•  any extra money to spend on making internet marketing work
•  your own product
•  your own website
•  any name recognition
•  a niche
•  any experience

Are you someone who...

• is willing to put some time and effort to learn some techniques
• has a strong will and desire to succeed.
• can follow a simple step-by-step plan

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I have found one resource to be of great benefit in social media marketing. You can join for free and place links to all of your social platforms there. It could be your one-stop for all of your social presence on the internet. It can be one of the building blocks for developing your social authority. I feel being a member there shows that you are a savvy social networker.

XeeMe is a game changer. It is not about accidental visits but purpose driven engagement. You give your contacts a purpose to visit your profiles and sites. Meet people where they are.

Here's a short video tutorial that explains some of the more popular and powerful features of the platform.

What your XeeMe does for you
1) Organizes all your social sites in one place with one URL.  Everywhere you are online in one place!
2) Points every body who finds your XeeMe URL to all the sites you are on
3) Helps you monitor your social traffic to your social profiles
4) Discover other emerging social networks
5) Expand your presence and influence

How XeeMe grows your networks
1) As people see the richness of your presence they are more inclined to connect
2) People who are connected on one network may follow you on others
3) People seeing your XeeMe in the social net may connect with you too

Always keep in mind: You want to be only a click away. Connect with me here

Keep your marketing video short. People have short attention spans. Unless your video is spectacular and dramatic, keep it to less than a minute. If it's too long, people will stop watching. If you really feel that a longer video is necessary, put all the important information at the beginning.

Create some thought-provoking videos to get viewers to react. You could end your videos by asking questions or encouraging viewers to share their own stories and experiences with the products you just demonstrated. Make your viewers feel valued by thanking them for their comments and improving your videos in function of the feedback you get.

Don't forget about other video websites. YouTube is not the be all and end all of video uploading websites! Google to find niche sites which you might be able to post your video to, or even consider trading your video with another website which has a topic similar to your own.

Videos need to be personal to catch the viewer's attention. Be fun, friendly, calm and confident and your watchers won't change the channel, so to speak. The more open and honest you are, the better received you will be. Stick to topics you're truly passionate above as that will come out in your demeanor.

Be sure that you use attractive people in your video marketing campaign. While it seems wrong on some level it is a fact that people respond better to very attractive people. If you do not have attractive people that you know that will help you out you should look into hiring actors.

Videos make your site more interactive but keep in mind that they are not an ideal solution for your search engine optimization campaign. You can optimize your videos by choosing descriptive titles filled with keywords and adding a transcript or a summary of the content of the video you want to feature.

Even hardened video marketing professionals can learn a thing or two from the viewer comments. If people are telling you about issues with your videos, listen to them. Maybe on slower connections your videos are loading too slow. Listen to what they have to say so that you can adjust your videos and make them work for all viewers.

Try cutting your longer videos into smaller segments. Many video marketers don't consider the audience's attention span, so they make videos that are too long. Most people will not watch a 10 minute video about a single product. Try breaking a long video like that into multiple pieces that can be released once each day.

Make sure you are posting videos on a regular, consistent basis. This requires that you put in the work and actually post numerous videos. Although your videos shouldn't be terrible quality, you should not worry so much about the quality that you are neglecting to post any videos at all. You can't expect to have results in your video marketing campaign without many videos.

Do your best to create a video that conveys a professional image. This means you should avoid using the effects available on programs such as Windows Movie Maker and other basic software. Keep your editing simple by simply cutting or dissolving to a black screen instead of using standardized editing effects.

Start off in the middle of the action. Don't start by saying, "Hello, I'm so-and-so" or you'll lose the viewer instantly. If you plan to run with the bulls, start the video while you're running! If you make the viewer do a second take, they won't move on to the next video.

Be consistent. While you don't want all your videos to look alike, you should maintain the same flair and tone throughout. Someone who has seen your work before should be able to recognize it almost instantly. This is true for video marketing and all the other types of marketing that you engage in.

Make a few different versions of your marketing video. A short and quick video is best for posting online but you can share an extended version with investors or people that you give presentations to. Editing a few videos can also give you enough time to truly understand which video aspects are the most appealing and what comes off as filler.

Provide helpful information in video marketing videos. Give your customers and potential customers a reason to visit your company's website and make a purchase. Your videos give you the opportunity to show people what you do. Videos that give customers valuable information are those that are shared across many social networking websites.

If you're selling a product, create a video which tells your customers how to use the product. You can start with opening the box, run through how to put it together, and then show them how they can use it. This will make them appreciate how much you respect your customers.

A video is a great way to market your company, but don't do it too overtly. You can show your customers how to use your product or how it's helping people around the nation, but don't cram your sales pitch down their throat – let the product sell itself in the video.

Be patient. You might not get results at first but the best thing to do is keep putting together more videos and looking for new ways to share them with your audience. Get some feedback from your customers and your friends. Your videos will get better as you gain more experience and learn from your mistakes.

Now that you know what to do to get your video marketing campaign off the ground, all you have to do is get to work! Use what you now know to turn your campaign into a great success. Be strong and persevere and you should find the success you've wished for rapidly.

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You will also be exposed to some of the hottest IM products around and even have a sneak-peek before they go to market.

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People from all walks of life are slowly coming to realize the power of social media and the internet. In a microcosm of this ongoing phenomenon is the use of a site called Empire Avenue to facilitate the outreach efforts of a growing number of savvy social media managers, consultants, businesses big and small, non profit organizations, internet marketers and others.

I first came upon the site from a man called the nicheprof aka Dr. Ron Capps. At the time I took a superficial look-see and simply wrote off the site as one big game using stock market terms such as share price and dividends. I couldn't see any return on my investment of time into this site and thus its usefulness to me as internet marketer was zero.

But something Dr Capps said on one of his subsequent podcasts motivated me to revisit the site about five months ago to give it an analysis and investigation worth its due.

This site is an example of the concept David Meerman Scott stated in his article about going "off-script" in attempting to fulfill marketing goals more successfully and cost-effectively. It's an avenue that's increasingly being explored  by many as a viable way to get your message out. 

Now an article in the mainstream is garnering attention to the site regarding its efficacy in a social media marketing plan. Real-world results are being measured and gained. The site may have now gained critical mass in warranting it being included in

There are a number of internet marketers on there. However, one does have to be circumspect on how to promote. Direct messaging to others about opportunities is considered taboo. A more subtle approach is in order. Members generally understand that we are all there to promote something or another. How we do it is paramount.

I've gained some new friends and have a learned a lot more about social media in general. I've come across some free resources for branding and learning that I'd otherwise probably wouldn't have been exposed to that I appreciate.  

Empire Avenue is definitely worth a look. It probably is not every marketer's cup of tea due to the social nature of the site and can be a time-waster, just like any social site. Overall, though, I'm glad I joined.

Based on one of the most fundamental constructs  in computer programming, "If this, then do that" it's a feature whose time has come. Its moniker is "Put the internet to work" and you can certainly do this. In fact you need to since the time spent doing these jobs is less time doing revenue-producing activities.  With this the internet marketer can somehow hope to stay abreast of the never-ending changes occurring on the social media landscape.  

There's a whole suite of social media sites, called channels on the site,  from the familiar twitter, Facebook and wordpress to the more obscure ffffound!,  zootool, and supply.

The point of the site is that you can combine these channels and perform simple actions called tasks that the system can take on your behalf to help automate the more mundane yet essential tasks of social media marketing. These tasks when combined with channels are called recipes. Users create them by the truckload and share them with others.

Some of the more productive recipes that I use include an automatic thank you tweet to anyone who mentions or retweets you on twitter and creating a tweet or Facebook post for every new blog post.

There may be a possibility of more complex  "nested if's", where one recipe is inside another, although I haven't tried it nor seen any yet.

So give it a look-see and discover for yourself something that just may save you some time and aggravation.

Well,  while reading the twitter feed of some of my new followers the other day I've come across something that made me sit up. It's a great free resource that  can empower yourself to be branded on twitter. My first impression was: This is what you get when you cross pinterest with twitter. It's called twylah.com. 

Becoming a member of the site is easy. One, you can request an invite from the site or two, if you are in a hurry and you have a klout score of at least 30, you can simply login using your twitter handle. (If you don't have klout then you should consider getting it free to help once again with branding.)  

Once logged in initially the system analyzes your twitter feed for hashtags and topics you frequently tweet. When completed after a few minutes depending on the number of tweets, number of followers, etc you can select up to three keywords you're tracking on twitter that will always appear on the feed for your twylah page. Other minor ones will fill in the other areas of the page. There's even music that auto plays whenever you have a visitor come to your page on the site for an added touch to the user experience. 

On the resources tab there are widgets and badges you can employ elsewhere. If you have your own domain you can follow some easy, straightforward instructions to host it there to generate even more traffic.

Here's my page for an example. 

Also known as viral marketing this aspect of inbound marketing is powerful yet potentially scary as it doesn't follow the conventional rules as set down by traditional outbound marketing. There are four ways to get your market's attention; three of them aren't as cost-effective. To get your market's attention you have to earn it and one of the best ways to do that is…you guessed it… is the WWR.

A world wide rave is when people around the world are talking about you, your company and your products. It’s when communities eagerly link to your stuff on the Web. It’s when online buzz drives buyers to your virtual doorstep. It’s when tons of fans visit your Website and your blog because they genuinely want to be there. ~ David Meerman Scott, World Wide Rave

 

One prime example of a WWR is when Universal Orlando Resort wanted to launch a new theme park. The forward-thinking VP of Marketing, instead of implementing a full-scale traditional advertising campaign, told just seven bloggers about it.  In 24 hours the people that knew about it and were talking about it went from seven to 350 million people.

Here are Scott's rules of the rave:

1.NOBODY cares about your products (except you).

Regardless of how easily/efficiently/cost-effectively/fill-in-the-blank your product is people will not give a rat's ass about it. That is, until you show you care by how reach out to them(see number four).

2.NO coercion required and 3.LOSE control.

These two steps are the hardest to do since they require doing an about-face in traditional methods of marketing such as soliciting a name and valid email. Forsake these practices and allow easy, uncomplicated access to your product or service. This unconventional approach will help with point number five.

4.PUT DOWN roots.

Be in places where your market, your community, your tribe, if you will, are. Look for them on blogs, in forums, on twitter or other social media. Speak to your audience in language they understand, not yours.

5.CREATE triggers that encourage people to share.

Tell your story to an interested market. By effectively doing number four you can discover out-of-the-box ways to make outrageous triggers.

6.POINT the world to your (virtual) doorstep.

Once your WWR gains critical mass you will be indexed in the search engines, especially now after the Google algorithm updates that give more weight to social media indicators.

You can trigger a World Wide Rave too-just create something valuable that people want to share, and make it easy for them to do so.

Read more at David's blog.

Viral Marketing and World Wide Raves (GF301)

First off, as a marketer one can develop their brand by visiting knowem.com to determine if their name, company or keywords they are targeting are available across all social platforms.  Then one can register these names to achieve a uniform presence across the net which assists in growing your entire social footprint.  Like branding, social media is all about the conversation and building effective relationships. 

Personal branding is all about connecting, creating content and engaging.  Creating a Facebook fanpage and a LinkedIn group will assist in developing a social media marketing plan that will facilitate those actions.

This post will explain three reasons for building a fanpage and three reasons for creating a LinkedIn group.

Fan Pages

1. Apps

Apps or applications can, with the help of the fanpage wizard, create your own fanpage at the click of a button. Its user-friendly interface helps you design awesome-looking customized landing/welcome pages or mini websites within fan pages without wasting time and money. You can even create a shopping cart on your fanpage, without even setting up a website for your business. Once you create a fanpage, you can start advertise your products and easily invite a target audience since you can track specific demographics of visitors. Additionally, you can share links, webpages, videos, photos and other digital media. 

2. Engagement

Having a fan page will allow for a higher degree of interactivity than otherwise could be had through more conventional channels. All the ingredients for a more personal, human experience are potentially there allowing for build stronger, more meaningful relationships. If you post useful and engaging comments that are aligned with your sales and marketing objectives, people will perceive you and your business as being skilled and experienced. And by posting frequently and responding to comments in a timely manner you have the opportunity to alter brand perceptions in a positive manner. By actively engaging your community they will come back for more.

3. Showcase your best work

Posting testimonials or listing big-name clients with whom you've partnered lends your business a good amount of credibility. You might consider incorporating your clients' logos somewhere on your page as an added visual element. Mentioning awards and recognitions your company received, as well as community service work, green initiatives, and interesting facts, will also make your business more appealing.

LinkedIn Groups

1.  Build credibility

As the owner of the group you can have a website as the featured site for the group.  This is one of the first things people see when they join. Your name is also featured as the owner of the group.  Based off perception alone, the owner is a thought leader for that groups niche (until proven otherwise).  The more you back this up with quality content, and positive group management, your community will support you and anoint you a leader in that niche. 

2.  Send Weekly Messages

This is one of the most powerful features within the groups. Instead of having to spend thousands of dollars each year on email marketing you could simply create a group, and send your group members a weekly message for free. The downside is you can’t brand your emails as you could with a custom email marketing provider (affiliate link).

3.  Create Sub Groups

You can drill down by adding up to 10 subgroups to have more specific targeted access to your members and will make communication with interested parties a snap. You can organize by sub-niche or by location for example. One can pursue members for quality and relevance. Common interests, affiliation, experience and goals are readily available. 

Which is best for you? 

Which would you include in your marketing plan? As usual, it depends. The purpose of each is different as is the demographics. While there are many other reasons for choosing either, in the end, what is the goal you or your business is attempting to accomplish? The answer to that and other questions will determine your direction.

Your brand is your name, term, design, symbol, or any other feature that identifies your goods or services as distinct from those of others. A community is a group or society with common values, helping each other. These days they are more often than not found on social networks.

Developing a community of like-minded individuals around your brand is a daunting challenge; not everyone gets it right; however, with a little ingenuity and perseverance they will come to know, like and trust you. And people do business with those they know, like and trust. Obtaining wealth is all about building relationships and building up your personal and business network. Through this process comes true success because once you establish relationships with people and you get them to believe in you, the sky is the limit.

There's a whole science called Business Relationship Management(BRM) that concerns itself with the building, maintaining and measuring the success of brand in respect to a community. While the purpose of this blog is not to delve into the complexities of BRM but simply to shed some light on some factors that affect all marketers, big and small alike, looking to brand themselves within a community. While I don't profess to be an expert in the field there are some pointers anyone wanting to connect with like-minded people should take note.

One of the first things to keep in mind is that it's not about the tools nor the platform that build a community. Though the ultimate goal is to sell a product or service, it is important to know that a community does not form around a service unless a business proves that its service can empower others. A business should therefore  take time to engage and cultivate potential customers. Rather it's the engaging, the human interaction, connecting with people on a human and personal level. It's all about them, not your product or service.

Find where they are. Communities or tribes are nomadic on the web. Go where the people are. Determine what they want. Decide to join or make up group. Introduce yourself. Invite them. Ask them about their goals and hopes.  Share yours. Begin the journey to deeper relationship building.

Realize that community is a gift; be humble. Be thankful for the interaction. If you resonate with people there's a palpable feeling that will endear your business to them. It's a mindset change. You are there as a participant, not the owner. Listen, really listen, ask questions, take polls, take notes and take action.

Equip them with what they need to succeed. Empower them. Give them great content. People naturally want to succeed and will look to you for more and more success. Then give it to them, instead of that product or service you have to sell.  Celebrate them. Seek out personal and professional successes and praise those.  This subtle approach will garner more favor for your brand in the long run. It's a fine line in blending social concerns with selling products and services.

Ensure you measure the ROI of the community; important metrics need to be defined, monitored and reported on a regular basis. A business needs to define what goals it wants to achieve on social media to maximize the return of time spent on managing its presence. For example these are things that affect the sales cycle: lead generation, support, polls, R&D for future products.

Realize that core activities for interacting with your community cannot be outsourced. Customers are your most important asset outside of employees and should be treated as such. Prompt and courteous responses to feedback will go a long way to building your social capital. Outsourcing can take over doing perhaps doing the drudge work, such as the measurement and monitoring activities. 

I hope the pointers above help in building your brand within communities. It's an ongoing process and it takes time but one that can be tremendously rewarding. Watch the video from IM University for more.