Big Blue Moose

My New Book: Managing Content Marketing

Robert Rose — Wed, 31 Aug 2011 22:56:30 +0000

I’ve been blessed to spend the last two years working with amazingly renowned global brands on content marketing strategy and execution. Over that time, both Joe and I have seen some of the same things coming up again and again, including certain challenges, tools, solutions and processes that just simply work. So, we scrambled, gave [...]

PTC – Going Micro For A Macro Idea

Robert Rose — Mon, 13 Jun 2011 05:11:55 +0000

“Robert and Joe understood the time constraints. CMI developed an effective strategy so that PTC could execute against a defined editorial calendar and a set of objectives. Having this in place ensures we will continue to develop content for the Creo Site in the coming months.” Rachel Nislick – PTC’s Director of Interactive Marketing Description: [...]

The “Best Guess” At Effective Marketing

Robert Rose — Tue, 07 Sep 2010 17:56:27 +0000

One of the things we need to remember as we start to imbue our marketing with more measurement right from the beginning is that if we start out with a poor hypothesis – even the best measurement and/or testing process is useless. I just finished reading a wonderful book called Street Fighting Mathematics – [...]

Content Marketing Strategy For A Music Legend

Robert Rose — Thu, 02 Sep 2010 22:24:48 +0000

“Big Blue Moose was extraordinarily helpful in translating our business and our brand into a successful, realistic and achievable content strategy. Robert helped us to manage all the moving pieces – translating the diverse Web site, social media, brand and content – into a cohesive successful project.” Laura McCorkindale – Dwight’s Manager Description: Dwight Yoakam [...]

Summoning Our Marketing Daredevil

Robert Rose — Tue, 24 Aug 2010 22:18:31 +0000

’I guest hosted a Webinar with Demandbase this morning – and the topic is Best Practices That Must Die. It’s a topic that I’m familiar with, as I posted earlier this year how I thought Best Practices Produce Mediocre Results. In fact, they tell me that my post inspired the Webinar Series. Read More At [...]

Why We Need To Be Unpredictable

Robert Rose — Wed, 11 Aug 2010 01:23:06 +0000

I think there’s an interesting lesson from the success of the Old Spice campaign that went completely viral. And that lesson is what it’s like to be on the losing end of that campaign. How do we know when to be unpredictable? How do we know when to not worry about the odds and [...]

On Target The Return Of The Angry Mob

Robert Rose — Sun, 08 Aug 2010 01:18:19 +0000

If you haven’t noticed, there’s been quite a bit of news about same-sex marriage over the last week. Last Week, Target (and a few others) came under fire and call for a boycott after they donated $150,000 to the group MN Forward – which is running advertising for a Republican candidate who opposes same-sex marriage. [...]

Advisory Services For Entertainment Co.

Robert Rose — Sat, 07 Aug 2010 23:20:14 +0000

Description A brand new digital entertainment company invited Big Blue Moose to help develop revenue models around advertising, social media and interactive gaming. We examined current market trends, talked with industry experts and formulated specific recommendations on how the company could develop different revenue models, a specific advertising strategy – and the associated pros and [...]

What Are You Feeding Your Cookie Monster

Robert Rose — Mon, 02 Aug 2010 01:50:51 +0000

This week the Wall Street Journal ran an article that was a fairly in depth investigative report into tracking and targeting technologies being used across Web Sites. Here’s my take (From The Adaptive Marketer) on why I think it’s something that all marketers are going to have to become familiar with very soon. Read [...]