Cue the Future | Big Think

Oracle acquires Eloqua

Tyler Willis — Thu, 20 Dec 2012 10:50:39 -0500

Some interesting news this morning - Oracle acquired Eloqua for just over 800mm. This is a huge validation of enterprise marketing technology and is going to have impact on the industry. This gives Oracle a critical piece of the marketing technology stack and far-and-away the most mature (and ...

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Time is running out, will App.net get funded?

Tyler Willis — Fri, 10 Aug 2012 19:10:31 -0400

According to the tagline on his blog, Dalton Caldwell does things the hard way. He's certainly proven that with his latest effort, choosing to forgo traditional investment for his new social network that promises not to rely on advertising to survive, but rather to get 10,000 new users to pre-pay ...

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So you want to be a Growth Hacker?

Tyler Willis — Wed, 01 Aug 2012 05:16:52 -0400

A friend recently asked twitter for some recommendations on what to read if they want to learn about Growth Hacking. Being a great marketer (fine, fine "growth hacker) is about nurturing two very different skill sets in yourself: (1) creatively coming up with novel ways to engage and delight ...

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The Trick to Viral Growth

Tyler Willis — Tue, 03 Jul 2012 14:52:46 -0400

I recently helped a friend prioritize their measurement framework for a series of growth experiments. Here's a lightly edited version of my advice. When looking to focus on user growth, it's generally helpful to look at 3 key metrics. Time to first share length of sharing period k ...

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No Technology Dies

Tyler Willis — Mon, 21 May 2012 02:55:29 -0400

Kevin Kelly's "What Technology Wants" is one of the most important books I've read in the past decade. If you're at all involved in technology innovation, it's required reading. I use several of the ideas originating from this book on a weekly basis. One of the ideas that I often revisit is the ...

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Karma could mean billions for Facebook.

Tyler Willis — Sat, 19 May 2012 09:37:41 -0400

Facebook acquired mobile commerce startup, Karma. This acquisition didn't get nearly the attention it deserved. As Chris Dixon wrote about Facebook's Business Model: The key question when trying to value Facebook’s stock is: can they find another business model that generates significantly ...

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Growth Hacking

Tyler Willis — Mon, 30 Apr 2012 18:28:21 -0400

Andrew Chen has the valley all atwitter with his most recent post: Growth Hacker is the new VP Marketing. The post is well worth reading, and Andrew adds a fantastic starting point that will get a lot more people involved in the discussion about how marketing teams are being reshaped. If you're ...

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The New Literacy Rate

Tyler Willis — Fri, 27 Apr 2012 21:36:44 -0400

If I were to send you back in time to 1500, a time when people were just learning how to cope with the recent disruptive invention of the moveable type printing press, you could have lived a very respectable and comfortable live (by the standards of the time) without being literate. In fact ...

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The Law of Accelerating Media

Tyler Willis — Fri, 24 Feb 2012 02:31:43 -0500

Regular Readers If you are a regular reader here, you might be interested in reading a guest essay I wrote in Forbes. It's about how marketers are being challenged by the increasing the number of channels available to engage consumers on. It takes about 3.5 minutes to read and covers a lot of ...

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Hire Moms

Tyler Willis — Mon, 13 Feb 2012 14:19:25 -0500

Building a great team is the ultimate competitive advantage. Steve Jobs famously thought that his greatest creation wasn't a great device, but rather was a company filled with people capable of making great devices. If you want to create an entity that is valuable and makes an impact, there's no ...

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