Comms Best Practices

How to Write Content that Sparks a Conversation

Whether you’re writing about a trending topic or something completely new to spark conversation, you have to be original. Don’t write “me-too” content, instead, offer insight that’s new and valuable.

The Biggest Problem With Influencer Marketing — Featuring Jay Baer [Video]

How Instagram Stories Are Changing PR Pitching And Media Coverage

4 Valuable Tips for Marketers to Help Understand Diverse Audiences

5 Ways to Refresh Your News Release Strategy

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Cision Product News

AI and the Future of Sentiment Analysis in PR

The latest release of Cision Comms Cloud™ delivers improvements to natural language processing for auto-sentiment resulting in smarter, more accurate toning.

Understanding Web Analytics Integrations: How to Maximize PR Strategy With Cision Comms Cloud™

Why it’s Worthwhile to Pay For Media Monitoring

Why Every Company Needs Media Monitoring

What is Media Monitoring and Why Does it Matter?

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Executive Insights

My Interview with Susan Guillory, President of Egg Marketing

I’d like to introduce you to one of our regular contributors on the Cision blog, Susan Guillory. When she’s not writing about communications and PR for us, she’s running Egg Marketing, a content marketing firm that provides blog posts, whitepapers, and web copy for small businesses and technology companies.

Welcome to the Comms Cloud, TrendKite And Business Wire

The Best Way To Prepare For Artificial Intelligence In Public Relations

The 4-Step Plan to Build a Better Ambassador Program

How Privacy Conscious Brands Can Gain an Edge on the Competition

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Media Blog

CisionScoops at Reuters & The San Antonio Express-News, Changes at The Post and Courier

Bill Tarrant promoted at Reuters, The San Antonio Express-News says goodbye to reporter Jason Buch, Charles Rowe retires from The Post and Courier and Rick Nelson takes over and more media updates

CisionScoops at The Deal & WMC-TV, New Co-Host at CNBC’s Squawk Alley

CisionScoops at Us Weekly, Fox Business & The Tennessean, New Hire at Forbes

Top 10 Twitter Staff at The Atlantic

CisionScoops at Bloomberg News & NBC Atlanta, New Banking Editor at WSJ

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