The Crossroads of Technology and Communications Blog

What Are Your Traffic Sources Telling You?

Nick Mouledous — Thu, 19 Jan 2017 00:00:00 GMT

Understanding where your web traffic comes from helps you improve your campaigns, forge new relationships, and close more deals.

Smart Marketing for Oil and Gas Websites

Marshall Jones — Sat, 24 Sep 2016 15:24:24 GMT

With a wide client base in the oil and gas and petrochemicals sectors, we here at Bizzuka know marketing your website needs to be done strategically, methodically and consistently.

Make PPC support your content and SEO campaigns

Marshall Jones — Tue, 05 Apr 2016 14:44:12 GMT

You want to bring buyers to your products, and you want to bring your products to the market. But now you're fighting a battle on two fronts. Intuition may tell you this means twice the work and twice the budget. A multi-channel strategy means uniting "demand generation" (SEO and content/social) and paid search (Pay-Per-Click advertising, or PPC, usually Google AdWords). Think of this is a three-legged stool--much more reliable than the one-legged or two-legged variety. And no, it doesn't mean doubling your investment of time or money.

Redesign With Search in Mind

Nick Mouledous — Wed, 30 Mar 2016 22:12:12 GMT

Among decisions about design, content, and architecture, sometimes attention to the old website's search engine placement is neglected. Here are a few considerations to keep in mind for your next redesign.

What's the Easiest SEO Win For Your Business Website?

Marshall Jones — Mon, 28 Mar 2016 14:30:00 GMT

To stand out in a field of national and international competitors, you need an optimized website that can be easily found by potential customers. There are a lot of on-site and off-site components to this--some of them more time intensive and impactful than others. For my money, here's the single easiest thing a business owner can do, as well as one of the most important.

Social Media Use and HIPAA Compliance

Paul Chaney — Wed, 08 Oct 2014 07:09:33 GMT

There are those who believe that, due to the risk of violating patient privacy, social media should not be used in a healthcare setting. A better alternative is to ensure that social media and HIPAA are compliant.

10 Leading Oil & Gas Industry Websites

Paul Chaney — Wed, 01 Oct 2014 11:54:34 GMT

Over the past 14 years, Bizzuka has developed websites for many oil & gas industry companies and allied organizations.

In the spirit of giving back, we gathered a list of ten of the industry's leading websites that very oil & gas professional should be familiar with and use.

How to Leverage Social Networks for Oil & Gas Industry Recruiting

Paul Chaney — Mon, 29 Sep 2014 11:47:43 GMT

In this, the third and final installment in a three-part series on how the oil & gas industry can utilize social media for recruiting, we look at how companies can take advantage of three leading social networks and one targeted exclusively for the industry itself.

Oil & Gas Industry Age Gap Could Lead to Higher Prices at the Pump

Paul Chaney — Mon, 22 Sep 2014 13:25:31 GMT

This is the second in a three-part series that looks at the oil & gas industry age gap and how social media can be used to close it. The post consists of highlights from an interview conducted with Joseph Triepke, Managing Director of Oilpro.com, an oil & gas industry social network.

Bridging the Oil & Gas Industry Age Gap Using Social Media - Part I

Paul Chaney — Mon, 15 Sep 2014 12:47:40 GMT

One way the oil & gas industry can recruit younger workers to replace those who are retiring is through the use of social media. (Part 1 of a three-part series.)

6 Small Business Email Marketing Tips from Go Daddy and Mad Mimi

Paul Chaney — Mon, 08 Sep 2014 10:32:02 GMT

With 91 percent of consumers using email at least once a day and nearly 900 million mobile email users, email marketing is not going away anytime soon. These six tips will help your business use email more effectively.

SEO Basics for Your Blogging Efforts

Nick Mouledous — Fri, 05 Sep 2014 09:24:22 GMT

Learn about the entry-level SEO techniques to keep in mind when getting your blog off the ground.

The Best Brands Blend In on Social Media

Paul Chaney — Mon, 25 Aug 2014 13:18:27 GMT

Pandering, self-promotion, and insensitivity are just a few common social media marketing sins. These ten brands stay ahead of the pack by creating relatable and natural messaging that doesn't feel like a sales pitch.

Color, Contrast, and Conversion - An Easy A/B Test

Nick Mouledous — Fri, 22 Aug 2014 08:00:00 GMT

Wondering what to test on your website? Here's a simple suggestion that could translate to a major lift in conversions.

10 Tips to Improve Email Click-Through Rates

Paul Chaney — Fri, 15 Aug 2014 13:30:32 GMT

Publishing an email newsletter takes a considerable amount of time and effort. You want people to benefit from its content. Here are ten tips to help improve click-through rates.

6 Tricks for Writing Money-Making Headlines

Nick Mouledous — Mon, 11 Aug 2014 08:00:00 GMT

Use these simple techniques to write headlines that drive marketing objectives.

Create Your Own Infographics With These 10 Tools

Paul Chaney — Fri, 08 Aug 2014 15:10:01 GMT

Why hire a designer to create infographics when you can do it yourself using one of these ten tools?

4 Ways to Use Offline Marketing to Drive Website Traffic

Paul Chaney — Mon, 04 Aug 2014 08:24:43 GMT

As Internet marketers, we often associate growth in website traffic with online marketing efforts such as email or social media. However, don't miss the valuable opportunities that offline marketing can provide as an additional traffic source. Here are four ideas you can put to the test.

Turn Leads Into Customers Using Email and Marketing Automation

Paul Chaney — Fri, 01 Aug 2014 08:01:43 GMT

Not unlike catching fish, acquiring new customers requires time and effort. Email and marketing automation can make the process easier.

July Critique: Five Landing Page Examples

Nick Mouledous — Tue, 29 Jul 2014 14:07:40 GMT

Paul and Nick discuss the strong and weak points of a variety of landing pages.

4 Best Practices to Create Landing Pages That Convert

Paul Chaney — Fri, 25 Jul 2014 10:45:58 GMT

In online marketing parlance, a landing page is designed for the purpose of spurring visitors to take action. Follow these four best practices to create landing pages that convert.

Launch Advertising Campaigns Using Google Display Network

Paul Chaney — Mon, 21 Jul 2014 15:39:51 GMT

Google enables businesses to advertise via the Google Display Network (GDN), which uses images and video to promote your company, products or services. Here's how it works.

Google Adwords PPC Advertising Quick Start Guide [infographic]

Paul Chaney — Fri, 18 Jul 2014 15:25:16 GMT

Getting front-page organic returns on Google searches can be difficult. A quicker way is to use AdWords, Google's pay-per-click search marketing platform.

7 Tips for Building Links in a Post-Panda World

Paul Chaney — Mon, 14 Jul 2014 12:19:56 GMT

Low-quality link building persists as an artifact of SEO days of yore. Don't be sold a volume strategy and focus on acquiring quality links instead.

Five Differences Between B2C and B2B Email Marketing Campaigns

Paul Chaney — Fri, 11 Jul 2014 13:29:13 GMT

Creating email campaigns for B2C shares similarities to B2B, but there are distinctive differences, too. Here are five that come to mind along with how you can address both groups.