What's New

Communication professionals face increasing challenges in delivering successful programs due to the fragmentation of media, growing power of social influencers and rising consumer distrust of traditional media. The communications world is growing more complex, yet, the opportunity for communications professionals armed with data is actually growing.

Tony Hardman - August 16, 2017

The mantra in the newsroom used to be, “If it bleeds, it leads.” Today’s new buzz phrase is, “If it’s shareable, it’s airable.” Social media is becoming a dictating force in all aspects of marketing and PR.

Christina Daves - August 15, 2017

The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant.

Steven D'Adamo - August 14, 2017

Brush up your real estate, interior design and architecture knowledge with this week’s top list. We highlight the top Curbed staffers […]

Cision Media Research - August 11, 2017

We caught up with Tera Leuthousen to learn more about her new role, PR lessons she learned and how does one execute a successful PR strategy.

Anna Marevska - August 10, 2017

Your public relations and communications programs should be the most vital part of your company’s media strategy. Why? Because consumers trust earned media more than any other marketing form.

Solomon Radley - August 9, 2017

It’s always great to be the one at the table who’s got the answers. The one who, when asked “Which campaign is worth running again?” or “Which channel is driving the most results?” doesn’t have to resort to “we think” or “it looks like” to provide analysis on the effectiveness of a given campaign.

Cision Staff - August 8, 2017

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward.

Tony Hardman - August 7, 2017

This week we feature the top 10 Boston Globe staffers on Twitter.

Cision Media Research - August 4, 2017

The party never stops at Cision. We just finished celebrating our 150th anniversary (and brand launch, and IPO!) and now we’re strapping our party hats back on to celebrate a decade of CODiE Award wins for Cision.

Nick Bell - August 3, 2017

Working with bloggers, industry leaders, and social media stars to spread the word about your brand can have a larger — and often more successful — impact than your brand could get through more traditional advertising and content marketing.

Susan Guillory - August 2, 2017

As a freshman marketing major in college, finding an internship was not easy. With little experience and only core classes completed, I was on the lower end of recruiters’ selections. For me, however, I knew that I wanted to do more with my summer.

Cision Contributor - August 1, 2017

It’s more important than ever for companies to invest in owning conversations with their consumers — and two of the most important tools for doing so are social media and email marketing.

Cision Contributor - July 31, 2017

This week we feature the top 10 Food & Wine staffers on Instagram.

Cision Media Research - July 28, 2017

From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. When money’s coming in, we’re happy. When it’s trickling in, we start asking for answers. But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness.

Nick Bell - July 27, 2017
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