BLM Quantum

Search 9% up Display 6% up

admin — Thu, 17 Dec 2009 11:08:41 +0000

Online ad spend will continue to grow in 2010 as confidence returns to the sector, according to the UK’s top media agencies, although it won’t be until the second half that budgets rise significantly.

View press clip

Arena BLM wins £6m Mirror account

admin — Sat, 12 Dec 2009 10:51:10 +0000

Mirror group has appointed Arena BLM to handle its £6 million planning and buying account.

View press clip

Recession-busting revenue streams

admin — Thu, 19 Nov 2009 11:07:22 +0000

As the recession forces media businesses to diversify away from advertising imaginative new business models to beat the crunch.

View press clip

Can we trust the IAB’s ad spend figures

admin — Sun, 01 Nov 2009 11:13:44 +0000

The IAB recently announced that online ad spend has overtaken TV but revolution has since revealed a £50 million flaw in the figures for the first half of 2009. Does this gaffe leave a question mark over the state of the online ad market, or are the figures robust enough to trust.

View press clip

Light at the end of the tunnel

admin — Tue, 13 Oct 2009 10:56:51 +0000

Even seasoned Media veterans have been stunned by the severity of the recession that has gripped the industry since spring 2008, but at long last, there are signs the economy could be on the slow road to recovery.

View press clip

Meeting the client Robin Auld, Domino’s Pizza

admin — Tue, 06 Oct 2009 10:58:30 +0000

To increase sales, continue to increase awareness of the brand and further accelerate the strong expansion platform we have established over recent years.

View press clip

Will Gap set a trend with social media

admin — Wed, 23 Sep 2009 10:48:10 +0000

Gap, the fashion retailer that has traditionally used high-profile TV ads to build its brand, is scrapping the medium in favour of social networks for a campaign to publicise its new line of denim-wear.

View press clip

BLM wins £2m digital account

admin — Tue, 08 Sep 2009 10:41:45 +0000

Postalgoldforcash.com has appointed BLM Quantum to handle its estimated £2m digital media account, following a four-way pitch.

View press clip

Client of the Week- Domino’s Pizza

admin — Mon, 24 Aug 2009 09:40:14 +0000

Interview: domino’s marketing director Robin Auld on why the Pizza delivery chain’s sales are up, the joy of cheaper media and the techno-marketing developments in the domino’s pipeline.

View press clip

Paid-for content- online readers who pay for content may be more attractive to advertisers

admin — Wed, 12 Aug 2009 09:30:30 +0000

London- only 28% of consumers would pay for online news according to research by not-for-profit website, The media blog. but should advertisers be more optimistic about the impact of charging for online content?

View press clip