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99Designer Decode: Miu Miu

99labels — Thu, 21 Feb 2013 09:36:57 +0000

Miuccia Prada, the famous granddaughter of the Prada brand founder, took her nick name and turned it into fashion history! So haute was the impact of Miu Miu, the younger and funkier sister brand of Prada, that the lady behind the brand is often hailed as the first lady of Italian fashion!

The Miu Miu philosophy stems from the sensual and veers toward the avant garde, stopping at ‘adventurous’ along the way. The designer’s provocative clothes and bag styles took the fashion world by storm and created an iconic imprint that has identified the brand through the past twenty years. Using funky and outrageous materials like nylon and plastic and combining these with python and snake skin, faux fur, glitter and patches, Miu Miu created eclectic design adventures that thrilled and delighted followers. It is said that if you want to include Prada in your wardrobe, but are on a budget, you could buy Miu Miu and add oodles of style miles at a fraction of the cost!

Here’s to designers who think out of the box and make life brandelicious!

Very warmly, Team99

99OnTrend: Shoulder Dusters rule!

99labels — Tue, 19 Feb 2013 07:34:54 +0000

Shoulder Duster earrings are all the rage all over again, and with excellent reason! They make a style statement that few jewelry pieces can match, and add drama and elegance to the most simple outfit. Shoulder dusters, grazing the shoulders just slightly, are a stylish way to add sparkle and movement near the face. Wear them with a sleek bob or a dramatic updo, casual open tresses or a messy side braid, they are a surefire way to pizzazz up your chic quotient instantly!

Find the perfect look with a variety of long and striking styles, wear glittery diamonds or cut stone earrings, antique silver chandeliers or funky feathered danglers, whatever you choose, you’ll be sure of one thing… with shoulder dusters, you’re bang OnTrend!

Very warmly, Team99

Nina @99: V Day Mistakes!

99labels — Wed, 13 Feb 2013 13:08:08 +0000

Ok guys, now it’s really happening. You’ve asked her out. She has accepted. Firstly, BREATHE! Here I am to simplify the day and foolproof it to another degree. So for starters, understand this. Unless yours is a really old n’gold relationship where you’ve figured each other out completely, go with the four letter word that makes it all work perfectly…PLAN!

Most guys think that the ‘going with the flow’ approach will be ok… think again. Most restaurants will be overflowing with the couple crowd, and there’s surely nothing less thrilling than waiting for an hour and forty-five for a table by the kitchen! Call ahead and book a cosy window loveseat, she’ll love you for it.

Secondly, buy her a gift. Don’t break the bank or anything unless you want to splash out. But a pair of delicate earrings or a charm bracelet, a perfume she loves, any pretty memory gift is greatly the order of the day. Pair that with a poem, think handwritten note or apt quotation….and you’re a star! Time it right and you’ll be the toast of the day!

Have a great one! Cheers, Nina

Nina @99: This one’s for the guys!

99labels — Mon, 11 Feb 2013 12:44:32 +0000

Decided to write one for the guys, after all, they’re a necessary denominator, or in so many cases, numerator in our lives. And with V Day coming up, this will be one reference list that they can refer to in times of need! So guys, listen up!

Keep it sweet…don’t talk about your bike or your latest gizmo thingy. Instead go on about how in different light her eyes take on different colours, hazel, chocolate….liquid amber, be creative!

Go heavy with the splurging. Just forget about the whole ‘less is more’ thingy. When it’s a special day, more is more! So skip the budget….roll out the red carpet and splash out…perfumes, wining and dining, whatever….you can live on instant noodles and bun omelette the rest of the month. Stop whining, it’s got only 28 days.

Never look at us when we ask stuff like ‘is this dress making me look fat?’ and such landmine-like questions. Stick with this simple answer: ‘Are you crazy, no way, you’re rocking that dress/skirt/look!’

Will follow up soon with more pointers, but these should be good for starters. Blow her away this Valentine’s Day and see how it works out just perfectly for you too!

Cheers, Nina

From the Desk of Ishita Swarup, CEO

99labels — Sat, 09 Feb 2013 08:06:05 +0000

February tidings, lovely people! I’ve been bitten badly and wanted to share the news….but nothing to worry about, it’s not dangerous, only addictive! With 99labels riding high on more and more shopping wishlists, and our new baby 9rasa finding her feet and giving us renewed energy with each day, I’ve been bitten by the excitement bug!

Now nothing gives me as much of a high as creating events that bring you, my loyal 99gang, a thrill and a frisson of excitement! The feedback I receive from delighted shoppers is what’s giving me a buzz these days, and that’s also what’s spurring me to bigger and better things. So expect loads of surprises, steals and brandelicious treats, you’ll want to keep close and connected!

The 99team is as enthused and raring to delight and excite….its contagious I think! The energy at work is really electric, and ideas are effervescing like champagne bubbles! I love to think that I had a little something to do with all this inspiration…and my nicest compliment came from a team member who quoted Gordon Selfridge when she said ‘A boss inspires fear, a leader inspires enthusiasm!’

Very warmly, Ishita

99OnTrend: Go Pink n’ Red this February!

99labels — Mon, 04 Feb 2013 12:48:47 +0000

Break tradition with a fresh look at two favourites this February! Team up pink and red for a fabulous and very romantic look, and you’ll be the flavour of the month on most calendars!

Think pink with red accents, or colour block the hues in your own personal way. You could wear a red dress with pink boots and add more interest with a neon trim, or simply throw on an oxblood red coat over fuchsia jeans for a startling and glamorous avatar! Try a sequined pink halter blouse to take a red chiffon saree to another level…or simply go monochrome in one tone, using the other for colour-coded accessories, think bangles, statement neck pieces and scarves.

Pink spells feminine and soft, red tells of your powerful persona, and when you put them together, you’re definitely one woman to reckon with! So go ahead… rock the trend!

Very warmly, Team99

99OnTrend: Most popular V-day gifts!

99labels — Fri, 25 Jan 2013 12:40:45 +0000

Find the gift that makes your loved one’s heart sing!When we polled for the most popular Valentine’s day gifts, here’s what we found:

While chocolate hampers and red roses continue to be iconic V day gifts, they’re facing competition from creative love expressions too. One of our best finds was an i-pod with a playlist of her favourite love songs already on it! Another adorable one was a fluffy pink teddy(always a hot-favourite at this time of year!) holding a bunch of giant heart balloons, perched on the doorstep of another lucky one!

And if guys go creative, can women be far behind? One girl gifted her guy a snazzy mobile phone with her number first in line on speed dial…..another gave her valentine seven fragrances to represent their seven months together! Weekend getaway tickets, a spa date, racy lingerie, or a naughty poem…your gift can be as wild as your imagination!

Remember, the more personalized and thought-out your gift is, the more impact it will have! So get the mad creative genius in you thinking, and have a great one! Cheers, Team99

99Touchbase: Valentine Prep!

99labels — Wed, 23 Jan 2013 13:35:35 +0000

That lovely, snuggly Valentine’s day approaches, are you all prepped for it? Sure, the emotions and showing the love is what it’s all about, but some yummy prezzies don’t hurt either! So step on into that completely handy Valentine Shop at 99labels and pick out a gift to delight your loved one. Select a divine chocolate hamper, a sexy fragrance or a trendy designer watch….there’s even a naughty nightwear collection to hot things up!! Click here!

Whatever you choose, we’ll get it delivered to your chosen address, and all you have to do is feel appreciated when you feel the love coming right back at you! Have a great one!

Very warmly,

Team99

99OnTrend: Berets are it!

99labels — Wed, 16 Jan 2013 12:03:12 +0000

Cool berets are in and are they ever HOT! Try one on for sheer style and comfort, they add oodles of oomph to a simple outfit and take an edgy one totally over the edge!! This is one chapeau that works beautifully in a slouchy avatar pulled to one side, perched on top of a grungy bed-head or even all feminine and pretty in pastel hues.

Check out how this cool fashion accessory is rocked by the celebs, here are Rihanna, Beyonce and yes, even LiLo channeling beret style to the hilt! Instant swagger quotient? Check!

Pick a grab bag of berets in a multitude of fabrics, soft wool knits, felt, chic leather or suede, they add pizzazz and class to every girl’s winter wardrobe! Enjoy the season, and bring on the style!

Very warmly, Team99

Nina @99: Degrees of coolness!

99labels — Thu, 10 Jan 2013 10:23:51 +0000

Dress to impress, yes, but a girl’s gotta feel comfy too, right? So these days it’s about dressing to beat the chills, and I’ve actually become rather good at it, just ask my toasty toes! So some pointers for you, my special pals.

Keep it layered is my mantra. I simply can’t deal with bulky clothes, and I like to let my curves show. I start with a skinny top in fleece of the softest kind, top that with a fitted sweater or gilet, and then pull on a shrug or short jacket over that for the windy outdoors. Wide tartan skirts and high boots beat the cold and seal in snugness, as do baby cords or moleskin pants. Try two layers of sheer stockings and cosy up without sacrificing style to bulky socks. When you sport the skinniest of skinny jeans and a lean silhouette is when you can add depth to your look by adding vibrant leg-warmers… funky, warm and fun to carry off too.

Keep style as a starting point, comfort as the key, and you simply can’t go wrong with winter dressing this season.

Stay cool! Cheers, Nina