Bill: Handy

Why you should love Google’s New Privacy Policy

Bill Handy — Fri, 27 Jan 2012 16:19:15 +0000

I posted the below comment earlier in the month (on my google plus page) and think it is worth revisiting in light of Google’s new privacy policy. “Been thinking a lot about Google and Google Plus. As I see it, all of this is moving toward predictive search — the idea of knowing what users...

Dear PR – Google Search plus (is) Your World

Bill Handy — Wed, 11 Jan 2012 17:58:20 +0000

I’ve spent the last twenty-four hours wrapping my arms around Google Search plus Your World. the fundamentals aren’t difficult to understand. In fact they are quite easy. What was perplexing me is how this impacts an organizations ability to effectively communicate to and persuade its customer base. Or, in a more dynamic environment, how to...

New Year’s Resolution – Get Unstuck. There’s an App for That

Bill Handy — Wed, 28 Dec 2011 16:07:04 +0000

Unstuck, is a free iPad app available in the iTunes app store and fits into my favorite category - designed to solve a problem. Specifically, as the name implies, the app helps users get unstuck. The app is easy to use. Users begin the process with the nice introductory cartoonish page at which time the app digs into...

Social Media Class – My notes

Bill Handy — Fri, 23 Dec 2011 17:05:46 +0000

JB 4520 was one of the first social media courses offered in the United States (way back in 2009). The recommendation made, almost a year and a half earlier, was met with a tepid response. The reasons why it was finally offered are fodder for another blog post but since being offered, the course is...

Two Steps to Curb Facebook Trash Talk

Bill Handy — Mon, 05 Dec 2011 10:58:26 +0000

Oklahoma State University is no stranger to issues which generate an enormous amount of conversation. They take place in homes across the US, in dorm rooms, and of course on their Facebook page. On any average day the conversations are benign. Status updates about news around campus, students posting requests for information, the occasional spam,...

Branded LinkedIn Links

Bill Handy — Thu, 01 Dec 2011 18:58:46 +0000

I love LinkedIn and honestly find more value on this one social media platform than just about any other. Especially in a world of business to business, it can be critical for success. Even if someone doesn’t connect with you they might still visit your page (you can tell, but more on that later) to...

Conference Housekeeping in a Digital Age

Bill Handy — Wed, 30 Nov 2011 18:30:43 +0000

I recently gave a presentation to the American Marketing Association Oklahoma City Chapter and began with this housekeeping request of audience members. “Please turn on all cell phones, update your Facebook status, text some friends, take a picture and post it to twitpic, or Instagram if you prefer sepia tones. (I ask them to tag...

Donating a Facebook Advertisement to a Favorite Non-profit

Bill Handy — Mon, 28 Nov 2011 16:09:29 +0000

Earlier this month I created a Facebook advertisement for a favorite non-profit. I put $50 in the max expense and let it ride, making a few tweaks here and there. They didn’t ask me to do this. Heck, they don’t even know I did it. So, here is my question. If you are a non-profit and had the...

How to search Google Plus

Bill Handy — Thu, 21 Jul 2011 15:05:00 +0000

I’ve never been a fan of following people. Instead I prefer to follow topics or key words. It provides a more holistic overview of the conversations which surround those topics. For example, if I follow a group of individuals who love social media I will likely think social media is always awesome (it isn’t). Following...

The Value of Buying Twitter Followers

Bill Handy — Mon, 27 Jun 2011 17:43:36 +0000

The last few weeks I’ve seen an increase of twitter followers to an account I own but has been dead for almost two years. Three of the new followers were Oklahoma businesses which caught my attention – that and the huge number of followers for what I would consider to be a relatively small business...