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    <title>Mind Matters | Big Think</title>
    <link>http://bigthink.com/blogs/Mind-Matters</link>
    <description>&lt;p&gt;In markets, medicine, justice, politics, psychology, and economics, "Rational Man" is dead. As the science of human behavior enters the post-rational era, we no longer think of ourselves as cool calculators in pursuit of our objective self-interest. Mind Matters is about this change and its effects on how we live. It's about the reasons people perceive, feel, think, and act as they do, and the gaps between what we think we're doing and what research says we're doing. Most importantly, it's about how this sea change affects the institutions we live by:&amp;nbsp;courts, hospitals, governments, stock markets and other entities that still run on the presumption that people act rationally.&lt;/p&gt;</description>
    <lastBuildDate>Thu, 23 May 2013 11:42:08 -0000</lastBuildDate>
    <copyright>Copyright Big Think. This work is licensed under Creative Commons Attribution-NonCommercial-ShareAlike 3.0 United States License.</copyright>
    
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      <title>Soon, You'll Know As Much About What You Buy As the Company That Made It</title>
      <link>http://feedproxy.google.com/~r/bigthink/blogs/mind-matters/~3/PUj5Fvq-GnI/soon-youll-know-as-much-about-what-you-buy-as-the-company-that-made-it</link>
      <guid isPermaLink="false">http://bigthink.com/ideas/soon-youll-know-as-much-about-what-you-buy-as-the-company-that-made-it</guid>
      <pubDate>Wed, 15 May 2013 20:40:01 -0400</pubDate>
      <m:thumbnail url="http://assets4.bigthink.com/system/idea_thumbnails/50663/313/Buycott_App.jpg?1368664789" type="image/jpeg" />
      <description>
        <![CDATA[ The term "Big Data" naturally conjures up images of Big Users, like the government or Google or Costco. It's easy to see why big enterprises crunch data to learn, for example, which groceries people want on the first day of a heat wave and which they want later on, or how <a href="http://www.computerweekly.com/news/2240182951/Tesco-uses-supply-chain-analytics-to-save-100m-a-year">warmed-up Scots buy</a> ...<br><br><a href='http://bigthink.com/Mind-Matters/soon-youll-know-as-much-about-what-you-buy-as-the-company-that-made-it'>Read More</a>]]>
      </description>
      <dc:creator>David Berreby</dc:creator>
    <feedburner:origLink>http://bigthink.com/ideas/soon-youll-know-as-much-about-what-you-buy-as-the-company-that-made-it</feedburner:origLink></item>
    <item>
      <title>Study: Banning Big Cups of Soda Will Lead People to Drink More</title>
      <link>http://feedproxy.google.com/~r/bigthink/blogs/mind-matters/~3/9RhwjMTX_MA/study-banning-big-cups-of-soda-will-lead-people-to-drink-more</link>
      <guid isPermaLink="false">http://bigthink.com/ideas/study-banning-big-cups-of-soda-will-lead-people-to-drink-more</guid>
      <pubDate>Wed, 17 Apr 2013 16:58:04 -0400</pubDate>
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      <description>
        <![CDATA[ Post-rationalist government—where laws and regulations conform to human psychology rather than to the notion that each individual is a logical calculator—is a hot idea these days. Next to old-school policies that provide incentives (pay your taxes on time or you'll be fined!) there are now an ...<br><br><a href='http://bigthink.com/Mind-Matters/study-banning-big-cups-of-soda-will-lead-people-to-drink-more'>Read More</a>]]>
      </description>
      <dc:creator>David Berreby</dc:creator>
    <feedburner:origLink>http://bigthink.com/ideas/study-banning-big-cups-of-soda-will-lead-people-to-drink-more</feedburner:origLink></item>
    <item>
      <title>Are Conspiracy Theorists More Likely to Deny Climate Change? Here's Why I Don't Care</title>
      <link>http://feedproxy.google.com/~r/bigthink/blogs/mind-matters/~3/n8sCLA6HeWw/are-conspiracy-theorists-more-likely-to-deny-climate-change-heres-why-i-dont-care</link>
      <guid isPermaLink="false">http://bigthink.com/ideas/are-conspiracy-theorists-more-likely-to-deny-climate-change-heres-why-i-dont-care</guid>
      <pubDate>Sat, 13 Apr 2013 11:41:49 -0400</pubDate>
      <m:thumbnail url="http://assets4.bigthink.com/system/idea_thumbnails/50080/313/politicians_fighting.jpg?1365867696" type="image/jpeg" />
      <description>
        <![CDATA[ Is denial of climate change a fringe belief, like thinking the moon landing was fake? Or is it just one current of thought in our society, which deserves respectful engagement, like, oh, atheism, or being pro-life? The question is important. If a belief is beyond the pale of respectable opinion ...<br><br><a href='http://bigthink.com/Mind-Matters/are-conspiracy-theorists-more-likely-to-deny-climate-change-heres-why-i-dont-care'>Read More</a>]]>
      </description>
      <dc:creator>David Berreby</dc:creator>
    <feedburner:origLink>http://bigthink.com/ideas/are-conspiracy-theorists-more-likely-to-deny-climate-change-heres-why-i-dont-care</feedburner:origLink></item>
    <item>
      <title>Game of Thrones: The Sadness of a World Without Science</title>
      <link>http://feedproxy.google.com/~r/bigthink/blogs/mind-matters/~3/Wx9okw7UV-g/game-of-thrones-the-sadness-of-a-world-without-science</link>
      <guid isPermaLink="false">http://bigthink.com/ideas/game-of-thrones-the-sadness-of-a-world-without-science</guid>
      <pubDate>Mon, 08 Apr 2013 18:11:28 -0400</pubDate>
      <m:thumbnail url="http://assets2.bigthink.com/system/idea_thumbnails/49999/313/Joffrey_crossbow.jpg?1365459077" type="image/jpeg" />
      <description>
        <![CDATA[ When I was a teen-age consumer of cheap paperbacks about worlds more interesting than this one, I noticed a clear and sharp split between readers who loved SF (spaceships, time travel, robots) and those who loved fantasy (lanteen-sailed boats, mystic quests, elves). The other night, watching the ...<br><br><a href='http://bigthink.com/Mind-Matters/game-of-thrones-the-sadness-of-a-world-without-science'>Read More</a>]]>
      </description>
      <dc:creator>David Berreby</dc:creator>
    <feedburner:origLink>http://bigthink.com/ideas/game-of-thrones-the-sadness-of-a-world-without-science</feedburner:origLink></item>
    <item>
      <title>"Republican Brains" And "Liberal Genes" Can't Explain America's About-Face on Gay Marriage</title>
      <link>http://feedproxy.google.com/~r/bigthink/blogs/mind-matters/~3/TCuoF1L7ODo/republican-brains-and-liberal-genes-cant-explain-americas-about-face-on-gay-marriage</link>
      <guid isPermaLink="false">http://bigthink.com/ideas/republican-brains-and-liberal-genes-cant-explain-americas-about-face-on-gay-marriage</guid>
      <pubDate>Wed, 03 Apr 2013 20:06:52 -0400</pubDate>
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      <description>
        <![CDATA[ How, our grandchildren will ask, did we come to marriage equality in the United States? And we'll answer, like <a href="http://www.goodreads.com/quotes/102579-how-did-you-go-bankrupt-two-ways-gradually-then-suddenly">Hemingway's Mike Campbell</a>: "Two ways. Gradually, then suddenly." We can grasp Gradually, the speed we Americans are taught to expect (a government of checks and balances and all that ...<br><br><a href='http://bigthink.com/Mind-Matters/republican-brains-and-liberal-genes-cant-explain-americas-about-face-on-gay-marriage'>Read More</a>]]>
      </description>
      <dc:creator>David Berreby</dc:creator>
    <feedburner:origLink>http://bigthink.com/ideas/republican-brains-and-liberal-genes-cant-explain-americas-about-face-on-gay-marriage</feedburner:origLink></item>
    <item>
      <title>Why Cleaning Is Not Always A Feminist Issue</title>
      <link>http://feedproxy.google.com/~r/bigthink/blogs/mind-matters/~3/fUmLkhQV_g8/why-cleaning-is-not-always-a-feminist-issue</link>
      <guid isPermaLink="false">http://bigthink.com/ideas/why-cleaning-is-not-always-a-feminist-issue</guid>
      <pubDate>Thu, 21 Mar 2013 16:38:37 -0400</pubDate>
      <m:thumbnail url="http://assets1.bigthink.com/system/idea_thumbnails/49762/313/File_Dutch_-_Scullery_Maid_-_Google_Art_Project.jpg_-_Wikimedia_Commons.jpg?1363898303" type="image/jpeg" />
      <description>
        <![CDATA[ As recently as a decade ago, a common middle-class American interpretation of a father in a heterosexual couple was "Mom's assistant," as Louis C.K. called it. Parenting was a job defined by the mother, performed more or less correctly by the father, according to her specifications. Today, many of ...<br><br><a href='http://bigthink.com/Mind-Matters/why-cleaning-is-not-always-a-feminist-issue'>Read More</a>]]>
      </description>
      <dc:creator>David Berreby</dc:creator>
    <feedburner:origLink>http://bigthink.com/ideas/why-cleaning-is-not-always-a-feminist-issue</feedburner:origLink></item>
    <item>
      <title>Study: Future Seems More Real To People Who Feel Powerful</title>
      <link>http://feedproxy.google.com/~r/bigthink/blogs/mind-matters/~3/hrKQNxcdNuQ/study-future-seems-more-real-to-people-who-feel-powerful</link>
      <guid isPermaLink="false">http://bigthink.com/ideas/study-future-seems-more-real-to-people-who-feel-powerful</guid>
      <pubDate>Mon, 11 Mar 2013 14:53:35 -0400</pubDate>
      <m:thumbnail url="http://assets2.bigthink.com/system/idea_thumbnails/49654/313/SEN._ROBERT_F._KENNEDY_Placed_on_the_MaximsNewsNetwork_Honour_List.jpg?1363028007" type="image/jpeg" />
      <description>
        <![CDATA[ Are smokers, non-exercisers, non-savers and other such undisciplined people acting irrationally? The conventional wisdom of our decade says yes, of course, they are. That's why we <a href="http://www.nybooks.com/articles/archives/2013/mar/07/its-your-own-good/?pagination=false">need policies</a> that will help people overcome the mind's biases toward error. Not so fast, say a number of dissenters ...<br><br><a href='http://bigthink.com/Mind-Matters/study-future-seems-more-real-to-people-who-feel-powerful'>Read More</a>]]>
      </description>
      <dc:creator>David Berreby</dc:creator>
    <feedburner:origLink>http://bigthink.com/ideas/study-future-seems-more-real-to-people-who-feel-powerful</feedburner:origLink></item>
    <item>
      <title>Is Individual Liberty Over-Rated?</title>
      <link>http://feedproxy.google.com/~r/bigthink/blogs/mind-matters/~3/T_z67clY7ag/is-individual-liberty-over-rated</link>
      <guid isPermaLink="false">http://bigthink.com/ideas/is-individual-liberty-over-rated</guid>
      <pubDate>Mon, 04 Mar 2013 14:34:51 -0500</pubDate>
      <m:thumbnail url="http://assets1.bigthink.com/system/idea_thumbnails/49576/313/File_Pied_Piper2.tif_-_Wikimedia_Commons-1.jpg?1362425673" type="image/jpeg" />
      <description>
        <![CDATA[ One of the biggest misconceptions about post-rational behavioral research is that its effects on society are small. From the news you get the impression "behavioral economics" is all about  <a href="http://www.businessweek.com/articles/2012-08-23/how-opt-out-keeps-people-in">changing the 401(k) plan</a> from opt-in to opt-out, or informing people, via their bills, how <a href="http://www.nytimes.com/2009/01/31/science/earth/31compete.html?_r=0">their electricity</a> ...<br><br><a href='http://bigthink.com/Mind-Matters/is-individual-liberty-over-rated'>Read More</a>]]>
      </description>
      <dc:creator>David Berreby</dc:creator>
    <feedburner:origLink>http://bigthink.com/ideas/is-individual-liberty-over-rated</feedburner:origLink></item>
    <item>
      <title>Why Flying A Drone Is Just As Stressful As Flying A Bomber</title>
      <link>http://feedproxy.google.com/~r/bigthink/blogs/mind-matters/~3/OirHQWi8BE4/why-flying-a-drone-is-just-as-stressful-as-flying-a-bomber</link>
      <guid isPermaLink="false">http://bigthink.com/ideas/why-flying-a-drone-is-just-as-stressful-as-flying-a-bomber</guid>
      <pubDate>Tue, 26 Feb 2013 18:23:43 -0500</pubDate>
      <m:thumbnail url="http://assets3.bigthink.com/system/idea_thumbnails/49510/313/USE_Predator_and_Hellfire.jpg_-_Wikimedia_Commons.jpg?1361921012" type="image/jpeg" />
      <description>
        <![CDATA[ A study of U.S. Air Force drone operators has found they experience post-traumatic stress and other mental-health troubles at the same rate as pilots who are actually flying aircraft in war zones. That may sound odd if you accept the stereotype of high-tech warfighting as a bloodless videogame ...<br><br><a href='http://bigthink.com/Mind-Matters/why-flying-a-drone-is-just-as-stressful-as-flying-a-bomber'>Read More</a>]]>
      </description>
      <dc:creator>David Berreby</dc:creator>
    <feedburner:origLink>http://bigthink.com/ideas/why-flying-a-drone-is-just-as-stressful-as-flying-a-bomber</feedburner:origLink></item>
    <item>
      <title>Seeing Things That Aren't There? That's Just Your Brain Functioning Normally</title>
      <link>http://feedproxy.google.com/~r/bigthink/blogs/mind-matters/~3/79kMy4nqnFw/seeing-things-that-arent-there-thats-just-your-brain-functioning-normally</link>
      <guid isPermaLink="false">http://bigthink.com/ideas/seeing-things-that-arent-there-thats-just-your-brain-functioning-normally</guid>
      <pubDate>Mon, 11 Feb 2013 19:40:40 -0500</pubDate>
      <m:thumbnail url="http://assets1.bigthink.com/system/idea_thumbnails/49351/313/four_eyes.jpg?1360629626" type="image/jpeg" />
      <description>
        <![CDATA[ "Pay attention to that alley over there. A gorilla in a clown suit is going to come out of it in a second." If I said that to you, and the ape subsequently appeared, you would (rightly) conclude that I'd helped you see the beast by focussing your attention on the right place at the right time ...<br><br><a href='http://bigthink.com/Mind-Matters/seeing-things-that-arent-there-thats-just-your-brain-functioning-normally'>Read More</a>]]>
      </description>
      <dc:creator>David Berreby</dc:creator>
    <feedburner:origLink>http://bigthink.com/ideas/seeing-things-that-arent-there-thats-just-your-brain-functioning-normally</feedburner:origLink></item>
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