As the marketing technology landscape becomes more innovative, it's also increasingly becoming more fragmented. In fact, many B2B marketers are having a hard time keeping up, especially at a time when marketing, sales, and other teams use different automation tools that don’t always easily...
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Today’s shoppers are relationship-driven, favoring brands that bring value and meaning to their lives. Products have become increasingly commoditized as their availability has swelled; shoppers now carry the world’s product catalog with them anywhere they go through the smartphones in their pockets...
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Today we're excited to introduce Salesforce Tower Atlanta --- complete with roof top and exterior signage, a new Ohana Floor, dedicated lobby space and much more! We are going BIG in Atlanta by adding 600 new jobs over the next five years, and investing $12.25 million to expand into three...
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We're excited to announce that the Winter '19 Release is generally available to all customers as of Monday, October 15th!
We are excited to highlight all of the incredible features and functionality, and 3 easy steps that help you explore everything Winter '19 has to offer:
Step 1:
Visit...
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Today, Great Place to Work named Salesforce the #1 World's Best Workplace for the second year in a row. This recognition is thanks to all of our incredible employees whose daily actions create the culture that makes this company such a great place to work for all. A great culture is at the heart...
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At Salesforce, we have a unique vantage point that gives us a well-informed view into the future of sales. We get a real-time perspective by spending time working closely with our customers and their sales organizations, conducting primary research across industries and regions, having...
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Artificial intelligence (AI) has moved way past the buzz. Companies are adopting AI — and fast. The numbers don’t lie. According to the Accenture Technology Vision 2018 forecast, four out of five executives (81%) believe that within the next two years, AI will work next to humans in their...
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With customer expectations soaring, many business are facing turbulent times. Oscar Munoz believes success hinges on the ability to personalize the customer experience. Oscar is CEO of United, one of the world’s largest airlines. Prior to 2015, Oscar’s resume included CSX, AT&T, Coca-Cola, and...
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When I first started my sales career back in the late 1990s, sales still controlled much of the buyer's journey. Reps would provide product demonstrations, sharing pricing, and arranging customer references.
All of that (perceived) power didn’t always benefit the customer, even though it may have...
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