Awesome Billboards and Outdoor Advertising

Digital Signage

2011-03-30T01:13:00.000-05:00

There are hundreds of digital billboards scattered across the world. The Outdoor Advertising Association of America estimates that there are currently nearly 2,000 digital billboards in America, with several hundred coming into the market each year. This number may seem small compared to the 450,000 traditional advertising signs dotting the landscape, but the number of digital billboards is expected to grow rapidly in the near future.

Since digital signage is beneficial to advertisers, they are also beneficial to the billboard companies. Typically, seven different advertisers lease the average billboard during the same month. Advertising can be updated frequently enough that regular travelers can view a different message from the same marketer each time they pass the billboard. The ads rotate on a schedule with time, size, and location of the billboard determining how much each advertiser pays. The fact that numerous advertisers can be included on one billboard and the greater affordability of digital technologies are incentives for billboard companies to invest in digital technology!

[This is a sponsored post]

"Hand from Above" Billboard

2010-11-14T00:27:00.000-05:00

"Unsuspecting pedestrians will be tickled, stretched, flicked or removed entirely in real-time by a giant deity."
-- Hand from Above

Billboards Most Improved By Graffiti

2010-10-22T12:33:00.003-05:00

A hilarious list.

SMS Billboard Updated Manually

2010-09-24T06:12:00.000-05:00

Text your message to a number and then wait while it spelled out on this giant billboard, letter by letter. By hand.

Wonderbra Billboard in 3D

2010-09-23T06:56:00.000-05:00

Models gave away anaglyph 3D glasses to people passing by this 3D billboard in London.

There's a video, too:

Embarrassing Typo on School Billboard

2010-09-23T06:10:00.000-05:00

Edumakation fails this billboard in Indiana.

Billboard Compares Obama to Hitler and Lenin

2010-07-14T12:16:00.000-05:00

For those of you keeping the Bush-Obama billboard score, here's a new one.

Celebrity Billboards With Photoshop Buttons

2010-05-19T00:08:00.002-05:00

Photoshop GUI cut-outs pasted over celebrity posters in Berlin by a street art group. (I also like a similar use of Doom GUI over billboards.)

The Perfect Billboard for American Psycho

2010-05-19T00:05:00.000-05:00

There's a special level of awesomeness on Billboardom reserved for billboards like this one for American Psycho (click image for zoomness).

- as seen on Twitter

Billboard Company Puts Up Digital Mother's Day Card

2010-05-12T10:45:00.002-05:00

"To celebrate Mother’s Day, the entire staff of Adams Outdoor Advertising in Charleston, SC wrote short notes to their moms or their wives. The messages were posted to a digital billboard on I-26 West."

The Magazine of Human Billboards

2010-05-12T10:13:00.000-05:00

A design studio bought as many human billboards on eBay as they could, and published an awesome photobook.

Your Wife Is Hot

2010-05-12T10:09:00.000-05:00

Thanks, Mike!

These Billboards Have Been Doomed

2010-04-13T23:47:00.001-05:00

German artists add a Doom tribute to otherwise boring billboards.
- via

Posters With Chairs From KitKat

2010-04-13T22:37:00.000-05:00

Have a break. Have a chair. Pretty amazing posters from KitKat. From our series Billboards That Give.

Mystery Pandas on Pope's Billboard

2010-04-12T23:57:00.000-05:00

What are these mystery pandas and what are they doing on billboards greeting the Pope to Malta? AgencySpy explains.

Conan's Tweets on Lamar's Billboards

2010-04-09T13:30:00.000-05:00

"His tweets will be displayed 22 feet wide on thousands of digital displays across this great land in the noble hope of putting a little Conan back in all of our lives. Lamar is with Coco."
- A Place for Conan

Obama Billboards

2010-04-02T23:09:00.000-05:00

Since our awesome collection of (mostly anti-) Bush billboards is suddenly very popular on the conservative circuit, and since we are so fair and balanced we are almost a Fox News subsidiary, here are some billboards featuring that other guy.

Being a president is a pretty sweet gig that shoots you up straight into the celebrity stratosphere, and you get casting calls to promote all sorts of things besides weatherproof jackets.

The big news of the day -- crowdsourced freedom of speech in shape of Billboards Against Obama (dot com). The Atlanta company sells nose jobs.

Their Missouri branch sells corrective ear surgery, birth certificates...

... and teeth whitening.

Folks in Louisiana behind this billboard should give Missouri a call.

A billboard selling agricultural tools, also in Missouri.

This billboard must be for hallucinogenic substances.

More substances, this time from an Indian restaurant.

We even fired up our DeLorean to bring you this billboard from the future.

Hey, if you liked (or totally hated) this post, subscribe to RSS or follow us on Twitter -- we have a lot more of this stuff coming.

Your Money's Safe in This Elevator

2010-04-02T18:20:00.001-05:00

This is kinda cool -- elevator doors that look like a bank vault for, and I'm wildly guessing here, a bank promo.
- via

Car Parked On a Wall

2010-02-10T00:34:00.000-05:00

A brilliant in its simplicity solution to the parking problem in Holland as captured by Google's mapping satellites -- sideways vertical parking on walls. A real wall and a real car, even its lights come on.

Too bad the guy can't park; see how he's taking two spots?

FBI Advertises Criminals on Billboards

2010-01-25T02:15:00.000-05:00

Amateurs may get a random billboard in Maryland or Wisconsin, but real pros go national and have signed up FBI to promote them on billboards throughout the country.
- via

Obama On Billboard for Weatherproof

2010-01-14T19:11:00.000-05:00

Maybe it's just a body double? Better than all these Bush billboards in any case.
-- from here

Is Alfa Romeo's Billboard A Hoax? We Say Yes

2010-01-09T02:48:00.001-05:00

Two out of three Billboardom experts agree this billboard is a hoax.

If you liked the series of underwater billboards, here's another one for you, via AgencySpy: AlfaRomeo is viralling a video of its billboard being lowered into the Challenger Deep (wiki) in the Mariana Trench, the deepest point on Earth at some 11,000 meters (36,000 ft).

But is it real? I don't think so. Jalopnik points out certain inconsistencies, but here's, I think, the real tell -- the rope. There's no way for the 11,000 meters of rope to fit on the spool of the size shown in the video. See for yourself with this handy spool capacity calculator. I'm assuming (generously) the 3mm fiber diameter, 20" for traverse, 10" for barrel, and 15" for flange. The most you can fit on the spool of that size is 3,577 meters, and the spool in the video isn't even full.

(x-posted to AdLab)

MINI Cooper Comes In Boxes

2010-01-09T02:45:00.001-05:00

A Christmas guerilla campaign with huge cardboard boxes around Amsterdam promoting MINI.

Billboard for 2012 Floods the Subway

2009-12-11T12:54:00.001-05:00

Talk about station domination.
- via

Sharp Billboard Slices Up Stupid Pigeons

2009-12-11T12:44:00.000-05:00

Annoying birds pooping all over your front porch? There is a billboard for that -- the new extra-large razor blade will slice some in half and teach the others a valuable lesson. Also works on giant rocks raining down on your flowers.