The Blog Herald » Podcasts

WordPressDirect: Blogging Tool or Spam Engine?

Matt Craven — Mon, 24 Nov 2008 17:10:14 +0000

A recent post on Mashable regarding a tool called WordPress Direct elicited a great deal of passion on both sides. One commenter, for example, called the service a “one stop shop spam blog engine” while another, who claims to have used the service, said it was “a simple solution to adding new posts to a blog in between longer, hand written posts”.

But what is clear is that tools like WordPress Direct are becoming more and more common. Part of the double-edged nature of open source development is that, while most will use the license to extend the product in healthy ways, a few will do so in ways that can be used for unethical purpose. Though this is not an argument against open source, more and more tools like WordPress Direct have sprung up, often charging high monthly fees for “maintenance free” blogging.

But what does WordPress Direct do and is it a spam tool? The answer is complicated and made more so by the fact that the nature of spam and even the definition of spam is a moving target. However, it is clear that WordPress Direct, along with similar products, have a lot of potentially dangerous uses and, if its marketing is any indication, those uses are very much by design.

Multiple Uses, Multiple Faces

First and foremost, WordPress Direct is a WordPress installer, making it easy to set up WordPress installations on either your own server or theirs. There is no need to setup databases, install the core files or even fix permalinks and add a theme. The system does that for you.

However, applications that install WordPress are already extremely common. Though most don’t help optimize the installation, most hosts have some variation of the WordPress “One Click” install, often using Fantastico. Furthermore, such installs are usually more up to date, with WordPress Direct saying that they still use the 2.5.x branch of WordPress.

But what has drawn the most controversy is not the installation, but rather, the tools that come with it. WordPress Direct also installs a series of tools that let you import content directly into your feed, including from Yahoo! Answers, YouTube and even other RSS feeds.

Though the WordPress Direct team is quick to tout that the owner of the created blogs is the editor, the truth is that all of the tools can be set to publish automatically, meaning that content is scraped from various sources and republished without any editing or manipulation. Combined with the easy insertion of Adsense advertisements into the blog itself, it is easy to see how one could create dozens of spam blogs very quickly with this tool.

That, in turn, is what has many bloggers very worried.

WordPressDirect Responds

In a comment to the original Mashable article, Marty Rozmanith, a representative for the company said that:

“Those that do (repost content) realize all content requires proper attribution, and our service facilitates that. It also facilitates reviewing content before posting so that spam videos and such do not end up on your blog.

We do not host the bulk of our user’s blogs – they do. If they get themselves in trouble with spamming their own blog, we frown upon it and it usually results to their detriment anyway.”

He goes on to say that:

“For all the content creators reading this — unless you post your content to a ‘user-generated’ content site like YouTube or an ezine article service, our service will never find it. We do not scrape random sites to find content. We use APIs provided to republish content the way those sites intend us to. We automate the embedding that they provide and that bloggers do manually every day.”

However, during my very brief testing of the software, I noticed that much of this appears to be at least somewhat inaccurate.

First, the test “blog” I created pulled content from Yahoo Answers but there was no indication that the content came from there nor was a link back to the source provided. Furthermore, the original question was posted as the blog entry with the replies posted as comments, furthering the confusion. I could not find a way to turn on attribution. (Note: I have already deleted this blog as I did not wish it to be indexed by the search engines.)

Second, though they claim to only pull content from “user generated” sites, their marketing material provides information about how to pull from RSS feeds and, in my testing, it is very easy to do. Any blog, regardless of how it was licensed, can be reused by these sites should the operator decide to pull from it.

Finally, though it is possible to see how one could use this to automatically locate videos and related articles, there are other services that provide this functionality already. Furthermore, to use this tool for such a legitimate purpose would require a great deal of editing and crafting (EX: Pull quotes from articles, add links, etc.) and the automation would save little time.

All in all, most of those that wanted to use this service for non-spamming aims would likely find other tools better suited to what they want to do.

The Good News

The good news is that this is also likely a very poor spam tool. The highest level of membership, which costs nearly $150 per month, only allows users to create 100 sites. That number is fairly tame in terms of spam blog network size and, by requiring each spam blog return over $1 per month in profit, it is debatable how much revenue could be generated. Other tools allow the creation of many times this number of sites at much lower costs.

All in all, compared to other, better-known tools, I don’t think bloggers have much to fear from this service. In addition to the limited network size, adding RSS feeds is a manual process and is very time consuming compared to the other input methods.

Though WordPress Direct’s best uses are spam-related, it is hardly the hardcore spamming tool that bloggers have been taught to fear.

Conclusions

I always find the marketing of products like WordPress Direct to be very interesting. On its front page, the site promises you that it “scours the internet for topic-specific video, audio and article content and automatically combines it on your site to create a truly unique visitor experience,” and that all you have to do is “Simply click a few buttons and WordPress Direct will update your site as often or as rarely as you’d like.”

Most bloggers would instantly recognize this as too good to be true but it is how many spam blog applications, both admitted and not, advertise their wares.

The question is whether WordPress Direct is a legitimate tool that has significant questionable use or a questionable tool that has some limited legitimate use. Though it is always difficult to tell, the marketing clearly seems to bill it as the latter.

However, in his comment, Rozmanith said that “It’s true the sales material tries to make everything look ‘effortless.’ We should update it – it is not a true reflection apparently.” Perhaps this is an indication that he understands the message his marketing is getting and why others, including myself, feel as they do about the product.

But even without the marketing, the tool itself still has a bevy of questionable uses and controversial decisions. Whether this is by design or a mistake is a question only the creators can answer.

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Podcast 2008.2: An exclusive interview with Duncan Riley on his exit from TechCrunch

Matt Craven — Tue, 06 May 2008 04:00:06 +0000

Duncan Riley, the former owner of The Blog Herald, has left his gig as a blogger for Michael Arrington’s TechCrunch, the number one blog in the blogosphere.

In this exclusive interview with Duncan, we talk about how he landed the gig at TechCrunch, his thoughts on working with Mike and the gang, some observations about the Web 2.0/VC situation in Silicon Valley, and what his future plans are. We’ll also get into the Full Feed v. Partial Feed debate and talk about a few other topics as well.

You can subscribe directly to our podcast feed in order to receive our show each day that it is released. For iTunes users, you can subscribe directly via iTunes.

Update: Duncan has announced his departure in a final post over at TechCrunch.

Michael Arrington has a post up at TechCrunch about Duncan’s departure now. He also outs Duncan’s new venture at Inquisitr.

And now, on with the show. Notes after the jump….

Note: Show notes are not in the order we discuss in the interview, but rather an overall look at links mentioned in the podcast.

b5media – Duncan’s former employer & startup
TechCrunch
Louis Gray: Duncan Riley misses the point of Friendfeed
Duncan Riley: Friendfeed = More Hyped Yawn
Robert Scoble: Scobleizer
Shel Israel (1938 Media Parody)
Shel Israel’s Real Website
1938 Media
Inquisitr

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Podcast 2008.1: Shel Israel v. Loren Feldman

Matt Craven — Mon, 14 Apr 2008 04:33:27 +0000

Podcast 2008.1: Shel Israel v. Loren Feldman

In this edition, we take a look at the drama between Shel Israel and Loren Feldman.. we’ll also talk about some weekend stories here on The Blog Herald.

You can subscribe directly to our podcast feed in order to receive our show each day that it is released. For iTunes users, you can subscribe directly via iTunes.

And now, on with the show. Notes after the jump….

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Podcast 2007.4: 9/11 – 6 Years in, a Lifetime to go

Matt Craven — Tue, 11 Sep 2007 06:27:22 +0000

Podcast 2007.4: 9/11 – 6 Years In, a Lifetime to go

Matt reflects on September 11th, 2001.

You can subscribe directly to our podcast feed in order to receive our show each day that it is released. For iTunes users, you can subscribe directly via iTunes.

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Podcast 2007.3: Blog Comments & who’s abandoning the iTunes store?

Matt Craven — Fri, 31 Aug 2007 18:02:00 +0000

Podcast 2007.3: Blog Comments & who’s abandoning the iTunes store?

In this edition, we take a look at Blog Comments and how some folks respond to feedback.. we’ll also talk about the iTunes store and who’s not renewing their contract with Apple…

You can subscribe directly to our podcast feed in order to receive our show each day that it is released. For iTunes users, you can subscribe directly via iTunes.

And now, on with the show. Notes after the jump….

NBC leaving iTunes
The Sci-Fi Channel: Battlestar Galactica
Apple to sell ringtones through iTunes
Duncan Riley – founder of The Blog Herald
Bryghtpath LLC acquires Telegraphik
Are you becoming a little over sensitive to blog comments?

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Podcast 2007.2: Chartruese returns and why unions for bloggers are a bad idea

Matt Craven — Mon, 20 Aug 2007 02:46:30 +0000

Podcast 2007.2: Chartreuse returns and why unions for bloggers are a bad idea

A few weeks later than intended, we’re back with a look at the return of Chartreuse and the whole hubbub around unionizing bloggers.

You can subscribe directly to our podcast feed in order to receive our show each day that it is released. For iTunes users, you can subscribe directly via iTunes.

And now, on with the show. Notes after the jump….

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Podcast 2007.1: The Return of the Blog Herald Podcast!

Matt Craven — Thu, 05 Jul 2007 02:41:14 +0000

Podcast 2007.1: The Return of the Blog Herald Podcast!

We’re pleased to announce the return of the Blog Herald Podcast with your host Matt Craven, the former editor of The Blog Herald. We talk a bit about what Matt has been up to, the iPhone craze, and about the 56 great risk takers that signed the Declaration of Independence.

You can subscribe directly to our podcast feed in order to receive our show each day that it is released. For iTunes users, you can subscribe directly via iTunes.

And now, on with the show. Notes after the jump….

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Podcast 2006.17: Interview with Duncan Riley

Matt Craven — Wed, 11 Oct 2006 04:17:54 +0000

Podcast 2006.17: Our interview with Duncan Riley of b5media

Today, we feature a bit of news, and then an interview with b5media’s Vice President of Development Duncan Riley. We discuss how b5media was founded, how a bunch of folks around the world work together without having ever met, about rival blog networks like 9rules, and something about ‘fuqtwits’…

You can subscribe directly to our podcast feed in order to receive our show each day that it is released. For iTunes users, you can subscribe directly via iTunes.

And now, on with the show. Notes after the jump….

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Podcast 2006.16: News for September 17th, 2006, getting Dugg, new podcast software, and a few other things…

Matt Craven — Sun, 17 Sep 2006 21:32:46 +0000

Podcast 2006.16: News for September 17th, 2006, getting Dugg, using some new podcast software, and a few other things…

Today, we take a look at the news throughout the blogosphere and world of technology. We also discuss Being Dugg and using Apple’s Soundtrack program.

You can subscribe directly to our podcast feed in order to receive our show each day that it is released. For iTunes users, you can subscribe directly via iTunes.

And now, on with the show. Notes after the jump….

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Podcast 2006.15: Remembering September 11th, 2001

Matt Craven — Mon, 11 Sep 2006 05:01:36 +0000

Podcast 2006.15: Remembering September 11th, 2001

Today, some sound clips and thoughts from September 11th, 2001.

Remember.

You can subscribe directly to our podcast feed in order to receive our show each day that it is released. For iTunes users, you can subscribe directly via iTunes.

And now, on with the show. Notes after the jump….

Mansions of the Lord, by Randall Wallace, performed by the West Point Choir

To fallen soldiers let us sing
where no rockets fly nor bullets wing
Our broken brothers let us bring
to the mansions of the Lord

No more bleeding no more fight
No prayers pleading through the night
just divine embrace, eternal light
in the mansions of the Lord

Where no mothers cry and no children weep
We will stand and guard tho the angels sleep
All through the ages safely keep the mansions of the Lord

I have not forgotten.

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Podcast 2006.14: News for September 10th, 2006, Being Dugg, Mobs and Social Software, 9/11 Posts Wanted

Matt Craven — Sun, 10 Sep 2006 16:57:06 +0000

Podcast 2006.14: News for September 10th, 2006, Being Dugg, Mobs and Social Software, 9/11 Posts Wanted

Today, we take a look at the news throughout the blogosphere and world of technology. We also discuss Being Dugg, Mobs & Social Software, and that we’re still looking for 9/11 stories.

You can subscribe directly to our podcast feed in order to receive our show each day that it is released. For iTunes users, you can subscribe directly via iTunes.

And now, on with the show. Notes after the jump….

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Podcast 2006.13: News for September 9th, 2006, two new columnists, Steve Irwin AKA the Crocodile Hunter, 9rules goes poof, and more Syntagma Media

Matt Craven — Sat, 09 Sep 2006 13:00:09 +0000

Podcast 2006.13: News for September 9th, 2006, two new columnists, Steve Irwin AKA the Crocodile Hunter, 9rules goes poof, and more Syntagma Media

Today, we take a look at the news throughout the blogosphere and world of technology. We also announce our two new columnists and bloggers here at The Blog Herald. We’ll also talk briefly about how 9rules went poof today and more about Syntagma Media’s quest to become a web network magazine.

You can subscribe directly to our podcast feed in order to receive our show each day that it is released. For iTunes users, you can subscribe directly via iTunes.

And now, on with the show. Notes after the jump….

Jessica Doyle joins The Blog Herald as our new columnist
jessicadoyle.ca
Tony Hung joins The Blog Herald
Deep Jive Interests
The Crocodile Hunter domiantes the blogosphere
Steve Irwin, the Crocodile Hunter, dies at the hand of a Stingray
Technorati search for ‘Steve Irwin’
9rules goes poof
Syntagma Media – a blog network, err, a web network magazine, err, a blog network, err
Martin’s column about blog networks and Syntagma Media
Rocketboom
Chris Brogan’s Blog
Financial Aid Podcast
PodCamp Boston 2006
PodCamp Blog
PodCamp Sessions
Get Well, David!
Advertise on our Podcast

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Podcast 2006.12: PodCamp Boston 2006 & Making Money Online

Matt Craven — Mon, 04 Sep 2006 04:48:38 +0000

Podcast 2006.12: Podcamp Boston 2006 & Making Money Online

Today, we discuss our top earners for August 2006 and PodCamp 2006 with PodCamp co-founder Chris Brogan.

You can subscribe directly to our podcast feed in order to receive our show each day that it is released. For iTunes users, you can subscribe directly via iTunes.

And now, on with the show. Notes after the jump….

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Podcast 2006.11: What’s a blog network anyways, Syntagma Media, and the News.

Matt Craven — Sun, 27 Aug 2006 23:32:35 +0000

Podcast 2006.11: What’s a blog network anyways?

Today, we examine the question of what is a blog network. We also talk a bit about Syntagma Media and their attempts to calls themselves a web network magazine. We also talk about today’s news in the blogosphere.

You can subscribe directly to our podcast feed in order to receive our show each day that it is released. For iTunes users, you can subscribe directly via iTunes.

And now, on with the show. Notes after the jump….

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Podcast 2006.10: News for August 26th, 2006

Matt Craven — Sat, 26 Aug 2006 22:42:24 +0000

Podcast 2006.10: News for August 26th, 2006

Today, we take our normal look at news throughout the blogosphere and world of technology. We also discuss our studio podcasting setup here in our Minneapolis, Minnesota offices.

You can read more about our setup at our post about our podcasting rig.

You can subscribe directly to our podcast feed in order to receive our show each day that it is released. For iTunes users, you can subscribe directly via iTunes.

And now, on with the show. Notes after the jump….

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Podcast 2006.9: News for August 24th, 2006

Matt Craven — Thu, 24 Aug 2006 13:08:21 +0000

Podcast 2006.9: News for August 24th, 2006

Today, we take our normal look at news throughout the blogosphere and world of technology. We also discuss our new mobile podcasting rig that we used for the first time to produce this edition from San Jose, California.

You can subscribe directly to our podcast feed in order to receive our show each day that it is released. For iTunes users, you can subscribe directly via iTunes.

And now, on with the show. Notes after the jump….

Show Notes:

Blog Herald: Now you can be a problogger too!
Problogger Jobboard
TechCrunch
Crunchboard
BloggerJobs
There’s a Gonzo in the House – Martin Neumann’s first column at The Blog Herald
Researchers yearn to use AOL logs
60GB Apple iPod
ZeFrank
Our mobile podcasting rig – we do use a different microphone than is shown here
Podcast Rigs – a great resource for podcasting hardware and software
Audacity

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Podcast 2006.8: News for August 21st, 2006

Matt Craven — Mon, 21 Aug 2006 07:00:21 +0000

Podcast 2006.8: News for August 21st, 2006

Today, we take our normal look at news throughout the blogosphere and world of technology. In particular, I discuss Mike Rundle’s recent post about Niche Blogs and the Long Tail of Content over at 9rules (covered at the Blog Herald this weekend). We also talk a bit about some new columnists here at The Blog Herald and a preview of what’s coming on future editions of The Blog Herald podcast.

You can subscribe directly to our podcast feed in order to receive our show each day that it is released. For iTunes users, you can subscribe directly via iTunes.

And now, on with the show. Notes after the jump….

Show Notes:

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Podcast 2006.7: Interview with David Peralty

Matt Craven — Sat, 19 Aug 2006 05:43:25 +0000

Podcast 2006.7: Interview with David Peralty

Today we play our interview with David Peralty of Daily Pixel and the Bloggy Network.

You can subscribe directly to our podcast feed in order to receive our show each day that it is released. For iTunes users, you can subscribe directly via iTunes.

And now, on with the show. Notes after the jump….

Show Notes:

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Podcast 2006.6: News for August 18th, 2006

Matt Craven — Fri, 18 Aug 2006 19:32:38 +0000

Podcast 2006.6: News for August 18th, 2006

Welcome to our fifth official podcast here at The Blog Herald. Today, a look at news throughout the blogosphere and technology world…

You can subscribe directly to our podcast feed in order to receive our show each day that it is released. For iTunes users, you can subscribe directly via iTunes.

And now, on with the show. Notes after the jump….

Show Notes:

We’re still seeking spiffy columnists at The Blog Herald
Daily Pixel
Phoenix Realm
Tailrank makes the Time.com 50 Coolest Sites
Kevin Burton’s Blog – I inadvertantly referred to this as burtonater.com
TechMeme
YouTube makes significant upgrades
Washington Post launches ad program for bloggers
Micropersuasion on the Washington Post ad program
Blogrolled: jessicadoyle.ca
The Blog Columnist
Blogrolled: The Blog Columnist
Blog Network Watch
Advertise on our Podcast

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Podcast 2006.5: Aaron Brazell & WordCamp 2006, Part 2

Matt Craven — Sun, 13 Aug 2006 20:38:01 +0000

Podcast 2006.5: Aaron Brazell & WordCamp 2006, Part 2

Welcome to our fourth official podcast here at The Blog Herald. Our focus in today’s edition..

WordCamp 2006.

We have the second half of our interview with Aaron Brazell of b5media and Technosailor along with a brief editoral about new media…

Part I of our interview with Aaron Brazell is also available.

You can subscribe directly to our podcast feed in order to receive our show each day that it is released. For iTunes users, you can subscribe directly via iTunes.

And now, on with the show. Notes after the jump….

Oh, for your 9rules folks all worried what Aaron has to say, just jump to about 15:50 in the podcast.

Show Notes:

We’re still seeking spiffy columnists at The Blog Herald
This podcast sponsored by PopCrunch. Visit PopCrunch for the latest celebrity news.
The PopCrunch Show, a daily video show highlighting celebrity news
New Media is going to kick the mainstream media’s ass (or perhaps it already is)
Gesturelab
Weblogs, Inc.
Engadget
Aaron Brazell @ TechnoSailor
b5media
Aaron’s columns at The Blog Herald
WordCamp 2006
Technosailor: Om Malik Blows It
GigaOm: Om Malik’s Blog
TechCrunch
Chartreuse (beta)
Loren Feldman / 1938 Media
The Fanboy Mentality
BloggerCon
John Perry Barlow
Jason Calacanis
How to Lose Credibility in 48 Hours, about Jason Leopold
Truthout
9rules
The latest 9rules design
Advertising with 9rules
Gizmodo
Mobility Watch
Gadget Bloggers
See Aaron’s interview at G’day World Podcast as well
Advertise on our Podcast

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Podcast 2006.4: Aaron Brazell & WordCamp 2006, Part 1

Matt Craven — Sat, 12 Aug 2006 05:53:50 +0000

Welcome to our fourth official podcast here at The Blog Herald. Our focus in today’s edition..

WordCamp 2006.

We have the first half of our interview with Aaron Brazell of b5media and Technosailor along with a recap of recent news from around the blogosphere…

You can subscribe directly to our podcast feed in order to receive our show each day that it is released.

And now, on with the show. Notes after the jump….

Show Notes:

Ben Bleikamp joins The Blog Herald
del.icio.us goes on a tear
Lamont defeats Lieberman
TechCrunch Network launches CrunchGear
The Wild West Blogosphere
Blog Herald podcast now available via iTunes
This podcast sponsored by PopCrunch. Visit PopCrunch for the latest celebrity news.
The PopCrunch Show, a daily video show highlighting celebrity news
Aaron Brazell @ TechnoSailor
b5media
Aaron’s columns at The Blog Herald
Ensight – Personal blog of Jeremy Wright, where Aaron got his start blogging.
WordCamp 2006
Technosailor: Blog architecture
Duncan Riley’s Blog
Problogger – Darren Rowse’s Blog
Skype
Automattic
PhotoMatt – Matt Mullenweg’s Blog (Creator of WordPress)
David Krug
Loren Feldman – 1938 Media
Chartreuse (beta)
9rules
See Aaron’s interview at G’day World Podcast as well
Advertise on our Podcast

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Podcast 2006.3: All Things WordCamp Part 2

Matt Craven — Mon, 07 Aug 2006 22:30:15 +0000

Welcome to our third official podcast here at The Blog Herald. Our focus in today’s edition..
WordCamp 2006.

We have the second half of our interview with David Krug of PopCrunch along with a recap of recent news from around the blogosphere…

You can subscribe directly to our podcast feed in order to receive our show each day that it is released.

And now, on with the show. Notes after the jump….

Show Notes:

Possibly Related Posts

Podcast 2006.2: All things WordCamp

Matt Craven — Sun, 06 Aug 2006 22:30:48 +0000

Welcome to our second official podcast here at The Blog Herald. Our focus in today’s edition..
WordCamp 2006.

We have some brief thoughts on WordCamp 2006.. why it was important to us to have reporters on the scene in San Francisco.. and an interview with David Krug of PopCrunch.

You can subscribe directly to our podcast feed.

You’ll also hear a significant sound difference with this podcast from our previous efforts as we’ve now setup a proper podcasting studio with some much higher quality equipment than what we were using before.

And now, on with the show. Notes after the jump….

Show references:

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Podcast 2006.1: Why podcasting? Podcast Rigs, the underground blogosphere, Dirtyspoke, and how I stained my underwear.

Matt Craven — Mon, 31 Jul 2006 03:05:48 +0000

Welcome to our first official podcast here at The Blog Herald. We’re excited to launch this new portion of our coverage of the blogosphere and hope that you find it interesting as well.

You can subscribe directly to our podcast feed.

As you’ll hear me discuss in the podcast, our professional grade equipment isn’t here yet – and we’re still learning how to use the audio editing software that we’re testing – but we are off to a good start.

We plan on posting a few podcasts a week – and perhaps more as we bring some others into the podcasting fold here at The Blog Herald.

We’re also interested in doing voice interviews (Skype is acceptable as well) of those in the blogosphere. Drop us a note if you’re interested.

Show references:

Theme music by 0.22.

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Teaser: The Blog Herald Podcast

Matt Craven — Sun, 30 Jul 2006 06:27:04 +0000

Coming soon….

Theme music by 0.22.

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Podcast No 4

Matt Craven — Mon, 07 Feb 2005 03:10:36 +0000

After a 3 week hiatus Riley on Blogs returns with another podcast on the world of blogging.

This episode: The Podcast Network and Podcasting, SixApart, Tips for setting up a blog and a whole lot more!

MP3 20.3mb 1 hr 11 min

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Podcast No 3: On the Pod with Mick Stanic and Cameron Reilly from the G’Day World Podcast

Matt Craven — Tue, 18 Jan 2005 02:07:44 +0000

Podcast No3 is up, and this time its Mick Stanic and Cameron Reilly, two Aussie blokes making it big in the podosphere (and blogosphere) with their G’Day World Podcast. The Discussion includes the development of podcasting, their interviews with Doc Searls and the Robert Scoble, the ability for Australians to make an impression in American marketplaces, and a lot more.

MP3 43.76mb 45 min