Bleedingtree: Design. With Purpose.

Incorporate icon fonts into your icon creation workflow

Bryan Chalker — Mon, 24 Feb 2014 20:43:53 +0000

I love creating icons. Colorful and vibrant, with nice little transparencies and details. They can be beautiful and effective navigational elements, as well as visual breaks in heavy text areas. It’s hard to think of a project which wouldn’t benefit by using them properly. The traditional icons don’t always fit the need, though. Sometimes you […]

The post Incorporate icon fonts into your icon creation workflow appeared first on Bleedingtree.

Keeping focused on the “why”…encouragement for the Christian designer.

bryan chalker — Mon, 17 Feb 2014 15:30:34 +0000

Are you a Christian web designer? One whose primary role is church web design or faith-focused design? I’m not sure about your situation, but for me – I didn’t start learning web design to become the next Jeffrey Zeldman (the first web guy I was in awe of. A geek’s rock star). I started it as […]

The post Keeping focused on the “why”…encouragement for the Christian designer. appeared first on Bleedingtree.

Save with a non-profit discount: Email Marketing Vendors

bryan chalker — Mon, 17 Feb 2014 04:15:56 +0000

Churches and other 501(c)(3) non-profits have a unique need for discounts. As their name implies…they are not out to make a profit. They do not survive from a recurring source of income provided by products and services. They are a charitable-focused entity. I personally love the fact that they’re given tax breaks and money-saving opportunities. I even give a hourly discount on design and dev work I do for church and non-profit projects.

The post Save with a non-profit discount: Email Marketing Vendors appeared first on Bleedingtree.

Save with a non-profit discount: Software

bryan chalker — Wed, 12 Feb 2014 18:26:51 +0000

As mentioned in the previous non-profit discount post on Email Marketing Vendors, there are numerous ways to save if you’re a non-profit, with valid 501(c)(3) documentation. We even give a special discounted rate for non-profits and churches. This week, I’ll touch on software savings. This is where a huge bite can be taken out of […]

The post Save with a non-profit discount: Software appeared first on Bleedingtree.

Email newsletters are not webpages…or kickin’ it old school.

bryan chalker — Mon, 10 Feb 2014 16:31:29 +0000

I love designing web pages and web sites. It's a wonderful process that involves wrapping the latest technologies together with creative ideas and design. Who doesn't love that combination. Well apparently Microsoft, Google, and the rest of the motley bunch of email client creators. The are firmly "stuck in the 90s". You need to lobotomize your web approach, to remove all those pesky standards that guide your web designs.

The post Email newsletters are not webpages…or kickin’ it old school. appeared first on Bleedingtree.

Quick Tip for Clients: Providing your logo for web use – do not send a JPEG.

bryan chalker — Mon, 03 Feb 2014 18:30:28 +0000

A "jpg" (or "jpeg), is a typical file format used for many photos and graphics online. It allows for proper saturation and color gradients to be used, without an large file size. It's great for photos - terrible for logos. There are several important reasons for this, none of which should be discounted:

The post Quick Tip for Clients: Providing your logo for web use – do not send a JPEG. appeared first on Bleedingtree.