WordSmiths by Smith Brothers Agency https://blog.smithbrosagency.com Living on the edge in a CPG world. Tue, 18 Feb 2020 17:20:21 +0000 en-US hourly 1 https://wordpress.org/?v=5.6.3 Winter Specialty Food Show Report https://blog.smithbrosagency.com/2020/01/winter-specialty-food-show-report/ Mon, 27 Jan 2020 16:26:39 +0000 https://blog.smithbrosagency.com/?p=3290 The Specialty Food Association hosted its 45th winter show last week at the Moscone Center in San Francisco. The show is a marketplace for food manufacturers, buyers, distributors, investors and marketers. It’s a showcase for food as business as well as food as joy. Attendees and exhibitors are looking for the latest trends and innovations […]

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]]> Expo West 2019 Trend Report https://blog.smithbrosagency.com/2019/03/expo-west-2019-trend-report/ Tue, 19 Mar 2019 20:46:03 +0000 http://blog.smithbrosagency.com/?p=3271 What was big at Expo West this year? Here are three large themes running through this year’s 16,000 products on the show floor:   The CBD Land Rush With the 2018 Farm Bill recently making CBD (cannabidiol), legal at the federal level, it wasn’t surprising CBDs were the big buzz of the show (although not […]

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]]> Agency Promotion: Meet our New CFO https://blog.smithbrosagency.com/2019/01/agency-promotion-meet-our-new-cfo/ Wed, 09 Jan 2019 17:26:35 +0000 http://blog.smithbrosagency.com/?p=3262 Smith Brothers Agency is delighted to announce the promotion of Karen Ziska to Chief Financial Officer. “Karen is a foundational component of our leadership and this C-level promotion recognizes that role and her impact on the agency” said agency president, Michael Bollinger. Karen joined the agency in 2003 as an accountant with deep experience in […]

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]]> Placing Our Bets at Expo East https://blog.smithbrosagency.com/2018/09/placing-our-bets-at-expo-east/ Tue, 25 Sep 2018 19:33:12 +0000 http://blog.smithbrosagency.com/?p=3226 In Crossing the Chasm, author Geoffrey Moore made a compelling case that trends and products don’t grow seamlessly up a bell curve. Rather, they hit a chasm in the growth curve between the early adopters and the mainstream market. Early adopters want to try everything new in a market and they want to be the […]

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]]> New Client Win: Dum-Dums https://blog.smithbrosagency.com/2018/08/new-client-win-dum-dums/ Thu, 09 Aug 2018 01:13:16 +0000 http://blog.smithbrosagency.com/?p=3216 Smith Brothers has been named agency of record for Dum-Dums, following a review. The #1 selling lollipop brand is owned by the Spangler Candy Company, a 4th generation family-run business founded in Bryan, Ohio in 1906. “We were looking for an agency that would align with our values. Smith Brothers brought a shared vision, coupled […]

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]]> Intersecting Trends at Restaurant Show https://blog.smithbrosagency.com/2018/05/intersecting-trends-at-restaurant-show/ Wed, 30 May 2018 17:34:21 +0000 http://blog.smithbrosagency.com/?p=3209 At the 2018 National Restaurant Association SuperSession: The Future of Restaurants, restauranteurs were urged to embrace technology or get left behind. Again, and again, futurist Daniel Burrus warned the audience to find a way to embrace technology or your competition will. While interviewing Bear Robotics CEO, John Ha, Burrus confessed to the audience that he […]

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]]> Beyond the Booth: How UPMC Uses AR to Move from Screen to Reality https://blog.smithbrosagency.com/2018/05/beyond-the-booth-how-upmc-uses-ar-to-move-from-screen-to-reality/ Wed, 23 May 2018 18:34:56 +0000 http://blog.smithbrosagency.com/?p=3196 At Smith Brothers, we look at every communication touchpoint as an opportunity. To increase awareness. To drive consumer engagement. And to do something pretty cool. So when we were asked to design a simple trade show booth, we knew we wanted to dial it up to “Wow!” Okay, it’s the 2018 SXSW Interactive Festival in […]

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]]> Expo West 2018 Trend Report: The Power of Conscious Consumers https://blog.smithbrosagency.com/2018/03/expo-west-2018-trend-report-the-power-of-conscious-consumers/ Tue, 27 Mar 2018 13:21:16 +0000 http://blog.smithbrosagency.com/?p=3134 “Hope is more verb than noun. Become hope, and take action.” – Anna Lappé Hope and action are two words that truly embody the spirit of Natural Products Expo West, the annual event that has spurred both dramatic and lasting change in the CPG category globally. Now in its 38th year, the event drew more […]

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]]> Facebook “Drive to Store” Ads Drive Customer Count https://blog.smithbrosagency.com/2018/03/facebook-drive-to-store-ads-drive-customer-count/ Sat, 24 Mar 2018 00:01:15 +0000 http://blog.smithbrosagency.com/?p=3129 Every day, the physical and digital worlds continue to blur—whether it’s augmented reality applications in media and shopping or the integration of Whole Foods into the Amazon ecosystem. One aspect that excites us the most is the ability to measure the success of our digital campaigns for clients who historically have had difficulty translating online […]

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]]> #BrandBowl52 Recap: This is a Tide Post https://blog.smithbrosagency.com/2018/02/brandbowl52/ Fri, 09 Feb 2018 18:34:35 +0000 http://blog.smithbrosagency.com/?p=3118 The internet and industry is still aflutter over Sunday’s showing of Super Bowl ads. And, of course, all eyes are on the brand that turned every one of those spots into a marketing play of their own. Yep. This is a Tide post. The series of spots was a smart approach, one that hijacked the […]

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