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    <title>Nonprofit Jungle: Guide to Smart Communications</title>
    <pubDate>Wed, 29 Oct 2025 20:11:29 +0000</pubDate>
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    <copyright>2008 Big Duck</copyright>
    <docs>http://www.bigducknyc.com</docs>
    <itunes:summary>Insights into issues facing nonprofits, helpful resources, and simple actions you can take to improve your communications efforts.</itunes:summary>
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      <title>Nonprofit Jungle: Guide to Smart Communications</title>
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    <itunes:author>Big Duck</itunes:author>
		

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    <description><![CDATA[Insights into issues facing nonprofits, helpful resources, and simple actions you can take to improve your communications efforts.]]></description>
    
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    <itunes:keywords>nonprofit,non,profit,non,profit,not,for,profit,communications,branding,website,design,web,strategy,social,media,fundraising,raising,money,online,outreach</itunes:keywords>

    

    
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    <itunes:subtitle>Insights into issues facing nonprofits, helpful resources, and simple actions you can take to improve your communications efforts.</itunes:subtitle><itunes:category text="Government &amp; Organizations"><itunes:category text="Non-Profit"/></itunes:category><itunes:category text="Business"><itunes:category text="Management &amp; Marketing"/></itunes:category><itunes:owner><itunes:email>podcasts@bigducknyc.com</itunes:email><itunes:name>Big Duck</itunes:name></itunes:owner><item>
      <title>Media Relations--An interview with Bonnie McEwan</title>
      <itunes:title>Media Relations--An interview with Bonnie McEwan</itunes:title>
      <pubDate>Mon, 09 Mar 2009 19:42:00 +0000</pubDate>
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      <description><![CDATA[In this interview with Bonnie McEwan (President of Make Waves), we talk about how nonprofits can take advantage of their own best media opportunities.]]></description>
      
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    <author>podcasts@bigducknyc.com (Big Duck)</author><itunes:subtitle>In this interview with Bonnie McEwan (President of Make Waves), we talk about how nonprofits can take advantage of their own best media opportunities.</itunes:subtitle><itunes:author>Big Duck</itunes:author><itunes:summary>In this interview with Bonnie McEwan (President of Make Waves), we talk about how nonprofits can take advantage of their own best media opportunities.</itunes:summary></item>
    
    <item>
      <title>Open Source--An interview with Ryan Ozimek</title>
      <itunes:title>Open Source--An interview with Ryan Ozimek</itunes:title>
      <pubDate>Mon, 02 Feb 2009 19:55:00 +0000</pubDate>
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      <description><![CDATA[In this interview with Ryan Ozimek, we talk about what open source software is and how it's relevant for nonprofit communicators.<br/>]]></description>
      
      <content:encoded><![CDATA[In this interview with Ryan Ozimek, we talk about what open source software is and how it's relevant for nonprofit communicators.]]></content:encoded>
      
      
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    <author>podcasts@bigducknyc.com (Big Duck)</author><itunes:subtitle>In this interview with Ryan Ozimek, we talk about what open source software is and how it's relevant for nonprofit communicators.</itunes:subtitle><itunes:author>Big Duck</itunes:author><itunes:summary>In this interview with Ryan Ozimek, we talk about what open source software is and how it's relevant for nonprofit communicators.</itunes:summary></item>
    
    <item>
      <title>We Are Media--An interview with Holly Ross</title>
      <itunes:title>We Are Media--An interview with Holly Ross</itunes:title>
      <pubDate>Wed, 07 Jan 2009 16:27:00 +0000</pubDate>
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      <link><![CDATA[https://bigduck.libsyn.com/we-are-media-an-interview-with-holly-ross]]></link>
      <description><![CDATA[In this interview with Holly Ross (Executive Director of NTEN), we talk about the creation of the We Are Media project.]]></description>
      
      <content:encoded><![CDATA[In this interview with Holly Ross (Executive Director of NTEN), we talk about the creation of the We Are Media project.]]></content:encoded>
      
      
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      <itunes:duration>12:47</itunes:duration>
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    <author>podcasts@bigducknyc.com (Big Duck)</author><itunes:subtitle>In this interview with Holly Ross (Executive Director of NTEN), we talk about the creation of the We Are Media project.</itunes:subtitle><itunes:author>Big Duck</itunes:author><itunes:summary>In this interview with Holly Ross (Executive Director of NTEN), we talk about the creation of the We Are Media project.</itunes:summary></item>
    
    <item>
      <title>Video and other Visual Media Online: an Interview with Michael Hoffman</title>
      <itunes:title>Video and other Visual Media Online: an Interview with Michael Hoffman</itunes:title>
      <pubDate>Tue, 25 Nov 2008 14:23:00 +0000</pubDate>
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      <link><![CDATA[https://bigduck.libsyn.com/video-and-other-visual-media-online-an-interview-with-michael-hoffman]]></link>
      <description><![CDATA[In this interview with Michael Hoffman of See3, we talk about fresh ways of using video to reach your audiences.<br/>]]></description>
      
      <content:encoded><![CDATA[In this interview with Michael Hoffman of See3, we talk about fresh ways of using video to reach your audiences.]]></content:encoded>
      
      
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      <itunes:duration>10:51</itunes:duration>
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    <author>podcasts@bigducknyc.com (Big Duck)</author><itunes:subtitle>In this interview with Michael Hoffman of See3, we talk about fresh ways of using video to reach your audiences.</itunes:subtitle><itunes:author>Big Duck</itunes:author><itunes:summary>In this interview with Michael Hoffman of See3, we talk about fresh ways of using video to reach your audiences.</itunes:summary></item>
    
    <item>
      <title>Design Online--What works for the Web and email</title>
      <itunes:title>Design Online--What works for the Web and email</itunes:title>
      <pubDate>Thu, 06 Nov 2008 17:49:00 +0000</pubDate>
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      <description><![CDATA[This podcast explores best practices for design online.<br/>]]></description>
      
      <content:encoded><![CDATA[This podcast explores best practices for design online.]]></content:encoded>
      
      
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      <itunes:duration>10:23</itunes:duration>
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    <author>podcasts@bigducknyc.com (Big Duck)</author><itunes:subtitle>This podcast explores best practices for design online.</itunes:subtitle><itunes:author>Big Duck</itunes:author><itunes:summary>This podcast explores best practices for design online.</itunes:summary></item>
    
    <item>
      <title>Who are You--Personify your organization</title>
      <itunes:title>Who are You--Personify your organization</itunes:title>
      <pubDate>Thu, 16 Oct 2008 15:33:00 +0000</pubDate>
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      <link><![CDATA[https://bigduck.libsyn.com/who-are-you-personify-your-organization]]></link>
      <description><![CDATA[Defining your org's personality can be relatively painless, cheap, and fun, and will help ensure your communications sing from the same songbook and express the feeling you want to communicate.]]></description>
      
      <content:encoded><![CDATA[Defining your org's personality can be relatively painless, cheap, and fun, and will help ensure your communications sing from the same songbook and express the feeling you want to communicate.]]></content:encoded>
      
      
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      <itunes:duration>08:18</itunes:duration>
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    <author>podcasts@bigducknyc.com (Big Duck)</author><itunes:subtitle>Defining your org's personality can be relatively painless, cheap, and fun, and will help ensure your communications sing from the same songbook and express the feeling you want to communicate.</itunes:subtitle><itunes:author>Big Duck</itunes:author><itunes:summary>Defining your org's personality can be relatively painless, cheap, and fun, and will help ensure your communications sing from the same songbook and express the feeling you want to communicate.</itunes:summary></item>
    
    <item>
      <title>Go Mobile--An Interview with Katrin Verclas</title>
      <itunes:title>Go Mobile--An Interview with Katrin Verclas</itunes:title>
      <pubDate>Thu, 25 Sep 2008 17:26:00 +0000</pubDate>
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      <description><![CDATA[With over 3.3 billion active mobile phone accounts worldwide, there's no more direct way to reach people. Activist and consultant Katrin Verclas shares insights into how organizations are using SMS technology to create social change, and what your organization may want to consider as you dive in.]]></description>
      
      <content:encoded><![CDATA[With over 3.3 billion active mobile phone accounts worldwide, there's no more direct way to reach people. Activist and consultant Katrin Verclas shares insights into how organizations are using SMS technology to create social change, and what your organization may want to consider as you dive in.]]></content:encoded>
      
      
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      <itunes:duration>10:48</itunes:duration>
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    <author>podcasts@bigducknyc.com (Big Duck)</author><itunes:subtitle>With over 3.3 billion active mobile phone accounts worldwide, there's no more direct way to reach people. Activist and consultant Katrin Verclas shares insights into how organizations are using SMS technology to create social change, and what your organization may want to consider as you dive in.</itunes:subtitle><itunes:author>Big Duck</itunes:author><itunes:summary>With over 3.3 billion active mobile phone accounts worldwide, there's no more direct way to reach people. Activist and consultant Katrin Verclas shares insights into how organizations are using SMS technology to create social change, and what your organization may want to consider as you dive in.</itunes:summary></item>
    
    <item>
      <title>File Formats--The ABCs of EPS (and JPEG, and more)</title>
      <itunes:title>File Formats--The ABCs of EPS (and JPEG, and more)</itunes:title>
      <pubDate>Wed, 03 Sep 2008 12:58:00 +0000</pubDate>
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      <description><![CDATA[Can't tell a TIFF from a JPEG? Raster art gotcha down? Sonny Mui, Senior Art Director, explains the basics of how file formats work, so you can manage artwork more effectively in-house. <br/>]]></description>
      
      <content:encoded><![CDATA[Can't tell a TIFF from a JPEG? Raster art gotcha down? Sonny Mui, Senior Art Director, explains the basics of how file formats work, so you can manage artwork more effectively in-house.]]></content:encoded>
      
      
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      <itunes:duration>07:03</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
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      <itunes:episodeType>full</itunes:episodeType>
      
      
      
    <author>podcasts@bigducknyc.com (Big Duck)</author><itunes:subtitle>Can't tell a TIFF from a JPEG? Raster art gotcha down? Sonny Mui, Senior Art Director, explains the basics of how file formats work, so you can manage artwork more effectively in-house.</itunes:subtitle><itunes:author>Big Duck</itunes:author><itunes:summary>Can't tell a TIFF from a JPEG? Raster art gotcha down? Sonny Mui, Senior Art Director, explains the basics of how file formats work, so you can manage artwork more effectively in-house.</itunes:summary></item>
    
    <item>
      <title>Guiding Growth--An Interview of Vision with Mark Lipton</title>
      <itunes:title>Guiding Growth--An Interview of Vision with Mark Lipton</itunes:title>
      <pubDate>Mon, 18 Aug 2008 15:47:00 +0000</pubDate>
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      <description><![CDATA[What is Vision? And how does it differ from Mission? In this interview with Mark Lipton (Professor and Chair of Management Programs at Milano, the New School for Management and Urban Policy), we talk about how Visions are critical to guiding organizational growth.]]></description>
      
      <content:encoded><![CDATA[What is Vision? And how does it differ from Mission? In this interview with Mark Lipton (Professor and Chair of Management Programs at Milano, the New School for Management and Urban Policy), we talk about how Visions are critical to guiding organizational growth.]]></content:encoded>
      
      
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      <itunes:duration>09:05</itunes:duration>
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    <author>podcasts@bigducknyc.com (Big Duck)</author><itunes:subtitle>What is Vision? And how does it differ from Mission? In this interview with Mark Lipton (Professor and Chair of Management Programs at Milano, the New School for Management and Urban Policy), we talk about how Visions are critical to guiding organizational growth.</itunes:subtitle><itunes:author>Big Duck</itunes:author><itunes:summary>What is Vision? And how does it differ from Mission? In this interview with Mark Lipton (Professor and Chair of Management Programs at Milano, the New School for Management and Urban Policy), we talk about how Visions are critical to guiding organizational growth.</itunes:summary></item>
    
    <item>
      <title>Media Rules--An Interview with Brian Reich on new media</title>
      <itunes:title>Media Rules--An Interview with Brian Reich on new media</itunes:title>
      <pubDate>Thu, 24 Jul 2008 17:39:00 +0000</pubDate>
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      <link><![CDATA[https://bigduck.libsyn.com/media-rules-an-interview-with-brian-reich-on-new-media]]></link>
      <description><![CDATA[Wondering how all this new media and technology might impact your nonprofit's communications? Author Brian Reich shares his approach to integrating new media with sound communications strategies, and offers some useful tips and resources to help you get started.<br/>]]></description>
      
      <content:encoded><![CDATA[Wondering how all this new media and technology might impact your nonprofit's communications? Author Brian Reich shares his approach to integrating new media with sound communications strategies, and offers some useful tips and resources to help you get started.]]></content:encoded>
      
      
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      <itunes:duration>15:10</itunes:duration>
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    <author>podcasts@bigducknyc.com (Big Duck)</author><itunes:subtitle>Wondering how all this new media and technology might impact your nonprofit's communications? Author Brian Reich shares his approach to integrating new media with sound communications strategies, and offers some useful tips and resources to help you get started.</itunes:subtitle><itunes:author>Big Duck</itunes:author><itunes:summary>Wondering how all this new media and technology might impact your nonprofit's communications? Author Brian Reich shares his approach to integrating new media with sound communications strategies, and offers some useful tips and resources to help you get started.</itunes:summary></item>
    
    <item>
      <title>Research--Qualitative, Quantitative, and Do-It-Yourself</title>
      <itunes:title>Research--Qualitative, Quantitative, and Do-It-Yourself</itunes:title>
      <pubDate>Tue, 01 Jul 2008 15:57:00 +0000</pubDate>
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      <link><![CDATA[https://bigduck.libsyn.com/research-qualitative-quantitative-and-do-it-yourself]]></link>
      <description><![CDATA[Conducting proper research can be vital in informing your organization's communications. Sarah Durham gets some pointers from special guest Ann Duffett about what you can do on your own and when you should get some outside help.<br/>]]></description>
      
      <content:encoded><![CDATA[Conducting proper research can be vital in informing your organization's communications. Sarah Durham gets some pointers from special guest Ann Duffett about what you can do on your own and when you should get some outside help.]]></content:encoded>
      
      
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      <itunes:duration>09:35</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
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    <author>podcasts@bigducknyc.com (Big Duck)</author><itunes:subtitle>Conducting proper research can be vital in informing your organization's communications. Sarah Durham gets some pointers from special guest Ann Duffett about what you can do on your own and when you should get some outside help.</itunes:subtitle><itunes:author>Big Duck</itunes:author><itunes:summary>Conducting proper research can be vital in informing your organization's communications. Sarah Durham gets some pointers from special guest Ann Duffett about what you can do on your own and when you should get some outside help.</itunes:summary></item>
    
    <item>
      <title>Web 2.0--Meet your audiences where they are</title>
      <itunes:title>Web 2.0--Meet your audiences where they are</itunes:title>
      <pubDate>Mon, 16 Jun 2008 21:21:00 +0000</pubDate>
      <guid isPermaLink="false"><![CDATA[http://bigduck.libsyn.com/index.php?post_id=350165#]]></guid>
      <link><![CDATA[https://bigduck.libsyn.com/web-2-0-meet-your-audiences-where-they-are]]></link>
      <description><![CDATA[Looking to connect to your donors on a more personal level? Consider using one of the many social networking platforms out there to give them a more interactive experience.<br/>]]></description>
      
      <content:encoded><![CDATA[Looking to connect to your donors on a more personal level? Consider using one of the many social networking platforms out there to give them a more interactive experience.]]></content:encoded>
      
      
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      <itunes:duration>10:02</itunes:duration>
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    <author>podcasts@bigducknyc.com (Big Duck)</author><itunes:subtitle>Looking to connect to your donors on a more personal level? Consider using one of the many social networking platforms out there to give them a more interactive experience.</itunes:subtitle><itunes:author>Big Duck</itunes:author><itunes:summary>Looking to connect to your donors on a more personal level? Consider using one of the many social networking platforms out there to give them a more interactive experience.</itunes:summary></item>
    
    <item>
      <title>Taglines--Your org in seven words or less</title>
      <itunes:title>Taglines--Your org in seven words or less</itunes:title>
      <pubDate>Thu, 22 May 2008 14:41:00 +0000</pubDate>
      <guid isPermaLink="false"><![CDATA[http://bigduck.libsyn.com/index.php?post_id=343962#]]></guid>
      <link><![CDATA[https://bigduck.libsyn.com/taglines-your-org-in-seven-words-or-less]]></link>
      <description><![CDATA[Want a low-cost, high-value way to clarify your name and define your work? Consider developing a tagline to differentiate your organization from your peers and competitors. In this episode you'll learn some of the do's and don'ts of tagline development and usage.<br/>]]></description>
      
      <content:encoded><![CDATA[Want a low-cost, high-value way to clarify your name and define your work? Consider developing a tagline to differentiate your organization from your peers and competitors. In this episode you'll learn some of the do's and don'ts of tagline development and usage.]]></content:encoded>
      
      
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      <itunes:duration>10:29</itunes:duration>
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    <author>podcasts@bigducknyc.com (Big Duck)</author><itunes:subtitle>Want a low-cost, high-value way to clarify your name and define your work? Consider developing a tagline to differentiate your organization from your peers and competitors. In this episode you'll learn some of the do's and don'ts of tagline development and usage.</itunes:subtitle><itunes:author>Big Duck</itunes:author><itunes:summary>Want a low-cost, high-value way to clarify your name and define your work? Consider developing a tagline to differentiate your organization from your peers and competitors. In this episode you'll learn some of the do's and don'ts of tagline development and usage.</itunes:summary></item>
    
    <item>
      <title>Writing for the Web--Less is more</title>
      <itunes:title>Writing for the Web--Less is more</itunes:title>
      <pubDate>Thu, 01 May 2008 19:57:00 +0000</pubDate>
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      <link><![CDATA[https://bigduck.libsyn.com/writing-for-the-web-less-is-more]]></link>
      <description><![CDATA[Learn to say more with less when writing for the web. Use these best practices and tools to make sure you're getting your message across online.]]></description>
      
      <content:encoded><![CDATA[Learn to say more with less when writing for the web. Use these best practices and tools to make sure you're getting your message across online.]]></content:encoded>
      
      
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      <title>Names and Acronyms--Look before you leap</title>
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      <pubDate>Wed, 23 Apr 2008 19:42:00 +0000</pubDate>
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      <description><![CDATA[Before you settle on a shortcut for your name, consider the risks and implications.]]></description>
      
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    <author>podcasts@bigducknyc.com (Big Duck)</author><itunes:subtitle>Before you settle on a shortcut for your name, consider the risks and implications.</itunes:subtitle><itunes:author>Big Duck</itunes:author><itunes:summary>Before you settle on a shortcut for your name, consider the risks and implications.</itunes:summary></item>
    
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      <title>Holistic Communications--More than the immediate project</title>
      <itunes:title>Holistic Communications--More than the immediate project</itunes:title>
      <pubDate>Mon, 07 Apr 2008 16:50:00 +0000</pubDate>
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      <description><![CDATA[When creating that website, annual report, brochure, or other communications piece, taking a step back to survey the 'bigger picture' and think strategically can dramatically improve results.]]></description>
      
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      <itunes:duration>09:19</itunes:duration>
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    <author>podcasts@bigducknyc.com (Big Duck)</author><itunes:subtitle>When creating that website, annual report, brochure, or other communications piece, taking a step back to survey the 'bigger picture' and think strategically can dramatically improve results.</itunes:subtitle><itunes:author>Big Duck</itunes:author><itunes:summary>When creating that website, annual report, brochure, or other communications piece, taking a step back to survey the 'bigger picture' and think strategically can dramatically improve results.</itunes:summary></item>
    
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      <title>Diversify your fundraising--Attracting individual donors</title>
      <itunes:title>Diversify your fundraising--Attracting individual donors</itunes:title>
      <pubDate>Wed, 26 Mar 2008 18:49:00 +0000</pubDate>
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      <description><![CDATA[Adding email and online banners to your year-end annual appeal can reap great rewards. In this cast we will outline how Parent Project Muscular Dystrophy reached a broader base of donors with a few simple tools. <br/>]]></description>
      
      <content:encoded><![CDATA[Adding email and online banners to your year-end annual appeal can reap great rewards. In this cast we will outline how Parent Project Muscular Dystrophy reached a broader base of donors with a few simple tools.]]></content:encoded>
      
      
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      <itunes:duration>07:31</itunes:duration>
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    <author>podcasts@bigducknyc.com (Big Duck)</author><itunes:subtitle>Adding email and online banners to your year-end annual appeal can reap great rewards. In this cast we will outline how Parent Project Muscular Dystrophy reached a broader base of donors with a few simple tools.</itunes:subtitle><itunes:author>Big Duck</itunes:author><itunes:summary>Adding email and online banners to your year-end annual appeal can reap great rewards. In this cast we will outline how Parent Project Muscular Dystrophy reached a broader base of donors with a few simple tools.</itunes:summary></item>
    
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