http://ana.blogs.com/maestros/ Thoughts, ideas and insights directly from the ANA A member of the ANA Blog Family en-US Thu, 03 Jul 2008 14:28:06 -0400 http://www.typepad.com/ http://www.rssboard.org/rss-specification http://feeds.feedburner.com/~r/blogs/kXlb/~3/326000547/ana-embraces-so.html http://ana.blogs.com/maestros/2008/07/ana-embraces-so.html In an effort to connect marketing professionals and share invaluable industry insights, ANA has established a presence on social networking sites such as Facebook and LinkedIn, and information-sharing communities such as Flickr and Slideshare. The ANA Facebook page currently offers... Association of National Advertisers Thu, 03 Jul 2008 14:28:06 -0400 http://ana.blogs.com/maestros/2008/07/ana-embraces-so.html http://feeds.feedburner.com/~r/blogs/kXlb/~3/320030104/from-mere-manuf.html http://ana.blogs.com/maestros/2008/06/from-mere-manuf.html By: Irina Gorodetskaya Tuesday I attended the ANA Global Learning Series on China, and the reoccurring theme across all four presentations—Chinese-made counterfeited goods—ties in well with my last blog post. Apparently Chinese-made knockoffs go beyond Gucci and Fendi. U.S. television... At the ANA Global Irina Gorodetskaya The Customer Trends Association of National Advertisers Thu, 26 Jun 2008 10:37:26 -0400 http://ana.blogs.com/maestros/2008/06/from-mere-manuf.html http://feeds.feedburner.com/~r/blogs/kXlb/~3/318110720/win-the-hearts.html http://ana.blogs.com/maestros/2008/06/win-the-hearts.html By: Michael Palmer Shopper Marketing – what is it? It’s a way to capture shopper’s minds, hearts and wallets. With so many of shopper’s decisions being made at the shelf (up to 70% some research reports) and on impulse (up... Michael Palmer Shopper Marketing/In-store advertising Association of National Advertisers Mon, 23 Jun 2008 09:39:13 -0400 http://ana.blogs.com/maestros/2008/06/win-the-hearts.html http://feeds.feedburner.com/~r/blogs/kXlb/~3/314939014/procurement-per.html http://ana.blogs.com/maestros/2008/06/procurement-per.html By: Bill Duggan I am blogging from Paris where I just attended the WFA Global COMPAQ committee meeting. WFA – World Federation of Advertisers – is a sister trade association to ANA … really our European counterpart. WFA has a... Bill Duggan Procurement/Advertising Financial Management Association of National Advertisers Wed, 18 Jun 2008 17:58:18 -0400 http://ana.blogs.com/maestros/2008/06/procurement-per.html http://feeds.feedburner.com/~r/blogs/kXlb/~3/308237759/anti-counterfei.html http://ana.blogs.com/maestros/2008/06/anti-counterfei.html By: Irina Gorodetskaya Every day, for decades, Chinatown, the ‘bootleg capital of the world’ has been importing thousands of counterfeiting goods—you cannot walk through one block without being accosted by “Fendi or Prada?” Recently, NYC has launched an anti-counterfeiting ad... Irina Gorodetskaya Association of National Advertisers Mon, 09 Jun 2008 15:07:10 -0400 http://ana.blogs.com/maestros/2008/06/anti-counterfei.html http://feeds.feedburner.com/~r/blogs/kXlb/~3/302586784/by-barbara-bacc.html http://ana.blogs.com/maestros/2008/06/by-barbara-bacc.html By: Barbara Bacci Mirque Thanks for nothing Joe old friend! Joe Jaffe spoke at this past Thursday's ANA Integrated Marketing Conference. He gave an enlightening talk about conversational marketing and how the organizations which differentiate themselves in this fashion will... Barbara Bacci Mirque Association of National Advertisers Sun, 01 Jun 2008 18:45:12 -0400 http://ana.blogs.com/maestros/2008/06/by-barbara-bacc.html http://feeds.feedburner.com/~r/blogs/kXlb/~3/299908458/reaching-your-1.html http://ana.blogs.com/maestros/2008/05/reaching-your-1.html By: Michael Palmer In my last blog I likened marketing training to athletic training in that marketers like professional athletes need a fitness program to move from being average to outstanding performers. I stated that without a fitness plan you... At the ANA Career Development Michael Palmer Association of National Advertisers Wed, 28 May 2008 11:05:59 -0400 http://ana.blogs.com/maestros/2008/05/reaching-your-1.html http://feeds.feedburner.com/~r/blogs/kXlb/~3/296085689/observations-qu.html http://ana.blogs.com/maestros/2008/05/observations-qu.html By: Bill Duggan In February, the ANA and the AAAA issued a joint perspective titled “Are Network Integration Fees Legitimate?” Only ABC, CBS and NBC charge network integration fees, which add up to an annual bill to advertisers that totaled... At the ANA Bill Duggan Television Association of National Advertisers Thu, 22 May 2008 16:36:01 -0400 http://ana.blogs.com/maestros/2008/05/observations-qu.html http://feeds.feedburner.com/~r/blogs/kXlb/~3/294294429/reaching-your-p.html http://ana.blogs.com/maestros/2008/05/reaching-your-p.html By: Michael Palmer Athletes in every sport participate in a fitness program – it doesn’t matter whether they are pro football players or after work joggers – you simply won’t progress without a fitness plan. Are there any secrets for... At the ANA Career Development Michael Palmer Association of National Advertisers Tue, 20 May 2008 09:48:54 -0400 http://ana.blogs.com/maestros/2008/05/reaching-your-p.html http://feeds.feedburner.com/~r/blogs/kXlb/~3/289430218/generation-y-ma.html http://ana.blogs.com/maestros/2008/05/generation-y-ma.html By: Irina Gorodetskaya If you grew up during the MTV era, love everything digital, and began exercising your financial power early, you’re probably an echo-boomer. We’re also known as Generation Y, millennium generation or baby-boom offspring. As an extremely diverse... At the ANA Irina Gorodetskaya Second Life Trends Web/Tech Association of National Advertisers Tue, 13 May 2008 09:00:00 -0400 http://ana.blogs.com/maestros/2008/05/generation-y-ma.html