David Ford

Is the Portrait Lost?

2013-04-23T21:30:00.002-07:00

I had a moment tonight to reflect on the industry over the past decade. It’s pretty much been ten years since I started shooting. In the early years, I would take the time to set up a tripod to photograph a client and get a few strong emotion evoking portraits on a roll of 120 that would tell their individual story. When you had 15-16 frames to capture a vision, you took your time to compose and properly address any potential issues. A professional was efficient and thorough.

Today, photos have seemingly overpowered our senses. Social media such as Facebook and Instagram are photo driven. Many photographers have become lazy relying on editing to elevate their images. Through the desire to post new photos daily I have witnessed the landscape change but with thousands of images blurring our vision daily I feel a strong still-photo maintains its power. A photo can freeze time. When you stop in front of a well thought out image you can't help but pause and take it all in. A thousand words? Perhaps, but I think some can tell so much more - some a lifetime of stories.

More imagery is not always better. I challenge each of you to look at photos with added purpose. Visit museums and galleries and take a deep breath - look past the snapshots that are overwhelming in our day to day activities. Life takes on a new meaning when you are drawn to a portrait that tells a story and this can never be lost.

David

Beautiful

2013-04-22T11:45:00.001-07:00

Beautiful.

We each have a vision of what “beautiful” is. When we look at a set of photos, there are always a few that jump out at us isn’t there? The truth is, every single person has a beautiful side and someone that can find it can capture it.

I feel in many ways beauty shines most brightly through those that love themselves but I also feel that those lacking self-confidence and worth are equally as beautiful in their unique way. It can take time to reverse the thought patterns a person has locked in place. When someone looks in the mirror and doesn’t feel they are good enough to have their photo taken, that is a challenge I thrive on. I often receive emails from girls who are timid asking to book a shoot. They start off revealing their nervousness and the thought that I likely only work with experienced models. Nothing could be farther from the truth. The majority of ladies I work with are regular people, many with the same fears and insecurities others experience. I have had the honour of traveling around North America working with hundreds of first time “models”. I have worked with victims of domestic abuse who feel worthless. Each person is beautiful when they see themselves through my eyes. Does the camera have the power to undo years of negative self-image? You bet it does!! A quality portrait can be the foundation to a new life. That’s exciting!!

(2011 David Ford Choice Award winner Chelsea is one of the most beautiful athletes I have photographed.)

Each of us has friends that battle inner demons daily. How often do we reach out and share a positive word? One simple word can make all the difference in a person’s day. I challenge each of you to say one kind word a day to someone on social media. Together we can make a difference in the lives of those around us.

Thank you for reading,

David

Investing for Maximum ROI

2013-04-21T21:01:00.003-07:00

The past month has been incredibly hectic, but at the same time, very rewarding as I invest some quality time into learning and networking outside the fitness industry. How many times do we take the initiative to focus on ourselves from time to time? Not many right? I for one am guilty of neglecting myself. My recent trip to Vancouver to attend the Professional Photographers of Canada Canadian Imaging Conference was the first "holiday" I have taken since a trip back to Newfoundland for Christmas in 1998.

On Saturday I had the opportunity to return to my alma mater where I graduated with my BBA. This time, it was my brother’s girlfriend who was walking down the isle with a cheek-to-cheek grin. It’s something to be proud of - all those years of study culminating with a mortarboard and a graduate diploma - it means something. I reminisced and thought about the years since - wow!! I have concluded that as long as you do everything to the best of your ability you are never wasting time. Sure we may switch directions in life, but that is a part of growing. Over the years I have managed a gym and a construction business - but it took me a few years before I settled into what I loved doing the most - taking photos. A camera gives me an opportunity to leave a little of myself with each client I work with and that friends is profound and rewarding.

Although I receive a lot of “Thank Yous” and compliments regarding my work, I get emails at times that catch me off guard – in a good way. On Friday I received a message from a girl I photographed at the Canadian Nationals in BC in 2012. Here are a few combined exerts: “David, I just want to thank you for your blogs... the topics you write about are what individuals are thinking and wondering about. Your blogs have guided me and given me a different perspective. When I started in the industry in 2007 I was very naive and wish I had had some proper guidance. I hope you continue to blog and pass on your knowledge and perspective of different things that occur out there. When I met you in Aug 2012 you exceeded my expectations, I heard many great things and from chatting previously I knew you were going to be an "ok guy" lol, but your personality and now your blogs... well all I have to say is you are doing exactly what you should be doing... you make a difference David in many lives when it comes to self esteem and self confidence. Thank you!”

On Saturday, Hope Channel Inc President Bradley Thorp shared at the Baccalaureate a talk titled “Investing for Maximum ROI”. In it he encouraged every graduate to find their gift, regardless of how small they perceive it to be and share it with the world. He reiterated we all have something we can share with the world. Perhaps it’s our caring personality, our ability to teach, clean floors, drive a cab, or concentrate on doing a life saving surgery. In society most skills are rewarded differently, but the fact remains we each have the capacity to do good for those around us and make a significant difference. Think about it. Whatever we are doing this moment in our lives we need to be doing it to the best of our abilities. It is likely something we excel in and it does make a difference with those around us regardless if we reap the thanks.

As a photographer there used to be a time when I questioned the good I did with a camera. There are so many people in the industry for the wrong reasons and at times it’s near embarrassing to say “I’m a professional photographer". However, when I receive a little special “Thank You” like I did on Friday, I feel like I am making a difference. I’m not the only one that is though. You are too.

I challenge you to keep working hard at what you’re doing now and continue to make a difference. Take pride in your work and in yourself. Invest your energy wisely and it’ll show in the final product which I consider maximizing your ROI (Return on Investment).

Until next time,

David

Creating and Chasing Goals

2013-04-16T00:04:00.000-07:00

It's been a while since I have last added a Blog - a year come Mother's Day it looks like. After my last Blog, I realized life is meant to be lived and enjoyed. As much as I enjoy the friendships of the net - I have to ensure I put myself first when possible - which is what I started to do over the past few months - in a professional sense. I have long been interested in joining a prestigious professional photographers group and there isn't any more acclaimed in Canada than the Professional Photographer's of Canada. This group consists of true professionals who abide by a strict code of ethics which includes consistently producing the highest quality of work in a very professional and timely manner and respecting fellow artists.

Over the past few months I have worked towards and have been Accredited in four important categories including Editorial Portraiture, Fashion, High Key Portraiture and Modelling Portfolio. Accreditation means a photographer has shown consistent high quality work that has passed the scrutiny of National level judges. It's exciting to set goals for myself and meet them on my way to making myself a better photographer.

This week I have had the opportunity to attend the Canadian Imaging Conference in Vancouver, BC, and attend many exceptional workshops and seminars including those of two very impressive professionals - Gregory Heisler (Pictured with me) and Steve Simon. Both have made a lasting impression on me and I look forward to sharing many insights through my new work in the future.

(Meeting renown portrait photographer Gregory Heisler of NYC.)

I encourage each of you to set personal goals and make them happen. Life is short and if you aren't doing something you love, you will quickly regret not taking action.

Until next time,

David

Happy Mother's Day

2012-05-12T09:29:00.000-07:00

"This is your best picture of any fighter." - college hockey teammate and friend - Eldon Jamieson.

"This is your best picture of any fighter". These words from a friend, Eldon Jamieson, really made an impact on me. I have photographed the top UFC fighters in the world. I have photographed Georges St. Pierre a half dozen times, Cain Velasquez, Jake Shields, Quinton Jackson, Lyoto Machida... the list goes on. But, I had never photographed someone, precious to me, that was fighting for their life... until now. This image taken in the emergency room as dad prayed for God's healing hand tells a strong story, especially to those that know my family.

On May 9, I decided to step away from work and watch a little of the NHL play-offs. I'm a big hockey fan and have enjoyed a number of the series this year. My phone was a few feet away charging on silent mode.

At 8:01pm on Wednesday, May 9, I received a text from my brother saying, "Dave call me... Mom is in the hospital". Life stood still as my mind went into over-drive. I called my brother in law who was at the hospital with my family. He said, "it looks like mom's had a heart attack and is in serious condition." A person in their 20s would have a hard time sustaining a heart rate hitting 180 BPM so at 77 years old, and having battled cancer with chemotherapy treatment, everyone knew the seriousness of what my mom was going through. Fluid had been consuming her lungs as her frail organ did it's best to pump life giving oxygen throughout her collapsed body. Defibrillator paddles were brought in.

On Saturday, May 5th, I had visited my family to celebrate my brother in law's birthday. It was a fun day. As Cecilia and I were leaving, I asked her if she would take a photo of mom and I. Mom pulled me close and gave me a tight hug like she always does. The smile on her face said it all. She was proud of me, and I of her. She told me "this is the first picture of just you and I since you were 4 months old." I had no idea. We've had a lot of family pictures, but I hadn't posed with just my mother ever in my life. How insane is that?

(My mom and I on May 5 just 4 days before her heart failure.)

I came home from the hospital on Wednesday night not knowing if my mom would be alive the next morning. She had stabilized but you never know. I came home and wrote this short Mother's Day Poem around midnight.

Happy Mother's Day

the life i knew

tucked in

safely

reassured

by a kiss

by stories

at bed time

love

pure

tonight

i was able

to return

the favor

you didn’t know

but as i tucked

your feet in

in er

your heart hurting

beating irregular

fighting

for life

memories

of days gone by

were front

and center

your smile

stays with me

a photograph

by impulse

remembering

a great day

this weekend

mothers day

i’m thankful

for you

you will

be with me

no matter what

i want

to tell you

i love you

one more time

I want you

to know

you’re not alone

you’re loved

as you loved me

forever

mom

happy mother’s day

always

I have spent a good part of every day since May 9 beside my mom at the hospital. She's been diagnosed with heart disease and goes for tests early this coming week. I want to take a moment to thank everyone for their continued prayers and positive thoughts. It means the world to me and I know it's making an impact on bettering my mom's health. Thank you and keep them coming.

Growing Opportunities

2012-05-03T16:50:00.002-07:00

There have never been so many opportunities for photographers as there are today.

Not even ten years ago visibility of a professional photographer's work was limited to four or five reputable publications. If you weren't being published, you would only be seen in your local area. Without the magazines there was no opportunity for extended exposure and the demand for business was limited to local athletes and models.

Today's photographers still aspire for the prestige of being published regularly in print media. I see hundreds of submissions weekly from published photographers and new photographers looking to break into the business. I get requests to be featured in our magazine and receive many inquiries asking what a photographer can do better to have a chance of getting printed. I'm regularly told that unless they are getting published in print, their perceived level of expertise is limited and it actually affects their potential income. Photographers realize that being published in print means you "have arrived" and your consistent quality of work is at a respected level.

(Consistent Quality In A Set Style And Format Is What Print Magazines Look For - Kyle Clarke Performing Pushdowns)

Unlike the situation photographers found themselves in ten years ago, the cycle of creative growth, with an increased audience, no longer stops at the edge of your city limits. Today there are countless ways for your work to be seen. Sure, the print magazines still represent the most prestigious opportunity but the internet is also presenting opportunities for those trying to make a mark for themselves. Webzines/websites are springing up by the dozens daily. Today, it seems everyone is pursuing their dream online with only a few sites following the high road to quality through professional conduct and use of good business ethics.

With the increased number of fitness websites, the downside is that it's becoming harder to find reliable sources of information. It's very difficult to find sites with admin that conduct business ethically and professionally. For as little as $100 a year a person can launch a decent looking website so it's becoming more difficult to quickly differentiate who is professional and who isn't by a quick glance. Not all exposure is created equal. Far from it. Photographers and models alike need to be picky on who they associate with on the web.

(Top Supplement Companies Pay For Quality Photographers For Ad Campaigns - Model James Ellis)

A cause for concern among photographers is that there are there are hundreds of websites that illegally use photos. No credit and no payment. Some sites go so far as to crop off or mask photographer credit. This is blatant stealing. Heck, some sites hold model contests and enter anyone they want WITHOUT permission and secretly choose the winner to best benefit them. How can sites like that be taken seriously? The sad truth is that the general public doesn't realize the illegal practices and frankly, many of them couldn't care less as long as the site has new content that includes "hot models". Sadly, "models" themselves don't seem to care either and then wonder why they are not being published regularly in print media. It's a small industry and everyone takes notice of models conduct - both business and personal.

Today is the age of social media, albeit the genesis. Photographers are operating businesses based on shoots for social media outlets. Photographers, continue to aspire to grace the pages of Facebook and select websites and webzines. It's a start and your business will grow provided you produce consistently decent work. Remember though not to sell yourself short for what seems to be quick exposure. It can be a difficult decision whether or not to post that great photo you have. Posting it may bring in more business. Saving it and having it printed can elevate your career more rapidly. Neither is wrong, but please don't try to do both with the same image or from the same series. Magazines want exclusive images that will help them sell their product. Bottom line. If your photo, or one similar has been seen by a few thousand people on Facebook, then it has little value to a publication.

Photographers, when looking at webzines/websites to showcase your images, try to choose wisely and look for sites that act professionally towards yourself and fellow photographers. The value you give to your work is the value print media, as well as top models, will show you. Be selective on where your photos go, who you photograph and how.

(Photographers Build Strong Reputations Through Professional Conduct At All Times - Model Martine Gauthier)

Today, there is absolutely no reason why you can't pursue your dream of photography regardless of the style you wish to shoot. The opportunities are seemingly endless and as the internet continues to expand and technology leads the way, it feels exciting to be at the crest of the wave - to be a leading photographer in today's world of possibilities. I encourage you to develop your own unique style and through the means available to you, show your vision to the world in an ethically professional manner.

Pure Photography

2012-05-02T10:56:00.000-07:00

The Merriam Webster Dictionary defines Photography as "the art or process of producing images by the action of radiant energy and especially light on a sensitive surface (as film or a CCD chip)." The same defines Pure as "having exactly the talents or skills needed for a particular role".

Yoga Pairs - Unedited Photo

I spent the past week in the Ottawa-Gatineau region of Canada and had the opportunity to visit with a number of the local photographers. Of course conversations varied but consisted primarily of photography related subjects. It was refreshing to talk with fellow professionals so I wasn't inundated with questions about gear and technology. Honestly, give me any camera and I'm happy. As long as I can record my vision and interpretation of a subject on to an effective CCD chip I'm ready to make an impact.

There were a few things that stood out about the conversations - things which I guess I hadn't really dwelt on since I have been doing this a while and have followed, for the most part, the path of least resistance. Finding the efficient workflow path is vital in today's work environment.

I consider myself a photographer by definition. I'm not a graphic designer. I'm not a digital artist. I like to take pictures. I create scenes, set up my lighting, and meter according to the end result I picture in my head.

In some respects, I feel sorry for today's photographers who have learned their art in digital. Learning in the days of slide and light meters was considerably more difficult but had its benefits. Having learned and perfected the art of lighting and composition means little has to ever be done post shoot. There are lighting tricks to enhance muscle definition, to soften or flatter the face, to create glamour or more impacting imagery. You name it, it can largely be done with lights and lighting control accessories. This allows me more time spent being a photographer and less time being a photo editor or a digital manipulator or image creator. I pride myself on being a purist and the less time I have to spend editing means I do my job well. Something I'm very proud of.

When photographers hear I'm a purist, the first question often is, "Do you use hot lights?" Never. When I commented that I rarely use Photoshop I was asked if I used Lightroom (another photo editing program apparently). I said never. I wouldn't have the first clue about using Lightroom. In fact, until recently, all I used was Photoshop 7 until I upgraded to CS2. A program now about seven years old and in the world of technology is relatively ancient but it does all the simple tasks I need a program to do - adjust the contrast, resize and add my logo basically.

Speaking with several photographers on my Ottawa trip and locally in Alberta, they were astonished that most of my photos are unedited. Not just photos given to clients, but 95% of my printed material as well. I have known photographers that will spend anywhere from 10 minutes on every photo to a few hours. I have a hard time fathoming it. My knowledge of Photoshop is minimal but I can distinguish an edited shot from a pure shot quite easily. I know some photographers go to great length to provide quality, edited images, and I totally respect that. It's their approach and it's their time.

Knowing how to choose a film until 2006 was important knowledge and now, knowing lighting and in-camera settings is really all I need to know to produce compliment generating, creative photos. As they say, great portraits and photos aren't created in the camera but on either side of it.

Side note: My idea of an unedited image, as seen above, is simply resized. No contrast, sharpening, colour correction etc whatsoever. Straight out of camera into article.

Robert Kennedy

2012-04-10T10:38:00.001-07:00

It's with a saddened heart that I update this blog. Rest in Peace Robert Kennedy, 1938-2012. Your work on earth is complete and you have positively touched millions, including myself.

Someone always plays an intricate role in the start of something successful. Maybe it was simply a belief in you that someone important shared, or perhaps it was someone giving you a platform to propel yourself in front of the masses. For me, there was one person who dramatically changed my confidence in myself as I started my photography career back in 2003. That was Robert (Bob) Kennedy.

I bought my first Musclemag in 1986 and built up quite a collection. I converted many of Musclemag's pages into wall paper where Cory Everson, Anja Langer, Cori Nadine, Debbie Kruck, Marla Duncan all had their place alongside Arnold of course.

Fast forward to 2002 when I bought my first camera. I experimented on friends and family and quickly earned the respect of competitors at my local gym. I would shoot slides, then wait 4 weeks to see the results. I bought my first set of MultiBlitz lights from Technicare in Calgary in 2003 and conducted my first studio shoot with Debbie Barrable shortly after. Excitedly I submitted my slides to Musclemag and American Curves. I was sitting editing photos of Jen Stell when the phone rang. The caller display showed "Robert Kennedy". I was beside myself. OMG!! I picked up the receiver and Bob introduced himself. I was thrilled. We chatted for the first time and in those forty minutes or so I learned more than I had or have since. Bob asked me about my lighting and my experience. We continued to talk and he shared different insights that would benefit me in the future... insights I keep with me till this day.

Over the course of the next few years Bob and I would talk regularly. He would even go so far as to sketch poses he would like to see from me. We would talk about various models in the industry. A couple examples. I remember talking to him about Kira Forster and his comment was "She's the find of the year David but you need to get sexier shots of her, in skimpier bikinis, and she'll do very well." I was the first photographer to submit photos of Annette Milbers and similarly Bob told me, "She's a beautiful model David, but she needs more colour. I want you to use more oil too. It'll bring up the contrasts." Over the next few years I would visit Bob at the Arnold. At another event, I remember sitting next to him as Tosca Reno competed and he excitedly said to me, "That's Tosca, my wife. She looks great doesn't she!" He was so proud of her. I have many more memories but possibly the one that impacted me the most was a compliment he paid to me, Bob said, "David, you're a great photographer, but a little conservative." I was flattered. He encouraged me to follow his style and that of Rob Sims and Eric Fremanis. I did to some degree but I tried to keep my style my own. I teamed up with Rodney Jang and Status Fitness in early 2006 and my submissions, as well as conversations with Bob, slowly decreased.

Bob believed in me from my start and that played a vital role in me becoming who I am today. It's with a heavy heart that I write this now as Bob just passed away. His battle with lung cancer has ended. He has been relieved of his pain in this world. I look forward to seeing him again one day and sharing stories of the "good 'ole days".

Thank you Bob for your help in my career. Your kindness has never been forgotten.

David

Iceland - What Did You Expect?

2011-12-04T12:48:00.001-08:00

Glaciers and snow capped mountains. Ice flows and sub zero temperatures. Polar bears and ski-doos. Winter parkas and mukluks. I was about to venture into one of the most remote countries in the northern hemisphere - Iceland - or so I thought.

Welcome sign in the airport just before going through Iceland customs.

Geography was one of my favorite classes all through elementary school and I pride myself on knowing a little bit about most places in the world but after visiting Iceland it was evident that my notions regarding this island country were far more misconstrued than I could have imagined. Ironically, Iceland is a relatively warm country in the north Atlantic with a winter climate not much different than Vancouver, British Columbia. It's average temperature in January is a decently warm 2 degrees Celsius, 11 degrees warmer than the average temperature for Calgary, Alberta. Who would have thought? During my stay, we saw about 6.5 hours of daylight each day. In the summer months, the sun barely sets and the sky is bright 24 hours. I found it interesting, and in hindsight necessary, that the hotel would actually serve shots of cod liver oil at the breakfast buffet. Vitamin D is important to our overall health and in the darker months, the deficiency can become apparent. As for the temperature while I was there, it was between 6 and 12 degrees which was actually warmer then when I left the fall conditions in Calgary.

A welcoming tourist promo in the Keflavik Airport

I was invited in August to visit Iceland, by a delegation of Icelanders visiting Toronto for the WBFF World Championships. Without hesitation I said "yes" when asked if I would visit their country in early November. As busy as I was, I didn't give it any more thought until a week before I was to leave which is when it began to sink in that it was going to be quite the journey. I was scheduled to leave Calgary on Wednesday at 1pm and I wouldn't arrive into Keflavik until 6:45am Friday. Almost two days of travel. Where on earth was I going?

Icelandair at the Keflavik International Airport on a very windy, rainy day.

As I stood in line to get my boarding pass for Icelandair at the John F. Kennedy Airport in New York City I knew this place was somewhere special. When I think of a Nordic country, I have somewhat of a stereo typical idea of what the majority of the country's population will look like. I was correct. There is a distinct look to the people of Iceland. The women are beautiful - blue eyes and blonde - and the men have a ruggedly handsome appearance. The language sounds difficult to master. Have a listen.

After doing a little research I found that Iceland's official written and spoken language of Icelandic, is a North Germanic language descended from Old Norse. It has changed less from Old Norse than the other Nordic languages, has preserved more verb and noun inflection, and has to a considerable extent developed new vocabulary based on native roots rather than borrowings from other languages. It is the only living language to retain the runic letter Þ. The closest living language to Icelandic is Faroese. In education, the use of Icelandic Sign Language for Iceland's deaf community is regulated by the National Curriculum Guide. English is widely spoken as a secondary language.

Inspired by Iceland Passport welcoming me to the beautiful country.

As I was about to board the Icelandair flight at JFK I was greeted by a beautiful flight attendant, dressed in a sharp blue uniform and hat that immediately told me that this country is serious about first impressions. I was handed a bottle of Iceland Glacier water, given a blanket and pillow for the five hour flight. As I was about to make my way to my seat, I was handed an Iceland Passport, titled Inspired by Iceland. I found my way to my seat and opened the white passport. It read:

Dear guest of Iceland, this October and November we want you to meet the people of Iceland. We want you to feel like one of us. We will offer you privileged access to our country and its people. From our president, to our fishermen, musicians, and chefs; from our artists to our sheepherders. They are going to open their doors and treat you as one of their own.

On www.inspiredbyiceland.com you can see upcoming events planned specially for you by us, native Icelanders. These events vary from kajak trips in the Westfjords to knitting lessons in someone's home in Reykjavik. Find an event that interests you and accept the invitation that will make your stay in Iceland truly unique, personal and magical.

Go to www.inspiredbyiceland.com to see what personal adventures await you. Capture everything on video or in photos, and share your experience with us on our website. But most importantly, have fun.

This little gesture of welcome impressed me. I knew I was in for a wonderful visit. I landed on a dark, cool, cloudy morning. The airport terminal was the most modern designed building I have landed at and I have been to almost every major airport in North America. The airport is in Keflavik, about 50km from the capital of Reykjavik. The airport was constructed in the 1940s by the United States where it served as a refueling stop for trans-Atlantic flights. It now serves as Iceland's main international hub.

The lava rock terrain near the Keflavik International Airport.

The very modern lobby of the Grand Hotel in Reykjavik.

I went through customs, grabbed my luggage and walked to the lobby, where I was met by Agent K, as he's affectionately known, and driven to the Grand Hotel in downtown Reykjavik. Because it was dark on my trip into town I didn't have a chance to see the landscape that surrounded the capital city until later in the day. Due to the seven hour time difference from Calgary, and the travel, I had only managed 6 hours of sleep over the past 72 hours. I squeezed in 4 hours of sleep on Friday and woke with an energy to see what Iceland was all about.

View outside my window at the Grand Hotel in Reykjavik.

The view from my hotel window was quite unique. I almost felt like I was home. I grew up on the island of Newfoundland in the north Atlantic so the crisp marine air was a familiar, welcomed treat. Agent K, and his wife Eva, were incredible hosts and anything I needed they cared for.

Friday afternoon I had the opportunity to attend the Icelandic health and fitness expo at the renown Icelandic Opera House, a beautifully modern designed building on the ocean. For a country with a population slightly over 317,000 there is an abundance of interest in staying fit.

The entrance to the Iceland Opera House in Reykjavik.

The view on the ocean side of the Icelandic Opera House in Reykjavik.

The general lobby of the Iceland Opera House facility.

Saturday, I spent the day at the Laugardalshöll, an athletic center in Reykjavik where the WBFF European Championships were to be held that night. The sold out show exceeded expectation. Sunday, I made my way to the Laugar World Class state of the art sports and spa facility to photograph a number of the top placing athletes from the night before.

One portion of the modern World Class Fitness Center in Reykjavik.

I'm going to include a number of images I shot during my Sunday and Monday photo shoots including a shoot I did in the Grand Hotel's lobby with bodybuilder Jozsef Varju of Hungary.

One of my photo studio lights set up in the lobby of the Grand Hotel in Reykjavik as I prepared to photograph Jozsef Varju of Hungary.

Jozsef Varju of Hungary in the lobby of the Grand Hotel in Reykjavik. This was over a day after he competed and he wasn't expecting to shoot so he wasn't near as dry as he was the previous night at his show.

The trip was busy, and unfortunately there was no time to sight-see except for a quick visit to the Blue Lagoon on our way to the airport Monday evening. I have been invited back again in November of 2012 and look forward to spending more time seeing what this beautiful country has to offer.

A portion of the world famous Blue Lagoon between Reykjavik and Keflavik.

Check out this informative video introduction to Iceland.

Although I didn't get a chance to visit many of the renown landmarks that make this beautiful country unique, the images I saw, the friendliness of the people, and modern architecture leaves me wanting more. I encourage you, if the opportunity arises to visit Iceland, definitely go for it!

Check out this video (above) of Iceland created by a couple inspired by the mini-movie of a local group of musicians.

The following is a fun video promoting Iceland by Inspired by Iceland. It contains a few moments of nudity (skinny dipping), so please be aware of it as you watch.The Icelandic culture is an open culture just as many are in Europe.

To learn more about Iceland, please visit: www.inspiredbyiceland.com

About the photos: All images, except the athlete portraits, were taken with my iPhone 4.

iGivePhoto - Giving Back to the Community

2011-12-02T15:15:00.001-08:00

"Wow! That's not me. That woman is beautiful!" stated a jovial and self proclaimed "overweight" lady from Atlanta, Georgia, as she reviewed the first image from her photo shoot set at the 2006 Monica Brant F.E.M. Camp in Austin, Texas. "That can't be me. You know, I haven't been told I'm beautiful in over 20 years. Not even my husband has told me. When I look at that person on your camera, she's beautiful."

The realization that my camera held the delicate power of building someone's self confidence and self image has had a lasting impression on me. Until five years ago, my primary focus was fit swimsuit models. It was this demographic that was keen on getting the best shots possible to promote themselves in an industry that rewards the beautiful. The fact is, everyone is beautiful whether they receive the recognition or not. Sometimes life has a way of abusing us to the point that we no longer see our true worth. It can knock us down, knock us around, and hold us down. Until we grasp the realization that our self worth is something we control, we often won't see the beautiful soul staring back at us when we look in the mirror every morning.

Since that interaction in Austin almost 6 years ago, similar stories have become more prevalent. I would venture that at some point in life, 80-95% of us have dealt with a fair bit of negative behavior aimed toward us. The fact that we are still alive and pushing forward means that we have somehow conquered those moments. We are champions of our self worth.

It's the power of the camera that lead me to search out a way of giving back to the community. A way to build souls back up again. A way to excite a person to get up each day and feel good enough about themselves that they can start giving back to others around them. It's contagious, and positive energy feeds even more positive energy. I wanted to organize a great group of individuals that I know have the positive power and energy to leave another person feeling great about themselves. I come in contact with hundreds of individuals every year and I have witnessed firsthand the positive power many of these special people possess.

The goal of iGivePhoto is to give back to the community, in particularly, women who have been through a lot in life and can use something positive to give them and their kids a little boost, especially at this time of year. I have put together a team of respected photographers, make-up artists, and inspirational coaches so we can all have a fun experience while capturing great personal and family photos.

As my idea came together I shared it with a few close people including Global Calgary's news anchor Cara Fullerton, fitness super model Annette Milbers Fleck and Diane Geddes. Each loved the idea and offered to volunteer and help out in any way possible. Thanks Cara, Annette and Diane. As I put this team together, the next person I reached out to was Calgary photographer Tim Dardis. I have come to know Tim through various bodybuilding/fitness contests we have attended together. Tim is someone that I respect, and has a good heart and leaves others feeling better for having come in contact with him. I also contacted Edmonton's Trevor Howell but unfortunately Trevor had prior family commitments. Tim has been instrumental in setting up various parts of this special event we are planning for December 18 in Calgary so I owe a great deal to him for all the work he's been doing, and it's been a lot. Thanks Tim.

We still have a lot to plan over the next three weeks. The response so far has been overwhelming. A lot of you are asking what you can do to help. I will know more details over the next week and will update this Blog as soon as more information is available. In the meantime, the organization we are going to be working with is in need of kitchenware for the families they are caring for. If you would like to contribute to this very worthy cause, please me sure to message me at info@igivephoto.com

Thank you for your interest in this very worthy cause. If past situations I have experienced are any indication, this day is going to be eye opening and life changing.

This video may be graphic for some viewers. We realize domestic abuse and violence can go both ways but for the sake of this project, we are focused on the female victims and their families.

To learn more about the Brenda Strafford Center in Calgary, please visit their website: http://www.brendastraffordsociety.org/

To donate, please visit this link: http://www.brendastraffordsociety.org/donate.php

Ethical Business Practices

2011-10-31T17:24:00.000-07:00

I received an email this morning from a concerned model.

"Hi David, I had a photographer message me on Facebook and they told me they would love to work with me. They said to pick the kind of shots I wanted and they would copy any photographer out there and beat the price of the photographer. I was really surprised that some photographers in the industry operate like that. Is that normal? I respect you and just wanted to give you a heads-up."

It's not the first time I have heard something similar to that and in fact, I have heard similar from personal trainers and competition suit designers. It seems anywhere personal services are rendered, someone wants a cut of the pie and are willing to do anything for it. I understand someone starting out needs to be "discovered" - most definitely. But, there are better ways to go about it, that will allow you to fit in more seamlessly, and will earn you respect along the way.

I am in the process of writing a fairly in-depth feature on the topic of professional photographers and professional conduct that will be released later next month. This will be focused professionalism and lack there of in other areas of the fitness photography industry. Over the past summer I have heard more stories than I'll be able to touch on. Some are almost unbelievable. I will leave those for that article which I think every model will want to read, especially if you are new to this industry. It's going to be a good one and I'm sure it'll hit home for a few photographers that are in the industry, in part, for the wrong reasons.

Back to the matter at hand. What I find disappointing is that there really are photographers that lure business by under cutting prices while misleading models. I can speak to this as I have been involved in this industry for over 25 years in different capacities and have seen the industry from all angles. Only a small, select number of photographers are really connected with the magazines, however, many promote the fact that they "submit to magazines". This is meaningless in many accounts as most are not regularly published. Anyone with a camera can submit, but only the top photographers are regularly printed, and by regularly I mean in almost every issue of the magazines of their choice. I feel bad when a model tells me they paid this amount and shot with this or that photographer who promised them a spread or even a cover and it never materialized. I know for most, money is scarce these days, and sometimes the better price, accompanied with the promises are enticing.

This is part of the reason I decided to join the Professional Photographers of Canada this past summer. To further distance myself from the masses that are emerging from under the digital rocks. Referring back to the model's message, the way I see it, photographers are welcome to try to "copy" my work, but a key element, my personality, is something no one else will be able to copy. At a recent contest I was approached by a male bodybuilder who has competed in five different decades, in over seventy events. We had never spoken previously. He shared, "David, there is a unique depth to your images. You capture the soul of everyone you photograph. That is a special talent. You have a gift." That was powerful. I strive to capture the essence of every person I photograph. I take the time to get to know the individual including their interests, quirks, and everything that makes them unique. Each person is beautiful. That is something I truly believe. It's a challenge to succeed in this "connection" area given you have maybe a couple hours tops with an individual, which is why I believe this quality helps separate photographers and allows those with special abilities to find their niche as I feel I have found mine.

Let's look a little more into "copy". A lot of photographers gain "inspiration" from looking at other photographers work. As I eluded to in my blog Evolution, it's sometimes necessary to "conform" for the sake of getting published as most magazines have formats and styles that are consistent. It doesn't sprout creativity but if you want to get published, you may need to change your style to fit the desired look. However, I feel it's important for photographers to evolve uniquely which is why I choose to rarely view other photographers work outside of magazine covers I see at the local Chapters. To remain unique, I think it's important to refrain from studying other photographer's work, especially in the same industry. This applies to lighting and to post-shoot image production. I sort of feel for the photographers who's main goal is to get published as they will definitely loose themselves in the process.

There are three strong components that make up a good photo - emotion, pose and lighting. Great images have all three. A lot of photographers shoot today with post work in mind. They rely on edits to create the element of uniqueness that sets them apart. In the days of film, having your own lab allowed you creative control, from dodging and burning to the cross processed procedure. Today, with photo editing programs, everyone has access to their own "lab". I'm asked regularly how I feel about it. Honestly, I am thankful for it as it allows diversity in the final product. For myself, when I add my red "Ford" stamp, it means I am happy with my product - it expresses my creative side to a level I'm comfortable with and proud of.

I'm told by most of the models I work with that they really like the fact I am a minimalist, meaning, I do very little editing post shoot. Consequently, the model looks like themselves after all edits are complete. I credit this skill set to my days shooting on slide with the use of vision and a light meter. The work that goes into many images now - after the fact - is a form of art for sure but it's a step away from what "photography" still means to me. My feeling is that photography is the "capture of a moment". We have all heard that expression. A moment never changes and is as it is. Altering photos is another form of art that is somewhat under the umbrella of a graphic artist. I always aspired to be a photographer which is why I typically keep my images clean and simple.

Let's get back to the message I received from the model. This summer I heard from many models that this photographer and that photographer were trying to copy my work. I even had a couple models tell me they were asked to use their phones to take pictures of my lighting set-up. It's both flattering and disturbing at the same time. Sure, many say to be successful you need to follow in the path of someone successful, but when it comes to art, it's a personal choice, and a personal style of work. The relationship between photographer and model should be unique, just as the lighting and set should be unique to the desired results and that should be determined by the mind and eye of the artist. That should never be copied, and in truth, really can never be copied. I'm not one to shy away from sharing my lighting techniques and set-ups. In fact, on multiple occasions I have literally drawn up my lighting set-up to show other respecting photographers how I achieved a final image, however, when someone tries to sneak around to learn trade "secrets" then I feel a line must be drawn.

I have made a number of friends in the photography industry over the years, including the best Alberta and Canada has to offer in the realm of fitness and glamour fitness. These are individuals that have shown me respect and have shown other photographers and their clients nothing but respect. They have put in their time, have never bashed anyone or tried to copy anyone. As a professional, I appreciate that. There is an order to ethical, professional photography business, and conduct, as a whole, plays a huge factor in the acceptance of others into the elite group.

I feel there is little, less professional then a photographer attempting to copy another photographer's body of work and I find it even worse to hear that someone is willing to try to copy AND under cut prices of someone trying to make a living from their business. As it turns out, and I wasn't surprised, this "photographer" the model was alluding to wasn't a full time photographer. My thought is, I wouldn't even consider him an amateur photographer as most amateurs conduct themselves professionally. My suggestion for those photographers trying to get started in this industry, or any industry, is to conduct yourself professionally if you want to be taken serious and welcomed. Make it a point to show respect to those already established. At one of my model searches at West Edmonton Mall, I was approached by a photographer who introduced himself and explained who he was, and that he would like my permission to shoot my event. I was impressed and obliged. I would now consider him a respected professional and a friend. At the same event, there were two other photographers I didn't know that snuck around to take photos. There came a time when I had to lay down the law, and since, I haven't seen either again.

One last point to consider. Professional photographers maintain a price that is competitive depending on their skill set, their overhead, and their contact list. If someone is set to "beat the competition" on price, I can assure you they are someone to be leery of for more reasons than just their business practices.

I have put together a list of factors to consider when choosing a photographer and a list of questions you should be able to ask a photographer. A professional won't mind taking the time to answer all your inquiries to your satisfaction.

Some important factors to consider when choosing a photographer are:

Their photographic product is always high quality. They take pride in their work and how and where it is displayed.
You typically get what you pay for. For the most part, the more you pay, the better product you can expect to receive and the better opportunities you can expect to see as a result of the photographers contacts.
They are professional in all areas while dealing with you and others. Their words are always professional.
They are able to provide you with images you are looking for. When you work with an expert in a specific genre of photography be sure it's in the area you are focusing on.
Their conduct towards you is always professional. They are not calling you "babe" etc, posting "xo" on your Facebook wall, they do not touch you, nor message or call you for the sake of conversation, they never suggest nude photos if you are shooting fitness, they don't hound you to shoot and most won't approach models etc.
They deliver on everything they discuss and promise you before the shoot in the timeline discussed prior to the shoot.
They are willing to release co-rights to all the images to you, with perhaps a few temporary restrictions if magazine usage is discussed, so you can network and market yourself as you see best.
They never bash other photographers.
They have their own style and never deliberately copy other photographers styles of work.

Some important questions to ask a photographer before paying your deposit.

How much is the shoot, and what is included?
How long will the shoot be?
Where will the shoot be?
How many outfit changes do I get during the shoot?
How many different settings will we be shooting in?
If no website, can you please send me a link to samples of your work including print magazine tear sheets?
Do I get all the images? If not, how many images do I get?
If I don't get all the images, what is the rate to get more shots?
Are the images I get full resolution or resized for web?
How many images are edited? What size edits?
When will I receive the images from the shoot?
Do you have a model release I can review before the shoot?
Who owns the rights to the images? Are the photos mine to use and submit as I wish?
I'm paying for the shoot so I get a final say in where you will use my photos. Any issues with that?
Because I am paying for my shoot, any profits you make from the images will be shared?
Are you willing to sign my photographer release?
Am I able to submit the images anywhere I like?
Am I able to bring a companion to the shoot?
Do you submit to any magazines? If so, what ones?
How many issues of a magazine have you been published in over the last year?
Who is your contact at the magazine?
Do you submit to online webzines? If so, what ones?
If at a later date, I ask for a photo to be taken offline, will you agree to take it down?
You are not permitted to submit my photos to any stock agency without my permission. You ok with that?

These questions will give you a very good idea about the photographer you are considering. Professional photographers will have no issues answering all of these questions. If someone is hesitant, then you are better off declining the shoot.You can ask for references, but it would be wiser to dig a little and inquire from a variety of clients and not just the ones a photographer might list to you.

One last important tip. Most models will research a photographer by looking at their website and galleries of images, but how many of you Google the photographer? Good, most of you use Google. What key words do you enter? Name of Photographer, News, Scams, Complaints, Charges etc... it's some of these key words that will sometimes tell you more about a photographer than you can imagine. Don't be reserved. Dig deep and do your homework. I work with a prominent fitness magazine and just last week we discovered over a dozen scams using Status Fitness as the magazine they were shooting for while offering considerable payment. Authorities are looking into it now.

Thank you for reading this, rather long, blog. Sometimes when I get on a role I can go on forever but much of this message is important to models and photographers alike. If you found it beneficial, please be sure to share it on your Facebook, Twitter etc. Thank you.

About the photos: All six photos included in this blog were taken within the first couple months of me buying a digital camera in the summer of 2005. All shots were taken on the Nikon D100. In addition to these shots, I was shooting parallel with my Nikon F100 on slide film for model submissions to Robert Kennedy at Musclemag and American Curves. Over fifty images were sold from these two shoots that lasted a combined time of four hours.
A unique story regarding the first image. As I was photographing the first model in Vancouver, a harbor seal decided to crawl up and lay beside her to sun itself. As Fawnia would move, so would the seal. It was a very unique moment I have never witnessed since.
All images were shot early in the morning. The colour and feel in each shot were slightly altered to accompany this blog.

Farewell & Congrats

2011-10-31T10:16:00.000-07:00

What a fantastic weekend in Edmonton at the 2011 Muscle Beach Bodybuilding Classic. It was an honor to photograph such a stellar event and group of athletes. I had fun!! That said, the highlight for me was being with friends at the annual ABBA banquet at the Westin Hotel yesterday. There is something unique about the core group of athletes that I have known for going on ten years. It's a bond, a unique friendship that will last a lifetime.

Without going into details, and without knowing many details, it's powerful to hear the stories behind many of the successes. When someone wins a trophy, the thank yous and the real successes are revealed. The human spirit is strong. It's enduring and will always prevail - that's what defines a winner.

This year's get-together was the unveiling of changes in the ABBA. Although no change is easy to accept, it's going to be a fun term for the new executive of the ABBA. When Brian and Donna Logue stepped down, and David Leung, Debbie Barrable and Asha Belisle took over, perhaps there was some nervousness. Whatever there was quickly vanished. The team did a fantastic job leading the ABBA for the past four years. Yesterday, David shared that he is stepping down on January 15, 2012, and there will be a new addition in the position of Secretary/Treasurer in IFBB Figure Pro Leah Berti. The combined team of Asha, Debbie and Leah will lead the ABBA to even bigger and better things over the next while and I for one an excited to see where this great Alberta association goes.

Congrats to all the athletes nominated this year for awards and to all those who won. A huge thank you to David Leung for all he's done for the sport in Alberta, and an equally big thank you to Asha for stepping up to take the reins. Asha, you have the support of everyone in the province and will undoubtedly do a tremendous job.

Here's to a fantastic 2012 for the ABBA, it's executive, judges and athletes.

David Ford Photographs Male Athletes Too

2011-10-19T17:29:00.000-07:00

This past weekend at a fitness championship in Edmonton I was approached by one of the male bodybuilders asking if I would be open to working with him on a shoot. I said, "Sure!" He continued to share that he had spoken with a few people and was told my concentration is on female athletes and that I don't photograph male athletes. I stepped back surprised.

When I paused and gave it some thought I realized most of the work I do is for magazines and I rarely promote that, or the fact that almost half the athletes I photograph are male. I haven't really promoted a tear sheet in well over a year even though I get dozens on a regular basis. Those who know me know I'm never one to toot my own horn as it isn't my style but I think it should be common knowledge that I work with both girls and guys.

(A few samples of recent tear sheets)

Let's quickly fix that misconception. I've been fortunate to work with many of the top male athletes in the world including UFC fighters Cain Velasquez, Georges St. Pierre, Tito Ortiz, Josh Koscheck, Ryan Bader to name a few and male physique athletes such as Stan McQuay, Jerome "Hollywood" Ferguson, James Ellis, Kyle Clarke, Micah Lacerte, Matus Valent, Lind Walter, Rob Riches, Shane O'Neill, Obi Obidike and countless others. The thing is, when I photograph male athletes, they have a very good chance of getting published so the magazines prefer we don't post images anywhere online for public viewing.

A lot of my "public" work is indeed with female athletes. If it's a cover or a model feature, the girls quickly know if they are being included in an upcoming issue as I have to interview them and get their information. Most of the guys, however, are used in editorials which can sometimes take a few months to a couple years to reach print.

A number of girls already know that I photograph guys and have taken advantage of the opportunities available. I have had quite a few girls purchase photo packages for their boyfriends which is a great idea especially this time of year. I have worked with first time athletes to seasoned pros and am very comfortable regardless of the style someone is looking to shoot. It's not all workout photos I focus on. Many guys have come to me to shoot model portfolios which includes suits, club wear and swimwear.

If you are a male athlete, or know a male athlete that would like some great photos to capture the hard work they have done, or if they have the look and build suitable for magazine submissions, by all means drop me a message and I'm sure we can arrange something around upcoming shows and events that will be a lot of fun. How cool would it be ladies to see your man featured in a magazine? Guys, how great would it feel to see you featured in a training layout?

I look forward to working with many of you in the coming months and in 2012. Be sure to book your date soon as the show dates are beginning to book.

About the photos: Every issue of Status Fitness and other magazines I get 20 to 50 tear sheets, the majority of these are male athletes. I only have access to a couple issues and grabbed a few spreads as examples to post above. I also included a few project images not necessarily published.

The Defined Foto - Specialized Shoot

2011-10-19T09:50:00.000-07:00

It's invigorating to wake up to the fresh chill of autumn and plan a get away to the mountains or along the trails that take you deep into a place where the world stands still. The outdoors is one of life's greatest gifts. It offers an opportunity to exercise while exploring... a chance to refill the lungs with an antidote that combats the daily grind. But, as much as we need it, as much as I need it, there never seems to be enough time to set my priorities straight. Welcome to my first installment of The Defined Foto as described in my Evolution blog.

I met Lena a few years ago when Annette Milbers Fleck and I held one of our "My Best Body" Shootout events in Calgary. Both Annette and I were impressed with her strong physique yet even more impressed with her positive attitude. What really surprised me was Lena had never touched a weight at this time, and I have since learned that weight training is something she's only really started over the past several months. Her main passion since she was a young girl and now her favorite form of exercise is mountain biking where she has competed in many events including the renown 24 Hours of Adrenalin.

A couple weeks ago, Lena participated in My Best Body 19 in Edmonton at Corey Dalton's SNAP Fitness on Calgary Trail NW. She asked if she could bring a couple props and I said "Sure! Whatever you'd like that is fitting to you". She showed up with a sparkling clean snow-board and her Specialized mountain bike. This was Lena's third Shootout and I could see a new energy and comfort in her posture and expressions. Annette and I took a number of photos of Lena and her bike and that's when the thought of really capturing her spirit in her element began to form.

Over the years, mountain biking was one of my favorite outdoor activities... and should be again at some point... as I really could use some fun yet intense exercising. Seeing Lena's excitement at the opportunity to shoot while doing some trail riding was contagious. It was the second best thing to riding myself, so we planned an afternoon shoot that would allow the temperature to reach something more comfortable than the zero degrees we have been feeling in the mornings here in Alberta.

I chose a location that was unique and somewhat remote to ensure a quiet trail to set up along. It took a little bit of work to carry a hundred pounds worth of gear but was so well worth it.

There were two things about this shoot that jumped out at me. First, Lena's obvious passion and energy for something she loves to do, and secondly, how much fun it was for me to capture my concepts. I had a few ideas planned as I began the shoot, but as I got into the groove I let myself go with the flow. One idea would lead into the next and after a couple hours of shooting, which often times required a few takes to get the exact shot I envisioned, we had a complete set of shots that shared a story.

The images I have attached here are a few of what we shot and I hope they inspire you to take some time out of your busy schedule and hit the outdoors.

Tip for photographers: Always look at themes your clients are passionate about as it'll give you an opportunity to capture an energy you might not otherwise find.

About the photos: I used a two light portable system that I balanced with the ambient light to create the look and feel I had envisioned. My secondary (back) light was bare-bulb with directional reflector at f8 to f9 and my primary source was into a three foot off white reflecting umbrella at f4.5 to f5.6 at a shutter speed of 1/160, 800 ISO, Flash WB and -3.33 eV. Photo of young Lena provided by Lena.

Evolution

2011-10-12T18:42:00.000-07:00

I love my work!! Every day is an opportunity to explore something new and evolve.

After the events of the past week, I felt I needed to take a moment to step back and look at everything good around me. As I reflected on this past summer I started thinking back further... I kept going... I went back a few years. I have been on somewhat of a joy ride since photography began to lure me in '03. When I bought my first camera nearly ten years ago I had no idea what my future held. Those early days were some of the most fun days I had. I was excited to step outside and explore. Everything was new to me.

Learning "pre-digital" required practice largely through trial and error. Fortunately, there wasn't much of a learning curve since photography came natural to me. I quickly became proficient seeing, interpreting and utilizing light. The potential downside to that is a person never really formulates a style. However, I like to be challenged, which for me means evolution. Many photographers develop a style and seem to be content in it but I can't settle for that regardless of the genre of my work. My motto is: "My next photo will be my best photo." As in my early days, this ideology keeps me excited to step out to explore and capture something unique.

Today, my evolution continues. I'm fortunate to work with some of the top UFC athletes in the world, some of the best physiques on the planet, many caring families and take part in the union of amazing couples. My journey is made better and more complete by sharing moments with everyone I meet. The exchange of energies is an opportunity which allows me to explore my own artistic genes and that is something very special to me.

I'm excited to share portions of my journey with you. Through my blog here, I will share photos and stories I find unique. For some images I will give you the technical background and for others I will explain a little of the feeling behind the shot. I'm calling this regular blog feature - The Defined Foto.

To each photographer reading this, I hope in some small way it inspires you to continue your evolution. Take the time to practice new lighting set-ups, new camera angles and new editing skills. Find inspiration from various sources but be sure to maintain your own unique way of approaching every photo you take. Most of all, stay in touch with the fun energy you felt when you picked up a camera and took your first shots.

If you enjoy my blogs, please feel free to follow and share. Along the right side you'll see links to other blogs of mine as well as my Facebook, Twitter and Google+ pages. Just below each blog there are links that allow you to share the blog. If one strikes a chord with you, please feel free to pass it on.

About the photos:
1) Diana - Shot in a style I used to shoot six to seven years ago. It was fun to revert to shooting glamour in a style I liked. Diana gave me the freedom and simply asked for classy, sexy images.
2) Josh and Cassie - I used to shoot a lot of weddings six to eight years ago when I first started photography. After going through a divorce, I stopped shooting them for a few years. This year I decided to add a few weddings back in to my schedule including Josh and Cassie. They were an amazing couple, and a lot of fun to work with.
3) Tamara - Although this shot was taken recently, this image signifies a style I used to frequently use. After shooting the traditional "gym shots" we ventured outside to shoot some bikini in a SI style. I will touch on this shoot with Tamara in an upcoming "The Defined Photo" blog.
4) Rob and Asha - It's a lot of fun to get guys being themselves at a wedding. It didn't take much coaxing to get the groomsmen to gang up on Rob and show him a thing or two.

what is life?

2011-10-05T13:45:00.000-07:00

life is a gift

from God

the opportunity to share

space with others

a positive space

that makes everyone

smile

laugh

enjoy quiet times

fun times

life is a chance

to create dreams

and fulfill those dreams

to conquer fears

to create a reality

that only we understand

a realm of possibilities

that make every day

fun to live

life is a gift

to share special moments

with the souls of those who care

family

friends

strangers

that positively touch the world

changes the world for good

yet

in a blink of an eye

it can be taken away

~ david ford

Special Moment

2011-09-27T23:23:00.000-07:00

There are nights
When the wolf howls
Are silent
When God paints
The sky
With an active brush
That touches
The soul
The quietness of
Creativity gone wild
In silence I am
Reminded
Of all that is
Of all I must be
Grateful for
By design
Life is granted
The grandeur
The vastness
Reaches into
My imagination
To become my reality
On a quiet night
Like this
The perfectness
Of a dancing sky
Leaves no doubt
That I am blessed
That I am witnessing
A special moment

~ david ford

You Know You're Into Photography When

2011-09-27T10:42:00.000-07:00

You Know You're Into Photography When:

- Your electrical outlets are full of photo/video recharging devices.

- Your coffee table is covered in books by Avedon, Lindberg and LaChapelle.

- Your mail arrives and you are more excited to see the latest issue of Picture then to get payments.

- You spend your entire summer inside on the computer rather than outside enjoying the weather.

- You use ruined CD/DVD as coasters.

- You remember dates of famous photographers while forgetting the birthdays of family and close friends.

- Your kitchen counters have been taken over by all the latest Mac gear.

- You have to ask, do you mean Aperture the program or on your camera?

- You use medium format and pro film cameras as paper weights.

- You have actually joked about the Nikon vs Canon debate.

- You save important photos on multiple drives in locations miles apart.

- You actually discuss another photographer's question about which camera you use.

- You don't mind getting into an awkward position in public to get "that shot."

- Someone hands you a point and shoot camera to take a quick photo you instinctively lift the brim of your hat and bring it to your eye only to realize it has no viewfinder.

- You see things different when shooting in B&W then in colour.

- Models tell you you pose better than they do.

- You buy an $850 iPad to use as your mobile portfolio.

- You can't help but notice how great the lighting is during a movie.

- You constantly try to accurately guess the exposure for various scenes around you.

- You step into the hot sun and think - I'm glad I'm not shooting a wedding today.

- You see a nice photo and say, I could shoot that. (But you didn't)

- You are satisfied with the camera you have rather than the latest technology.

- Finding stored rolls of film in shopping bags and old camera bags make you smile.

- Walking into a hotel lobby and trying to guess the white balance.

- You could happily spend a day at a camera store talking shop and playing with new gadgets rather than sitting by a pool in Vegas.

- Something builds inside you when someone says "great shot, what camera did you use?"

- You feel antsy after deciding not to stop to take a photo.

- You photos inspire other photographers.

- You let someone else hold your camera and joke "you drop it you bought it."

- You get nervous when someone asks to hold your camera.

- You have to resist the urge to pull the car over for a perfect shot because you're running late to an appointment.

- You look at photos around you and try to figure out the lighting.

- Your friends all want to give you their camera at social gathers for candis and group photos.

- The camera salesman is quick to let you play with the latest and most expensive gear.

- You understand the difference between bokeh and a cultural dance.

- Working with beautiful women you only notice the lighting.

- You are not embarrassed to pull out your iPhone regardless if there are others around with pro DSLRs.

- Models tell you they were asked by other photographers to take pictures of your lighting to share later.

- Other photographers ask you about your gear so they don't fall too far behind in the cold tech war.

- The new Yellow Pages arrives and you quickly look up Photographers to see who has better placement and ads than you.

- You notice how inaccurate photographers are played in movies.

- You wonder how they created such incredible bokeh in the movie.

- Someone compliments you on a tear sheet and you don't even care to check it out.

- Every magazine in your house features your work.

- Everything you look at is compared to your 18% grey card.

- You buy Gears of War 3 just to see HDR in action.

- You don't question a person spending more on their camera gear than on the car they drive.

- You can quickly and effectively teach someone exposure through ISO, aperture, and shutter speed selections.

- You go for your passport photo and question the lighting.

- Your friend trips and hurts themselves and you are fast enough to grab a few shots before offering to help.

- You're looking to buy a house based on studio potential.

- Your studio office takes over your entire condo.

- 1G of memory lasts friends a year while 32G last you an afternoon - tops.

- You don't have to delete one shot from an afternoon of shooting.

- You can shoot, sort and get a clients images out in the same day.

- You have enough lighting stands you could hold up a house.

- You have a camera bag for ten different shooting assignments.

- You get a tear sheet and make it your Facebook avatar even though it's not a photo of you.

- You are late for a date and your significant other automatically knows you stopped to snag a few photos.

- Your studio is actually your own living quarters.

- You're in the middle of nowhere with no phone signal and you want to shorten your vacation to share photos on Instagram.

- You view a beautiful scene and quickly decide which gradient you would use.

- You're on a romantic outing and while looking into your significant other's eyes you are thinking ISO 100, F5.6 at a 60th.

- You won't buy less than a pack of 16 AA batteries at a time.

- You remember your camera bag but have to return for your car keys.

- A 2T hard-drive doesn't last you more than a couple months.

- You spend your nights watching the latest episodes of Creative Live rather than anything on TV.

- You won't get up early to make it to the gym but you'll get up a couple hours early to find that perfect morning photo.
- You are out and about and tourists automatically hand you their camera to take their group photo.

- You can't help but offer your services to couples taking individual photos of each other at landmarks.

- You wake up and can't wait to get out shooting.

This list is endless. Please feel free to add your own in the comments box below.

Photography Is For Everyone

2011-09-24T15:26:00.000-07:00

Everyone has a photographer inside them. It doesn't matter if you own the latest or best gear, or any gear other than a camera phone for that matter. Photography is a form of art with no right or wrong results. Anyone and everyone has an equal opportunity to explore their individual vision. Unlike many educational programs, the only expense is the price of the equipment which is at an all time minimum. The opportunities are limitless and that is what makes owning a camera so exciting today.

Between my trip to Vancouver and Las Vegas I had the opportunity to spend a day in Banff. As I walked the streets, took the gondola to the top of Sulphur Mountain, it was clear we were in the age of digital imagery. I loved seeing everyone sporting photo gear - some more serious than others but all with a common goal - to capture moments in time - to tell a story.

Every year I have the opportunity to speak with photographers of all levels. What I find most fascinating is the individual journeys. Taking risks, while learning to explore the inner creative spirit is rewarding. With the busyness of life today, photography has become a creative outlet that allows the photographer to share a piece of their souls. I know for myself, writing and photography both enable me to eliminate stress. Feeling grounded allows me to grow both as a person and as an artist.

How many professional photographers lose sight of what got them started? I'd venture a lot, myself included. Unless I could take a perfect picture, unless the lighting was exactly what I wished for, my camera would sit quietly in my camera bag. Then came along the iPhone 4G. I quickly made the switch from Blackberry to Apple. In many ways it has revitalized my photography. The best camera is always the one that is handiest and nothing is closer then my phone in my pocket. I now frequently walk with my eyes open. I see everything with an open mind. Capturing life around me is a priceless opportunity and with the quick adjustment through an iPhone app a regular image suddenly transforms into a complimentary piece of photographic art. Photography is fun again and that feeling to me is what every photographer needs on a regular basis.

Where are you in your creative journey? Are you leery to start because you don't think you are any good? Nothing could be farther from the truth. Photography as an art is not about competition. It's not about being the best. It's not about being compared to others. It's not about how you edit a photo. It's simply about seeing life as it is and grabbing moments that will last a lifetime. I encourage everyone to explore - get out and shoot. You can do it. As art, there is no such thing as bad pictures. Trust me, you'll love the creative outlet that is within your reach.

The Time Commodity

2011-09-22T14:50:00.000-07:00

I sat in a theatre last night with my brother waiting to watch Warrior - for the second time. I don't know about you but I enjoy the previews. A specific trailer jumped out at me. "In Time" with Justin Timberlake and Amanda Seyfried. The synopsis is this - in the near future, scientists have been able to switch off the gene that makes people age. However, this causes overpopulation, so everyone has to use their time as a currency - a means to pay for luxuries and necessities. The rich can live forever, while the rest try to negotiate for their immortality.

A few weeks ago I watched a Creative Live interview by Chase Jarvis with well known writer Tim Ferriss - author of the 4 Hour Work Week and the 4 Hour Hour Body. Chase asked the right questions and Tim shared many useful and motivating thoughts. In this blog I want to quickly touch on one of them - the importance of wisely utilizing our time.

Time management is as interesting as it is important, however, Tim argues that to some degree it should be eliminated. Now, does that not go against everything we've been taught? Although this sounds harsh, his reasoning makes sense. Let me share. Time management tends to focus on organizing and sequencing our day list rather than prioritizing our "to do" list. Elimination is a key element of prioritization. The quicker we eliminate the most pressing items from our "to do" list, the better and more successful we feel. We all have deadlines. We all have pressing items that we might delay for various reasons. Tim's advice is to focus the first hour of our day on identifying and reaching a milestone on one or two of our most important "to dos". By keeping our reactive work like emails, texting, Facebook, Twitter etc for later in the day after we maximize our forward momentum.

Since hearing those words I have done my best to adopt this practice. Is it easy? Not really, especially when considering the addition of exercising on a daily basis. Pre-exercise, it was easy to spend 12-16 hours a day on magazine and personal work commitments. Emails pile up quickly. People are sometimes impatient. Until recently emails were the first thing I'd see in the morning and the last thing I'd see as I went to bed. No more. I am starting to take back control of my life... that's right "my" life. Taking the first hour of my day, uninterrupted, and accomplishing significant steps towards elimination creates a pattern of success and I am seeing that. As for emails, Facebook messages... they will have to wait until I'm ready to dig in. My time is my currency and it's a nice feeling to spend it wisely. How do you spend yours? Definitely something to think about.

A Commitment to Train

2011-09-20T21:50:00.001-07:00

I returned on Tuesday from an incredible weekend in Las Vegas. The Olympia was a great opportunity for me to reacquaint myself with many friends I haven't seen since the Arnold or last year's Olympia. I also had the privilege to meet many who I have come to know through the cyber world over the last few years. Putting an actual presence to a name always leaves me with uplifting engaging energies.

From 102 degrees to 42 degrees, the fresh cool air and falling leaves represent for me an opportunity to revisit a training regimen that has escaped me for far too long. The Olympia is a motivator for many including myself. So many fit athletes attend the expo and remind me why I started lifting weights back when I was sixteen. It's time. This year I am determined to reconnect with a past that saw better days.

On my way out of Calgary this morning I decided to stop at Platoon FX to see my buddy Nick Russo. We have chatted about training a few times over the past year but I have avoided the topic because I wasn't ready to start. It's been over 15 years since I have eaten well and seriously trained with weights. Forming healthy habits in a busy environment takes mental discipline. It requires a promise to myself that once I start, I will make it through the initial 3 months - the time frame where I have failed over the last 17 years. Training takes a commitment. One day at a time. Until now I haven't been prepared to make that commitment.

As I walked in the door of Platoon FX I ran into Tanya Lee of Body Art Motion and Power Alignment. We chatted for quite a while. I have arrived at a place where I can leave my ego at the door. I no longer need to lift heavy or train hard too soon. That approach is typically counterproductive. Building up the strength of the soft tissues is vital to training longevity. Although it's easy to tire out my muscle, I have countless times aggravated tendons. How many of you have done the same thing? Not fun or productive is it? Tanya's knowledge is only outdone by her positive energy. I'm excited to explore new beginnings with her.

Here's something to think about. How many of us go to a personal trainer for a "training program"? A routine of specific exercises, sets and reps that we'll follow for a few weeks or months? Visiting with Nick was insightful. The moment I brought up the "routine" train of thought he quickly told me to forget about it. "I don't like to put people on training routines - every day is a new workout" Nick shared with me. It sort of took me back but made total sense. My goal is to increase my health - lose fat, gain functional strength while changing my physique for the better. To be honest it was refreshing to free my mind of the "routine". Who really wants to do the same thing day in and day out? How functional is that really?

What makes the next few months that much more exciting is that in addition to functional weight training and conditioning exercises between Platoon FX (Calgary), Bent Iron Gym (Red Deer), and SNAP Fitness (Edmonton) I will also be adding in Yoga with Bonnee Gregg at The Breathing Room Studio and Cafe, hot Yoga with Shauna Clarke at the Amaryllis Center as well as martial art training at Black Dragon with Grand Master Gil Lafantaisie. Will it be easy to over train? You bet but I'm prepared to take small steps towards building a strong base that can see the level of my training increase in the next two to three months.

Making the commitment to train is exciting for me. I know there are many out there like me. Many of you guys that have let the fitter days slip by. I challenge each of you to start healthy habits today. It will never get easier. Trust me.

Meet the Breathing Room Yoga Studio + Cafe and Bent Iron Gym

2011-09-12T17:19:00.000-07:00

"Follow your passion, and success will follow you." ~Terri Guillemets

Passion is a topic that frequently arises in conversation isn't it? It is the cornerstone of what allows us to live our life without an ounce of boredom. Keeping a reign on passion may be challenging at times but we all quickly realize that it is a necessity that we never want to be without.

Being around passionate people is contagious. How many of us feel the energy when someone excitedly shares ideas and goals they are setting for themselves? I don't know about you but I love that feeling! Despite being away for a good part of the summer, there were a number of local people I stayed in contact with. Can you guess why? Because both groups were passionate about building their business.

A short bit ago I had the honour of shooting the campaign for The Breathing Room Yoga Studio + Cafe - a new Yoga facility that just opened today. Bonnee and Krista presented me with their ideas and having known Bonnee through Yoga classes, the moment they approached me I was sold. Yoga is for people of all walks of life, of all fitness levels, and of all ages. Bonnee and Krista share a passion that has given to the community many times through karma Yoga in the park and now they are set to realize the impact they have made. I ran into Bonnee this afternoon as she was grabbing a few items and I could see in her smile that all the hard work was proving rewarding. They had met their goal of opening on September 12. If you find yourself in Central Alberta, be sure to visit the Breathing Room Yoga Studio + Cafe in Red Deer. It is a friendly atmosphere in a great location. I will see you ladies in a class soon. Promise. Namaste.

Today was the only opportunity I have had in some time to work with another couple that decided to follow their passion when they opened up a new bodybuilding facility in Red Deer called Bent Iron Gym - affectionately called BIG by the members. Kathy Mack and Evan Taylor are an incredible couple that are focused on building a "family" amongst the fitness and bodybuilding athletes and the community. The facility itself has state of the art equipment handpicked by the duo who both are accomplished provincial level athletes. However, as impressive as this is, they have built a core of staff that live and breathe health, fitness, and hard core training. The moment you walk in the door you know you're in a gym you can call home. It was a lot of fun to visit and get some of the shy staff in front of the camera today. Of course I kept the funny shots, eyes closed, mouth half open shots to bribe them with at a later date. Haha Thanks again to Kathy, Evan, Brittany, Marty, Dan and Sarah for allowing me the honour of working with each of you today. It is always fun and I look forward to seeing you all on a regular basis once things slow a bit and I can make it in there frequently enough to blow by all you guys. LOL

I'm sure many of you have your own stories of groups like this. Perhaps this describes you. Remember your support is important to everyone stepping out to create their own success.

To those at the Breathing Room and Bent Iron Gym thank you for passing on your passion to your community. Keep it up.

Warrior - Inspiring, Motivating & Moving

2011-09-11T15:35:00.000-07:00

The last month has been hectic to say the least. Between shooting and scheduling shoots, writing, and editing photos I needed to make time to step away from work and indulge in something completely separate today - something that would take me out of the office and take my mind off all current demands.

8:00am. For the first time in months my day began with some casual level training. While watching the Secret Service and CIA in action on the National Geographic channel this morning, I sat on my spin bike and incorporated some Super-Sets of TRX and Kettlebell exercises. Perhaps this is a normal way for many in the fitness industry to start their day but with the summer being extra busy, and with so many projects on the go, I am quite proud of myself for taking that first step back to creating more healthy, active habits once again.

Several years ago, part of my escape was to go to movies. I liked doing this at least once a week, typically on a Friday evening. This afternoon as I worked away, I had the urge to see what was playing at the local Galaxy Theater. Two movies caught my attention - The Debt and Warrior. Somewhere during my travels to or from Toronto I had caught a glimpse of trailers for both shows. I remembered Warrior is one Dana White, UFC President, suggested on Twitter. I've enjoyed some good fighting movies over the past few years including Million Dollar Baby and The Fighter, however, I have seen quite a few cheesy ones as well, some of which I didn't hesitate to walk out of. How would Warrior fair?

I can usually tell within the first thirty seconds of a movie if it's going to be a quality produced flick or a waste of my time. I must admit that I didn't recognize the names of the main actors with the exception of Nick Nolte, a guy that typically brings a ton of talent to the silver screen. It was also great to see top MMA fighters Nate Marquardt, Erik Apple, and Anthony "Rumble" Johnson as well as Olympic gold medalist and pro wrestling superstar Kurt Angle in the show. The first thirty seconds gave me confidence this was going to be a good choice. How good? Once I caught a glimpse of the performance of each of the four main characters, I knew it would be a hit.

Without giving anything away, I must say that the story was powerful and the acting and action superb. It provoked emotion and although it was predictable, it still had me sitting on the edge of my seat almost as if I was watching Georges St. Pierre and Carlos Condit do battle. There was no over the top Hollywood lighting and special effects. It was raw, gritty, for the most part realistic and moving. To be honest, it was one of the best movies I have seen in a long, long time.

Another upside to watching an incredible movie like Warrior is that it hypes you up to train. For me, hitting the heavy bag is one of my favourite forms of cardio. I left the show wanting to breath in the fresh air while getting active.

How was your weekend? What did you do to change up your schedule and find some additional inspiration?

September 2001 - A Month to Remember

2011-09-10T17:43:00.000-07:00

One more day.

September 11, 2001. A day we will never forget, but although I reflect on that day, my spirit takes me to another moment, connected in part to that horrific day. It's been ten years and twelve days before I walked into a moment that would stay with me till this day, and for always.

I had just purchased my first camera, the Nikon F80 from Peter at a local London Drugs.

"Back in the day", like many new photographers, I had a second job, a main job, and that for me was building homes. The summers were busy, and the opportunity to venture out with my camera alone into the mountains was something I looked forward to every fall. I would make my way to Banff, Lake Louise, Jasper, you name it. I was back country driving and hiking in areas that took my breath away many times, and not only because of the beauty.

September 22, 2001, I found myself up before sunrise and in an area of the world that was reserved for those seeking a piece of heaven. I sat, fixated on waiting for the sun's early rays to reach up and kiss the tips of the mountains in the Valley of the Ten Peaks, 6,183 feet above sea level. Some may call it escaping, but for me it was an opportunity to connect, undisturbed, with the special moments and places I would discover. As they say, you can visit one place thousands of times and it's never the exact same twice.

I sat, alone, in the quiet of the morning. I looked at my watch. It was almost 6:30am. There were maybe five or six people in view from where I sat including a lone figure perhaps thirty feet away. As the light began to emerge above the mountain tops, I felt an urge to speak to this figure, obviously caught up in their own thoughts. Because I hadn't spoken yet that day, my voice cracked out a "what a beautiful morning." The figure slowly turned, likely wondering if I was speaking to them. It was a lady, in her late 40s covered in a hoodie to stay warm on the chilly rocky slope. "It's incredible here", she said, "it's like heaven on earth."

We struck up a conversation, so with camera and tripod in hand, I made my way across some of the rocks to a place close so we could talk and share. The conversation was cordial and added life to the surreal surroundings. "I'm a flight attendant for American Airlines" she eventually shared. "I don't know what is going to happen to my career." She shared about her experience on September 11, 2001, and her fears. Her life was filled of many incredible moments and she was working at the job of her dreams. The possibility of it coming to an abrupt end was scary for her. There were many layoffs over the next while, and although I don't know what was to become of her future, she left me with some powerful words. "Pursue your dreams and life will always be fun. Not many people are able to work at something they love. I get to travel to beautiful destinations. You will have the opportunity to photograph and remember moments in time. That's powerful."

I am a lucky person. I "work" at what I love to do. I have been granted a gift, an opportunity, to share moments with the world. I want to say thank you to that lady that I met so much time ago that left an impression on me long before I pursued photography full time. It meant a lot then, and still means a lot now. Possibly even more.

On this day, ten years later. Let us remember.