Bite-Sized Commentary
The World Wide Web is awash with rumours and speculation about Apple and their potential move from creating devices that fit in your pocket or bag to devices you travel inside. Yes, the rumour mill is whirring and what’s coming out is Apple Car shaped.
Read More »It was five years ago this month that Steve Jobs introduced the world to iPad. A slab of glass with a button at the bottom of its face, the iPad was unlike any tablet that preceded it in the consumer technology space. It was also entirely unlike expectations from “experts” in the field.
Read More »Office is one of the few departments at Microsoft making a profit, and that’s a problem.
In October 2013, Apple decided to make their profits from selling hardware and professional software. They made all consumer software (iWork, iLife, OS X and iOS) free. They also rebuilt their iLife and iWork suites from the ground up, giving feature parity across iOS and OS X.
Whilst the latter has annoyed many hardcore users of these suites, it’s for the better. If you buy a Mac or iOS device, you know that you’ll have iWork and iLife on that device for free, and you can do the same stuff on both platforms. Made a Keynote on Mac? You can now edit, view and present it from your iPad without worrying about lost fonts or transitions. WIN!
Look at the other side of the coin, in the land of Microsoft, and the story is quite different.
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Got a new Mac (a while ago), re-installed my Windows 8 on it, now I have to call a robot and type in this code.
Please stop giving jobs to people who invent these systems and the assumptions they are based on. They are bad assumptions, these are bad systems, and those people need a different task or line of work.
This isn’t just a #FirstWorldProblem of being annoyed. It’s about a system built on a fundamental distrust and arguable disdain for one’s customers that hasn’t changed for a couple decades. Who wants to buy products from a company with that mindset? It’s no wonder why Microsoft has been driven to turning itself into Dell.
Assuming your customers are thieves is the wrong mindset to take.
Assume they’re honest, and you’ll have much happier customers.
It’s been 7 years since bitcolumns.com first graced the internet. It started with a simple goal: provide unbiased, relevant technology news and reviews to students and young people. An audience unserved by the technology blogs of 2007. We had some fun. We tried out some great kit. We met some cool people. We went our separate ways.
In bringing back bitcolumns, I’m taking a different approach. These pages will be, primarily, filled with my opinion and thoughts on technology (old, new, and still to come). I’ll be asking those whose opinion I value to contribute their thoughts, or ‘bits’, to the site over time. I may even start saying my thoughts, and launch a podcast. WHO KNOWS!
So… Welcome back. Sit down, make yourself comfortable, and don’t be afraid to question me at each and every step.
S