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	<title>brainstorm</title>
	
	<link>http://www.braingainmarketing.com/brainstorm</link>
	<description>Social Media Savvy by BrainGain</description>
	<pubDate>Fri, 05 Sep 2008 16:37:05 +0000</pubDate>
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	<language>en</language>
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		<title>Employee Generated Media - EGM</title>
		<link>http://www.braingainmarketing.com/brainstorm/2008/09/05/employee-generated-media-egm/</link>
		<comments>http://www.braingainmarketing.com/brainstorm/2008/09/05/employee-generated-media-egm/#comments</comments>
		<pubDate>Fri, 05 Sep 2008 16:28:13 +0000</pubDate>
		<dc:creator>braingain</dc:creator>
		
		<category><![CDATA[Buzz Marketing]]></category>

		<category><![CDATA[Social Networking]]></category>

		<category><![CDATA[Talent Attraction]]></category>

		<category><![CDATA[WOM Marketing]]></category>

		<category><![CDATA[Adage]]></category>

		<category><![CDATA[CGM]]></category>

		<category><![CDATA[EGM]]></category>

		<category><![CDATA[Employee Generated Media]]></category>

		<category><![CDATA[Word of Mouth]]></category>

		<category><![CDATA[Zappo's]]></category>
		<guid isPermaLink="false">http://www.braingainmarketing.com/brainstorm/?p=135</guid>
		<description><![CDATA[Just read a great article from Adage &#8220;Zappo&#8217;s Shows How Employees Can Be Brand Builders&#8221; on the marketing impact of employees gushing about their great work experience/environment at the e-commerce fast company. According to the article Zappo&#8217;s publishes a 300 page book each year of among other things, employee testimonials. The employees go on and [...]]]></description>
		<wfw:commentRss>http://www.braingainmarketing.com/brainstorm/2008/09/05/employee-generated-media-egm/feed/</wfw:commentRss>
		</item>
		<item>
		<title>What the (bleep) is Social Media, You Ask?</title>
		<link>http://www.braingainmarketing.com/brainstorm/2008/07/29/what-the-fk-is-social-media-you-ask/</link>
		<comments>http://www.braingainmarketing.com/brainstorm/2008/07/29/what-the-fk-is-social-media-you-ask/#comments</comments>
		<pubDate>Tue, 29 Jul 2008 15:03:27 +0000</pubDate>
		<dc:creator>Nettie Boivin</dc:creator>
		
		<category><![CDATA[New Media]]></category>

		<category><![CDATA[Social Media 101]]></category>

		<category><![CDATA[Social Media PR]]></category>

		<category><![CDATA[Web 2.0]]></category>
		<guid isPermaLink="false">http://www.braingainmarketing.com/brainstorm/?p=123</guid>
		<description><![CDATA[Well maybe not in that exact tone, but this really is the common response from people when trying to grasp the concept of social media.  It&#8217;s simple: Social media is about community building and engaging the public - think current and potential customers - in conversation.  It&#8217;s open, honest and transparent.  It&#8217;s positively democratic to [...]]]></description>
		<wfw:commentRss>http://www.braingainmarketing.com/brainstorm/2008/07/29/what-the-fk-is-social-media-you-ask/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Social Media 101 - Read These Blogs Now!</title>
		<link>http://www.braingainmarketing.com/brainstorm/2008/07/28/social-media-101-read-these-blogs-now/</link>
		<comments>http://www.braingainmarketing.com/brainstorm/2008/07/28/social-media-101-read-these-blogs-now/#comments</comments>
		<pubDate>Mon, 28 Jul 2008 17:34:09 +0000</pubDate>
		<dc:creator>Nettie Boivin</dc:creator>
		
		<category><![CDATA[Blogs]]></category>

		<category><![CDATA[Social Media PR]]></category>

		<category><![CDATA[Web 2.0]]></category>

		<category><![CDATA[Social Media 101]]></category>

		<category><![CDATA[social media marketing]]></category>
		<guid isPermaLink="false">http://www.braingainmarketing.com/brainstorm/?p=110</guid>
		<description><![CDATA[Whether you&#8217;re a newbie to the world of social media, or you fancy yourself a PR maven who lives in the new media landscape, these are 10 sites you should consider required reading.  Here are the biggies that helped me &#8220;get it.&#8221;  Add these to your feed reader now! 
1.    [...]]]></description>
		<wfw:commentRss>http://www.braingainmarketing.com/brainstorm/2008/07/28/social-media-101-read-these-blogs-now/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Next Detroit Tweetup - August 15 @ GM Heritage Center</title>
		<link>http://www.braingainmarketing.com/brainstorm/2008/07/24/detroit-august-tweetup/</link>
		<comments>http://www.braingainmarketing.com/brainstorm/2008/07/24/detroit-august-tweetup/#comments</comments>
		<pubDate>Thu, 24 Jul 2008 04:12:12 +0000</pubDate>
		<dc:creator>braingain</dc:creator>
		
		<category><![CDATA[Microblogs]]></category>

		<category><![CDATA[Social Media 101]]></category>

		<category><![CDATA[Detroit]]></category>

		<category><![CDATA[events]]></category>

		<category><![CDATA[tweetups]]></category>
		<guid isPermaLink="false">http://www.braingainmarketing.com/brainstorm/?p=88</guid>
		<description><![CDATA[Want to check out a drive-in movie and classic cars with some of your favorite Twitter friends? If so the August Tweetup at the GM Heritage Center in Warren is your chance. GM&#8217;s social media team is sponsoring the August Tweetup. If you&#8217;re not familiar with a &#8220;tweetup&#8221; it&#8217;s basically a way for people that [...]]]></description>
		<wfw:commentRss>http://www.braingainmarketing.com/brainstorm/2008/07/24/detroit-august-tweetup/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Social Media and Higher Education - Part 1: Admissions</title>
		<link>http://www.braingainmarketing.com/brainstorm/2008/07/10/social-media-and-higher-education-part-1-admissions/</link>
		<comments>http://www.braingainmarketing.com/brainstorm/2008/07/10/social-media-and-higher-education-part-1-admissions/#comments</comments>
		<pubDate>Thu, 10 Jul 2008 19:15:25 +0000</pubDate>
		<dc:creator>braingain</dc:creator>
		
		<category><![CDATA[Social Media 101]]></category>

		<category><![CDATA[Blogs]]></category>

		<category><![CDATA[college admissions]]></category>

		<category><![CDATA[higher education]]></category>

		<category><![CDATA[recruiting]]></category>
		<guid isPermaLink="false">http://braingainmarketing.com/brainstorm/2008/07/10/social-media-and-higher-education-part-1-admissions/</guid>
		<description><![CDATA[ At BrainGain we like to think we are bringing social media to the masses. We&#8217;re not trying to preach to the choir but instead we constantly look for new opportunities to educate and equip organizations on how to use social media effectively. Higher education is one area that we see huge opportunities for effective [...]]]></description>
		<wfw:commentRss>http://www.braingainmarketing.com/brainstorm/2008/07/10/social-media-and-higher-education-part-1-admissions/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Social Media 101 - CommonCraft video says it all</title>
		<link>http://www.braingainmarketing.com/brainstorm/2008/06/26/social-media-101-common-craft-video-says-it-all/</link>
		<comments>http://www.braingainmarketing.com/brainstorm/2008/06/26/social-media-101-common-craft-video-says-it-all/#comments</comments>
		<pubDate>Fri, 27 Jun 2008 00:30:05 +0000</pubDate>
		<dc:creator>braingain</dc:creator>
		
		<category><![CDATA[Asides]]></category>

		<category><![CDATA[Social Media 101]]></category>

		<category><![CDATA[CommonCraft]]></category>

		<category><![CDATA[Training]]></category>
		<guid isPermaLink="false">http://braingainmarketing.com/blog/social-media-101-common-craft-video-says-it-all/</guid>
		<description><![CDATA[At BrainGain Marketing we&#8217;ve been working with a number of clients to basically explain social media and train them how to join the conversation. I love the CommonCraft videos on social media. They pretty much sum it all up in 5 minute segments. Here&#8217;s their latest work - &#8220;Social Media in Plain English&#8221; - Enjoy!

]]></description>
		<wfw:commentRss>http://www.braingainmarketing.com/brainstorm/2008/06/26/social-media-101-common-craft-video-says-it-all/feed/</wfw:commentRss>
		</item>
		<item>
		<title>5 Rules for Gaining Tweet Cred</title>
		<link>http://www.braingainmarketing.com/brainstorm/2008/06/25/5-rules-for-gaining-tweet-cred/</link>
		<comments>http://www.braingainmarketing.com/brainstorm/2008/06/25/5-rules-for-gaining-tweet-cred/#comments</comments>
		<pubDate>Wed, 25 Jun 2008 17:16:06 +0000</pubDate>
		<dc:creator>braingain</dc:creator>
		
		<category><![CDATA[Microblogs]]></category>

		<category><![CDATA[Social Media 101]]></category>

		<category><![CDATA[Web 2.0]]></category>

		<category><![CDATA[BrainGain Marketing]]></category>

		<category><![CDATA[Microblogging]]></category>

		<category><![CDATA[Tweet Cred]]></category>
		<guid isPermaLink="false">http://braingainmarketing.com/blog/5-rules-for-gaining-tweet-cred/</guid>
		<description><![CDATA[As mentioned in my last post &#8220;10 Reasons I Love Twitter&#8221; I am somewhat of a Twitter evangelist. I rarely go a day or two without telling someone new about the virtues of the 140 character driven little engine that could. So naturally people are curious about the service and often run right to their [...]]]></description>
		<wfw:commentRss>http://www.braingainmarketing.com/brainstorm/2008/06/25/5-rules-for-gaining-tweet-cred/feed/</wfw:commentRss>
		</item>
		<item>
		<title>10 Reasons I Love Twitter</title>
		<link>http://www.braingainmarketing.com/brainstorm/2008/06/13/10-reasons-i-love-twitter/</link>
		<comments>http://www.braingainmarketing.com/brainstorm/2008/06/13/10-reasons-i-love-twitter/#comments</comments>
		<pubDate>Fri, 13 Jun 2008 05:00:50 +0000</pubDate>
		<dc:creator>braingain</dc:creator>
		
		<category><![CDATA[@braingain]]></category>

		<category><![CDATA[Buzz Marketing]]></category>

		<category><![CDATA[Featured]]></category>

		<category><![CDATA[Microblogs]]></category>

		<category><![CDATA[Social Media 101]]></category>

		<category><![CDATA[Web 2.0]]></category>

		<category><![CDATA[BrainGain Marketing]]></category>
		<guid isPermaLink="false">http://braingainmarketing.com/blog/10-reasons-i-love-twitter/</guid>
		<description><![CDATA[Anytime I mention the word Twitter in a conversation I get one of two responses. The first response is &#8220;Huh???&#8221;. The second response is &#8220;I signed up for Twitter, like, a year ago and I didn&#8217;t really &#8216;get it&#8217; so I quit using it.&#8221;

When given the first response I become the Twitter evangelist that I [...]]]></description>
		<wfw:commentRss>http://www.braingainmarketing.com/brainstorm/2008/06/13/10-reasons-i-love-twitter/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Corporate Blogging Takes Off</title>
		<link>http://www.braingainmarketing.com/brainstorm/2008/05/18/corporate-blogging-takes-off/</link>
		<comments>http://www.braingainmarketing.com/brainstorm/2008/05/18/corporate-blogging-takes-off/#comments</comments>
		<pubDate>Mon, 19 May 2008 03:09:12 +0000</pubDate>
		<dc:creator>braingain</dc:creator>
		
		<category><![CDATA[Blogs]]></category>

		<category><![CDATA[Featured]]></category>

		<category><![CDATA[Social Media 101]]></category>

		<category><![CDATA[Social Media PR]]></category>
		<guid isPermaLink="false">http://braingainmarketing.com/blog/corporate-blogging-takes-off/</guid>
		<description><![CDATA[From Workforce Magazine Online - Today, just more than 11 percent of Fortune 500 companies have corporate blogs. While not exactly mainstream kind of numbers the number of corporate blogs continues to rise. And companies such as Coca-Cola, Marriott and Kodak have created the position of Chief Blogger.
When we first meet with prospects the initial [...]]]></description>
		<wfw:commentRss>http://www.braingainmarketing.com/brainstorm/2008/05/18/corporate-blogging-takes-off/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Social Media by the Numbers - Stats on Social Media Marketing Budgets</title>
		<link>http://www.braingainmarketing.com/brainstorm/2008/05/08/social-media-by-the-numbers-stats-on-social-media-marketing-budgets/</link>
		<comments>http://www.braingainmarketing.com/brainstorm/2008/05/08/social-media-by-the-numbers-stats-on-social-media-marketing-budgets/#comments</comments>
		<pubDate>Thu, 08 May 2008 14:34:59 +0000</pubDate>
		<dc:creator>braingain</dc:creator>
		
		<category><![CDATA[@braingain]]></category>

		<category><![CDATA[Buzz Marketing]]></category>

		<category><![CDATA[Social Media 101]]></category>
		<guid isPermaLink="false">http://braingainmarketing.com/blog/social-media-by-the-numbers-stats-on-social-media-marketing-budgets/</guid>
		<description><![CDATA[Curious about the impact Social Media is having on marketing decision makers?
Here are some numbers from Coremetrics Second Annual Survey on &#8220;The Face of the New Marketer&#8220;.
Their findings:
A clear disconnect between the desirability of social marketing and the budget allocated to it:


78% of respondents see social media marketing as a way to gain competitive edge, [...]]]></description>
		<wfw:commentRss>http://www.braingainmarketing.com/brainstorm/2008/05/08/social-media-by-the-numbers-stats-on-social-media-marketing-budgets/feed/</wfw:commentRss>
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