Dec 14, 2018 By Tony Prophet

Our Path Toward Equality: The Salesforce Annual Update

At Salesforce, we believe business is a powerful platform for social change and the equal value of every human life. Our higher purpose is to drive Equality for all — regardless of race, ethnicity, gender identity, age, religion, ability status, or sexual orientation. We seek to create workplaces... Read More

Equality

Dec 14, 2018 By Erin Dorshorst

Five Questions to Answer When Going Direct-to-Consumer

The best experience consumers have anywhere becomes the experience they expect everywhere. And selling products or services directly to your consumer is one of the best ways to give your consumers a great experience. While consumer expectations continue to rise, so do their options to purchase.... Read More

Commerce Cloud

Dec 14, 2018 By Bhavna Banodha

From Salesforce Novice to 5x Certified Amsterdam WIT Group Leader & RAD Women Coach

You know the saying, “The first step is always the hardest?” Well, my journey is no exception. I am an engineering graduate with an MBA degree. I have always been a very studious person who loves reading and finds technology in any form fascinating. But my early career path didn't follow this love... Read More

IT, Trailblazer Story, Learning

Dec 13, 2018 By Jon Suarez Davis

Introducing the 5th Salesforce State of Marketing Report: Here are the Top Trends Redefining the Profession

In the five years since we released the first State of Marketing report, marketers have seen a remarkable amount of change. The amount of data brands have access to has exploded, channels have proliferated, media has matured, market segmentations have granularized, and budgets have expanded. The... Read More

Marketing, Marketing Cloud, Research

Dec 13, 2018 By Mike Rosenbaum

Introducing Lightning Web Components: A new way to build Lightning Components with modern JavaScript

We've been on an amazing journey with the Lightning Platform. What began as a new user experience, App Builder, and ecosystem, is now a robust application development framework that makes it easier for our customers, admins, and developers to do more, faster. And now, we're entering another new... Read More

Innovation, IT

Dec 12, 2018 By Katie Wheeler

Connecting With Customers in Mobile Moments

A mobile moment happens every time someone uses their mobile device to search for something and a brand has the opportunity to respond. Forrester estimates that there are 30 billion mobile moments each day in the United States, and tens of billions more around the world. Each of these moments... Read More

B2B Marketing, B2C Marketing, Best Practices

Dec 12, 2018 By Lindsay Moore

Why the Product Detail Page Isn’t as Important as It Used to Be

Traditionally, the ecommerce purchase was completed in one place on a brand’s site — the product detail page, or PDP. After searching through product grids and category pages, shoppers would eventually direct themselves here to make the final purchase decision. But now, it’s safe to say that the... Read More

Content Marketing, Customer Journeys, Ecommerce, Commerce

Dec 12, 2018 By Megan Collins

How Retailers Listen and Engage Using Email and DMP [WEBINAR]

According to Salesforce’s “State of the Connected Customer” report, 80% of consumers are willing to share relevant information with companies to receive consistent interactions across every channel. Two of those channels are email and digital advertising. In Salesforce’s webinar, “Clever vs.... Read More

Marketing Cloud, Retail, News

Dec 12, 2018 By Howard Winer

Salesforce Woman of the Month: Marjorie Tan-Thronson Paves the Way for Women in Enterprise Applications

Salesforce's November Woman of the Month realized she was “good in philosophy and logic” as a teen and has turned that into a 30-year career in enterprise applications. Congratulations to Certified Master Enterprise Architect Marjorie (Margy) Tan-Thronson — a Salesforce superhero who connects the... Read More

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Bernard Tyson Talks Equity

Our Path Toward Equality: The Salesforce Annual Update

Five Questions to Answer When Going Direct-to-Consumer

From Salesforce Novice to 5x Certified Amsterdam WIT Group Leader & RAD Women Coach

Introducing the 5th Salesforce State of Marketing Report: Here are the Top Trends Redefining the Profession

Introducing Lightning Web Components: A new way to build Lightning Components with modern JavaScript

Connecting With Customers in Mobile Moments

Why the Product Detail Page Isn’t as Important as It Used to Be

How Retailers Listen and Engage Using Email and DMP [WEBINAR]

Salesforce Woman of the Month: Marjorie Tan-Thronson Paves the Way for Women in Enterprise Applications

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