Biggestleaf Internet Marketing

Etosha Lion Attacks Biggestleaf Vehicle

Robert Rothe — Thu, 23 Feb 2012 09:13:57 +0000

Part of Biggestleaf’s team is currently touring Namibia in search of content for a tourism website. In search wildlife images Robert Bernatzeder steered the Biggestleaf vehicle into Etosha National Park and got more action than he bargained for. Yesterday Robert sent us a report about a damaged 4×4 and one angry male lion.

The Biggestleaf vehicle known as Bush Baby entered Etosha on Monday. As the weather was closing in the ... Read More »

Conversion Marketing- An Introduction

Rhys John — Thu, 26 Jan 2012 15:16:09 +0000

The ultimate goal, of most internet marketing strategies, is to make conversions (sales). So what is conversion rate? Let’s break it down:

In simple terms it is the percentage of visitors to your site that perform a desired action. This action could mean a number of different things have taken place. Product sales, software downloads, newsletter signups and membership signups are all examples of a conversion. To explain conversion marketing let’s ... Read More »

Google’s Secure Search Raises Privacy Concerns

Robert Rothe — Thu, 12 Jan 2012 09:09:45 +0000

With the amount of data being sent around the internet privacy is an obvious concern. Google has now approached this issue by making its Secure Search the default for logged in users. However, the outcome is a double standard in Google’s security policy and a loss of valuable information for website owners and users of Google Analytics.

Is there a problem with privacy?

Google wants the internet to be a more secure ... Read More »

SEO is the Marketing Tool for Small Business

Robert Rothe — Wed, 14 Dec 2011 14:11:47 +0000

Times are tight in the travel industry, especially for smaller businesses. When it’s hard to make a dollar it is time to focus on the most trusted an effective marketing tools. According to a recent survey, SEO is the single most popular marketing channel among small business owners in the US. Learn more about the benefits of Search Engine Optimization for SMBs in this post.

A survey recently posted by Read More »

Growing your Online Content

Rhys John — Mon, 05 Dec 2011 08:19:50 +0000

We are all in the same boat in the online world. Like strict parents, the biggest search engines in the world have final say over where websites rank in the SERP’s. And just like obedient children (we try), we need to keep these search engines happy and proud of our efforts. One of the best ways to do this is to constantly create user friendly, search engine optimised content on ... Read More »

HAN congress 2011

Micha Wacquier — Thu, 24 Nov 2011 08:14:50 +0000

HAN Congress 2011 – Windhoek, Namibia

On 24-25 November 2011 the Hospitality Association of Namibia (HAN) is hosting its annual awards gala and tourism conference in Namibia’s capital Windhoek. The event features a half-day congress, the Suppliers’ Exhibition, the HAN Tourism Trade Forum (HTTF) and closes with the HAN Tourism Awards Gala.

The 2-day event gives HAN members the opportunity to network and negotiate with colleagues and suppliers. The Awards Gala honours ... Read More »

Vote for Table Mountain – Lessons from a Wonderful Marketing Campaign

Robert Rothe — Wed, 16 Nov 2011 15:15:14 +0000

The New 7 Wonders of Nature was a contest between unusual and fascinating natural features of this world. Because the winners were elected in an international poll, the road to victory ran through a well-planned marketing campaign. Cape Town and South Africa got it right again, but how did they top candidates such as the Grand Canyon and the Great Barrier Reef?

A wave of support by South Africans and Cape ... Read More »

New 7 Wonders of Nature Announced

Robert Rothe — Sat, 12 Nov 2011 09:12:11 +0000

The die has been cast. After months of anticipation and billions of votes the New 7 Wonders of Nature have been announced. We are particularly excited to report that Table Mountain is one of them. Read on to see the other 6 in this grand septet.

The New 7 Wonders is a campaign to promote the cultural and natural heritage of our planet. The New 7 Wonders of Nature were selected ... Read More »

5 Lessons from the Getaway Travel Blog Conference

Robert Rothe — Tue, 08 Nov 2011 13:09:03 +0000

I dragged myself out of bed early on a Saturday morning and spent a sunny day indoors. The day was better suited to some fun on the beach than coffee and PowerPoint presentations at the Getaway Travel Blog Conference. At the end of the day I was feeling more enthusiastic about my job than ever and I learned a few things. Here are my takeaways from a sunny day indoors.

1. ... Read More »

Crowdsourcing – The Evolving Problem Solver

Rhys John — Thu, 03 Nov 2011 08:16:39 +0000

Do you know what “crowdsourcing” is? If not, now is the time to get to grips with the concept as it is growing at a phenomenal pace in the online world. Crowdsourcing is essentially problem solving in the form of an “open call”. This distributed problem-solving relies on an “active audience” to be successful and can be a great tool for your business.

The internet is a huge inter-connected network where ... Read More »