FROM MARC BENIOFF

A Letter to Our Customers

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Leading Through Change

New Editorial Series

Helping Business Manage Crisis

Discover thought leadership, tips, and resources to help manage your business in a time of need.

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Updates on Salesforce Safety and Wellbeing Actions

Salesforce Ohana

Updates to Safety and Wellbeing

Get the latest information on how we're addressing the COVID-19 pandemic.

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Salesforce Care for Healthcare: No Cost COVID-19 Care Response Solution for Healthcare Systems

Healthcare

Salesforce Care Response Solution

Salesforce is offering a COVID-19 Response Package that provides free access to technology.

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Mar 27, 2020 By Mark Abramowitz

What You Can Do In One Hour to Enhance Your Self-Service

Customers are visiting FAQ pages more frequently, signing into customer portals regularly, and reaching out across all channels for help in navigating the uncertainty during the coronavirus pandemic. As your team works day in and day out to make your customers feel supported and cared for, your... Read More

Digital Transformation, Customer Service, Service Cloud, Leading Through Change, Service

Mar 27, 2020 By Amy Weaver

Updates on Salesforce Safety and Wellbeing Actions

March 27, 2020 Update on Our COVID-19 Actions Our hearts go out to everyone impacted by the COVID-19 virus — particularly those who are sick, and their families. As the pandemic persists, we continue to monitor it around the clock and want to provide an update on the latest steps we’ve taken to... Read More

Salesforce Ohana

Mar 25, 2020 By Adriana Bourgoin

Weathering Uncertainty: How Retailers Can Connect With Digital-Only Customers

In a crisis, the traditional ways of doing business don’t always work. And just a month into the COVID-19 pandemic, retailers are already experiencing disruptions. According to a recent survey, 47% of U.S. brands expect to see some downside revenue implications due to the novel coronavirus. And an... Read More

Leading Through Change, Customer Engagement, Commerce, Commerce Cloud, Retail, Ecommerce, Digital Transformation

Mar 24, 2020 By Leandro Perez

How to Turn an In-Person Event Into a Compelling Virtual Experience

In February, Salesforce turned its World Tour Sydney conference into a virtual event in just 10 days. Here’s what we learned, along with tips for how you can do the same for your company. Last month, due to the unprecedented situation with COVID-19, we spent 10 days pivoting Salesforce World Tour... Read More

Digital Transformation, Marketing, Customer Experience, Leadership, Strategy, Leading Through Change

Mar 23, 2020 By Suha Saya

How This 6-Person Company Focuses on Every Customer

Fourteen years ago, Bernard and Stephanie Morgan started a company with a cardboard table and two spare laptops in their garage. Their small business, ICS+, focuses on customized software for building automation systems. For example, think of a universal remote, but for a building. Bernard and... Read More

Customer Engagement, Small Business

Mar 20, 2020 By Polly Sumner

How to Maintain Customer Relationships While Working Remotely

My job is to ensure every customer gets the most value out of Salesforce, but my passion is establishing and building trust. As the Chief Adoption Officer, I spend more than half my time meeting with customers all around the world. It’s that face-to-face interaction that helps me help them. On any... Read More

Digital Transformation, Leading Through Change, Sales, Sales Cloud

Mar 20, 2020 By Mike Micucci

How to Keep Your Commerce Site Running in a Time of Crisis

Our Chair and CEO Marc Benioff posted a heartfelt letter to our customers earlier this week — and I echo his sentiments. At Salesforce, we’re focused on the health and safety of our employees, families, and communities, and this is no different for Commerce Cloud. We remain relentlessly focused on... Read More

Customer Engagement, Commerce, Commerce Cloud, B2B Commerce, Customer Experience, Leading Through Change

Mar 20, 2020 By Mandy Febus

3 Tips for Digitally Transforming Your Lead-to-Cash Process

Valpak, a Salesforce customer, wrote this article. I’m an accidental admin. I didn’t set out to learn Salesforce — it just happened. I was first introduced to Salesforce 15 years ago at my first job out of college. The IT team there had installed it as a sort of set-it-and-forget-it tool. I... Read More

Digital Transformation, Sales, Sales Cloud, Quote-to-Cash, Guest Blog

Mar 18, 2020 By Heidi Robbins

How to Communicate With Customers During Times of Crisis

Whether it’s a global issue like COVID-19 or a local emergency, businesses must have a crisis communication plan in place for their customers. This goes beyond minor adjustments to marketing messages. The plan must extend to customer service teams, your website, social channels, customer-facing... Read More

Customer Engagement, Customer Service, Marketing, Best Practices, Leadership, Thought Leadership, Leading Through Change