How to Choose The Best Press Release Distribution Service Download Your Guide
Feb 19, 2018
It may have caused some negative publicity for Facebook among newspapers, magazines and comms professionals, but Mark Zuckerberg’s message in early January made it clear that getting PR traction through the social media giant is about to undergo a major change.
Feb 12, 2018
Jan 30, 2018
Paid display advertising receives preferential treatment (a.k.a. larger marketing investments) than PR because display advertisements can provide advanced analytics that are desperately lacking in PR.
Jan 29, 2018
Jan 16, 2018
Dec 15, 2017
Feb 7, 2018
For better or worse, consumers are in charge of their media choices. So, if your company can’t reach them in a trustworthy, engaging way, then you can bet your brand will take a hit. The message for marketers? Stop thinking like an advertiser and start thinking like a media company.
Jan 15, 2018
Feb 22, 2018
April Bernard joins TV Guide Magazine, Chris Weller says goodbye to Business Insider, Charles Forelle promoted to finance editor at the Wall Street Journal, plus more media updates.