Nonprofit Jungle: Guide to Smart Communications

Media Relations--An interview with Bonnie McEwan

podcasts@bigducknyc.com (Big Duck) — Mon, 09 Mar 2009 19:42:00 +0000

In this interview with Bonnie McEwan (President of Make Waves), we talk about how nonprofits can take advantage of their own best media opportunities.

Open Source--An interview with Ryan Ozimek

podcasts@bigducknyc.com (Big Duck) — Mon, 02 Feb 2009 19:55:00 +0000

In this interview with Ryan Ozimek, we talk about what open source software is and how it's relevant for nonprofit communicators.

We Are Media--An interview with Holly Ross

podcasts@bigducknyc.com (Big Duck) — Wed, 07 Jan 2009 16:27:00 +0000

In this interview with Holly Ross (Executive Director of NTEN), we talk about the creation of the We Are Media project.

Video and other Visual Media Online: an Interview with Michael Hoffman

podcasts@bigducknyc.com (Big Duck) — Tue, 25 Nov 2008 14:23:00 +0000

In this interview with Michael Hoffman of See3, we talk about fresh ways of using video to reach your audiences.

Design Online--What works for the Web and email

podcasts@bigducknyc.com (Big Duck) — Thu, 06 Nov 2008 17:49:00 +0000

This podcast explores best practices for design online.

Who are You--Personify your organization

podcasts@bigducknyc.com (Big Duck) — Thu, 16 Oct 2008 15:33:00 +0000

Defining your org’s personality can be relatively painless, cheap, and fun, and will help ensure your communications sing from the same songbook and express the feeling you want to communicate.

Go Mobile--An Interview with Katrin Verclas

podcasts@bigducknyc.com (Big Duck) — Thu, 25 Sep 2008 17:26:00 +0000

With over 3.3 billion active mobile phone accounts worldwide, there's no more direct way to reach people. Activist and consultant Katrin Verclas shares insights into how organizations are using SMS technology to create social change, and what your organization may want to consider as you dive in.

File Formats--The ABCs of EPS (and JPEG, and more)

podcasts@bigducknyc.com (Big Duck) — Wed, 03 Sep 2008 12:58:00 +0000

Can't tell a TIFF from a JPEG? Raster art gotcha down? Sonny Mui, Senior Art Director, explains the basics of how file formats work, so you can manage artwork more effectively in-house.

Guiding Growth--An Interview of Vision with Mark Lipton

podcasts@bigducknyc.com (Big Duck) — Mon, 18 Aug 2008 15:47:00 +0000

What is Vision? And how does it differ from Mission? In this interview with Mark Lipton (Professor and Chair of Management Programs at Milano, the New School for Management and Urban Policy), we talk about how Visions are critical to guiding organizational growth.

Media Rules--An Interview with Brian Reich on new media

podcasts@bigducknyc.com (Big Duck) — Thu, 24 Jul 2008 17:39:00 +0000

Wondering how all this new media and technology might impact your nonprofit's communications? Author Brian Reich shares his approach to integrating new media with sound communications strategies, and offers some useful tips and resources to help you get started.

Research--Qualitative, Quantitative, and Do-It-Yourself

podcasts@bigducknyc.com (Big Duck) — Tue, 01 Jul 2008 15:57:00 +0000

Conducting proper research can be vital in informing your organization's communications. Sarah Durham gets some pointers from special guest Ann Duffett about what you can do on your own and when you should get some outside help.

Web 2.0--Meet your audiences where they are

podcasts@bigducknyc.com (Big Duck) — Mon, 16 Jun 2008 21:21:00 +0000

Looking to connect to your donors on a more personal level? Consider using one of the many social networking platforms out there to give them a more interactive experience.

Taglines--Your org in seven words or less

podcasts@bigducknyc.com (Big Duck) — Thu, 22 May 2008 14:41:00 +0000

Want a low-cost, high-value way to clarify your name and define your work? Consider developing a tagline to differentiate your organization from your peers and competitors. In this episode you'll learn some of the do's and don'ts of tagline development and usage.

Writing for the Web--Less is more

podcasts@bigducknyc.com (Big Duck) — Thu, 01 May 2008 19:57:00 +0000

Learn to say more with less when writing for the web. Use these best practices and tools to make sure you're getting your message across online.

Names and Acronyms--Look before you leap

podcasts@bigducknyc.com (Big Duck) — Wed, 23 Apr 2008 19:42:00 +0000

Before you settle on a shortcut for your name, consider the risks and implications.

Holistic Communications--More than the immediate project

podcasts@bigducknyc.com (Big Duck) — Mon, 07 Apr 2008 16:50:00 +0000

When creating that website, annual report, brochure, or other communications piece, taking a step back to survey the 'bigger picture' and think strategically can dramatically improve results.

Diversify your fundraising--Attracting individual donors

podcasts@bigducknyc.com (Big Duck) — Wed, 26 Mar 2008 18:49:00 +0000

Adding email and online banners to your year-end annual appeal can reap great rewards. In this cast we will outline how Parent Project Muscular Dystrophy reached a broader base of donors with a few simple tools.