Comms Best Practices

How PR Pros are Facing the Facebook Newsfeed Changes Head-On

It may have caused some negative publicity for Facebook among newspapers, magazines and comms professionals, but Mark Zuckerberg’s message in early January made it clear that getting PR traction through the social media giant is about to undergo a major change.

How Authentic Influencer Relationships Create Remarkable PR

How to Integrate Social Into Media Relations Campaigns

The Power of the African-American Audience

How to Use Social Selling to Build a Positive Brand Message

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Cision Product News

What PR Can Learn From Digital Advertising

Paid display advertising receives preferential treatment (a.k.a. larger marketing investments) than PR because display advertisements can provide advanced analytics that are desperately lacking in PR.

How to Measure The True Value of PR

How to Boost PR Campaigns With Social Data

Cision Enters the New Year with Acquisitions that Enhance Media Monitoring and Analysis

Welcome to The New Cision® Blog

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Executive Insights

To Conquer Consumer Distrust, Turn to Branded Content

For better or worse, consumers are in charge of their media choices. So, if your company can’t reach them in a trustworthy, engaging way, then you can bet your brand will take a hit. The message for marketers? Stop thinking like an advertiser and start thinking like a media company.

The Rise of Earned Media + What You Need to Know

The Gap Between Demand for Content and Our Ability to Measure It

Take Your Marketing to the Next Level — Without Facebook

Leverage Your Brand’s Poker Face Into a Competitive Edge

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