tag:blogger.com,1999:blog-2908418470916934926Sun, 27 Nov 2011 23:24:55 +0000Pubblicità InnovativaBizzarrieIstituzionalePromotionalDati StatisticiCuriositàMarketingServiziTecnicheEventiAltri InteressiErmesMustVelocitàhttp://6ermes6.blogspot.com/noreply@blogger.com (Patrizio Benotto)Blogger163125http://feeds.feedburner.com/blogspot/6ermes6?format=skinhttp://creativecommons.org/licenses/by/2.0/tag:blogger.com,1999:blog-2908418470916934926.post-4264048741906098679Wed, 19 May 2010 15:00:00 +00002010-05-19T17:44:31.298+02:00TecnicheMarketingServiziTempo fa, sul Marketing Journal c'era un editoriale che ho ritrovato in un mio feed. Il titolo, “Comunicatori, rotta sulle PMI”, lascia intendere quale sarà il contenuto dell'articolo ma io vorrei analizzare i Perché che hanno portato alla redazione di quel testo. Perché Nr. 1 Informare che le aziende hanno bisogno di fiducia da parte di clienti e stakeholder per superare la crisi, http://feedproxy.google.com/~r/blogspot/6ermes6/~3/TpkgGjhx4mM/una-bugia.htmlnoreply@blogger.com (Patrizio Benotto)0<p><a href="http://feedads.g.doubleclick.net/~a/_h9d2R4nSiET-ZghK5ydX5rBv7A/0/da"><img src="http://feedads.g.doubleclick.net/~a/_h9d2R4nSiET-ZghK5ydX5rBv7A/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/_h9d2R4nSiET-ZghK5ydX5rBv7A/1/da"><img src="http://feedads.g.doubleclick.net/~a/_h9d2R4nSiET-ZghK5ydX5rBv7A/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=TpkgGjhx4mM:Yu1sTLJVxBI:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=TpkgGjhx4mM:Yu1sTLJVxBI:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=TpkgGjhx4mM:Yu1sTLJVxBI:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/6ermes6/~4/TpkgGjhx4mM" height="1" width="1"/>http://6ermes6.blogspot.com/2010/05/una-bugia.htmltag:blogger.com,1999:blog-2908418470916934926.post-2510801344528159439Fri, 07 May 2010 13:00:00 +00002010-05-07T15:42:45.948+02:00CuriositàServiziDopo anni di staticità stilistica, Google si rifà il trucco. Ammorbidito il Logo, ingrandita la barra di ricerca, BigG rimane sobrio ma si avvicina allo stile 2.0. La vera novità è costituita dalla barra sinistra: effettuata la ricerca, il motore suddivide le fonti da cui ha tratto le soluzioni e le propone separatamente: questa suddivisione era già disponibile con l’impostazione precedente ma http://feedproxy.google.com/~r/blogspot/6ermes6/~3/tC3mh6mgemw/google-e-cambiata-in-meglio.htmlnoreply@blogger.com (Patrizio Benotto)0<p><a href="http://feedads.g.doubleclick.net/~a/S-fwL32tEw3AHDr0AqoCiQp0S8w/0/da"><img src="http://feedads.g.doubleclick.net/~a/S-fwL32tEw3AHDr0AqoCiQp0S8w/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/S-fwL32tEw3AHDr0AqoCiQp0S8w/1/da"><img src="http://feedads.g.doubleclick.net/~a/S-fwL32tEw3AHDr0AqoCiQp0S8w/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=tC3mh6mgemw:B2RNLNZjS1M:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=tC3mh6mgemw:B2RNLNZjS1M:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=tC3mh6mgemw:B2RNLNZjS1M:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/6ermes6/~4/tC3mh6mgemw" height="1" width="1"/>http://6ermes6.blogspot.com/2010/05/google-e-cambiata-in-meglio.htmltag:blogger.com,1999:blog-2908418470916934926.post-8006284649323558141Mon, 26 Apr 2010 15:00:00 +00002010-04-26T17:53:59.197+02:00TecnichePubblicità InnovativaMarketingPromotionalBizzarrieUn video che unisce l'arte in senso stretto con le nuove forme d'arte: design e tecnologia... con ironia! Buona Visione! http://feedproxy.google.com/~r/blogspot/6ermes6/~3/I6cqgWzLbRU/ottimo-spot-reinterpreta-i-classici.htmlnoreply@blogger.com (Patrizio Benotto)0<p><a href="http://feedads.g.doubleclick.net/~a/zTAcnOVVl7azHEbKVUmHZbsCaKA/0/da"><img src="http://feedads.g.doubleclick.net/~a/zTAcnOVVl7azHEbKVUmHZbsCaKA/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/zTAcnOVVl7azHEbKVUmHZbsCaKA/1/da"><img src="http://feedads.g.doubleclick.net/~a/zTAcnOVVl7azHEbKVUmHZbsCaKA/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=I6cqgWzLbRU:baZWE8Rcytg:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=I6cqgWzLbRU:baZWE8Rcytg:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=I6cqgWzLbRU:baZWE8Rcytg:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/6ermes6/~4/I6cqgWzLbRU" height="1" width="1"/>http://6ermes6.blogspot.com/2010/04/ottimo-spot-reinterpreta-i-classici.htmltag:blogger.com,1999:blog-2908418470916934926.post-42956566432663987Mon, 12 Oct 2009 16:00:00 +00002010-03-01T10:46:07.341+01:00MustTecnicheErmesPubblicità InnovativaEventiMarketingIstituzionaleServiziVelocità ROI... Return Of Investment.Normalmente è un calcolo piuttosto complicato da realizzare ma applicando la formula che trovate a questo indirizzo si può riuscire a valutare il ritorno economico di un investimento pubblicitario.L'operazione è estremamente semplice: è sufficiente considerare 5 parametri: Qual'è il valore dell'investimento? Quanto è grande il pubblico al quale si rivolge il mezzo http://feedproxy.google.com/~r/blogspot/6ermes6/~3/yMEMCxhNpAs/roi-e-passa-la-paura.htmlnoreply@blogger.com (Patrizio Benotto)0<p><a href="http://feedads.g.doubleclick.net/~a/XLAgRbiftxKbxdDGALG6XpnxK1w/0/da"><img src="http://feedads.g.doubleclick.net/~a/XLAgRbiftxKbxdDGALG6XpnxK1w/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/XLAgRbiftxKbxdDGALG6XpnxK1w/1/da"><img src="http://feedads.g.doubleclick.net/~a/XLAgRbiftxKbxdDGALG6XpnxK1w/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~f/blogspot/6ermes6?a=ASSazook"><img src="http://feeds.feedburner.com/~f/blogspot/6ermes6?d=41" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/blogspot/6ermes6?a=C2myMQ7J"><img src="http://feeds.feedburner.com/~f/blogspot/6ermes6?d=43" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/blogspot/6ermes6?a=WHnhAA8k"><img src="http://feeds.feedburner.com/~f/blogspot/6ermes6?d=52" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/6ermes6/~4/yMEMCxhNpAs" height="1" width="1"/>http://6ermes6.blogspot.com/2008/11/roi-e-passa-la-paura.htmltag:blogger.com,1999:blog-2908418470916934926.post-3433134335258818013Mon, 05 Oct 2009 18:00:00 +00002010-02-20T14:52:06.545+01:00MustTecnicheErmesPubblicità InnovativaMarketingNon ci stancheremo mai di ripetere: - la pubblicità è l’anima del commercio - tutto è pubblicità - il Passaparola è la miglior pubblicità Non approviamo, invece, il vecchio “Basta che se ne parli!” Con l’andar del tempo il consumatore/cliente si è evoluto ed ora ha bisogno di essere rassicurato. Proprio per questo è fondamentale incentivare il Passaparola. Questo, però, deve avere http://feedproxy.google.com/~r/blogspot/6ermes6/~3/DlTzQD-BkU8/organizzare-il-passaparola.htmlnoreply@blogger.com (Patrizio Benotto)1<p><a href="http://feedads.g.doubleclick.net/~a/32LBCaZoKVhU_7KmjCZSWVBLbrk/0/da"><img src="http://feedads.g.doubleclick.net/~a/32LBCaZoKVhU_7KmjCZSWVBLbrk/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/32LBCaZoKVhU_7KmjCZSWVBLbrk/1/da"><img src="http://feedads.g.doubleclick.net/~a/32LBCaZoKVhU_7KmjCZSWVBLbrk/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=DlTzQD-BkU8:IxsECHJWvuI:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=DlTzQD-BkU8:IxsECHJWvuI:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=DlTzQD-BkU8:IxsECHJWvuI:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/6ermes6/~4/DlTzQD-BkU8" height="1" width="1"/>http://6ermes6.blogspot.com/2009/10/organizzare-il-passaparola.htmltag:blogger.com,1999:blog-2908418470916934926.post-7984172235605321688Thu, 01 Oct 2009 15:00:00 +00002010-05-07T16:15:04.407+02:00CuriositàServiziL’acronimo è PEC: Posta Elettronica Certificata. La posta elettronica, già da un po’ può avere valore legale… La cosa interessa la pubblica amministrazione ed è stato proposto un bando per la selezione dell’operatore a cui affidarsi... e stanziati 100 milioni di Euro in 4 anni. Siamo tutti contenti, ma perché scriverne? Ci ha incuriosito che per iscriversi al bando per diventare http://feedproxy.google.com/~r/blogspot/6ermes6/~3/nVSd0Tqa_Xc/come-far-digerire-la-posta-elettronica.htmlnoreply@blogger.com (Patrizio Benotto)0<p><a href="http://feedads.g.doubleclick.net/~a/u4TyggitNZ-NUWo9oi-AC_0KPEo/0/da"><img src="http://feedads.g.doubleclick.net/~a/u4TyggitNZ-NUWo9oi-AC_0KPEo/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/u4TyggitNZ-NUWo9oi-AC_0KPEo/1/da"><img src="http://feedads.g.doubleclick.net/~a/u4TyggitNZ-NUWo9oi-AC_0KPEo/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=nVSd0Tqa_Xc:YZ-oyOtpWSA:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=nVSd0Tqa_Xc:YZ-oyOtpWSA:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=nVSd0Tqa_Xc:YZ-oyOtpWSA:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/6ermes6/~4/nVSd0Tqa_Xc" height="1" width="1"/>http://6ermes6.blogspot.com/2009/10/come-far-digerire-la-posta-elettronica.htmltag:blogger.com,1999:blog-2908418470916934926.post-4648109841932108677Tue, 15 Sep 2009 06:00:00 +00002009-09-16T16:13:47.806+02:00MarketingIl quadro: - la società sportiva piccola e non iscritta a campionati, quindi senza pubblico. - le spese sono tante e c’è un settore giovanile da far crescere. La soluzione più ovvia è quella di trovare uno sponsor, ma il paese è piccolo e, come detto, il pubblico non c'è. Ed ecco l’idea… il settore giovanile verrà sponsorizzato dal locale di Lap-dance del paese. Ahhh! … Sacrilegio!!! … http://feedproxy.google.com/~r/blogspot/6ermes6/~3/0rkYe66c2vY/sponsorizzazione-geniale.htmlnoreply@blogger.com (Patrizio Benotto)2<p><a href="http://feedads.g.doubleclick.net/~a/yaxkJiqI2eQyEoOYBCbX3zBcoz4/0/da"><img src="http://feedads.g.doubleclick.net/~a/yaxkJiqI2eQyEoOYBCbX3zBcoz4/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/yaxkJiqI2eQyEoOYBCbX3zBcoz4/1/da"><img src="http://feedads.g.doubleclick.net/~a/yaxkJiqI2eQyEoOYBCbX3zBcoz4/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=0rkYe66c2vY:PN6OydVeHQk:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=0rkYe66c2vY:PN6OydVeHQk:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=0rkYe66c2vY:PN6OydVeHQk:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/6ermes6/~4/0rkYe66c2vY" height="1" width="1"/>http://6ermes6.blogspot.com/2009/09/sponsorizzazione-geniale.htmltag:blogger.com,1999:blog-2908418470916934926.post-3960841973521295605Fri, 28 Aug 2009 15:00:00 +00002009-08-28T17:59:15.016+02:00TecnicheErmesMarketingCon la pratica ci siamo resi conto che il vocabolo “Pubblicità”, al di fuori di un contesto, è abbastanza insignificante. Pubblicità è il manifesto od il volantino, ma lo è anche un articolo sul giornale, un’inserzione su Internet o la semplice proposizione del proprio marchio. Ora che viviamo in un periodo economico difficile, dove qualunque spesa/investimento deve essere valutato con http://feedproxy.google.com/~r/blogspot/6ermes6/~3/uKkX8JCxuek/sparare-zero-o-prendere-la-mira.htmlnoreply@blogger.com (Patrizio Benotto)0<p><a href="http://feedads.g.doubleclick.net/~a/DwIdJdRdEWZLq_gc6MXYNOHohlk/0/da"><img src="http://feedads.g.doubleclick.net/~a/DwIdJdRdEWZLq_gc6MXYNOHohlk/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/DwIdJdRdEWZLq_gc6MXYNOHohlk/1/da"><img src="http://feedads.g.doubleclick.net/~a/DwIdJdRdEWZLq_gc6MXYNOHohlk/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=uKkX8JCxuek:1kTdz_fWa2o:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=uKkX8JCxuek:1kTdz_fWa2o:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=uKkX8JCxuek:1kTdz_fWa2o:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/6ermes6/~4/uKkX8JCxuek" height="1" width="1"/>http://6ermes6.blogspot.com/2009/08/sparare-zero-o-prendere-la-mira.htmltag:blogger.com,1999:blog-2908418470916934926.post-7479363646678721114Wed, 12 Aug 2009 15:00:00 +00002009-08-12T17:40:59.726+02:00Curiosità Oggi ci siamo imbattuti in un volantino… promuove una festa. Fin qui nulla di strano, la cosa che ci lascia perplessi è che su 2 lati del volantino sono stati effettuati dei tagli. Cercando di intuirne la motivazione, abbiamo intuito che, almeno una delle incisioni è stata dettata dalla necessità di “eliminare” dei numeri di telefono (altri 2 sono stati cancellati a penna). Per il secondo http://feedproxy.google.com/~r/blogspot/6ermes6/~3/OrI0O6Iat-E/ce-limite-alle-stranezze.htmlnoreply@blogger.com (Patrizio Benotto)0<p><a href="http://feedads.g.doubleclick.net/~a/qjehssYclmjLZYFDHrNxF9XyuwA/0/da"><img src="http://feedads.g.doubleclick.net/~a/qjehssYclmjLZYFDHrNxF9XyuwA/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/qjehssYclmjLZYFDHrNxF9XyuwA/1/da"><img src="http://feedads.g.doubleclick.net/~a/qjehssYclmjLZYFDHrNxF9XyuwA/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=OrI0O6Iat-E:U8hLfYOAudM:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=OrI0O6Iat-E:U8hLfYOAudM:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=OrI0O6Iat-E:U8hLfYOAudM:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/6ermes6/~4/OrI0O6Iat-E" height="1" width="1"/>http://6ermes6.blogspot.com/2009/08/ce-limite-alle-stranezze.htmltag:blogger.com,1999:blog-2908418470916934926.post-9011195891242547726Tue, 28 Jul 2009 09:03:00 +00002009-08-06T12:28:55.060+02:00TecnichePubblicità InnovativaMarketingDati StatisticiIeri abbiamo scritto riguardo la teoria di Chris Anderson secondo cui regalare servizi e prodotti porterebbe ad un nuovo e proficuo modello di Business. Poiché siamo certi che per ogni questione esistano almeno 2 versioni, oggi parleremo di un altro libro, che tratta l’altro lato della stessa medaglia. (Ispirati da questo post) Ellen Ruppel Shell, ha scritto un saggio "Cheap. The high cost ofhttp://feedproxy.google.com/~r/blogspot/6ermes6/~3/6CsqTPzMw5A/se-si-rincorre-lofferta-cosa-si.htmlnoreply@blogger.com (Patrizio Benotto)0<p><a href="http://feedads.g.doubleclick.net/~a/khi5cHfQXoqbxRF__7sGj8Bi6mY/0/da"><img src="http://feedads.g.doubleclick.net/~a/khi5cHfQXoqbxRF__7sGj8Bi6mY/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/khi5cHfQXoqbxRF__7sGj8Bi6mY/1/da"><img src="http://feedads.g.doubleclick.net/~a/khi5cHfQXoqbxRF__7sGj8Bi6mY/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=6CsqTPzMw5A:k7MsbRxfktU:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=6CsqTPzMw5A:k7MsbRxfktU:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=6CsqTPzMw5A:k7MsbRxfktU:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/6ermes6/~4/6CsqTPzMw5A" height="1" width="1"/>http://6ermes6.blogspot.com/2009/07/se-si-rincorre-lofferta-cosa-si.htmltag:blogger.com,1999:blog-2908418470916934926.post-4214698887891442509Mon, 27 Jul 2009 08:00:00 +00002009-08-06T10:02:52.895+02:00TecnichePubblicità InnovativaCuriositàUn post trovato su VisionPost ci da l’ispirazione per trattare di una nuova strategia di Marketing: offrire gratuità. A ben pensare l’idea di regalare la merce o parte del prodotto, non è poi così innovativa: l’omaggio fidelizza il cliente e lo sconto crea una sensazione positiva che si lega alla figura del commerciante. Di fatto le cose stanno cambiando: la gratuità si sta trasformando da http://feedproxy.google.com/~r/blogspot/6ermes6/~3/THvGc4_hQkw/sempre-piu-gratis-ogni-costo.htmlnoreply@blogger.com (Patrizio Benotto)0<p><a href="http://feedads.g.doubleclick.net/~a/n3-rQRs2D2bSUiFIqudLmxa1fIY/0/da"><img src="http://feedads.g.doubleclick.net/~a/n3-rQRs2D2bSUiFIqudLmxa1fIY/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/n3-rQRs2D2bSUiFIqudLmxa1fIY/1/da"><img src="http://feedads.g.doubleclick.net/~a/n3-rQRs2D2bSUiFIqudLmxa1fIY/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=THvGc4_hQkw:r_M6j77l1zU:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=THvGc4_hQkw:r_M6j77l1zU:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=THvGc4_hQkw:r_M6j77l1zU:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/6ermes6/~4/THvGc4_hQkw" height="1" width="1"/>http://6ermes6.blogspot.com/2009/07/sempre-piu-gratis-ogni-costo.htmltag:blogger.com,1999:blog-2908418470916934926.post-799488502268001603Thu, 23 Jul 2009 10:00:00 +00002009-07-23T12:39:49.649+02:00Pubblicità InnovativaCuriositàMarketingL’impresario edile, viene da molti definito “avido cementificatore”. Potrà anche essere, ma a noi interessa il lato pubblicitario delle cose e ci piace molto come un’impresa edile vittoriese, utilizzi canali non convenzionali per promuovere i suoi prodotti (residenze ed investimenti immobiliari). L’ultima trovata, secondo noi, è geniale. Il titolo che hanno voluto dare all’iniziativa non http://feedproxy.google.com/~r/blogspot/6ermes6/~3/nT5oQtSeTXw/marketing-nel-mattone.htmlnoreply@blogger.com (Patrizio Benotto)0<p><a href="http://feedads.g.doubleclick.net/~a/yjxiJuAypDgOmxfwOBn8zQ5z270/0/da"><img src="http://feedads.g.doubleclick.net/~a/yjxiJuAypDgOmxfwOBn8zQ5z270/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/yjxiJuAypDgOmxfwOBn8zQ5z270/1/da"><img src="http://feedads.g.doubleclick.net/~a/yjxiJuAypDgOmxfwOBn8zQ5z270/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=nT5oQtSeTXw:I8kd9QS7-yQ:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=nT5oQtSeTXw:I8kd9QS7-yQ:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=nT5oQtSeTXw:I8kd9QS7-yQ:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/6ermes6/~4/nT5oQtSeTXw" height="1" width="1"/>http://6ermes6.blogspot.com/2009/07/marketing-nel-mattone.htmltag:blogger.com,1999:blog-2908418470916934926.post-6017212648119017221Mon, 20 Jul 2009 13:00:00 +00002009-07-20T15:50:58.593+02:00ErmesEventiIstituzionaleServiziPromotional Il week-end del 1 e 2 Agosto vedrà il ritorno dell'annuale torneo di calcetto femminile al Futbol Latino di Anzano. Arrivato alla 5ª edizione vedrà schierate 8 squadre amatoriali suddivise inizialmente in 2 gironi. Le agguerrite giocatrici si affronteranno poi nella fase semifinale e finale ad eliminazione diretta. 12 sono gli sponsor dell'evento, alcuni dei quali partecipano anche http://feedproxy.google.com/~r/blogspot/6ermes6/~3/-ugcE6nyQ08/torneo-di-calcetto-femminile.htmlnoreply@blogger.com (Patrizio Benotto)0<p><a href="http://feedads.g.doubleclick.net/~a/-QK1aWOQLQo7y44Jy7iQE5_QS7Y/0/da"><img src="http://feedads.g.doubleclick.net/~a/-QK1aWOQLQo7y44Jy7iQE5_QS7Y/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/-QK1aWOQLQo7y44Jy7iQE5_QS7Y/1/da"><img src="http://feedads.g.doubleclick.net/~a/-QK1aWOQLQo7y44Jy7iQE5_QS7Y/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=-ugcE6nyQ08:2k0NHVd2lPE:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=-ugcE6nyQ08:2k0NHVd2lPE:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=-ugcE6nyQ08:2k0NHVd2lPE:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/6ermes6/~4/-ugcE6nyQ08" height="1" width="1"/>http://6ermes6.blogspot.com/2009/07/torneo-di-calcetto-femminile.htmltag:blogger.com,1999:blog-2908418470916934926.post-4798876060566549858Mon, 13 Jul 2009 14:00:00 +00002009-07-13T16:23:03.528+02:00MustTecnicheServiziViviamo in un mondo di messaggi pubblicitari che arrivano ai nostri sensi da tutte le direzioni ed in tutti i modi. Per evitare di essere sopraffatto dalla quantità di messaggi ed informazioni, ognuno di noi ha sviluppato dei sistemi per escludere parte della pubblicità. Capita così di incontrare chi non guarda i manifesti affissi lungo le strade, chi non degna di uno sguardo la pubblicitàhttp://feedproxy.google.com/~r/blogspot/6ermes6/~3/2zwu-eRwS_8/i-nostri-filtri-mentali.htmlnoreply@blogger.com (Patrizio Benotto)0<p><a href="http://feedads.g.doubleclick.net/~a/JyMh9lSwHOX4JSjO5FZeWzLk66A/0/da"><img src="http://feedads.g.doubleclick.net/~a/JyMh9lSwHOX4JSjO5FZeWzLk66A/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/JyMh9lSwHOX4JSjO5FZeWzLk66A/1/da"><img src="http://feedads.g.doubleclick.net/~a/JyMh9lSwHOX4JSjO5FZeWzLk66A/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=2zwu-eRwS_8:m5D4W_clPZE:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=2zwu-eRwS_8:m5D4W_clPZE:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=2zwu-eRwS_8:m5D4W_clPZE:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/6ermes6/~4/2zwu-eRwS_8" height="1" width="1"/>http://6ermes6.blogspot.com/2009/07/i-nostri-filtri-mentali.htmltag:blogger.com,1999:blog-2908418470916934926.post-1091646189467259943Wed, 24 Jun 2009 10:00:00 +00002009-07-09T23:26:01.042+02:00ErmesIstituzionaleLe elezioni amministrative hanno tenuto la Ns. agenzia grafica impegnata a tempo pieno. Ci scusiamo con i nostri lettori per la scarsità di post prodotti. Vittorio Veneto San Vendemianohttp://feedproxy.google.com/~r/blogspot/6ermes6/~3/sl3vu1aEG-A/ermes-e-la-politica.htmlnoreply@blogger.com (Patrizio Benotto)0<p><a href="http://feedads.g.doubleclick.net/~a/RsD-O9Bn51VZtrJl8vmNE2sKzZo/0/da"><img src="http://feedads.g.doubleclick.net/~a/RsD-O9Bn51VZtrJl8vmNE2sKzZo/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/RsD-O9Bn51VZtrJl8vmNE2sKzZo/1/da"><img src="http://feedads.g.doubleclick.net/~a/RsD-O9Bn51VZtrJl8vmNE2sKzZo/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=sl3vu1aEG-A:HEk9qDbR1qw:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=sl3vu1aEG-A:HEk9qDbR1qw:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=sl3vu1aEG-A:HEk9qDbR1qw:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/6ermes6/~4/sl3vu1aEG-A" height="1" width="1"/>http://6ermes6.blogspot.com/2009/06/ermes-e-la-politica.htmltag:blogger.com,1999:blog-2908418470916934926.post-5773817463474383270Tue, 07 Apr 2009 22:00:00 +00002009-04-08T00:58:04.662+02:00TecnicheCuriositàMarketingGiampaolo Grandi, amministratore delegato di Condé Nast Italia (Wired, GQ, Vanity Fair, Vogue, Traveller), ci dice cosa pensa della crisi (da questo articolo). E questa ne è la sintesi: "Venendo da un periodo in cui c’era spazio per tutti, il mercato non si è dimostrato selettivo e questo periodo può servire per fare pulizia, aumentare l’efficienza e ridurre i costi. In tempi così difficili se http://feedproxy.google.com/~r/blogspot/6ermes6/~3/UxmYUOA1u5o/chi-si-ferma-e-perduto.htmlnoreply@blogger.com (Patrizio Benotto)0<p><a href="http://feedads.g.doubleclick.net/~a/Qmya2MHt6YicoU4y2cKpHkBsd4s/0/da"><img src="http://feedads.g.doubleclick.net/~a/Qmya2MHt6YicoU4y2cKpHkBsd4s/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/Qmya2MHt6YicoU4y2cKpHkBsd4s/1/da"><img src="http://feedads.g.doubleclick.net/~a/Qmya2MHt6YicoU4y2cKpHkBsd4s/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=UxmYUOA1u5o:GnTt5xqUI9c:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=UxmYUOA1u5o:GnTt5xqUI9c:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=UxmYUOA1u5o:GnTt5xqUI9c:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/6ermes6/~4/UxmYUOA1u5o" height="1" width="1"/>http://6ermes6.blogspot.com/2009/04/chi-si-ferma-e-perduto.htmltag:blogger.com,1999:blog-2908418470916934926.post-3672154784458296711Tue, 07 Apr 2009 10:05:00 +00002009-04-08T12:05:53.917+02:00Pubblicità InnovativaCuriositàMarketing Le decisioni, non sono sempre frutto di freddo calcolo matematico ma, spesso, vengono prese d’istinto. Su questo Malcolm Gladwell ne ha scritto un libro dopo aver compiuto delle ricerche su ciò che influenza maggiormente l’azione del prendere decisioni istintive. Oltre alla cultura, all’educazione e, comunque, alla propensione personale sembra che per effettuare scelte che si credono http://feedproxy.google.com/~r/blogspot/6ermes6/~3/9AFdi-Q685Q/il-potere-segreto-del-pensiero.htmlnoreply@blogger.com (Patrizio Benotto)0<p><a href="http://feedads.g.doubleclick.net/~a/U4KqYsx7yXo1eUc-x_WvQxWrTrw/0/da"><img src="http://feedads.g.doubleclick.net/~a/U4KqYsx7yXo1eUc-x_WvQxWrTrw/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/U4KqYsx7yXo1eUc-x_WvQxWrTrw/1/da"><img src="http://feedads.g.doubleclick.net/~a/U4KqYsx7yXo1eUc-x_WvQxWrTrw/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=9AFdi-Q685Q:iMq0KdJ6nxk:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=9AFdi-Q685Q:iMq0KdJ6nxk:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=9AFdi-Q685Q:iMq0KdJ6nxk:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/6ermes6/~4/9AFdi-Q685Q" height="1" width="1"/>http://6ermes6.blogspot.com/2009/04/il-potere-segreto-del-pensiero.htmltag:blogger.com,1999:blog-2908418470916934926.post-2484766359258402747Thu, 02 Apr 2009 21:00:00 +00002009-04-08T00:00:05.446+02:00ErmesPubblicità InnovativaEventiMarketingServizi Convegni, master, meeting ed incontri di varia natura proliferano. Vi sono principalmente due linee di pensiero alla base dell’organizzazione di questi eventi: secondo alcuni dovrebbero essere ad accesso gratuito per spingere i potenziali clienti alla partecipazione, secondo altri che sarebbe meglio fossero a pagamento perché non ritengono produttivo regalare competenze con il rischiohttp://feedproxy.google.com/~r/blogspot/6ermes6/~3/brYhjCS2b4g/evento-formativo-gratuito-o-pagamento.htmlnoreply@blogger.com (Patrizio Benotto)0<p><a href="http://feedads.g.doubleclick.net/~a/mDsm4_NhGGrZGjt4HbqIzYTXTaE/0/da"><img src="http://feedads.g.doubleclick.net/~a/mDsm4_NhGGrZGjt4HbqIzYTXTaE/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/mDsm4_NhGGrZGjt4HbqIzYTXTaE/1/da"><img src="http://feedads.g.doubleclick.net/~a/mDsm4_NhGGrZGjt4HbqIzYTXTaE/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=brYhjCS2b4g:knKMRJNlfnU:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=brYhjCS2b4g:knKMRJNlfnU:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=brYhjCS2b4g:knKMRJNlfnU:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/6ermes6/~4/brYhjCS2b4g" height="1" width="1"/>http://6ermes6.blogspot.com/2009/04/evento-formativo-gratuito-o-pagamento.htmltag:blogger.com,1999:blog-2908418470916934926.post-8741868469792278608Tue, 31 Mar 2009 16:00:00 +00002009-04-02T11:23:34.513+02:00MustTecnicheDati StatisticiServizi Grazie al blog di Mauro Lupi siamo venuti a conoscenza di un’intervista in cui John Gerzema di Young & Rubicam, espone i risultati di un’interessante statistica riguardo ai brand. In questo periodo (crisi) sembra, infatti, che i marchi più noti perdano il 20% del loro appeal e che la stima dei clienti sia calata del 12%, mentre la fiducia addirittura del 50%. Il potere del proprio http://feedproxy.google.com/~r/blogspot/6ermes6/~3/kQkhn0oE5HY/se-succede-ai-grandi.htmlnoreply@blogger.com (Patrizio Benotto)0<p><a href="http://feedads.g.doubleclick.net/~a/ON-_GsT10S_bxAtS6y_FRem83_Y/0/da"><img src="http://feedads.g.doubleclick.net/~a/ON-_GsT10S_bxAtS6y_FRem83_Y/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/ON-_GsT10S_bxAtS6y_FRem83_Y/1/da"><img src="http://feedads.g.doubleclick.net/~a/ON-_GsT10S_bxAtS6y_FRem83_Y/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=kQkhn0oE5HY:qpGb_PdsZTI:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=kQkhn0oE5HY:qpGb_PdsZTI:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=kQkhn0oE5HY:qpGb_PdsZTI:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/6ermes6/~4/kQkhn0oE5HY" height="1" width="1"/>http://6ermes6.blogspot.com/2009/03/se-succede-ai-grandi.htmltag:blogger.com,1999:blog-2908418470916934926.post-8184277020725120170Sun, 29 Mar 2009 16:30:00 +00002009-04-02T11:49:19.692+02:00MustMarketingDati StatisticiServiziSi è concluso ieri il sondaggio proposto da nostro Blog. La domanda che veniva posta era: “Cos'è per la tua azienda la Pubblicità?”. I risultati sono stati piuttosto interessanti: il 70% di voi ritiene che che la pubblicità sia “Un investimento per farsi conoscere ed apprezzare”. Questo dato di per se non rappresenta una sorpresa, in quanto qualunque azienda faccia pubblicità in modo http://feedproxy.google.com/~r/blogspot/6ermes6/~3/qsQEYjZ5T4I/cos-per-la-tua-azienda-la-pubblicita.htmlnoreply@blogger.com (Patrizio Benotto)0<p><a href="http://feedads.g.doubleclick.net/~a/RVpDL8iXCd--gxT7_ikHUXg2b40/0/da"><img src="http://feedads.g.doubleclick.net/~a/RVpDL8iXCd--gxT7_ikHUXg2b40/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/RVpDL8iXCd--gxT7_ikHUXg2b40/1/da"><img src="http://feedads.g.doubleclick.net/~a/RVpDL8iXCd--gxT7_ikHUXg2b40/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=qsQEYjZ5T4I:l-OT4jwneDw:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=qsQEYjZ5T4I:l-OT4jwneDw:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=qsQEYjZ5T4I:l-OT4jwneDw:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/6ermes6/~4/qsQEYjZ5T4I" height="1" width="1"/>http://6ermes6.blogspot.com/2009/03/cos-per-la-tua-azienda-la-pubblicita.htmltag:blogger.com,1999:blog-2908418470916934926.post-2009550840220947755Thu, 19 Mar 2009 22:00:00 +00002009-03-20T02:30:55.661+01:00TecnicheMarketingAbbiamo già scritto diversi post (1, 2, 3, 4, 5) sul quello che, secondo noi, è il modo corretto di porsi davanti a questa crisi, anche a fronte di quello che è il pensiero dei maggiori esperti di Marketing e Comunicazione italiani e non. (a fine post) Sfiducia dei mercati, difficoltà di accesso al credito da parte di aziende e primati, e razionalizzazione dei consumi caratterizzano questo http://feedproxy.google.com/~r/blogspot/6ermes6/~3/0PlwX9Rxf8g/affrontare-la-crisi.htmlnoreply@blogger.com (Patrizio Benotto)0<p><a href="http://feedads.g.doubleclick.net/~a/Goy5gq6vFDlVtT--E_UCdv9d5gI/0/da"><img src="http://feedads.g.doubleclick.net/~a/Goy5gq6vFDlVtT--E_UCdv9d5gI/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/Goy5gq6vFDlVtT--E_UCdv9d5gI/1/da"><img src="http://feedads.g.doubleclick.net/~a/Goy5gq6vFDlVtT--E_UCdv9d5gI/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=0PlwX9Rxf8g:nSzA8HtRy0M:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=0PlwX9Rxf8g:nSzA8HtRy0M:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=0PlwX9Rxf8g:nSzA8HtRy0M:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/6ermes6/~4/0PlwX9Rxf8g" height="1" width="1"/>http://6ermes6.blogspot.com/2009/03/affrontare-la-crisi.htmltag:blogger.com,1999:blog-2908418470916934926.post-2959033123825552423Fri, 13 Mar 2009 15:00:00 +00002009-03-19T16:24:24.042+01:00TecnicheServiziMauro Lupi, ha scritto tempo fa un articolo del quale mi permetto di fare una sintesi. (Articolo completo pubblicato anche sul numero 3/2009 di Pubblicità Italia) Alla parola “recessione” ne associa altre quattro, con l’iniziale “R” e pensate per reagire: Riflessione, per ripensare le strategie di comunicazione e non continuare ad evolversi sulle basi del vissuto. Reset, come per gli apparecchihttp://feedproxy.google.com/~r/blogspot/6ermes6/~3/C-RCqheafSs/le-4-r-di-lupi.htmlnoreply@blogger.com (Patrizio Benotto)0<p><a href="http://feedads.g.doubleclick.net/~a/yatVy98T8bFhnknF-VC0-ex9YSg/0/da"><img src="http://feedads.g.doubleclick.net/~a/yatVy98T8bFhnknF-VC0-ex9YSg/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/yatVy98T8bFhnknF-VC0-ex9YSg/1/da"><img src="http://feedads.g.doubleclick.net/~a/yatVy98T8bFhnknF-VC0-ex9YSg/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=C-RCqheafSs:lADCC3BKFKM:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=C-RCqheafSs:lADCC3BKFKM:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=C-RCqheafSs:lADCC3BKFKM:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/6ermes6/~4/C-RCqheafSs" height="1" width="1"/>http://6ermes6.blogspot.com/2009/03/le-4-r-di-lupi.htmltag:blogger.com,1999:blog-2908418470916934926.post-1035707638355467711Thu, 12 Mar 2009 11:00:00 +00002009-03-16T15:04:06.026+01:00TecnicheMarketingDati StatisticiServiziUnioncamere, in un suo rapporto (qui il documento), mette in evidenza come il 55% delle aziende italiane punti sulla qualità del design come plus competitivo per i propri prodotti. Tale sensibilità è particolarmente evidente nei settori dell’arredamento, dell’illuminazione e dell’oggettistica, ma il fenomeno è ben più ampio ed emergono dallo studio molti altri settori industriali che ritengono http://feedproxy.google.com/~r/blogspot/6ermes6/~3/dMN2_L_YhRM/bello-e-meglio.htmlnoreply@blogger.com (Patrizio Benotto)0<p><a href="http://feedads.g.doubleclick.net/~a/kZKgKz08Ayl0_acfC4qfGUAdRbY/0/da"><img src="http://feedads.g.doubleclick.net/~a/kZKgKz08Ayl0_acfC4qfGUAdRbY/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/kZKgKz08Ayl0_acfC4qfGUAdRbY/1/da"><img src="http://feedads.g.doubleclick.net/~a/kZKgKz08Ayl0_acfC4qfGUAdRbY/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=dMN2_L_YhRM:VqfmpY-8olQ:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=dMN2_L_YhRM:VqfmpY-8olQ:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=dMN2_L_YhRM:VqfmpY-8olQ:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/6ermes6/~4/dMN2_L_YhRM" height="1" width="1"/>http://6ermes6.blogspot.com/2009/03/bello-e-meglio.htmltag:blogger.com,1999:blog-2908418470916934926.post-3801191210913776388Wed, 11 Mar 2009 07:00:00 +00002009-03-11T08:55:20.662+01:00Pubblicità InnovativaEventiCuriositàPromotionalIl vademecum delle Relazioni Pubbliche pubblicato fino al ‘95 da Ferpi, sta per tornare. Il PrBook si propone come strumento di promozione della professione ma soprattutto di chi la fa: persone, agenzie ed associazioni. Il libro sarà allegato ad un periodico nazionale ed inviato gratuitamente a scopo promozionale ad una selezionata cerchia di imprese. Il volume sarà messo in vendita nelle http://feedproxy.google.com/~r/blogspot/6ermes6/~3/W2O0Nv3Wv7s/torna-il-prbook.htmlnoreply@blogger.com (Patrizio Benotto)0<p><a href="http://feedads.g.doubleclick.net/~a/51B6lDrGQVRs2ct-vNUrtACSQpA/0/da"><img src="http://feedads.g.doubleclick.net/~a/51B6lDrGQVRs2ct-vNUrtACSQpA/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/51B6lDrGQVRs2ct-vNUrtACSQpA/1/da"><img src="http://feedads.g.doubleclick.net/~a/51B6lDrGQVRs2ct-vNUrtACSQpA/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=W2O0Nv3Wv7s:mS0aC0I3gcw:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=W2O0Nv3Wv7s:mS0aC0I3gcw:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=W2O0Nv3Wv7s:mS0aC0I3gcw:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/6ermes6/~4/W2O0Nv3Wv7s" height="1" width="1"/>http://6ermes6.blogspot.com/2009/03/torna-il-prbook.htmltag:blogger.com,1999:blog-2908418470916934926.post-8864126725509526936Sat, 07 Mar 2009 22:00:00 +00002009-03-11T09:23:33.323+01:00CuriositàPromotionalEsiste un libro, "UN TALENTO PER LA POLITICA - Sviluppare la persona con il coaching" di Nicoletta Lanza e Fabio Padovan, ed Edward Bono, nella prefazione, scrive: “Trovare nuove idee e nuove soluzioni in grado di apportare benefici economici […], determinerebbe un aumento di credibilità […]”. Scheda libro Il libro si chiede quali siano le competenze e le caratteristiche che caratterizzano ihttp://feedproxy.google.com/~r/blogspot/6ermes6/~3/pMIPL28qK_E/come-fare-politica.htmlnoreply@blogger.com (Patrizio Benotto)0<p><a href="http://feedads.g.doubleclick.net/~a/k8JNCcGPJDvfYPg5YIXEy9m4p4M/0/da"><img src="http://feedads.g.doubleclick.net/~a/k8JNCcGPJDvfYPg5YIXEy9m4p4M/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/k8JNCcGPJDvfYPg5YIXEy9m4p4M/1/da"><img src="http://feedads.g.doubleclick.net/~a/k8JNCcGPJDvfYPg5YIXEy9m4p4M/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=pMIPL28qK_E:lsnQUArlejU:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=pMIPL28qK_E:lsnQUArlejU:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/blogspot/6ermes6?a=pMIPL28qK_E:lsnQUArlejU:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/blogspot/6ermes6?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/blogspot/6ermes6/~4/pMIPL28qK_E" height="1" width="1"/>http://6ermes6.blogspot.com/2009/03/come-fare-politica.html