Can You Prevent Your Next Crisis?

Is crisis prevention possible? Probably not, but crisis communication expert Peter LaMotte explains how brands prepare for crises by generating strong bonds with customers before a crisis is even on the horizon.

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Stirring It Up on Social: Lessons From ‘Built With Chocolate Milk’

Social Media - Public Relations - Chocolate Milk
by Katie Gaab / Featured

We often associate happy childhood moments with PB&J sandwiches and chocolate milk. So much excitement came from stirring chocolate powder (or syrup) into a tall glass of cold milk. But you don’t have to be a kid to enjoy chocolate milk. Adults can, and do, swear by it these days. In fact, if you look […]

Does Your Content Marketing Strategy Tell a Data-Driven Story?

Does Your Content Marketing Strategy
by Guest Contributor / Best Practices

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report, 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. Most, if not all, companies know the importance of storytelling, […]

Reporter Roger Weber to Retire From WDIV-TV

Politics, Education & News
by Cision Staff / Media Updates

Roger Weber is set to retire from WDIV-TV, the Detroit NBC affiliate, on June 26. Weber has served as a general assignment reporter for the station, as well as morning anchor, Lansing bureau chief and suburban bureau chief. He has been with WDIV-TV since 1978. For more local news, follow WDIV-TV on Twitter. Want the latest media […]

Top 10 PopSugar Contacts on Twitter

Image courtesy of PopSugar on YouTube.
by Cision Staff / Top Lists

If you’re the kind of person who wants all your entertainment, fashion, beauty, and celeb news all in one place, but are overwhelmed with all your options, PopSugar is for you. The site covers the latest breaking entertainment news and recaps covering all this and more. This list includes the Top 10 journalists at PopSugar on Twitter, […]

116 Content Marketing Insights Worth Tattooing on Your Body

Content Marketing Insights From #Authority2015
by Brian Conlin / Influencers

When it rains, it pours. Authority Rainmaker brought PR and marketing’s top thought leaders under one roof for a two-day affair bursting with insights on everything from content creation and SEO to pricing and DIY inspiration. Speakers, such as Daniel Pink and Sally Hogshead, provided advice seemingly designed to deliver success today and well into […]

5 Hidden Ways PR Pros Use Math

PR Pros Can Do Math
by Guest Contributor / Trends

It drives me a little bit crazy – OK, a lot crazy – when I hear PR pros declare they can’t do math; some of them even sport this statement as a badge of honor. Another common disclaimer is that PR pros “went into PR because they didn’t want to do math.” But let’s take a step […]