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Live Blog: Sony Press Conference at WPPI

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Shawn C. Steiner
2/26/2018 9:18pm

And we are done! Stay tuned at Explora for more coverage.

Shawn C. Steiner
2/26/2018 9:16pm

And as promised here are some samples from the just announced a7 III:

Todd Vorenkamp
2/26/2018 9:00pm

Elivs is on a motorcycle. #ElvisLives

Shawn C. Steiner
2/26/2018 8:59pm

I'm still working out here!

Shawn C. Steiner
2/26/2018 8:53pm

Jake hard at work. We will have samples soon.

Todd Vorenkamp
2/26/2018 8:51pm

Todd Vorenkamp
2/26/2018 8:46pm

Some of the stages Sony has set up for the event.

Shawn C. Steiner
2/26/2018 8:44pm

We got one! And the video team is putting together a nice overview of it as I post this.

Shawn C. Steiner
2/26/2018 8:31pm

Lots of different photo setups. And a line to pick up cameras.

Todd Vorenkamp
2/26/2018 8:27pm

I'm still here. Taking photos. Still kidnapped.

Shawn C. Steiner
2/26/2018 8:25pm

Shawn C. Steiner
2/26/2018 8:22pm

Ooh. Curtains are opening for a Kando experience. Stay tuned for more.

Shawn C. Steiner
2/26/2018 8:21pm

Sony is looking real good if there is their new "base model".

Shawn C. Steiner
2/26/2018 8:21pm

Pre-orders open on Wednesday at 10AM EST! for $2000 US.

Shawn C. Steiner
2/26/2018 8:20pm

Can't forget about lenses and accessories. An impressive 26 full-frame lenses in 5 years. And there's the brand new HVL-F60RM flash.

Todd Vorenkamp
2/26/2018 8:20pm

Shawn C. Steiner
2/26/2018 8:19pm

Finally, the a7 III gets the Z battery for a whoping 710 shots on a single charge.

Shawn C. Steiner
2/26/2018 8:18pm

4K with full-pixel readout, HLG HDR, S-Log3, etc.. all the video features pros have come to expect.

Shawn C. Steiner
2/26/2018 8:17pm

Pulled many features straight from the a9, namely the AF system. And there is also the shutter from the a7R III for 10 fps shooting.

Shawn C. Steiner
2/26/2018 8:17pm

Obligatory Bob Dylan "times are a changin'" quote from Neal Manowitz, who takes over and clarifies this is not the a9 Mark III. Laughs all around.

Shawn C. Steiner
2/26/2018 8:13pm

4K HDR, 693 AF points, ISO 204800... the a7 III!

Shawn C. Steiner
2/26/2018 8:12pm

4K HDR, 693 AF points, ISO 204800... the a7 III!

Shawn C. Steiner
2/26/2018 8:11pm

A new full-frame mirrorless also known as "the basic full-frame model." But Sony is making clear this is not the same "basic" you are used to

Shawn C. Steiner
2/26/2018 8:09pm

Sony has driven forward with mirrorless and full-frame. And I gotta say it was a great strategy.

Shawn C. Steiner
2/26/2018 8:07pm

Let's talk about mirrorless, by the charts is clearly doing well.

Shawn C. Steiner
2/26/2018 8:06pm

Kenji Tanaka, the Senior General Manager of the Digital Imaging Group has taken the stage to share the big news.

Shawn C. Steiner
2/26/2018 8:06pm

A new innovation and a new Kando experience...

Shawn C. Steiner
2/26/2018 8:05pm

Image sensors are Sony's big business. In your smartphones, and even in Aibo.

Todd Vorenkamp
2/26/2018 8:05pm

Shawn C. Steiner
2/26/2018 8:04pm

Sony claims they are bringing out products at a faster pace than anyone else, hard to disagree with that.

Shawn C. Steiner
2/26/2018 8:03pm

Best operating profit since the company was established in 1946. Wow.

Shawn C. Steiner
2/26/2018 8:01pm

Some wonderful news coming, but first some corporate news. Management changes incoming.

Shawn C. Steiner
2/26/2018 8:00pm

Mike Fasulo, the President and COO takes the stage first.

Shawn C. Steiner
2/26/2018 7:59pm

Ladies and gentlemen...

Shawn C. Steiner
2/26/2018 7:59pm

I feel like they just turned up the volume of the music here.

Todd Vorenkamp
2/26/2018 7:57pm

Not the worst kidnappers. I just got a free bottle of water and I have been offered food twice.

Todd Vorenkamp
2/26/2018 7:56pm

Shawn C. Steiner
2/26/2018 7:50pm

They just advised everyone to grab a seat. Must be starting soon!

Todd Vorenkamp
2/26/2018 7:48pm

Based on the logo above the stage, it appears that this is a Sony event. The kidnapper(s) failed to share that with me.

Shawn C. Steiner
2/26/2018 7:44pm

It's filling up in here. Now we wait...

Todd Vorenkamp
2/26/2018 7:38pm

I had plans after the WPPI booths closed. And then I got kidnapped and thrown onto a bus at the Shark Reef and brought to a questionable part of town for something with Sony branding.

Todd Vorenkamp
2/26/2018 7:36pm

Shawn C. Steiner
2/26/2018 7:25pm

Todd is here as well to take photos.

Shawn C. Steiner
2/26/2018 7:23pm

Hello world! Sony just announced a surprise event and we are on our way there. Stay tuned for more updates!

Live Blog: Sony Press Conference at WPPI
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