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escription:	Mackeeper 16 Powerful Utilities
Operating System:	Macintosh
Version:	2.2.12
Downloads:	37,376
Review Last Updated:	February 15th, 2013
Consumer Rating:

Mackeeper is a very powerful as well as useful utility for your Mac. Mackeeper can recover deleted files as well as protect your computer from harmful Viruses and Trojans. Mackeeper can protect your computer from malicious Mac viruses and It is rated as #1 antivirus software for Mac. You can use Mackeeper on your Intel or PowerPC Mac and It also works perfectly with Mac Lion.  Mackeeper is completely safe and when It is running, you won’t notice even a very slight impact on your Mac’s performance. I’m breaking down this review in various sub-headings and also including latest screenshots so that you can see actually what’s up with Zeobit’s Mackeeper.

Installation of Mackeeper

Installing Mackeeper is very straightforward and you don’t need to sweat at all to get the software up and running. When you download the software, you’ll get a small installer file (approx. 370 KB) and once you run that file, actual installer file of Mackeeper will be downloaded directly from Zeobit’s servers and installation wizard is fully automated. Here are the screenshots from the installation wizard :

Please note that Internet Security and Anti-Theft features of Mackeeper are not installed by default. You need to install both these modules by clicking a button in Mackeeper and It doesn’t cost anything additional. Installing Antivirus and Anti-Theft is not essential and you can use Mackeeper without installing both modules. However, both modules are very useful and we highly recommend installing them so that you can protect your Mac from viruses.

1. Internet Security

Internet Security is probably the most needed feature of Mac. Last year, a fake antivirus product had attacked lots of Mac computers and Mackeeper’s antivirus engine can block those attacks easily. This module of Mackeeper blocks malicious websites automatically and protects hackers and spammers from taking control over your Mac. Mackkeeper uses several databases to keep track of known bad websites and when you are browsing the web using Safari (or any other web browser) and visit a malicious website coincidentally,  Mackeeper blocks the malicious website from opening and thus saves your Mac from any harmful activities.

If you want to block certain websites on your Mac, you need to compile a list of websites you want to block and simply paste the list inside Mackeeper so that those websites are not accessible anymore.

2. Anti-Theft

Your actually never know when your Mac can get stolen especially If you leave your Mac inside your car or travel frequently in buses or trains. Mackeeper’s Anti-Theft feature is very useful in this regard. You might be wondering about how it works and here it is :

A)  First of all, when you install Mackeeper, you need to make sure that Anti-Theft is installed in Mackeeper and you’ve actually activated this feature.

B)      Once your Mac gets stolen, you need to Log In into your Zeobit’s Mackeeper account online, navigate to Anti-Theft and hit a button named “Mac Was Stolen”.

C)      As soon as the thief runs your Mac and goes online, Mackeeper will automatically take a Snapshot of the thief and his location as well as the Internet Connection he is using.  You can use this report to locate the thief or hand over this information to police for further investigation. What else can be better than having a Snapshot of the thief?

 3. Data Encryptor

If you share your Mac with someone or your want to protect some files on mac so that nobody can view them, Data Encryptor is a wonderful utility to protect your private files and folders so that nobody else can have access to them. For instance, If you’ve saved your banking passwords, credit card information and other vital information on your Mac, you surely want to protect it so that nobody else can view those. Data Encryptormakes your files invisible on your Mac and nobody can find them even by using Finder or Terminal.

To use Data Encryptor, first you need to create a password for Data Encrypter module in Mackeeper. After creating a password for the Data Encryptor, you need to drag and drop the files or folders you want to protect in Data Encryptor’s work area. You can also use “Add” button to add files/folders you want to make invisible. You can also use AES-128 or AES-256 bit encryption to make this more secure. Create a password and click “Hide” button. The lock will close and the files will not be visible to anyone.

Next time, when you want to see those hidden files and folders again, you’ll need to Log In into Mackeeper’s Data Encryption module and unlock the folders you had locked. That’s it!

4. File Recovery

The name says everything itself! If you’ve accidentally deleted files from your Mac and even emptied the trash, you can still recover those files on mac using File Recovery module of Mackeeper. Data Recovery products alone cost way more than Mackeeper’s total price!

In Mackeeper, click on File Recovery option,  select the partition where your files were located before deletion. Now click “Start Scan” button. Mackeeper file show you a list of files you can recover.

You can also recover deleted files from USB Hard Drivers, Pen Drivers, Memory cards and the list goes on. Please keep in mind that recovering deleted files on Mac also depends on how long ago those files were deleted from the Trash Bin. If the files were deleted a long time ago (say A Month) then It is somewhat likely that those files are now overwritten by another files and thus the recovery option won’t be able to retrieve those files anymore. If you’re looking to recover the files you’ve just deleted (or a few days before), you can be almost certain that File Recovery option will easily recover those deleted files for you.

5. Backup

You can use this module to create reserve copies of your important files and folders to a USB Flash Drive, a External hard disk or FTP. This utility is specially useful If you have some important documents you frequently edit and you want to make sure that you’ve backups of them in case something happens.

To use this module, all you need to do is, drag the files you want to backup in Mackeeper’s Backup module and select If you want to backup the document manually or automatically. You can also select the default backup location and the three most recent back ups of the file will be reserved automatically on the scheduled time.

6. Shredder

Shredder is a very powerful utility to delete your files permanently so that even specialized recovery software can not recover those files again. For example, say you are selling your old Mac computer to someone and you want to delete the files beyond recovery, then this tool is the perfect one. You can also use it to delete files which you don’t want anyone to recover anyhow from your Mac.

If you simply delete the files from your Mac and put them into trash and empty the trash, please be aware that those files are not actually gone. They can still be recovered by using a specialized data recovery software. To delete files beyond recovery,  just drag and drop the files you want to delete permanently into Mackeeper’s Shredder work area. Click “Shred” button and that’s it.

Please keep in mind that this operation is irreversible so think several times before shredding a document as you won’t be able to recover it later by any means.

7. Fast Cleanup

Fast Cleanup is a very useful tool to free up some hard disk space on your Mac. Although disk space is hardly a problem these days but in case you need to free up some additional hard disk space, you can use this utility. This feature includes 4 different drive cleanup utilities :

A) Binaries cutter

This removed unneeded parts of applications without harming their functionality.

B) Languages cutter

This removes unused language files from applications.

C) Logs cleaner

Removes log files which are not actually useful for a Mac user and not essential  to run Mac.

 D) Cache cleaner.

Removes cached files by the system.

You can enable or disable any cleaner module by dragging a slider. If disk space is not a problem for you, this feature is not very useful.

8. Duplicates Finder

This module of Mackeeper will search the entire hard drive to locate multiple instances of same files which are taking up the disk space. You can decide If you want to keep the duplicate items or simply remove them from your Mac. You need to click Duplicate Finder and then scan the Mac for identical files.

You can also find the duplicates in a particular folder. For example, you have a Photos folder and you want to find duplicate photos in that folders. You can simply select that folder and find duplicate files automatically. Duplicate finder can find the duplicate files even If you’ve renamed them. You can also add folders you want to ignore during scanning. Make sure that you review the duplicate items carefully before you remove them.

9. Files Finder

Files Finder is similar to searching files on your Mac using finder. File Finder utility of Mackeeper allows user to view only the select files types like videos, music or other. You can create your own preset custom filters to find the files that matches a certain criteria. You can also add more filter options to find the files quickly and easily.

10.   Disk Usage

Disk usage tool scans all the folders and marks them with different colors depending on the file size. For example, If you don’t know which files are taking so large space of your hard disk, you can use this utility to determine the disk usage.

Files less than 1 MB are marked green.
Files more than 1MB but less than 1 GB are Yellow.
Files between 1 and 10 gigabytes are Orange
All larger than 10 Gigabyes are Red.

You can adjust the colors and file sizes according to your desire in preferences. You can also delete the files If you want to or locate them in Finder and move them to any other volume on your hard disk. This tool is very useful to locate the larger files which might be deep inside your documents and you don’t exactly remember their location. You can use this tool to locate those files and actually remove them If you don’t need them anymore.

11. Smart Uninstaller

Smart Uninstaller is a very useful utility of Mackeeper to remove widgets, applications, preference panes and plugins. To start using this you need to click on Mackeeper’s Preferences. Now click the “Advanced” tab and check “Show System Applications in Smart Uninstaller”.

Now select Smart Un-installer and click on “Scan” button to see all the installed apps. The benefits of Smart Uninstaller is, It fully removes the applications and all the associated files completely. It doesn’t leave anything behind and thus saves disk space.

There is also a section called “LeftOvers”. This section shows remnants of applications which you un-installed previously. It means that If you un-installed an application even before installing Mackeeper and there are left overs, Mackeeper will detect them and show to you so that you can remove the unnecessary files from your Mac completely.

12. Update Tracker

Update Tracker is an absolutely amazing utility which tells you about the latest versions of all applications installed on your Mac. When Update Tracker scans your computer, It marks up-to-date applications with Green color and outdated applications with Red Color. For outdated applications, It also shows the version installed on your computer and the version which is available now.

You can update individual applications as well as all the applications at once. You can also add applications to the favorite list so they get updated frequently. Some applications will get downloaded automatically while for some other applications, you might need to download and update them manually.

13. Login items

Login Items shows all the applications which launch with start-up of your Mac. The more applications launching upon the System Login makes your Mac slower. You can remove the unwanted start-up applications using this utility and make your Mac run pretty much faster as the number of background process running will be lesser.

You can also add an application to Login Items If you want to. Adding an application to Mac Startup is very straightforward and you can easily do that.

14. Default Apps

Default Apps module shows the associations between your files and particular applications which open those files. In this module, you can see the default applications for each file type and change them If necessary.

Sometimes when you install a new application, It changes the file associations automatically. For example, you view your Pictures with “Preview” regularly and after installing another photo editing application,  that particular application is now opening your pictures. You now want to change this and this is what Default Apps is meant for. You can change the way how a file opens by default and you can choose any application for a particular file type.

15. Geek on Demand

Geek on Demand is an enhanced support service that gives MacKeeper and non-MacKeeper related answers to any technical questions. The service is free for licensed users of the software and you can ask for technical assistance for many topics. You can also use Live Chat feature built within Mackeeper to chat with 24/7 live operators to resolve your queries within a few minutes.

Frankly, getting good support is probably the most important thing I personally consider before buying a product or service and Mackeeper handles it very well. All the questions are answered instantly and I’m not sure what else can be best. This is the most fantastic support I’ve seen from a software company.

16. Zeodisk

Zeodisk feature is currently in development and I asked support about when they are going to release it. They gave an estimate of about 4 weeks and probably It might take a bit more time. Sooner or later Zeobit is releasing this feature which will allow mac keeper users to store their files online like a Clound storage. More details on this feature will be revealed once this goes live.

Mackeeper is an extremely wonderful software and does lots of things for a very very small price. If you own a Mac, you must own Mackeeper, that’s what I can say about this software. Contrary to what I thought, this software doesn’t slow down Mac at all. It will run in background and you’ll hardly notice it. You can close it down If you want and everything is very flexible. I highly recommend Mackeeper for every Mac user.

Integrating infographics into your social media approach can certainly do wonders for your marketing effectiveness. The infographics compiled below are the ones we feel are the best for 2012.

Tip: Click the image to see it better.

1.) The first is the infographic of the leaders in Social Media.

2.) Next is the current standing of some of these leaders this year.

3.) This infographics shows the trends in social media for different industry.

4.) The next are some facts and general statistics of social media in 2012.

5.) This infographic shows the percentage of people with active social media profiles according to age and gender.

6.) Knowing and understanding the common social media habits of other people can certainly help you avoid any unwanted privacy uncertainties.

7.) Now, after understanding some common social media habits, it is equally important to know the significance of social media in the marketing mix.

8.) After understanding how social media became the new marketing channel, it is now time be familiar with some good monitoring tools.

9.) As you may have known, internet marketing is evolving constantly, so this checklist can help you stay up to date.

10.) And last but certainly not least, is an infographic of the new and rising sites which received a lot of buzz this 2012. Music lover will surely love this

That wraps up the list. Don’t hesitate to send me your new infographics for 2013.

P.S. Please share this with your social media followers by clicking one of the share buttons above the post!

The following infographics will help you better determine the “Who” of social media and where best to find your best potential customer. 

Please consider sharing this post on your favorite social media site if helpful.

On day one, there is nothing like the speed of a Mac, but unfortunately like all computers, Macs also need occasional “tweaking” to speed up your Mac again to first day newness. These are some of the things I have found to be most useful for bringing back that speed of old. Please consider sharing this article to your favorite Social Media site if helpful!

12 Tips to Speed Up Your Mac:

1. Restart your Mac somewhat frequently.

Like the Energizer bunny, a Mac running OS X can stay on its feet seemingly forever. Launch Terminal (found in /Applications/Utilities) and enter uptime. You’ll learn how long your Mac has been running since the last reboot. If it’s been buzzing along for a while, restarting it may afford it the opportunity to flush out some old junk that’s slowing it down.

2. Keep the desktop clean of files.

If you have a lot of files on the desktop your Mac will slow down. Tidy up those files by placing them in folders and the Finder will be much faster.

3. Clean Out Startup Items

Some applications automatically (or when asked) set themselves as a “startup item”, which causes them to open at every restart or login. You can find out what is in your startup items list by navigating to Apple Menu > System Preferences > Accounts > Login Items. You may be surprised at how many there are.

To remove them, simply select the item by clicking on its name and then hit the “minus” button at the bottom of the list. However, be sure that you know what you’re removing; otherwise you may kill some critical function for the next time you restart.

4. Remove unnecessary files from your hard drive.

If your hard drive is nearly full, your Mac will run more slowly. Archive or trash old files you no longer need. A good program to do this is MacKeeper. It’s also good for security and increasing speed.

5. Add RAM.

More RAM can speed up some applications.

6. Restart your browser and clear its cache.

Browsers are notorious for slowing down after they’ve been running for a long time. If you find that your Web surfing has been reduced to dog-paddling, quit and restart your browser. If it’s still slow, clear its cache. In Safari choose Safari -> Empty Cache. In Firefox choose Firefox -> Preferences -> Advanced -> Network and click the Clear Now button.

7. Check login items.

Background applications and processes can slow down your Mac. Open the Accounts system preference, select your account, and click the Login Items button to take a gander at what’s slated to run at startup. Do you need everything it lists? If not, delete the unnecessary items.

8. Check Activity Monitor.

Launch Activity Monitor (found in /Applications/Utilities), choose My Processes from the pop-up menu at the top of the window, and click the %CPU heading. Look at the top several items. This tells you what’s drawing most of your Mac’s attention. Are there items there that you can do without?

9. Quit applications.

Per the last suggestion, it’s very easy to run multiple applications on your Mac. But perhaps there are more running than you need. Look in the Dock. If you see scads of applications with little blue dots beneath their icons (indicating that they’re active), quit those you aren’t planning to use in the near future.

10. Speed up your wireless network.

There are times that your network is the bottleneck rather than your Mac. If you suspect this is the case, you may want to upgrade to the latest router.

11. Buy a faster (or different) drive.

A faster hard drive can speed up your Mac as can a solid state drive (SSD). SSDs can have read and write times that are four to five times faster than a standard spinning hard drive.

12. Run Cleaning Software

Whenever things get slow on my Mac, one of the “go to” solutions is to run a utility like MacKeeper.

This utility offers a variety of “jobs” and “repairs” to the system, and my experience has been that it brings a good level of optimization back to my Mac.

Hopefully this has been helpful to speed up your Mac and bringing new life back, and if so please consider retweeting and liking this page for others to enjoying it as well!

Ok, anyone who says Twitter is not effective for marketing nowadays flat out just doesn’t know how to use it effectively. But I have to admit, a 48% click through rate from non-followers even surprised me a bit.

I recently setup a test on our Twitter software Intwelligent to see how much traction I could get, meaning clicks back to my site, from people that were NOT following me.

The goals here were simple:

• Provide a good piece of content I knew people would find value and that was relevant (in this case Social Media ROI)
• Find people talking about the subject matter of the blog post
• Use our tool to introduce the content to them as a tweet in response to their usage of the main keyword (social media ROI)
• Get a whole bunch of clicks
• Add people to my email list that were highly targeted, engaged leads
• Track the results using a bitly.com link and our tools analytics

Results = A 48% Click Through Rate on the Link!

Here is how I did it.

First, I found a really great infographic someone did on how to determine social media ROI. Since they were encouraging people to share their graphic, I put it on my site and added my own language to introduce the graphic.

Second, I researched how many people where using the keyword term “social media ROI” on Twitters search tool, Search.Twitter.com to make sure I wasn’t going to be flooding my Twitter account with tweets. Generally, I only like to respond to about a max of 10 per day. I had to do a little work to filter out keywords I didn’t want to respond to, like “cookbook” and I just added a second which came on strong in the last few day since someone release a new tool for ROI.

With my blog post in place, and the keyword research done, I then turned to our Intwelligent tool and setup the campaign. I wrote 3 tweets I wanted to go out, each in a “hey did you see this as well” fashion. Below are images of each of these being used:

In the campaign for the software, I used a bitly.com link to track my results. Here they are in detail.

As you can see from the below screen shot of our software, it sent out 338 tweets responding to the keywords “Social Media ROI”.

And, as you can see from this bitly.com screen shot, so far this campaign has generated 162 clicks on the link.

If you divide 162 by 338, you get .479, rounded up, that is .48, otherwise known as 48%.

Now, in the land of email, a 48% click through rate is somewhat staggering. You have to really be doing a good job with your copy and have a super engaged list to come anywhere near this number.

I did this from Twitter, targeting people that AREN’T EVEN FOLLOWING ME AND HAVE NO IDEA WHO I AM (the use of caps here is to accentuate my total shock)!!!

I was completely floored by this number. And best of all, these are highly target people who went on to join my list at an optin rate of 17.9%

So, back to my original goals for this “experiment”, how long they each took to setup.

• Provide a good piece of content I knew people would find value in that was relevant (in this case Social Media ROI). This took me 20 minutes to setup
• Find people talking about the subject matter of the blog post. 20 minutes of keyword research
• Use our tool to introduce the content to them as a tweet in response to their usage of the main keyword (social media ROI). Setting up the campaign, writing the messages, and getting the bitly.com link in all took about 30 minutes
• Get a whole bunch of clicks. Automated by our software, 0 time.
• Add people to my email list that were highly targeted, engaged leads. Automated by my site, 0 time.
• Track the results using a bitly.com link and our tools analytics. Analyzing the results, 2 minutes
• Total time = 1 hour, 12 minutes
• 29 Target Lead on my list = PRICELESS

Even when it comes to Social Media marketing, keywords are essential. Before I setup up any campaigns in either Twitter, Facebook or LinkedIn on our social traffic suite of tools, I always first start with researching what are the keywords being used by YOU, my target audience (that is right, I know exactly what YOU are looking for, but that is for another blog post). Then, I begin to look at what content I can provide you (i.e. the enclosed as an example) to add value to your life/businesses, help you build your business, and help you determine what the best activities you can be doing online (i.e. ROI).

Providing great content builds trust. Trust builds relationships, and relationships grow businesses.

While I would have loved to have developed the below inforgraphic myself (just too darn busy with other things), promodo has done a great job to help you better understand the critical component of keyword research.

From: Promodo.com

In the infographic below, thanks to MDG, we get a better look at additional factors to determine effectiveness beyond the obvious “did someone buy our stuff”.

Infographic by MDG Advertising

Many business people may look at this as a small site, but the truth is, it is not. New members and users are growing at a fast pace since it started. So, by the looks of it, entrepreneurs and markers cannot underestimate the power of Pinterest for Business.

According to Pinterest’s database, 80 percent of its users are female – which means it is now a powerful tool to attract female customers on the Internet. Below is a list of the top 10 ways to use Pinterest for business.

1. Spread the word about your product through an online photo contest.

Pinterest is a great place to organize contests. Your contest could be a search for the best pin of pictures of your product or your product logo being used by real people in everyday life. Your participants will pin photos of your brand and share them with friends. Therefore, your traffic will increase, as well as your product’s popularity.

2. Provide high-quality content for your audience.

Just like other social networking sites, providing high-quality content on Pinterest boosts your site reputation, thus attracting more attention from your followers. Provide useful information and problem-solving tips in the field you are good at until you become an influential user on Pinterest.

3. Pin some helpful shopping lists.

Provide helpful shopping lists to your followers that include your products. Create a Pinterest board and put pins as shopping lists.

4. Suggest gift ideas by adding price tags.

You’ve probably noticed that some items on Pinterest have price tags on them. You, too, can do it by simply adding a price in the description along with this symbol – $.

5. Use Pinterest as a marketing tool.

Find out what your customers think and figure out the products that they need. Also, think about the latest trends and which products sell best at present. With Pinterest’s live feed, you will have an accurate update about what your customers think and need at the moment.

6. Create product bundles.

Another good way to use Pinterest is by creating product bundles. Group some of your products that go well together and pin them as a package.

7. Get product ideas and suggestions from your followers.

Have your customers participate in your company’s decision-making by creating a board that lets them throw up all the ideas there. You could also let your customers decide on which idea is the best.

8. Create a coupon pinboard.

Gather all your product coupons and discount codes and place them on a pinboard. This will give value to your customers as you help them save more money while you promote the products you offer.

9. Show a more in-depth look of your products.

Some customers are curious as to how you make your products so it is a good idea to pin photos of the making of your products. This will also educate your followers about your product’s composition.

10. Pin on your company’s vision.

Make a pinboard showing how you see your company in the next years to come. Create your vision in such a way that you and your team will be motivated to do better in the future.

If you have some other ways you are using Pinterest for business, please leave a comment for me and I will add them to this list.

You will have a much better understanding of the site by browsing the infographic below. To get an account, visit Pinterest.com (it takes a day or so to get you setup).

Enjoy, and happy pinning!

Rather, when reading a blog post today by a trusted blog and SEO software company, I came across a little note on their comment form about KeywordLuv. And, being the curious person I am, I clicked to find out what it was.

Well, turns out this little plugin allows users to leave a comment AND get the anchor text link juice in the specific keyword set they want to link for by adding @Their Keyword to the end of their name (WordPress by default hyperlinks the name with whatever URL is entered in the URL field). Hmmm, sounds interesting!

Allowing DoFollow Links (Gulp)?

Allowing DoFollow Links, Step One, Get a Clean Slate

So, in order to have a good statistical start, I cleared out the few hundred comments awaiting moderation, and off we go with the test.