Nonprofit Jungle: Guide to Smart Communications

Research--Qualitative, Quantitative, and Do-It-Yourself

podcasts@bigducknyc.com (Big Duck) — Tue, 1 Jul 2008 15:57:00 GMT

Conducting proper research can be vital in informing your organization's communications. Sarah Durham gets some pointers from special guest Ann Duffett about what you can do on your own and when you should get some outside help.

Web 2.0--Meet your audiences where they are

podcasts@bigducknyc.com (Big Duck) — Mon, 16 Jun 2008 21:21:00 GMT

Looking to connect to your donors on a more personal level? Consider using one of the many social networking platforms out there to give them a more interactive experience.

Taglines--Your org in seven words or less

podcasts@bigducknyc.com (Big Duck) — Thu, 22 May 2008 14:41:00 GMT

Want a low-cost, high-value way to clarify your name and define your work? Consider developing a tagline to differentiate your organization from your peers and competitors. In this episode you'll learn some of the do's and don'ts of tagline development and usage.

Writing for the Web--Less is more

podcasts@bigducknyc.com (Big Duck) — Thu, 1 May 2008 19:57:00 GMT

Learn to say more with less when writing for the web. Use these best practices and tools to make sure you're getting your message across online.

Names and Acronyms--Look before you leap

podcasts@bigducknyc.com (Big Duck) — Wed, 23 Apr 2008 19:42:00 GMT

Before you settle on a shortcut for your name, consider the risks and implications.

Holistic Communications--More than the immediate project

podcasts@bigducknyc.com (Big Duck) — Mon, 7 Apr 2008 16:50:00 GMT

When creating that website, annual report, brochure, or other communications piece, taking a step back to survey the 'bigger picture' and think strategically can dramatically improve results.

Diversify your fundraising--Attracting individual donors

podcasts@bigducknyc.com (Big Duck) — Wed, 26 Mar 2008 18:49:00 GMT

Adding email and online banners to your year-end annual appeal can reap great rewards. In this cast we will outline how Parent Project Muscular Dystrophy reached a broader base of donors with a few simple tools.