Trailblazer

Marc Benioff's New Book

It's a book about the one person who can change the world: you.

How to Go Direct-to-Consumer: What Consumer Goods Companies Need to Know

Illustration of Astro and woman with shipping boxes

Consumer Goods

Go Direct to Customers

Time to unglue the product sales model.

Discover how

8 Tips for Succeeding in the Digital Sales Transformation

Sales

Tips for the Digital Transformation

Here's what you need to address to be successful.

Sell smarter

Illustration of Astro and Einstein with social media icons

Sep 16, 2019 By Leigh Price

5 Ways Trailblazing Marketers Are Connecting Social Media and Advertising

A few years ago, most companies approached social media like it was the wild west. Like cowboys on a new frontier, newly-formed social teams worked in relative isolation, and social wasn’t a part of marketing platforms or considered integral to marketing strategy. Now, this ‘wild west’ has been... Read More

Marketing, Marketing Cloud, Social Media Marketing, Industry Report

Illustration of Astro and a male shopper

Sep 16, 2019 By Sunil Rao

Introducing Consumer Goods Cloud: Turn Every Store Into the Perfect Store

Last spring, we surveyed 500 global consumer goods (CG) leaders about the fight to remain relevant and future-proof in today’s evolving, hypercompetitive CG landscape. While 95% of CG products are still sold in physical stores, a significant 52% of CG leaders say merchandising and marketing plans... Read More

Commerce, Consumer Goods, News

Photo of men with Astro in a manufacturing setting

Sep 16, 2019 By Cindy Bolt

The Next Generation of Manufacturing Is Here

The manufacturing sector is a crucial cog in the global economy. In the U.S., it employs over 12 million people and contributes about $2 trillion to GDP. Globally, in the 34 largest manufacturing regions, output tops $35 trillion. This sector is also on the cusp of newfound productivity,... Read More

Salesforce Ohana, Manufacturing, Quote-to-Cash, News, Data Management, Analytics

Sep 15, 2019 By Rachel Boyles

I Love My Data: How to Make First-Party Data Your Biggest Email Asset

First-party data is the data that a company collects itself. It’s the data collected at acquisition from a web form or an event. It’s also the data collected when a customer makes a purchase or downloads a whitepaper. It can include company-specific data, customer-specific data, demographics,... Read More

Data Management, Marketing, Marketing Cloud, Marketing Personalization

Sep 14, 2019 By Kelsey Jones

Drive Personalized Customer Engagement With Listening

In the age of Amazon, personalization that stops at “Dear [FirstName]” doesn’t cut it anymore. Customers know that marketers have the potential to create great personalized content, so expectations are higher than ever. It’s our job, as marketers, to meet — and exceed — those... Read More

B2C Marketing, Events, Marketing, Marketing Cloud, Marketing Personalization

Sep 13, 2019 By Erin Landry-Wilson

How to Advance Your Project With a Winning Business Case

Do you ever look down at your phone and wonder how the day is already over? There’s always so much to do in so little time! How do you know if what you’re working on is more important than something else? How do you make sure others agree with your assessment of importance? Have you ever identified... Read More

Best Practices, Quote-to-Cash, Salesforce Ohana, Strategy, Research

Sep 13, 2019 By Abraham David Lloyd

Stand-Up an Order Cancellation Capability With Commerce and Service Clouds

I think we’ve all been here, right? We shop online or on our phones in between meetings, while on the phone or while otherwise multitasking. We enter payment information, complete checkout, and just when we’re about to check this purchase off our todo list — horror strikes. In our haste, we... Read More

Commerce, Commerce Cloud, Customer Experience, IT

Sep 12, 2019 By Ruthie Miller

Anatomy of a Unicorn Business and How to Become One

In the business world, a unicorn is a private company with a valuation of $1 billion or more. It’s a rare and extremely difficult moniker to achieve, and as of August 2019, there’ve only been 379 unicorn companies ever (here’s the list). In fact, experts estimate a new business has just a .00006%... Read More

Digital Transformation, Strategy, Small Business, Research

Sep 12, 2019 By Holly Ha

Deliver Impactful and Proactive Field Service With Innovation

You can’t avoid it. It’s top of mind for every business: adapt or be left behind. Not every company welcomes this new digital era with open arms. With technology continually changing, it can be intimidating for established businesses to change systems and processes they’ve spent years fine-tuning.... Read More

Customer Service, Service Cloud

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Trailblazer

Marc Benioff's New Book

Consumer Goods

Go Direct to Customers

Sales

Tips for the Digital Transformation

5 Ways Trailblazing Marketers Are Connecting Social Media and Advertising

Introducing Consumer Goods Cloud: Turn Every Store Into the Perfect Store

The Next Generation of Manufacturing Is Here

I Love My Data: How to Make First-Party Data Your Biggest Email Asset

Drive Personalized Customer Engagement With Listening

How to Advance Your Project With a Winning Business Case

Stand-Up an Order Cancellation Capability With Commerce and Service Clouds

Anatomy of a Unicorn Business and How to Become One

Deliver Impactful and Proactive Field Service With Innovation

Research

Here's how to stay ahead of changing customer expectations

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