.facebook.com/BevReview/" target="_blank">Become a Facebook Fan</a></div>
<img src="http://feeds.feedburner.com/~r/bevreview/~4/tP4WuTx9dWk" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.bevreview.com/2010/03/08/pepsi-max-cease-fire-doritos-1st-degree-burn-blazin-jalapeno-2nd-degree-burn-fiery-buffalo-3rd-degree-burn-scorchin-habanero/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.bevreview.com/2010/03/08/pepsi-max-cease-fire-doritos-1st-degree-burn-blazin-jalapeno-2nd-degree-burn-fiery-buffalo-3rd-degree-burn-scorchin-habanero/</feedburner:origLink></item>
		<item>
		<title>Friday Roundup: "What are you drinking?" (3/5/10)</title>
		<link>http://feedproxy.google.com/~r/bevreview/~3/qsKFDBOTxIk/</link>
		<comments>http://www.bevreview.com/2010/03/05/what-are-you-drinking-3510/#comments</comments>
		<pubDate>Sat, 06 Mar 2010 00:26:55 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
		
		<category><![CDATA[What Are You Drinking?]]></category>

		<guid isPermaLink="false">http://www.bevreview.com/?p=4319</guid>
		<description><![CDATA[A weekly Friday roundup from BevReview's Twitter account (<a href="http://twitter.com/BevReview" target="_blank">@BevReview</a>) answering the question: <b>"What are you drinking today?"</b>]]></description>
			<content:encoded><![CDATA[<p>As has become a tradition on BevReview's Twitter account (<a href="http://twitter.com/BevReview" target="_blank">@BevReview</a>), every Friday we ask our followers <b>"What are you drinking today?"</b>  </p>
<div class='caption center'><a href="http://www.twitter.com/BevReview" target="_blank"><img src="http://www.bevreview.com/wp-content/image_twitter_t11.jpg" alt="Follow BevReview on Twitter" title="Follow BevReview on Twitter" width="350" height="234" class="aligncenter size-full wp-image-4215" /></a></div>
<p>Here are some responses with our commentary followed after the "//":
<ul>
<li>@henryjz: it will be <a href="http://www.bevreview.com/2007/03/05/review-coca-cola-zero-wblack-packaging/">Coke Zero</a>!</li>
<li>@heyfletch: Today I'm drinking Cheerwine // Wow, we could use some of that!</li>
<li>@JSorrels: A black tea with one big sugar // How big of a sugar are we talking here?</li>
<li>@carolina_cris: <a href="http://www.bevreview.com/2007/03/05/review-coca-cola-zero-wblack-packaging/">COKE ZERO</a>! of course&#8230; // That's a 2nd vote for Coke Zero</li>
<li>@sodagiant: Pepsi Max Cease Fire. I think I actually like Pepsi again! // Looking forward to your take on this drink</li>
<li>@sp_carter: Got an ice cold <a href="http://www.bevreview.com/2008/11/10/review-red-bull-simply-cola/">Red Bull Cola</a> in my hand // Can you type with cold hands?</li>
<li>@martymankins: Starbucks tall skinny vanilla latte // And how is it tasting today?</li>
<li>@RvLeshrac: Rockstar coffee (Mocha) and Diet Dr. Pepper [meh] // You obviously have a preference <img src='http://www.bevreview.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </li>
<li>@Malaechi: Frosttop rootbeer fresh from the keg // Now that sounds refreshing!</li>
<li>@MichaelHam: I am drinking "The Real Thing" Coca-Cola Classic as usual. // Supporting the flagship, I see</li>
<li>@Boobychuk: Lipton Brisk Fruit Punch // Pun intended, but are you feeling "punchy"?</li>
<li>@razterized: Kirin Gogo No Kocha Special Milk Tea // Now that's&#8230; interesting</li>
<li>@tlvsnjunkie: break room coffee&#8230; *sigh* // Such sadness in your tweet <img src='http://www.bevreview.com/wp-includes/images/smilies/icon_sad.gif' alt=':(' class='wp-smiley' /> </li>
<li>@salutetosoda: Today, its <a href="http://www.bevreview.com/2010/01/13/heritage-dr-pepper/">Heritage Dr Pepper</a> <img src='http://www.bevreview.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> // A fine choice!</li>
<li>@gregfairbanks: <a href="http://www.bevreview.com/2010/01/07/mountain-dew-throwback-december-2009-rerelease/">Mt Dew Throwback</a>! // Citrus goodness</li>
<li>@andrewjlederer: Black Coffee Throwback // Hilarious! <img src='http://www.bevreview.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </li>
<li>@bmwPR: Blue Monster Energy Lo-Carb // Why do you think low carb = "blue"?</li>
<li>@zacharyzblewski: Pepsi Max Cease Fire and Peace Green Tea! // That's quite the combination of new products</li>
<li>@hexanine: Had some <a href="http://www.bevreview.com/2004/07/30/review-mountain-dew-baja-blast/">Mountain Dew Baja Blast</a> at Taco Bell today! Yum! // Gotta love the Blast!</li>
<li>@TheSodaJerks: <a href="http://www.bevreview.com/2008/10/27/canada-dry-green-tea-ginger-ale/">Canada Dry Green Tea Ginger Ale</a>&#8230; starts off slow, then gets up to a good speed // We're also fans of this stuff</li>
<li>@technoindigo: <a href="http://www.bevreview.com/2001/06/12/review-mountain-dew-code-red/">Mtn Dew Code Red</a> from Huck's where I stopped for lunch. Definitely the Bigg Swigg!</li>
</ul>
<p>Let's not forget the folks on <a href="http://www.facebook.com/BevReview/" target="_blank">our Facebook Fan Page</a> who also contributed their Friday beverage preferences!
<ul>
<li>Masterson P: <a href="http://www.bevreview.com/2009/06/09/mountain-dew-game-fuel-horde-red/">Mountain Dew Game Fuel Horde Red</a></li>
<li>Jason F: Cheerwine</li>
<li>Ben M: Nothing actually. I am drink free this morning. Does that mean I get kicked off the island?</li>
<li>Ben C: <a href="http://www.bevreview.com/2001/06/12/review-mountain-dew-code-red/">Mountain Dew Code Red</a>, most posibly a <a href="http://www.bevreview.com/2008/05/28/review-mountain-dew-voltage/">Mountain Dew Voltage</a> or <a href="http://www.bevreview.com/2009/08/10/diet-mtn-dew-ultra-violet-mountain-dew-ultraviolet/">Mountain Dew Ultraviolet</a> later</li>
<li>John R: Adina Holistics, Grapefruit/Goji</li>
<li>Melissa B: Sobe Lifewater, sweetened with Stevia. The ones in the white caps and water</li>
<li>Kyle W: Naked Orange/Mango Juice. Cran-Raspberry La Croix</li>
<li>Heather J: Water from home, w/ lemon in it - in a lovely steel thermos</li>
<li>Tim W: Vanilla chamomile herbal tea</li>
<li>Brian B: Nyquil and Vitawater, trying to stay hydrated and kick this Spring cold.</li>
<li>Taylor B: Melaleuca herbal tea &#8230; tea tree oil.</li>
<li>Cristine B: <a href="http://www.bevreview.com/2007/03/05/review-coca-cola-zero-wblack-packaging/">Coke Zero</a>!</li>
<li>Joe K: So far I've had a medium Dunkin' Dunuts coffee and a can of <a href="http://www.bevreview.com/2007/03/05/review-coca-cola-zero-wblack-packaging/">Coke Zero</a>.</li>
<li>Kelly K: <a href="http://www.bevreview.com/2007/03/05/review-coca-cola-zero-wblack-packaging/">Coke Zero</a>. First pop I've had in a week. Tastes so good!</li>
<li>Blake R: Regular Mountain Dew (wishing it was a Mountain Dew Typhoon! That stuff is amazing!!)</li>
<li>Chris W: <a href="http://www.bevreview.com/2008/05/22/review-mountain-dew-supernova/">Mountain Dew Supernova</a></li>
<li>Sharon A: <a href="http://www.bevreview.com/2007/03/16/review-coca-cola-cherry/">Cherry Coke</a></li>
<li>Amy T: Pibb Extra</li>
</ul>
<p>Thanks to everyone who shared their preferences!</p>
<p>Miss your chance to share your Friday beverage choice?  Make sure you <a href="http://twitter.com/BevReview" target="_blank">follow BevReview on Twitter</a> and chime in next week! <img src='http://www.bevreview.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<img src="http://feeds.feedburner.com/~r/bevreview/~4/qsKFDBOTxIk" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.bevreview.com/2010/03/05/what-are-you-drinking-3510/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.bevreview.com/2010/03/05/what-are-you-drinking-3510/</feedburner:origLink></item>
		<item>
		<title>Review: Honest Ade Limeade</title>
		<link>http://feedproxy.google.com/~r/bevreview/~3/GWm4ay1i8sk/</link>
		<comments>http://www.bevreview.com/2010/03/04/honest-ade-limeade/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 16:30:25 +0000</pubDate>
		<dc:creator>George</dc:creator>
		
		<category><![CDATA[Guest Reviews]]></category>

		<category><![CDATA[Honest Tea]]></category>

		<category><![CDATA[Lemon Lime]]></category>

		<category><![CDATA[Reviews]]></category>

		<category><![CDATA[Tea]]></category>

		<guid isPermaLink="false">http://www.bevreview.com/?p=4312</guid>
		<description><![CDATA[Honest Ade Limeade could be used as a thirst quencher on a hot day or a refreshing boost while playing sports.  The flavor is really not the main focus here, however.  It's a strong drink, but we'd like to see a bit more sweetness in this drink.]]></description>
			<content:encoded><![CDATA[<p><i>Guest reviewer and natural beverage enthusiast <b>George Tsakiridis</b> returns with another review.</i></p>
<p>For a while now, Honest Tea has been a well-known name in heath food circles, with a large variety of flavors and using limited amount of sugar. In addition to the many great tea varieties, Honest Tea also offers various flavors of "Honest Ade," drinks that are not teas, but are naturally flavored drinks.  Today we look at <b>Honest Tea Limeade</b>.</p>
<div class='caption center'><a href="http://www.bevreview.com/2010/03/04/honest-ade-limeade/image_honestade_limeade1/" rel="attachment wp-att-4311"><img src="http://www.bevreview.com/wp-content/image_honestade_limeade1.jpg" alt="Honest Ade Limeade" title="Honest Ade Limeade" width="263" height="350" class="aligncenter size-full wp-image-4311" /></a></div>
<p>Aesthetically, I discussed the Honest Tea bottles in my review in my review on the <a href="http://www.bevreview.com/2010/03/03/honest-tea-organic-peach-white-tea/">Organic Peach White Tea</a> variety, so I won't rehash it here. Suffice it to say, they are nice aesthetically pleasing bottles that you can see more of at the Honest Tea website. I particularly like this bottle as it features a juicy wedge of lime prominently on the label.</p>
<p>Regarding health benefits and nutrition, Honest Tea does not tout a bunch of specific health benefits on this particular flavor, and I for one, really appreciate that. The main reason you would be drinking limeade is to have a tasty drink or to fight off scurvy. Speaking of scurvy, there is a fun tidbit on the label about where British sailors got the name "Limey." They were given a daily lime to fight scurvy. So that is a fun fact for those who didn't know that. They do specifically mention that the drink is "Caffeine-Free," which I feel is a tad unnecessary because most of us don't expect caffeine in our limeade.</p>
<p>The drink contains 100 calories per 16.9 ounce bottle, and the ingredient list is as follows:<br />
<blockquote><b>Honest Ade Limeade</b><br />
Purified water, organic cane sugar, organic lime juice, natural lime flavor, organic lemon juice concentrate, and organic lemon extract</p></blockquote>
<p>Clearly drawing on organic products and cane sugar, the ingredient list passes the "eye test." In fact, the label does state that this is an "Organic Thirst Quencher" and the usual "Just a Tad Sweet."</p>
<p>As far as the actual drink itself, it looks much like a typical lemon- or limeade -– kind of a light yellowish, milky opaqueness. There isn't a strong aroma at all when I open the bottle. Maybe a slight hint of the citrus, but mainly a hint of cane sugar, if that is indeed what I smell. Upon first taste, I have to say, it is a bit more watery than I was expecting. Perhaps that is because I am used to the typical sugary flavor in limeade. There is a slight sourness to the aftertaste, but it clears the palette fairly cleanly. I do not taste any pulp; it is a pure liquid experience. Honestly, it is less than I expected as far as taste, but again, I think part of this is the way limeade is typically made.</p>
<p>As a side note, and as with the previous review on <a href="http://www.bevreview.com/2010/03/03/honest-tea-organic-peach-white-tea/">Organic Peach White Tea</a>, there is a saying on the inner label of the bottle for the plastic bottles. It reads, "'First things first, but not necessarily in that order.' – Doctor Who." So we have a Doctor Who saying after an Aristotle quote last time. Kind of a fun bonus.</p>
<p>Overall, I could definitely see this used as a thirst quencher on a hot day or a refreshing boost while playing sports. It could also be an understated accompaniment to a meal, but not necessarily a drink to be savored as a sweet treat. The flavor is really not the main focus here, which is why I can see it being used more as a straightforward thirst quencher. A solid drink as long as you know what to expect. At least we know that Honest Tea hasn't strayed from their philosophy by loading up a drink on sugars, but I would like a bit more sweetness in this drink.</p>
<div class='caption center'><em>Full Disclosure: This beverage was provided compliments of Honest Tea</em></div>
<div class='caption center'><a href="http://twitter.com/BevReview" target="_blank">Follow BevReview on Twitter</a> - <a href="http://www.facebook.com/BevReview/" target="_blank">Become a Facebook Fan</a></div>
<img src="http://feeds.feedburner.com/~r/bevreview/~4/GWm4ay1i8sk" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.bevreview.com/2010/03/04/honest-ade-limeade/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.bevreview.com/2010/03/04/honest-ade-limeade/</feedburner:origLink></item>
		<item>
		<title>Review: Honest Tea Organic Peach White Tea</title>
		<link>http://feedproxy.google.com/~r/bevreview/~3/bNwGHzlKkaE/</link>
		<comments>http://www.bevreview.com/2010/03/03/honest-tea-organic-peach-white-tea/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 04:09:13 +0000</pubDate>
		<dc:creator>George</dc:creator>
		
		<category><![CDATA[Guest Reviews]]></category>

		<category><![CDATA[Honest Tea]]></category>

		<category><![CDATA[Reviews]]></category>

		<category><![CDATA[Tea]]></category>

		<guid isPermaLink="false">http://www.bevreview.com/?p=4303</guid>
		<description><![CDATA[This is a great product and an excellent drink for quenching thirst on a hot day, or accompanying lunch at the office. In our opinion it is quite versatile and for those looking for health benefit, taste, and even fair trade, Honest Tea Organic Peach White Tea is a home run.]]></description>
			<content:encoded><![CDATA[<p><i>Guest reviewer and natural beverage enthusiast <b>George Tsakiridis</b> returns with another review.</i></p>
<p>For a while now, Honest Tea has been a well-known name in heath food circles, with a large variety of flavors and limited amount of sugar.  Here's a look at <b>Honest Tea Organic Peach White Tea</b>.</p>
<div class='caption center'><a href="http://www.bevreview.com/2010/03/03/honest-tea-organic-peach-white-tea/image_honesttea_peachwhitetea1/" rel="attachment wp-att-4302"><img src="http://www.bevreview.com/wp-content/image_honesttea_peachwhitetea1.jpg" alt="Honest Tea Organic Peach White Tea" title="Honest Tea Organic Peach White Tea" width="263" height="350" class="aligncenter size-full wp-image-4302" /></a></div>
<p>Aesthetically, the Honest Tea bottles have undergone a change over the past few years. Previously Honest Tea came in glass bottles (at least most places I purchased it), and each flavor had its own sort of artwork on the label. They were very nice and the shape had a bit more of an old-time feel to them. </p>
<p>Currently, Honest Tea bottles are more uniform in design, with both glass and plastic bottles having a large "T" on the front with a picture inside representing the flavor. In this particular bottle we see a peach inside the "T" with additional peaches next to it. You can find different varieties and see the uniformity of design at <a href="http://www.honesttea.com" target="_blank">HonestTea.com</a>. The aesthetic is crisp and professional and does nothing but enhance the enjoyment of the drinking experience. </p>
<p>Furthermore, the plastic bottles have taken on a more prominent role in the Honest Tea lineup. There is a little note on the side of the label addressing this basically saying that plastic "requires less energy to produce and ship" and is fully recyclable in addition to other qualities. If you happen to drop the bottle, I am sure you will be glad that it is plastic. On the other hand, there is something "classic" about a nice glass bottle.</p>
<p>As far as health benefits and nutrients, <a href="http://en.wikipedia.org/wiki/White_tea" target="_blank">white tea</a> has many health benefits, and as the label states, this tea contains "<a href="http://en.wikipedia.org/wiki/Epigallocatechin_gallate" target="_blank">EGCG</a>. SuperAntioxidant 150mg per bottle" followed by a nice little graphic bar. On the other side it reads, "Studies have shown that EGCG helps maintain a healthy heart and neutralize free radicals that damage cells." White tea is composed of tea leaves that are plucked earlier in the maturing process and contains less caffeine than black or even green teas. The label states that this tea has "about 1/8 the caffeine of coffee" and that "white tea is the least processed" tea. </p>
<p>This particular variety of Honest Tea contains 40 calories and 10 grams of sugar per serving, with a 16.9 ounce bottle containing just over 2 servings. The ingredient list reads as follows:<br />
<blockquote><b>Honest Tea Organic Peach White Tea</b><br />
Purified water, organic cane sugar, Fair Trade Certified organic white tea, organic peach puree, natural peach flavor and citric acid</p></blockquote>
<p>Health food fans will like that it is both organic and uses fair trade tea.</p>
<p>Moving on to the actual drink, the tea looks very tea-like, sporting a rich, caramel brown color. Upon opening the bottle I am greeted with a slightly bitter, slightly fruity tea aroma. You can see the tea particles floating around the bottom of the bottle and the drink definitely gives you an "earthy" feeling. </p>
<p>But what about the taste? Well, it tastes fruity, and slightly bitter, in a "tea" sort of way. I don't know that I can describe the taste as clearly peach, but it is good. It is not overly fruity, but the flavor is distinct and clear. The tea is the main attraction here, with the sweetener and the fruit flavor the supporting cast. I don't think tea lovers will mind it at all, and it is only slightly sweet, and finishes cleanly.</p>
<p>With each gulp you want more, because this tea feels like it quenches thirst almost better than anything else I know. One of Honest Tea's tag lines is "Just a Tad Sweet" and that is definitely how it tastes. If you are looking for the typical sugary sweet taste of commercially processed teas, Honest Tea may not be for you, but I suspect, like myself, most of their customer base is looking to avoid the chemicals and over sweetened taste of "mainstream iced tea."</p>
<p>As a little bonus, there is a nice saying on the inner part of the label that you can see after you are done drinking your tea. Just as there was/is a saying on the inside of the cap on the glass bottles from Honest Tea, the plastic bottle has the saying on the backside of the label. The particular quote I got was "'In all things of nature, there is something of the marvelous.' – Aristotle." Just like a fortune cookie, it is a little something to look forward to reading.</p>
<p>Overall, I think this is a great product and an excellent drink for quenching thirst on a hot day, or accompanying lunch at the office. In my opinion it is quite versatile and for those looking for health benefit, taste, and even fair trade, Honest Tea Organic Peach White Tea is a home run.</p>
<div class='caption center'><em>Full Disclosure: This beverage was provided compliments of Honest Tea</em></div>
<div class='caption center'><a href="http://twitter.com/BevReview" target="_blank">Follow BevReview on Twitter</a> - <a href="http://www.facebook.com/BevReview/" target="_blank">Become a Facebook Fan</a></div>
<img src="http://feeds.feedburner.com/~r/bevreview/~4/bNwGHzlKkaE" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.bevreview.com/2010/03/03/honest-tea-organic-peach-white-tea/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.bevreview.com/2010/03/03/honest-tea-organic-peach-white-tea/</feedburner:origLink></item>
		<item>
		<title>Review: Sunkist Naturals Lemonade</title>
		<link>http://feedproxy.google.com/~r/bevreview/~3/OlboGF3oIsY/</link>
		<comments>http://www.bevreview.com/2010/02/14/sunkist-naturals-lemonade/#comments</comments>
		<pubDate>Sun, 14 Feb 2010 22:35:11 +0000</pubDate>
		<dc:creator>George</dc:creator>
		
		<category><![CDATA[Fruit Drinks]]></category>

		<category><![CDATA[Guest Reviews]]></category>

		<category><![CDATA[Reviews]]></category>

		<category><![CDATA[Sunkist]]></category>

		<guid isPermaLink="false">http://www.bevreview.com/?p=4285</guid>
		<description><![CDATA[Remember when you were a kid and you went to the state fair and they made lemonade by mixing a bunch of lemons, ice, and sugar in a cup and shaking them all together?  Sunkist Naturals Lemonade is a lot like that, with a nice sweet quality, not very sour.  This is a very good lemonade.]]></description>
			<content:encoded><![CDATA[<p><i>Guest reviewer and natural beverage enthusiast <b>George Tsakiridis</b> returns with another review.</i></p>
<p>Previously here at BevReview, we have looked at a couple varieties of Sunkist Naturals: <a href="http://www.bevreview.com/2009/07/08/sunkist-naturals-strawberry-dream/">Strawberry Dream</a>, <a href="http://www.bevreview.com/2009/06/01/sunkist-naturals-glorious-greens/">Glorious Greens</a>, and <a href="http://www.bevreview.com/2009/11/18/sunkist-naturals-golden-mango/">Golden Mango</a>. In this review we look at <b>Sunkist Naturals Lemonade</b>.</p>
<div class='caption center'><a href="http://www.bevreview.com/2010/02/14/sunkist-naturals-lemonade/image_sunkistnaturals_lemonade1/" rel="attachment wp-att-4284"><img src="http://www.bevreview.com/wp-content/image_sunkistnaturals_lemonade1.jpg" alt="Sunkist Naturals Lemonade" title="Sunkist Naturals Lemonade" width="263" height="350" class="aligncenter size-full wp-image-4284" /></a></div>
<p>As previously with the <a href="http://www.bevreview.com/2009/11/18/sunkist-naturals-golden-mango/">Golden Mango</a> flavor, Lemonade comes in a 15.2 oz bottle with a similar aesthetic design. Cross sections of lemons are the featured artwork. The only critique I would have is that the yellow is a bit light on the white background, but it is a solid design. </p>
<p>Nutritionally there is not a lot to say, but the label does state that it is a "good source of vitamin C." This is a bit overblown in my mind, as it contains 10% of your daily vitamin C in every serving. Not that this is unusual, as many companies do this sort of marketing. In addition, there are 120 calories per serving and 31 grams of sugars. The nutritional information is based on 8 ounces, so you can extrapolate that out a bit. It is a bit of a pet peeve of mine that servings are divided like this, because I'm guessing the average person who drinks this will not drink half the bottle and save the rest for the next "serving." </p>
<p>Anyway, the ingredient list is as follows:<br />
<blockquote><b>Sunkist Naturals Lemonade</b><br />
Water, cane sugar, lemon juice, lemon essence oil</p></blockquote>
<p>Very basic and straightforward, I like that. It also contains 10% fruit juice for those keeping track. Being that this is a lemonade and not a "juice" drink, I wouldn't worry about that.</p>
<p>Let's move on to the beverage itself. Opening the bottle I smell a nice, chilled "state fair lemonade" shaker-type aroma. Remember when you were a kid and you went to the state fair and they made lemonade by mixing a bunch of lemons, ice, and sugar in a cup and shaking them all together? That is the smell of this drink at first exposure. As I pour it into the cup, I see a semi-clear liquid with lemon bits floating around. Looks very much like lemonade, so no surprise here. Taking a sip, the drink has a nice sweet quality with more lemon in the aftertaste, but not really that sour at all. It does taste similar to a lemon shaker at the fair, but maybe not quite that fresh. The lemonade is clean and not very pulpy, which some will like and others not. It also clears the tongue fairly quickly, and I can see this making a great compliment to a hamburger or any kind of sandwich.</p>
<p>Overall this is a very good lemonade. I would definitely drink it again. Is it better than other fresh lemonades? I don't know that I can say that it is that it is head-and-shoulders better than other fresh lemonades I've tasted, but it is clearly better than mixes or more chemically based ones. I can recommend it, but I will leave it up to the buyer whether the price warrants buying it versus other lemonades on the market.</p>
<div class='caption center'><em>Full Disclosure: Beverage provided compliments of Maverick Brands</em></div>
<div class='caption center'><a href="http://twitter.com/BevReview" target="_blank">Follow BevReview on Twitter</a> - <a href="http://www.facebook.com/BevReview/" target="_blank">Become a Facebook Fan</a></div>
<img src="http://feeds.feedburner.com/~r/bevreview/~4/OlboGF3oIsY" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.bevreview.com/2010/02/14/sunkist-naturals-lemonade/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.bevreview.com/2010/02/14/sunkist-naturals-lemonade/</feedburner:origLink></item>
		<item>
		<title>Super Bowl Commercial: Dr Pepper Cherry - "Dr Love - Little KISS"</title>
		<link>http://feedproxy.google.com/~r/bevreview/~3/u6FXPo4nXa8/</link>
		<comments>http://www.bevreview.com/2010/02/08/super-bowl-commercial-dr-pepper-cherry-dr-love-little-kiss/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 20:34:17 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
		
		<category><![CDATA[Cadbury Schweppes]]></category>

		<category><![CDATA[Carbonated Soft Drinks]]></category>

		<category><![CDATA[Commercials]]></category>

		<category><![CDATA[Dr Pepper]]></category>

		<category><![CDATA[Super Bowl]]></category>

		<guid isPermaLink="false">http://www.bevreview.com/?p=4282</guid>
		<description><![CDATA[BevReview.com takes a look at the beverage-related Super Bowl commercials.  In a follow-up to the Gene Simmons "I'm a Doctor" commercial that kicked off the Dr Pepper Cherry campaign, here we have a humorous take on the idea that this drink contains "a little kiss of cherry."]]></description>
			<content:encoded><![CDATA[<p>What's the Super Bowl without commercials?  And what's an update on BevReview.com without a look at the beverage-related spots broadcast during Super Bowl XLIV?</p>
<p><object width="512" height="296"><param name="movie" value="http://www.hulu.com/edp/http%3A%2F%2Fwww%2Ehulu%2Ecom%2F/embed/IxgdhcXoTmh56JTI0SWDWw"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.hulu.com/edp/http%3A%2F%2Fwww%2Ehulu%2Ecom%2F/embed/IxgdhcXoTmh56JTI0SWDWw" type="application/x-shockwave-flash"  width="512" height="296" allowFullScreen="true"></embed></object></p>
<p>Brand: <b>Dr Pepper Cherry</b><br />
Title: <b>"Dr Love - Little KISS"</b><br />
Agency: <b>Deutsch</b></p>
<p>The Dr Pepper Snapple Group takes to the Super Bowl to promote a drink that is seemingly gaining traction, <a href="http://www.bevreview.com/2009/04/08/dr-pepper-cherry/">Dr Pepper Cherry</a>.  In a follow-up to the Gene Simmons "I'm a Doctor" commercial that kicked off this campaign, here we have a humorous take on the idea that this drink contains "a little kiss of cherry."</p>
<img src="http://feeds.feedburner.com/~r/bevreview/~4/u6FXPo4nXa8" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.bevreview.com/2010/02/08/super-bowl-commercial-dr-pepper-cherry-dr-love-little-kiss/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.bevreview.com/2010/02/08/super-bowl-commercial-dr-pepper-cherry-dr-love-little-kiss/</feedburner:origLink></item>
	</channel>
</rss>
