Critical Conversations http://blog.mslgroup.com The Official Blog of MSLGROUP Mon, 25 Sep 2017 16:26:44 +0000 en-US hourly 1 https://wordpress.org/?v=4.8.5 Understanding the German Federal Election Results http://blog.mslgroup.com/understanding-the-german-federal-election-results/ Mon, 25 Sep 2017 16:25:13 +0000 http://blog.mslgroup.com/?p=19552 By Axel Wallrabenstein, Chairman, MSL Germany What is the election result? Chancellor Angela Merkel won a fourth term in yesterday’s German federal election. However, with losses of 8.5% her position is weakened, and this is likely to be her last term as Chancellor. Following their worst result in post-war history (20.5%; -5.2%), the Social Democrats […]

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]]> Have We Reached The End Of Brand Purpose? http://blog.mslgroup.com/have-we-reached-the-end-of-brand-purpose/ Thu, 31 Aug 2017 12:15:30 +0000 http://blog.mslgroup.com/?p=19539 Rather than offering solutions to societal needs, brand ‘purpose’ risks becoming a euphemism for ill-conceived CSR campaigns. The Holmes Report’s Alex Brownsell talks to CMOs, including the marketer behind ‘Fearless Girl’, to find out where brands are going wrong. Rema Vasan, EVP and a global client director at MSL and a Cannes Lions 2017 jury […]

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]]> The Next in Augmented Relationships http://blog.mslgroup.com/the-next-in-augmented-relationships/ Mon, 31 Jul 2017 05:30:16 +0000 http://blog.mslgroup.com/?p=19526 Melanie Joe, Consultant, Research and Insights, MSL Exciting developments from the technology sector are in the news on an almost everyday basis; big data, virtual reality (VR), augmented reality (AR), mixed reality (MR), artificial intelligence (AI) – these are terms that have, in the past few years, become everyday buzzwords. Technology has had a significant […]

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]]> How Technology will Help Communicators Usher in Limitless Consumerism http://blog.mslgroup.com/how-technology-will-help-communicators-usher-in-limitless-consumerism/ Wed, 26 Jul 2017 05:30:54 +0000 http://blog.mslgroup.com/?p=19514 By Daphne Hoytt, SVP, MSL Atlanta, NA Consumer Practice Director In today’s modern world, it goes without that saying that exclusivity is what moves the needle in consumer brand communication. Consumers want to feel that a certain brand will provide a unique benefit or experience that another company cannot, or that fellow consumers will not […]

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