Vladimir Stanković (ilustracija: Hugo Nemet)

Što se druželjubivosti i društvenosti uopšte tiče, za mene nema razlike. Mislim da su DedaUp-ovi dokaz da moj stav prema ljudima i životu privlači veliki broj meni sličnih.

Kada pre pomislite na njega: kada se pomene Deda ili kada se kaže “sve nešto lepo…” ? U oba znate svi vrlo dobro o kome je reč. Vladimir Stanković aka Deda koji je prošle godine, takođe bio predavač na BO i ove se pojavljuje kao keynote speaker. Čovek koji je u svet blogova uneo dobro raspoloženje, jedan od onih koji se trude da se na internet nebu upišu kao osobe prepoznatljive po blogovima na koje odete da se razveselite,čak i kada je napolju tmurno i kiša pada, kod njega možete pronaći barem po neki zrak sunca. Piše na  http://www.dedabor.com/ i http://www.lepiprimeri.com/.Deka nam je, u svom maniru, rekao još po nešto.

BO: Ti si jedan od najpopularnijih blogera danas.Postoji li recept za popularnost na Internetu, i da li se društvenost na mrežama razlikuje od druželjubivosti u realnom života.

Vladimir: Recept za popularnost je iskreno blogovanje, poštovanje i uvažavanje tuđeg mišljenja, traženje lepog i u nečem manje lepom. Ljudi to poštuju. Što se druželjubivosti i društvenosti uopšte tiče, za mene nema razlike. Mislim da su DedaUp-ovi dokaz da moj stav prema ljudima i životu privlači veliki broj meni sličnih. Fenomen je DedaUp Beograd na kome je bilo oko 120 ljudi. Definitivno, ljudi vole i žele da se druže, internet je samo sredstvo za upoznavanje,  zbližavanje i komunikaciju

BO: Krilatica “… i sve nešto lepo”, podseća na naivnost dečije mudrosti iz “Olovka piše srcem”.  Odakle je ona ispala? Šta misliš, kako se dogodilo da je postala opšteprihvaćena fraza kojom se karakterišu dobre stvari na Mreži?

Vladimir: Kad su mi prvi put na Internetu zatraženi podaci koji me ukratko opisuju, nastala je “ljubav, muzika i sve nešto lepo.” Vremenom su ljudi počeli po njoj da me prepoznaju, a onda i da je koriste za njima drage i posebne trenutke. Mene to rad

BO: Blogovanje je, očigledno, obogatilo tvoj lični život. Da li je nekada uticalo na tvoj profesionalni, posebno imajući u vidu da se baviš prosvetom, što mnogi razumeju kao osetljivo polje delatnosti.

Vladimir:  Blog mi je doneo mnogo novih prijatelja i time me načinio beskrajno bogatim čovekom. Otvorio mi je mnoga vrata i učinio me poznatim u nekim krugovima. Profesionalno, nikada nije zasmetao, jer teme kojima se bavim nemaju dodirnih tačaka sa prosvetom.

BO: Da li te čitaju učenici? Roditelji đaka?

Vladimir: Čitaju i jedni i drugi. I vozači đačkog autobusa.   J

BO:  Poznat si kao čovek koji pleni optimizmom. Da li se optimizam može iscrpeti?

Vladimir:  Naravno. U tim trenucima se povučem, nekoliko dana ništa ne objavljujem, čekam da prođe i bude bolje. A uvek bude, jer moja je priroda optimistična i trenutni padovi me nikad ne obeshrabre. Trudim se da idem dalje i iz najgoreg izvučem nešto pozitivno, vodeći se onom narodnom “ko zna zašto je to dobro.

BO: Ponovo si predavač na BlogOpenu. Šta se promenilo za ovih godinu dana u blogosferi?

Vladimir: Povećao se broj ljudi koji svakodnevno koriste Internet, nastali su novi blogovi, iz kvantiteta se može izvući više kvaliteta. Ja konkretno imam i neke nove čitaoce, što mi daje elana da i dalje blogujem. Pojedine kompanije počele su da prepoznaju upornost, dugotrajnost i dobre vibracije kao mogućnost ulaganja u sopstvenu reklamu, na obostrano zadovoljstvo.

Promene su definitivno pozitivne.

Čast mi je što sam i ove godine pozvan kao predavač i to me svakako obavezuje da nekim mladim ljudima koji tek ulaze u ovu priču, probam da prenesem svoja iskustva i, nadam se, budem dobar primer.

Najviše se glasalo u kategoriji za blog-portal, a najnapetije je bilo u kategoriji Najuticajniji blog, za koji ovde dajemo malo statistike:

U ovoj kategoriji glasano je ukupno 1652 puta. U poslednja 3 sata glasanja, Istok Pavlović je dobio novih 116 glasova, a Mahlat 98. Ukupan broj glasova koje je osvojio Istok je 647 , a Mahlat 645.

Čestitamo pobednicima, oboma!

Proces selekcije

BlogOpen je krajem avgusta otvorio mogućnost za prijavu blogova u 8 kategorija, i nisu sve kategorije kandidatima i predlagačima bile jednako zanimljive. U nekim, kao što je Najuticajniji, ili Najbolji lični blog, konkurencija je bila veća, a u kategoriji stručnog bloga ili blog portala bilo je manje izbora, tj. veći konsenzus oko  uglavnom istih predloga.

U zavisnosti od broja prijava i broja ponavljanja predloga istih blogova u određenoj kategoriji, sačinjen je spisak za uži izbor koji je stavljen javnosti na uvid i glasanje 1. oktobra. U uži izbor od pet blogova ušli su oni koji su u prvom krugu predloženi najmanje 3 puta od različitih predlagača.

6. oktobra u ponoć glasanje je završeno, a u poslednjim satima glasano je sa preko 1000 različitih IP adresa.

Budući da je glasanje izazvalo veliko interesovanje i da ukupan broj glasova u svim kategorijama prelazi 11.000 ulaza sa jedinstvenih IP adresa, ovo glasanje i ovaj izbor predstavljaju reprezentativni uzorak najboljih blogova u zemlji.

Otkud “Najbolji”?

Prilikom priprema za prošlogodišnji BlogOpen, na Tviteru se pojavila spontana inicijativa da Vera Mlađan, @verkic, dobije godišnju nagradu ovog skupa za blog koji je najviše doprineo promociji blogera. Inicijativa koja je potekla od Dragane Đermanović i Dragana Varagića i koju su mnogi glasno prihvatili, dopala nam se, ali je vreme bilo suviše kratko da bismo na osnovu nekoliko predloga i “na svoju ruku”, odabrali jedno ime, a da to bude relevantno i da ne donese više štete nego koristi.

Izbor za tu kategoriju, kao i ostalih 7, ove godine je planiran mnogo ranije i bilo je sasvim dovoljno vremena za prijavljivanje blogova. Šteta što to nisu mnogi iskoristili.

Najbolji blogovi 2011. po mišljenju publike

Najbolji lični blog: Mahlat

Najbolji korporativni blog: Donesi

Najbolji stručni blog: Moje Grne

Najbolji blog-portal: Njuznet

Najbolji blog beba 2011: Tetka

Najuticajniji blog: Istok Pavlović

Najbolji foto blog: Hiishii

Nagrada za poseban doprinos promociji bloga: Vera Mlađan

Nagrade

Sponzori nagrada za najbolje blogove 2011. godine su Vip mobile, prijatelj BlogOpena koji je obezbedio 3G modeme i godinu dana besplatnog saobraćaja za najbolje blogere, jedan od vodeći regionalnih web hosting provajdera Avalon, dodeljuje life-time hosting za njihove blogove, a Singi inženjering poklanja godišnju licencu za Kaspersky Internet Security 2012. Organizatori BlogOpena su obezbedili besplatne konferencijske kotizacije za pobednike.

Najbolji u svojoj kategoriji dobija Bedž – Najbolji, koji može da drži na svom blogu ako želi do sledeće godine, kada ćemo napraviti novi krug glasanja.

Dodela nagrada zakazana je za nedelju, 9. oktobra u 17:00 časova, u okviru završnice 5. konferencije BlogOpen.

Čestitamo pobednicima i vidimo se na BlogOpenu!

Matt Gierhard, Ogilvy Action

Consumers identify with brands that help add to the story of their life. So there is the expression of who you are.

As Head of Social for OgilvyAction, the global brand activation network of The Ogilvy Group, Matt Gierhart‘s main task is exploring what impact social media has on purchase behavior. Matt explores how social media fits within customer activation. He believes that customer-lead understanding of brands and products results in smarter socially-driven marketing campaigns structured for activation.

Above all, Matt is a gifted speaker so we can expect to hear superb masterclass presentation during  the BlogOpen conference.

BO: Do customers act differently comparing online and offline shopping?

Matt: Customers do behave in very different ways for online vs offline shopping. When a consumer is shopping online they expect reviews, experiences, suggested alternatives to come to them all at once. In the offline world the science of shopper marketing meets their expectations. Where it get’s interesting is that those consumers who do online and offline shopping for the same product or brand typically have twice the basket size per month. So the sweet spot is understanding how offline and online inform each other. We must remember, consumers don’t think offline or online, they just think about the decision they are about to make.

BO: I came across one conference footage where you talked about how one should not insist on confronting competition, but hear the pulse of customers’ behavior. How does one listen to the pulse?

Matt: We do a form of online listening and augment that with traditional research. This isn’t new to take a look at what people are saying online. What I do think is important that a lot of brands leave out of their online or social listening is understanding consumer behaviour in that category of products. Most brands want to know their reputation, what people are saying about them, but I think it’s much more valuable to know the behaviours that exist around buying a car than just what someone thinks of Ford.

BO: Can somebody’s profile be defined by his shopping habits? Tell me what or how you buy, I`ll tell you who you are?

Matt: There are two sides to this answer. One, we express who we are by the brands we buy. If you walk up to me with a Dior hand bag versus a GAP handbag I have a different perception of you. The same when I open your refrigerator and see organic orange juice versus the cheapest store brand. Consumers identify with brands that help add to the story of their life. So there is the expression of who you are.

The other side is algorithms. Ecommerce platforms are getting very smart at recommendations. Suggested products are moving from the space of competitor to complimentary and that is having a very powerful result on conversion rates.

BO: What kind of buyer are you? When you see an advertisement, do you pay attention as a buyer or as professional marketer?

Matt: I’m heavily influenced by packaging. I always have been. I love clean design and I often find myself mistrusting a brand when their packaging looks cheap. I also love stories. When I hear a story of a product or a brand, something that is worth repeating I’m much more likely to buy it. As for advertising, I’m a bit boring. Sometimes I chuckle but I find more like entertainment than having anything to do with which product I buy. That said, I do think I buy on emotions, not rational. I don’t do a lot of research, some but not a lot, before purchases

BO:Besides your professional orientation for marketing, you are very much involved in other fields as education or economical development. How much does education and economic growth   effect buyers?

Matt: Well my time spent on both those subjects was from a social structural point of view. From that point of view, they are directly linked. There are times when education and economic growth or depression does affect consumer behavior. We work with quite a few value brands that play into that market. I also had a conversation with one of our employees in Greece about the need to build economic sensitivity into everything. The one trend that seems to be radically different over the past 5 years is that consumers are empowered, no matter which economic class. Alternative and cheaper products are always out there. My job is to make the consumer know their empowerment and make sure the brand is respecting it.

BO: In transitional country are buyers or sellers more needed?

Matt: Well, I think sellers. What the Internet has brought to transitional countries is the democratization of choice. Even if they don’t buy foreign brands (particularly Western) they are still competing with them. There is a great case study of a chocolate in Romania (ROM) that was seen as cheap and not as good as some from Western countries. They changed the packaging to an American flag. Romanians protested and when they changed it back (it was all planned) Romanians bought it and fell in love with it again. The chocolate needed to give itself a story to compete with these huge brands of the west. Sellers in transitional countries need to have their story.

BO: To whom would you recommend your lecture on BlogOpen?

Matt: Two main audiences, those attending who run marketing campaigns in regional markets (particularly in transitional or emerging markets) and global brands who have activities trickle down to local markets. I hope to offer a look at some of the trends that are unique to emerging markets in the social technology space. This should give regional offices a chance address the quirks and nuances of the social behaviour in their own culture.

Ivan Brezak Brkan

Zvezde društvenih mreža – radi se o virtualnoj bajci u kojima čitatelji vole izrađene likove, poput pravednika, stručnjaka, naivaca i hejtera. Kako se gase? Tako što izgube svoj glas i “prodaju se”.

Ivan Brezak Brkan, poznat i kao bloger bez bloga, čovek koji zna na koji način izgraditi korporativni blog i stvoriti pozitivan stav prema određenoj kompaniji. U regionu veoma cenjen i priznat, na BlogOpenu ove godine će govoriti o tome kako iskoristiti “oružje” zvano blog.

Bloguje na Netokraciji i na koju ste ako ne namerno, a onda slučajno bar jednom zalutali i od tada nastavili da je pratite, ali i dalje nema lični blog. Ivan se potrudio da zadovolji našu radoznalost i objasni nam koji je njegov pogled na online poslovanje.

BO : Poznat si kao bloger bez bloga. Da li se hvališ ili se žališ? :-)

Ivan : Nekada sam se žalio, danas se valjda hvalim :) Prije tek nekoliko godina blogao sam isključivo za tuđe blogove poput Freelance Switcha i Techcruncha gdje sam naučio praksu bloganja i danas mi je zaista neobično razmišljati o vremenu kada nisam imao blog, mjesto na kojemu ću moći i htjeti pisati svakodnevno. Bloger bez bloga u neku ruku je i danas točna sintagma s obzirom da nemam osobnog bloga, ali mi je itekako drago što je je Netokracija u međuvremenu postala mjesto s nebrojenim brojem kvalitetnih blogera.

BO : Kako se gradi ime i reputacija koje danas danas imaš u regionu i međunarodnim razmerama? Da li ste to radi u slobodno vreme ili je to full time job?

Ivan: U mom slučaju radilo se o prirodnom interesu za poslovanjem na Internetu o kojemu sam prvo čitato godinama, potom prakticirao i konačno o tome pisao. Iako se nije radilo o planiranom putu, mislim da je upornost na polju internetskog marketinga i poslovanja dovela do stvaranja određene reputacije. Na Netokraciji primjerice neće proći nikad, ali nikad dan bez posta. Sad je nešto lakše s obzirom da kolege redovito pišu, ali kad sam i sam pisao, nije smjelo proći nekoliko dana bez članka, i to dobrog. S druge strane, mnogi iskusniji kolege u tradicionalnom marketingu smatrali su me klincem i vjerojatno bi na tome ostalo da nisam radio s brojnim kvalitetnim klijentima čime sam dokazao da je dobro napisana teorija ipak utemeljena na praksi. Najveći izazov u razvoju određenog identita bit će vam pokriće i način na koji komunicirate. Mnogi bloger, i primjerice, pokušavaju pisati o startupima, jer im je to “fora”, a nemaju pojma o tome što je seed investicija i ne znaju kako se uopće internetski projekti razvijaju. Takvi ispadaju naivni i u početku si uče bilo kakvi kredibilitet pišući o stvarima o kojima ništa ne znaju ili još gore – o kojima ništa ne žele naučiti.

BO : Netokracija – vladavina Interneta? To je ideja?

Ivan : U neku ruku. Radi se o pojmu koji označava vladavinu internetske tj. povezane elite. U slučaju Netokracije radi se o tome da smo svi mi danas netokrati i kroz sve sfere svog života prolazimo spojeni u digitalni okoliš. Upoznajemo ljubavi i prijatelje preko mreže te tamo također zaključujemo poslove. Ne radi se stoga toliko o vladavini Interneta koliko o prožetosti stvarnog svijeta internetskim “duhom”. Pogledajmo oko sebe. Grupna kupovina mijenja modele poslovanja, dok koncept otvorenih podataka mijenja politiku…

BO : Pričaćeš nam o tome na koji način stvoriti bolji brend putem blogovanja. Da li za stvaranje online brenda koristimo isti princip za pojedinca i za kompaniju?

Ivan : U određenoj mjeri, ali postoje ključne razlike. Osobama je mnogo jednostavnije vjerovati putem bloga nego tvrtkama te one imaju drugačije ciljeve. Govorit ću u neku ruku i o prednostima oba pristupa, jer ste često sigurno vidjeli tvrtke koje imaju korporativne blogove i one za koje bloga isključivo direktor.

BO :   Kako nastaju i kako se gase zvezde interneta u regionu? 

Ivan : Hashtagom? Nastaju komunikacijom. Bilo to blogom ili Twitter profilom: jedinstveni karakter i glas koji se publici svidi na određeni način može nekoga pretvoriti u “internetsku zvijezdu”. Radi se o virtualnoj bajci u kojima čitatelji vole izrađene likove, poput pravednika, stručnjaka, naivaca i hejtera. Kako se gase? Tako što izgube svoj glas i “prodaju se”. Zvijezde su u tom primjeru mediji od kojih publika ima određena očekivanja… Zamislite svoj najdraži bend i pitajte se kada biste ih prestali slušati.

BO : Kome je namenjeno tvoje predavanje na BlogOpenu?

Ivan : Predavanje će mi biti namijenjeno svima koji žele koristiti sadržaj na Internetu za promociju svojih usluga i proizvoda. Radi se o content marketingu, metodi od koje će u početku odustati 90 posto onih koje probaju. Traži upornost, tvrdoglavost i znanje. Očekujem kako ćete, ako se upustite u savjete koje ću vam dati, proklinjati mi @username, ali ćete zato godinama kasnije od napravljenog imati koristi.

Tiffany St James (UK)

 There are many analogies from government to business. They face similar issues in the use of digital engagement and social media: How can we get our leaders to recognize the worth of our endeavours?

Tiffany St James is the former Head of Public Participation for the UK Government, the first role of its kind in the UK; she trained the UK Civil Service on how to better engage with public online. Beside this Tiffany is also a digital strategist, trainer and international speaker. She aligns corporate objectives and digital people skills with her knowledge of evolving technology.

Tiffany launched social media outreach laboratory for Euro RSCG London in February 2011, one of the UK’s top five advertising agencies, and is retained as their Head of Digital Business Development.

As the former Head of Public Participation of the UK Government, the first role of its kind in the world, Tiffany was the strategic leader on all social media training, tools, skills and capability. She launched data.gov.uk, working with Sir Tim Berners-Lee.

Tiffany was the first Director of Communications for Directgov and designed and delivered national public consultations resulting in policy changes.

BO: How in the world you’ve got into this entire digital stuff?

Tiffany: I was always interested in technology. I had one of the first early home PC’s at 9 years old (a whole smoking hot 1KB of memory!) I was fortunate enough to be in the UK government publishing some of the earliest public consultation papers on the web when the UK Government saw the need for one citizen-facing website, Direct.gov, which I had the great pleasure to help launch. From there it was a natural progression to help with digital launches such as Data.gov and then assist in the strategic direction of social media interaction.

BO: What would you do professionally in another life? What did your parent’s want you to be? :-)

Tiffany:  My parents wanted me to be happy, but didn’t steer me towards any particular career. They massively encouraged me work hard and get a good education.

In another life I’d like to be Lara Croft, my female action hero – but in work terms I’ve always loved inspiring other people to think differently to further their own horizons, so some kind of coach or Enterprise Angel.

BO: Do you think that all of us must have Facebook, Twitter or some else social network account for making us visible?

Tiffany: Social Rank and Social Reputation is becoming more prevalent. Some tech companies in Silicon Valley won’t employ people with a Klout.com social rank under 50. People with a high social ranking are starting to be offered privileges from travel, hospitality and brands because peer to peer recommendation is more trusted than advertising (90% as opposed to 14%). Essentially it’s personal choice whether you have open networking profiles, and whether you want to be more private or want to use social platforms to increase your visibility.

BO: How does it feel to work for Government?

Tiffany: Working for the UK Government for 8.5 years in the age of earlier use of technology to open data and social media strategy was incredibly valuable experience and a piece of work I am extraordinarily proud of. I had the opportunity to work some of the world’s best minds in technology (Sir Tim Berners-Lee inventor of the worldwide web and professor Nigel Shadbolt Head of Artificial Intelligence in the UK) as well as some of the UK’s brightest coders and programmers for Rewired State – the UKs leading developer network. Andrew Stott who I worked for was awarded a CBE for opening up government data. So to have the opportunity to work with every other government around the world in early use of social media for governments was a fantastic opportunity and the Public Participation Agenda that led had the eye of the world at the time.

BO: Did you use the same approach that you use for companies?

There are many analogies from government to business. They face similar issues in the use of digital engagement and social media: How can we get our leaders to recognize the worth of our endeavours? How can we reassure our teams that letting control of our brand in social spaces is OK? Who should own and manage our social channels? Where should it sit in the business?

Businesses have the added Endeavour of leading people to direct purchase of course but the organizational infrastructure issues are the same.

BO: How much do you know about digital literacy in Serbia? What do you expect to see and to find in our country?

Tiffany: I’m delighted that BlogOpen is in its 5th year and galvanizes the Internet Community across several countries to look at participation which is a great thing to see. My focus is on digital use in government so I’ve been looking with interest about the opportunities your civil service can use to engage people in public social debates and communicate through social channel.

BO: Can you tell us what is the topic that you prepare for BlogOpen 2011. And for whom did you recommend it?

Tiffany: I’ll be talking about Digital Engagement: Citizens and Government which should be of most interest to people working in public sector fields although the strategy of galvanizing individuals for action can be applied to any organization.

BO: What is it that helps you to keep in your hands and mind in everything?

Tiffany: You have to be really interested in your subject matter so that learning the fast changes that happen particularly in digital and social technology is genuinely fascinating and not ‘work’.

Clay Shirky in his fantastic book ‘Here Comes Everybody’ famously quoted ‘It’s not information overload, it’s filter failure’. So focusing on what you can keep abreast of and what you have to recognize that you can’t keep an oversight on is really important.

Rick Falkvinge (Photo: Carl Johan Rehbinder)

Politicians of the old school tend to regard the Internet solely as a law enforcement issue or a trade or industry issue. The younger generation sees it as a civil liberties issue, which is one of our basic points.

Rickard Rick  Falkvinge is a Swedish entrepreneur  known as the founder and first party leader of the Swedish Pirate Party and campaigner for next – generation civil liberties and sensible information policy.

He is currently a political evangelist with the party, spreading the ideas across the world. His party became the largest in the below-30 demographic in the 2009 European Elections. Since beginning he went through a lot to keep party alive.   When not doing politics or exploring technical subjects in detail, his passions are  cooking, sampling a scotch whisky, or riding a fast motorcycle.

This year Rick  is coming to talk about how bloggers can change the world, but before you come to BlogOpen 2011 we do some interviewing with him in order to reveal some of his thoughts.

BO :  How do you comment the “Berlin success” of the Pirate party?

Rick : While it was a fantastic feeling to be there, it was expected that the German Pirate Party would have a major success soon. They have been growing steadily and predictably over the past few years. We see a lot of parallels to when the Swedish Pirate Party succeeded in the European Elections in 2009. and became the largest party for people under 30, getting a full 25% of those votes.

The party exists in some 50 countries, growing everywhere. Overall, we are communicating ideas and learning from failures and successes alike much, much faster than any generation before us.

BO:  Do you expect it to be repeated in other countries? It depends on what?

Rick : Absolutely. I expect Pirate Parties to be represented in many, if not most, European parliaments within a decade. We see how important these issues are to the younger generation.

Politicians of the old school tend to regard the Internet solely as a law enforcement issue or a trade or industry issue. The younger generation sees it as a civil liberties issue, which is one of our basic points. As the younger generation feels increasingly disenfranchised by the older politicians who don’t live much of their lives online, I expect this to reflect in the election results.

BO : How do you understand support you have in (part) of the online community?

Rick : I think it was very well reflected in social news reporting. The success of the Pirate Party in Berlin was on the front page of Digg, on the front page of Slashdot and twice in parallel on the front page of Reddit. No other political party comes anywhere close to this kind of social online worldwide presence.

Also, we come from the online community. Just like the Greens enjoyed large support among biologists and field researchers, which is where they come from, it is no surprise that we have a large support in the communities where we were born. After all, it is there that the issues are most thorougly understood.

BO : What would be the impact on creators, copyright owners, if your ideas about free sharing are to be implemented in local and general law practice?

Rick : First, these are two different questions. The creators are distinctly different from the middlemen who generally are the copyright monopoly beneficiaries (the “copyright owners”).

The creators are doing better than ever. The average income for musicians have risen 114% since the advent of file sharing, according to a Norwegian study. Swedish and UK studies show similar numbers. It’s the parasitic middlemen that are no longer needed that are in trouble — as for the actual creators, file sharing has been the greatest transfer of wealth from executives to artists since the start of recorded music.

As for the parasitic middlemen, the monopoly beneficiaries, they are no longer needed. Nobody needs producers and transporters of silly round pieces of plastic any more. On a functioning market, they would therefore disappear. However, the copyright monopoly presents significant resistance to this happening. We can’t therefore speak of a functioning market.

The record industry likes to cry blood and claim the music industry is dying. However, it is the record industry that is dying, which is excellent for artists. The music industry is doing just fine.

The creators are much better off when a parasitic middleman who has taken 90-95 percent of the cut out is out of the picture.

Second, the question assumes that our ideas would change the world if written into law. Our ideas already reflect reality. 250 million Europeans share culture and knowledge outside of, and in violation of, the copyright monopoly. Updating the law to reflect reality would not change a thing except make 250 million Europeans not criminal. Those who make money today, will make money tomorrow. We want to change the map, not reality.

Third, the instance somebody goes from plinking their guitar in their kitchen to wanting to make money off of it, they are no longer an artist but an entrepreneur. The same rules apply to them as to every other entrepreneur on the planet: they need to offer something which somebody else is prepared to pay for. If they can do that, they don’t need any laws to prop up their business. If they cannot do that, no conceivable law is going to save their business. We don’t have special laws for different kind of entrepreneurs: there are no special laws for bricklayers, not for electricians, and not for record label executives, that guarantee some sort of profit. There is no such right for any business.

In particular, the objective of any business is to make money, given the current constraints of technology and society. No business gets to dismantle citizen’s rights — even if, repeat, EVEN if they can’t make money otherwise.

Fourth, the copyright monopoly is no natural right. It is a monopoly, awarded under the assumption that culture would not be created if the monopoly isn’t awarded, with the public as the only stakeholder. With the rapid growth of Creative Commons, where literally millions of artists and creators are rejecting their already-awarded monopoly, this assumption is in dire need of revisiting as it appears to be plainly wrong.

BO :What about writers, should they look for a steady job, as they would not earn anything for what they are doing?

Rick : This exact question was asked in 1849, as the British Parliament considered public libraries. The publishers claimed, that if anybody could read any book without paying for it, it would be impossible to make a living as an author. As a result, nobody would write books anymore. Parliament ignored them, considering public access to culture and knowledge to be more important than publishers being paid for everybody to have their own copy of a book, and the first public library opened in the UK in 1850. (Publishers actually called for a ban on people lending books to one another, calling it theft.)

Anyway, as we all know, no books have indeed been written after 1850. Either that, or the assumption that it is impossible to make money if people can read books for free is plain wrong. (The small pennies that are awarded in some countries from library loans came much later, in the 1930s.)

Making money off of creative work has always been hard. For every creator that can make a living off of it, there are dozens who make some money on the side, and thousands that make nothing at all. In economic terms, there is a huge oversupply. But this is not going to change because of more efficient distribution methods and an obsoletion of a middleman structure. If anything, it opens opportunities for a larger income just because of the dismantlement of those parasitic middlemen.

That said, the vast majority of creators have always needed a day job, and I can’t see that changing in the foreseeable future. The key difference is that this vast majority has become visible, where before you needed a middleman to be visible to the public, and so all the millions of struggling creators weren’t considered creators at all.

BO : You have interesting and different subject for BlogOpen. So, how can bloggers go deeper and reveal more?

Rick : Since a few decades back, professional journalism has spent less and less reporter time per article. Today, there is barely time to check facts at all for the large majority of reporters. Bloggers, on the other hand, represent the new class of digging reporters, and they have no shortage of time to dig into a topic that intrigues them.

This is the one thing that really has changed with the net. With everybody being given a voice, lies are not standing unchallenged. Politicians are used to being able to getting the last word just by claiming seniority — but today, it takes less than 30 seconds for a 14-year-old to call them on a lie.

I will say much more about how this changes politics fundamentally in my presentation, and how it shifts power from the few to the many.

Hasan Elahi

When I first started this project back in late 2003, people thought I was crazy when I said I wanted to create this device that would let everyone know where I was at all times and what I was doing. Not even 8 years later, we have over 750 million people on Facebook doing roughly the same thing each time

Hasan Elahi, professor, artist and US citizen one day was questioned at Detroit Airport on his return home trip, as he was suspected of being a terrorist, of course by mistake. He was released but he had to go thought out a lot of interviews with FBI officials and a lot of stuff that we only watch movies.

Hasan was concerned that this can happen again, any time when he goes on some trip abroad. So, to avoid that he started to share his travel plans with FBI. This was quite complicated so instead of calling them, he started to email them his  trip plans. From all this spawned a whole project, which started with automatized website created in 2002.Tthat basically tracked his life and grew so much that today practically every detail is there.

So, we can now say that his encounter with FBI resulted with real life project. This project is reason why Hasan will be with us on Blog Open 2011. Let`s read what he has to say about all.

BO: Probably you answered this question many times before – how did it start?

HASAN: It all started on June 19, 2002 when I was returning from an exhibition in Dakar, Senegal where I was questioned by the FBI in Detroit. I was asked where I was, who I met with, why I was there, etc.. I was also asked about a storage unit that I had and asked what the contents were. The FBI agent received an erroneous report that I had explosives in there. I think anyone that speaks to me for more than a few seconds realizes I’m no terrorist threat. He let me go and I ended up on my plane home (at that time) back to Tampa saying that the local office would get back in touch with me at a later date and we’d get this cleared up.

BO: How do you consider you future trip in Serbia? Do you have any specific expectation or it s just another trip?

HASAN: In December 2001, I went on a short trip to Ljubljana, Sarajevo, and Belgrade. The differences between the three cities were amazing and all three countries were very much in transition in very different ways. I haven’t been to the region since then and quite a bit has happened in the last ten years. I’ve never been to Novi Sad before, but this trip is a great opportunity to see the changes in Belgrade.

BO: You are keeping your life by discovering your privacy. Is it threatened? What your family and friends think about this?

HASAN: As much of my life is out there publicly, I live an incredibly anonymous and private life. There’s so much information about me out there that it all becomes noise at a certain point… and the noise is growing daily, so I don’t feel threatened at all. When I first started this project, my friends and family were concerned, but now many of my friends share way more information about themselves online than I do.

BO: Do you ever get bored uploading all this information about yourself?

HASAN:  Putting my life on display has become as commonplace as checking my email, voicemail, or my Facebook page. It is something that I have internalized to the point where I don’t even know I’m doing it. But I’m not the only one doing this.

BO: How long will it last? Are you planning to quit?

HASAN: When I first started this project back in late 2003, people thought I was crazy when I said I wanted to create this device that would let everyone know where I was at all times and what I was doing. Not even 8 years later, we have over 750 million people on Facebook doing roughly the same thing each time they update their status. To put that in perspective, if Facebook was a country, it would be the world’s third most populous country after China and India. I’m not the only one doing this anymore.

Hasan Elahi will held a masterclass speech at BlogOpen on October 9, thanks to the Embassy of the United States in Serbia.

Natasha Friis Saxberg

Natasha Friis Saxberg is an entrepreneur, speaker and author and has been working within technology since 1996. Natasha is the founder of Gignal - a Social Media Billboard (follow Blogopen on Gignal), Co-founder of NordicMeetup - connecting the Nordic startup scene and a mentor at the successful incubator programs - Startupbootcamp and Seedcamp.

BO: You are coming to talk about why people behave in a  certain way in online world. What do you think is the clear difference between online and offline behavior?

Natasha: Online tools support our basic needs. Our behavior changes in the digital sphere because the opportunities for individuals, groups, societies and businesses are amplified in a digital connected world. The major difference is the multiplicity, the scale and the massive ocean of knowledge we can access, share and create. We evolve to cultivate the digital potential, in the way we obtain data through real-time streams, in the way we connect with strangers around the world because we share an interest, in the numbers of people we are connected to and therefore must overview and maintain.

BO: We all talk a lot about putting our life on display; there are different opinions about this. With evangelists and active users (cyber optimists) things are very clear. Which arguments can we use to persuade cyber skeptics?

Natasha: We are all very different, if you are an extrovert in an offline world, sharing your life and feelings with a lot of people, you are probably more lightly to do the same online – and vice versa. But to enlighten the skeptics that either don’t find value in our arguments, or are from a different time where sharing private information was an intimate act, to them we have to present the hidden values by going deeper. It is proved that your network is bigger if you are online and on a social network, than if you connect only offline. In that lies a opportunity for people who are either lonely, that doesn’t fit into their present circles and for the introverts that can skip the distraction of body language and focus on the online message. But the two worlds must be connected to have an ideal effect on humans.

BO: What about Nordic online scene? Is it different from rest of Europe?

Natasha: We are all small nations with narrow languages, so we are used to being open to the outside world, to avoid isolation. Most Northern Europeans master English very well, which makes it easy for us to connect globally. Every Nordic country is very different culturally, so there isn’t a generic answer, but many.

BO: Do you see some new trends, as start up mentor?

Natasha: Europe is becoming much more vibrant and connected in the various start-up communities, and we are increasing our collaboration though different incubator – thus local programs. This will make us even more productive in the future – especially if the money follows from the investor ecosystem, which is the weakest link in the chain at this point. There is still a big opportunity in connecting corporate money to the web start-up environment, to solve a part of the problem.

In regards to digital trends, there are many different directions hereunder, streams, interface integration, the cloud, audio, mobile services, and augmented reality as a layer connecting our physical and online world.

BO: You are affiliated at the Danish institute for Futures Studies.

Natasha: The Danish Institute for Futures Studies works on future scenarios based on research within sociology, anthropology, finance and business. I represent the digital area as a practitioner, connecting our real-time present to the future scenarios. If we don’t relate to the future in the present, opportunities will be missed hereunder demographic, financial and global changes.

Došli smo do trenutka kad možete rezervisati vaše mesto na BlogOpenu 2011. Od juče je moguće kupiti Early Bird kotizacije i tako ostvariti uštedu od 65%. Ova ponuda će trajati do 25.08. ili dok se ne rasproda prvih 70 kotizacija, a sve informacije o načinu naručivanja i plaćanja, saznaćete ako kliknete ovde.

Pored toga, organizovali smo all inclusive zajedničku večeru, za koju se mesto rezerviše nezavisno od prisustva konferenciji. To znači da će 100 najbržih biti u prilici da nam se pridruži u pivnici Gusan, gde će slatkiši i slaniši, te domaća pića, biti potpuno besplatni.

I za smeštaj smo se potrudili da obezbedimo popuste u više hotela u Novom Sadu. Popusti opisani na posebnoj stranici, dostupni su vam nakon što dobijete printe@home karte putem e-maila. A ako tražite drugačiji smeštaj, npr. u stanu koji biste iznajmili na par dana: prgled ponude možete videti ovde.

Potrudili smo se i da sve najbitnije informacije smestimo na jednu stranicu. Tamo ćete naći osnovne podatke o programu, kotizacijama, večeri, smeštaju, kao i mapu lokacija vezanih za BlogOpen.

Ako nešto nismo uspeli da objasnimo dovoljno dobro: slobodno pitajte. :)

Vidimo se u Novom Sadu!

Morten Lund

Ako niste čuli za njega, makar ste čuli za Skype? Tako ga najčešće prepoznaju, kao onog koji je imao nos i petlju da investira u Skype dok je još bio start up. Još neki čuveni njegovi exiti, osim VoIP-ovog preuzimanja Skype, su još i veb agencija NeoIdeo, prodata Leo Burnettu, ZYB, prodat Vodafone Europe, na primer.

Startups need help from smart people – not takeovers from smart asses.

Tvrdi da je all about luck. Tako glasi i slogan njegovog bloga. Imao je puno puta sreće, i jednom nije. Nakon bankrota 2009. godine, brzo se vratio među najaktivnije investitore u Evropi. Izlazak iz bankrota, naravno, objavio je na Twitteru. Često priča o tome, verovatno ćemo i mi na BlogOpenu čuti kako možeš da padneš i kako je posle divno ustajanje.

O tome je nakon svega imao da kaže ponešto vredno pažnje i na blogu

TIPS TO GET TROUGH SHIT

1) Use your MUM – family and friends
2) Get (stay) in shape
3) Change yourself (u where probably on a wrong track)
4) Blame only yourself*
5) Reject (politely) all the people who want to share problems
6) Remember you started with nothing – so its like coming home

Uostalom, prođite kroz njegov blog, nadahnuće vas više nego što možete da zamislite. Ovaj čovek, osim što ima hrabrosti i sreće, ume to i da podeli. Sve to jedva čekamo i na njegovom masterclass predavanju 8. oktobra.

Ali, evo, kako se desilo da će Morten Lund ipak doći u Srbijicu? Čist rokenrol.

Nakon što se mi upoznali, a to beše putem mejlova 30. juna, razmenili smo ih preko 50 za par sati, tvitnuo je, a ja sam u tom trenutku, iako na izmaku snaga, verovala da je reč o onome što smo napravili za nekoliko sati, ne računajući par sati sna:

@ML

Da probam da pojasnim redom. Pozvali smo Mortena Lunda na BlogOpen, tj. na finalno takmičenje StartUpOpen. O, kako da ne! Mortenov honorar – I have to give my kids food – je nešto… ma, šta da vam pričam. It’s all about big money.

Međutim:

LUCK: Imali sam sreće. Tek toliko, da sam u pravom trenutku poslala pravi poziv. S nekoliko rečenica (copywriting ;-) koje su valjda bile u redu.

SPEED: Dobila sam odgovor, brz i neobičan: da treba da mu pomognem nešto veoma brzo, gotovo nemoguće u tom trenutku i za tako kratko vreme, takoreći do sutra ujutru, 1. jula.

You have a unik chance – da mu pomognem tu neverovatnu stvar i onda - we have a deal.

ADJUST: Bože gospođe! Ja njemu kažem, “ti si stvarno nešto.”. On meni kaže, “nisi još ništa videla”. OK. Ali. Otkud? Kako? Čime? Da li ću moći? Znati? Smeti? Za tako kratko vreme? I, umesto svega toga, ja kažem – deal. Nemam vremena ni Marka da zovem da se konsultujem. Pa se mislim, posle ću da se mislim. Jer sam u tom trenutku morala prvo STVARNO da se prilagodim toj jedinstvenoj šansi, sa svim resursima kojima (ni)sam raspolagala.

Istina, pitala sam nekoliko puta, kako su se stvari razvijale neverovatnom brzinom – da li si ozbiljan? jer mi jesmo. – Mrtav ozbiljan. – Ovi mejlovi i sve što sada radimo su naš predugovor, da li si siguran? – As an undertaker.

OK, Morten, BlogOpen is investing in you.

Iza toga smajli, naravno. Ali, na neki način i handshake agreement. Investirali smo sve što smo mogli u tako kratkom roku, i vreme, i energiju i kontakte i nos i petlju. Iskoristili taj junik čens, bili bismo ludi da nismo. I uspeli da akompliciramo misiju do jutra 1. jula, bili smo dovoljno ludi da u tome uspemo.

A, šta mu je trebalo i šta smo sve uradili, dozvolite neka to ostane poslovna tajna. I, pre svega trucco del mestiere.

Ostalo je masterclass. Dođite da ga čujete 8. oktobra. Mi smo znali da je vredan te invensticije. Ni vi nećete biti razočarani.

Mnogi pregovori tokom rada su trajali po više meseci (neki se još uvek tegle). Mnogi delovi konferencije su sklapani, rasklapani, oblikovani i preoblikovani, u skladu sa klimom, događajima, zahtevima, mogućnostima.

Hasan Elahi

Jedna od dugih priča je i dovođenje Hasana Elahija. Mada, hej, sa čovekom nije bilo nikakavih problema, on je prihvatio da dođe još u januaru, reply za manje od 24 sata, nikada nije bio u Srbiji, odlična prilika.

Ipak.

Dolazak iz Amerike, hm, to je stvarno luksuziranje za naše uslove, predavači s one strane bare, čak i bez honorara, priličan su napad na budžet jedne male konferencije, ma kakve da su joj ambicije.

Već negde u aprilu, kontaktirala sam Ambasadu SAD, želeći da vidim da li postoji neki budžetski prostor da nam pomognu. Pre svega sa predavačima iz Amerike.  Prostora ima, javljaju mi, postoji jedan poseban program preko kojeg su spremni da pomognu dolazak američkih stručnjaka, savetnika, umetnika, predavača. Ko ste vi? Koja je vaša ideja? Predaplikacije, aplikacije, formulari, čekanje.

Naša ideja su bile tri. Prve dve, prihvaćene promptno su otpale na putu. Ostala je treća, Hasan. Naravno, kulturni ataše SAD ocenjuje konferenciju BlogOpen kao izuzetno zanimljivu i važnu, zato imamo zeleno svetlo i odatle njihovo veliko strpljenje za jednu po jednu ideju.

September eleven

E, sad. Obrati pažnju. Hasan Elahi je čovek kojeg je posle 11. septembra, na jednom od putovanja, uhapsilo, pod sumnjom da je povezan sa Al Kaidom. Hasan, musliman, tamnoput, s blajhanom kosom. Putuje non-stop po celom svetu. Suviše se on švrćka. Nekontrolisano. Amerika, s razlogom paranoična posle 9-11, nije puno indicija bilo potrebno da ga FBI 2002. godine privede na nimalo prijatno ispitivanje. Onda ga pustilo, dalo mu telefon da se javi svaki put, pazi, svaki put kada napušta mesto boravka. Sa tom obavezom tada još u nedefinisanom roku u budućnosti.

Hasan je umetnik, ne terorista, profesor umetnosti na Merilendu a ne religijski fanatik, javljaće se, uredno, iako mu je život postao horor. I ne samo to, nego Hasan odučuje da sebi obezbedi alibi – njegov ceo život je dostupan online, računi, toaleti, hrana, čekaonice, pogled kroz prozor, sve je fotografisano, na svaka dva sata, s ucrtanom mapom gde je. Forskveruje se pre forskvera, foluje se pre tvitera, aplikacija koju koristi na mobilnom njegovo je delo samo za njegovu upotrebu, komunicira u realnom vremenu od pre bilo kakvih društvenih mreža.

Tracking transience

Niko ne može tako dobro da te prati, kao što ti sam sebe možeš da pratiš.

Iz toga nastaje koncept, ogoljavanje, intimna transparentnost, ceo digitalni umetnički i životni stil, koji će Hasana odvesti na bijenale u Veneciji, u galeriju Tejt, u Pompidu, u Ajnštajnov insitut, obezbediti mu Ford/Filip Moris stipendiju…

E, takvog čoveka, puna strepnje, predlažem kao treću i poslednju opciju vladi Amerike. Da podrži njegov dolazak.

Demokratija? Demokratija.

Nisam gajila prevelike nade. Jednostavno, znala sam da je cela stvar oko ovog umetnika dovoljno pipava, da bi se lako mogle zanemariti sve argumentacije u korist njegovog rada, samo zbog te senke nad njegovim životom.

Ja, naime, imam samo ovo iskustvo, zemlje u kojoj živim.

A moje iskustvo mi javlja da smanjim očekivanja i da se bacam na rešavanje novca za Hasanov dolazak drugim putevima. I mirno čekam odluku i mirno i bez ikakvih big time očekivanja dočekam e-mail koji počinje sa

Draga Tatjana, zadovoljstvo nam je da…

Ehej!

Kakvi macani! I kakav šok za našeg gosta:

Wow! Imagine that!! This is amazing. How did you pull that off? … it’s a huge step forward. I’m actually quite shocked at this very good news

I naša sreća ovde u klubu je ogromna. Ne samo zato što smo dobili još jednu potvrdu da radimo nešto dobro, i podršku koja je veoma značajna za budžet BlogOpena (primetićete, bolje nas razumeju stranci od sopstvene zemlje) i što smo saznali da postoje matrice koje se rukovode kvalitetom i da je ocena podobnosti iz nekog drugog sistema od onog za koji smo mi uglavnom čuli, već i zato što smo učinili nešto veliko za jednog sjajnog tipa. Imagine that!

Dođite da ga čujete 9. oktobra u Novom Sadu, na njegovim keynotes gužva je i na konferencijama Le Web, Next, Lift…

Vi ønsker med dette å utrykke vår medfølelse med deg og hele Norge for den forferdelige tragedien dere er blitt utsatt for.

Vi vet at det ikke er noe som kan bringe de uskyldige tilbake, og heller ikke minske sørgen, men vi håper at Norges innbyggere finner krefter og mot i seg til å bearbeide og komme seg over smerten, og finne fred og ro, i første omgang ved å pågripe og straffe de ansvarlige.

Ønsker dere alle å forbli ved godt mot, med et åpent og sterkt hjerte,
BlogOpen-organisatorer og internettsamfunnet i Serbia.

***

Poštovani gospodine Nils Ragnar Kamsvag,

Želimo da sa vama i celom norveškom nacijom podelimo žalost i nevericu zbog strašne tragedije koja je zadesila vašu zemlju.

Iako ništa neće vratiti nedužne žrtve, niti umanjiti bol porodica i vratiti potpuni mir u duše stanovnika Norveške, mi u BlogOpenu se nadamo da će građani Norveške imati dovoljno snage da prevaziđu užasan bol i da će vremenom pronaći mir i spokoj, pre svega hapšenjem i kažnjavanjem počinilaca.

Želimo dovoljno snage i čvrsto srce vama i vašoj divnoj zemlji.

Organizatori BlogOpena i internet zajednica Srbije

Pobednički rad delo je Deane Petrović. Deana je diplomirala je na Akademiji umetnosti na odseku za kompjutersku umetnost i dizajn, i ima master za kompjutersku umetnost. Bavi se montažom kratkih video formi i 2D animacijom, a radi kao resident video artist za beogradski klub Tube i festival Loud & Queer. Sledi video kojim je pobedila na našem konkursu:

Drugo mesto je osvojio Marko Mitrović,

a treće gliese581.

Podsećanja radi, nagrada za prvo mesto je 12.500 dinara i kotizacija za BlogOpen 2011. Drugo mesto dobija dve kotizacije, a treće mesto jednu. Vrednost kotizacije je 3.500 dinara.

Zahvaljujemo se svima koji su učestvovali na našem konkursu, i premijernom video-konkursu na sajtu Green Design, i želimo im puno uspeha u budućem radu.

Poslate radove možete videti na stranici konkursa, a mi s autorima pobedničkih videa radimo na sitnijim doradama njihovih radova, i ovde ćemo vas obavestiti o finalnim verzijama.

Ugovor o donaciji u Ambasadi Norveške, 26. maja, potpisali su ambasador Kraljevine Norveške u Srbiji, gospodin Nils Ragnar Kamsvag i Tatjana Vehovec, predsedavajuća konferencije BlogOpen.

Tatjana Vehovec i ambasador Nils Ragnar Kamsvag

Prijatan i kratak susret, budući da su toga dana događaji oko hapšenja Mladića bili prioritet i za diplomate, završen je našim uveravanjima da ćemo opravdati poverenje i ambasadorovom obećanju da će doći na konferenciju koja je zainteresovala i Kraljevinu Norvešku.

Da podsetimo, prvi sponzor iz domena privrede koji je BlogOpenu ove godine poklonio poverenje je naš veliki prijatelj, kompanija Limundo.

Ako i vas interesuje da budete prisutni i vidljivi na ovogodišnjem BlogOpen i iskoristite potencijal Internet zajednice za promociju vaše kompanije, javite nam se.

Spot će biti korišćen za online promociju, a zamišljeno je da se iz njega “izvuče” i 10-tak sekundi za TV reklamni spot.

Konkurs je oglašen putem portala Green design, a otvoren je do 6. juna 2011. godine. Na portalu je moguće dobiti sve propozicije konkursa i potrebne materijale koje treba iskoristiti u predlogu projekta.

Organizatori BlogOpena su predvideli tri nagrade za najbolje predloge, i planiraju da pažljivo prate i mišljenje publike, odnosno, ocene koje radovi budu dobili od javnosti, i da u toj ravnoteži, naših očekivanja i utiska koji spot ostavlja na javnost, odabere tri najbolja rada.

Prvo mesto će biti nagrađeno sa 12.500 dinara netto + jedna kotizacija za oba dana konferencije (ukupna vrednost 16.000 dinara), a podrazumeva se da će predlog prvonagrađenog biti korišćen i u promotivne svrhe u zvaničnim promotivnim aktivnostima BlogOpena 2011.

Za drugo mesto predviđena je nagrada od dve kotizacije, a za treće, nagrada od jedne kotizacije. Vrednost kotizacije se računa prema ceni ulaznice na dan konferencije – 3.500,00 dinara.

Za ovu priliku, kompanija Green desing je BlogOpenu ustupila reklamni prostor, svoje kontakte i bazu registrovanih dizajnera iz regiona i odrekla se svih provizija i svojih poslovnih interesa u korist BlogOpena.

Green design je ovogodišnji prijatelj BlogOpena.

Upoznajte i ovogodišnji logo BlogOpena i njegovu profilnu odrednicu: masterclass.