The World PR Conference and Festival, organised by the Chartered Institute of Public Relations (UK) and Global Alliance for Public Relations and Communication Management, will bring together professional communicators from across the world to discuss global issues and industry trends impacting on their day jobs.

Themed ‘The public benefit of public relations’ and taking place on 23 and 24 June at the InterContinental Hotel, Park Lane, London, the conference includes 30 sessions on issues as diverse as:

• Communicating in London, the world’s most diverse city
• How businesses such as car manufacturers and gas suppliers can handle climate change and environmental challenges
• How cities attract investment – the reputational issues that count
• Appealing to different audiences and cultures – lessons from the front-line

Colin Farrington, director general of the Chartered Institute of Public Relations (UK) and chair of the Global Alliance, said: “The World PR Conference is a unique opportunity for PR professionals from across the world to come together and discuss industry issues, challenges and to share best practice.

“Themed the ‘Public Benefit of Public Relations’, this year’s conference offers the PR industry globally the chance to show the important role that PR plays in business and society worldwide.”

To view the conference programme and to secure your place visit www.cipr.co.uk/wprf08.

London embraces different people and cultures and what they have to offer: arts and culture, business and commerce, sports and events, food and entertainment. To find out what else is going on in London around the time of the World PR Conference and Festival and to ensure you make the most of your stay in London, visit www.visitlondon.com and be inspired.

ENDS

About the CIPR
The Chartered Institute of Public Relations is the professional body for PR practitioners in the UK.  With over 9,500 members, involved in all aspects of the public relations industry, it is the largest body of its type in Europe. The CIPR advances the PR industry in the UK by making its members accountable through a code of conduct, developing policies for the PR industry, representing its members, and raising standards through education and training.  For further information, visit www.cipr.co.uk

About the Global Alliance
The Global Alliance brings together national public relations associations, allowing them to share ideas and best practices, seek common interests and standards, and better understand the unique aspects of each culture in which practitioners operate. The Alliance was founded in 2000 in Chicago by 25 bodies, including both national and international associations and now has links to over 60 associations. For further information, visit: www.globalpr.org