tag:blogger.com,1999:blog-2118099226787757283Sat, 09 Aug 2025 18:33:40 +0000social mediamarketingadvertisingbrandingcommercialsAdvertising mailBusinessCharityChristmas and holiday seasonChristmas cardCredit unionDesignDirect MailDirect MarketingFacebookGreeting cardJeff HoweMerchandisingRetailSmall businessSocial NetworkingSuperbowlTwitterVisual merchandisingWeb Design and DevelopmentWeb designbloggingcrowdsourcingdodgeemailfarmergender rolesjeepkearley and companypURLspersonalized marketingpolicysuper bowltaco bellviva youngvwMarketing News and Industry Discussionshttp://kearleyandcompany.blogspot.com/noreply@blogger.com (Kearley Team)Blogger86125tag:blogger.com,1999:blog-2118099226787757283.post-5666361495024568615Tue, 05 Jul 2016 20:58:00 +00002016-07-05T14:00:39.819-07:00 The Amazon logo contains a somewhat hidden element: an arrow that points from A to Z.  It now stands as a reminder that the online retail giant had humble beginnings as an online bookstore. Amazon has surely worked its way through the alphabet by now as it sells just about anything you could possibly need, offers same day delivery in select cities, and even has original programming http://kearleyandcompany.blogspot.com/2016/07/lessons-in-retail-merchandising-and.htmlnoreply@blogger.com (Kearley and Company)0tag:blogger.com,1999:blog-2118099226787757283.post-1739925442291089161Wed, 18 May 2016 14:10:00 +00002016-05-18T07:10:53.478-07:00How much email do you have in your inbox? I checked mine before writing this blog post and I have 2394 emails...in my Primary Gmail folder...going back only one year. Suffice to say, I get a lot of email, you probably get a lot of email, most people get a lot of email. And because of that, email gets taken for granted. It makes sense that it's become difficult for email to standout or get http://kearleyandcompany.blogspot.com/2016/05/back-to-basics-with-email-marketing.htmlnoreply@blogger.com (Kearley and Company)0tag:blogger.com,1999:blog-2118099226787757283.post-8108117739351509313Sun, 28 Feb 2016 14:33:00 +00002016-02-28T06:33:05.817-08:00While we have some sports fans in the office, most of us this year were not as into the game as we were excited to see the ads. We all thought this one was a bit creepy, and a tie for our least favorite. The connection between the dog and something you eat – we just couldn't make the leap. However, we did feel the dogs were funny. Next in line for our worst pick was this one: The ad http://kearleyandcompany.blogspot.com/2016/02/2016-super-bowl-ads-recap.htmlnoreply@blogger.com (Kearley and Company)0tag:blogger.com,1999:blog-2118099226787757283.post-1437941566079905798Sun, 28 Feb 2016 14:19:00 +00002016-02-28T06:19:26.429-08:00I'm a Millennial*. My generation is the largest generation after the Baby Boomers, and we're projected to overtake our parents in numbers in 2015, according to Pew Research Center. Everyone from advertisers to legislators is talking about us--how to get us to spend more, how to keep us from being crushed by student debt, how to measure our buying habits, you name it. *Millennial, as of 2015, http://kearleyandcompany.blogspot.com/2016/02/appealing-to-millennials.htmlnoreply@blogger.com (Kearley and Company)0tag:blogger.com,1999:blog-2118099226787757283.post-3489828948208186789Mon, 26 Oct 2015 18:45:00 +00002015-10-26T11:45:40.069-07:00 Fall is here! It’s time to swap out the bright summer colors for earth tones. One of our art director, Meredith Mahoney, shares her top 5 favorite fall colors for 2015. How can you work these into your next project?  1. Eggplant As a TCU fan I love any shade of purple, but Eggplant is a deep, rich purple hue that almost seems fit for royalty. The Decoist says, “eggplant is a http://kearleyandcompany.blogspot.com/2015/10/colors-to-fall-for.htmlnoreply@blogger.com (Kearley and Company)0tag:blogger.com,1999:blog-2118099226787757283.post-7136132779802107944Mon, 05 Oct 2015 15:01:00 +00002015-10-05T08:01:36.820-07:00 Since its launch in 2010, Instagram has made the Polaroid-style square photo its trademark. But all that changed on August 27th, when the app announced that their users would no longer be bound to posting only square photos. According to Instagram, one in every five photos posted on the app is a shape other than a square. Looks like the social media giant responded to the demand for more http://kearleyandcompany.blogspot.com/2015/10/thinking-outside-social-media-branding.htmlnoreply@blogger.com (Kearley and Company)0tag:blogger.com,1999:blog-2118099226787757283.post-2960877147656012732Mon, 13 Jul 2015 21:07:00 +00002015-07-13T14:07:28.973-07:00Instagram announced that after a year of invite-only brand advertisements it will be opening its users' feeds to brand's of all shapes and sizes. If you've ever seen an Instagram ad, you might've seen comments like this: (This is the part where I'm supposed to say this isn't funny, except that it's kind of funny.)  But Instagram isn't worried. And they shouldn't be! People are http://kearleyandcompany.blogspot.com/2015/07/tread-lightly-approach-these-online.htmlnoreply@blogger.com (Kearley and Company)0tag:blogger.com,1999:blog-2118099226787757283.post-2284612507848094052Mon, 01 Jun 2015 15:13:00 +00002015-06-01T08:13:50.214-07:00Ever since Facebook arrived in direct competition with MySpace, people have wanted to predict the deaths of new social networks they don't necessarily understand. Twitter was once "going to be gone before the end of this decade." People thought a Terms of Service update would kill Instagram 3 years ago. But, of course, for every success there are many failures. For every Spotify there is http://kearleyandcompany.blogspot.com/2015/06/periscope-meerkat-and-arrival-of-live.htmlnoreply@blogger.com (Kearley and Company)0tag:blogger.com,1999:blog-2118099226787757283.post-4592023401694618237Tue, 05 May 2015 14:55:00 +00002015-05-05T07:55:02.889-07:00It's 2015, Facebook and Twitter are two of the largest operating entities in...well, the world, and yet, people will still undoubtedly ask about ROI on social. It's understandable. Social networks are free services so why spend money to use them? To create a strategy, to boost posts, promote tweets, etc.  What's even more surprising than all of this, however, is that some people http://kearleyandcompany.blogspot.com/2015/05/analyze-these-how-you-arent-using.htmlnoreply@blogger.com (Kearley and Company)0tag:blogger.com,1999:blog-2118099226787757283.post-8318806226110462342Wed, 08 Apr 2015 15:45:00 +00002015-04-08T08:45:24.490-07:00It may not seem like it, but Instagram has been around for almost 5 years now. Those 5 years have led to numerous food and travel pictures, jokes about food and travel pictures and, no joke, is even affecting how college-bound students choose their college. And with Instagram ads rolling out more and more, we're without a doubt heading for a future in which the channel will be a viable http://kearleyandcompany.blogspot.com/2015/04/beyond-filter-simple-tips-for-getting.htmlnoreply@blogger.com (Kearley and Company)0tag:blogger.com,1999:blog-2118099226787757283.post-2953829994630066606Mon, 02 Mar 2015 14:54:00 +00002015-03-02T06:54:30.537-08:00 If you are a internet-using human being with eyes and ears then you likely have discussed #TheDress with someone you know. And as a result, you may or may not like that person anymore depending on whether they say blue and black or white and gold. Look, I loved #TheDress. I spent the better part of my evening the night it broke the internet getting into faux-arguments with my friends and familyhttp://kearleyandcompany.blogspot.com/2015/03/say-no-to-thedress-when-brands-should.htmlnoreply@blogger.com (Kearley and Company)0tag:blogger.com,1999:blog-2118099226787757283.post-541204997239893300Mon, 02 Feb 2015 21:53:00 +00002015-02-02T13:53:50.972-08:00Usually, we like to do a write up of what Super Bowl ads we liked the most and which we liked the least. Not this year. Something interesting happened in our morning meeting today. Instead of talking about which Super Bowl commercials we loved, the conversation quickly went to which ones we disliked. Why? Because the growing trend is that there's a lot more we dislike vs. like. Obviously, http://kearleyandcompany.blogspot.com/2015/02/what-happened-to-super-bowl-ads.htmlnoreply@blogger.com (Kearley and Company)0tag:blogger.com,1999:blog-2118099226787757283.post-3379197179118815847Mon, 05 Jan 2015 20:32:00 +00002015-01-05T19:43:01.527-08:002014 was the 10-year anniversary of Facebook's existence. It's weird to think that something that connects over a billion people has only been around for a decade and even weirder to think how young social media marketing and advertising is. If Facebook has only been around for 10 years, then brands have only been using social to enhance their brand image for 8 years (and capably for even fewer http://kearleyandcompany.blogspot.com/2015/01/boost-your-engagement-in-2015.htmlnoreply@blogger.com (Kearley and Company)0tag:blogger.com,1999:blog-2118099226787757283.post-7228940505646186347Mon, 01 Dec 2014 18:39:00 +00002014-12-01T10:40:36.862-08:00The best thing about a year's end is having the hindsight to look back and judge everything that happened in a particular field. Since our field is advertising, we're going to look back at the good, the bad and a little ugly from this year in advertising. The Good John Lewis Christmas Advert 2014 - #MontyThePenguin Yeah, it just came out like a few weeks ago, but there's no doubt in my http://kearleyandcompany.blogspot.com/2014/12/2014-good-bad-and-us-airways.htmlnoreply@blogger.com (Kearley and Company)0tag:blogger.com,1999:blog-2118099226787757283.post-7041865754811402580Wed, 05 Nov 2014 16:26:00 +00002014-11-05T08:26:14.332-08:00When we talk about engagement, we have to talk about the "m" word. Yes..."millennials"  There's a lot of fascination around this word. Seriously, do a quick Google News search using just that word and you'll be a combination of amused/horrified. Baby boomers are so lucky they grew up in a world without internet and didn't have to hear/see people talking about what kind of people they http://kearleyandcompany.blogspot.com/2014/11/get-engaged-to-younger-people.htmlnoreply@blogger.com (Kearley and Company)0tag:blogger.com,1999:blog-2118099226787757283.post-8125373245351278206Thu, 09 Oct 2014 19:42:00 +00002014-10-09T12:42:15.840-07:00“You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, checkin at a place or enter a promotion on your app’s Page.”   This new addition to Facebook's Platform Policy's was not a http://kearleyandcompany.blogspot.com/2014/10/like-or-like-like-facebook-bans-like.htmlnoreply@blogger.com (Kearley and Company)0tag:blogger.com,1999:blog-2118099226787757283.post-3624424369177385696Wed, 09 Jul 2014 15:02:00 +00002014-07-09T08:02:56.257-07:00Remember the documentary filmmaker (Morgan Spurlock) who who ate nothing but McDonald's for 30 days in an effort to see what the side effects were on his health? This is a TED talk discussing another one Spurlock's ventures from a few years ago on branding and brand marketing.  Morgan Spurlock: The Greatest TED Talk Ever Sold.  http://kearleyandcompany.blogspot.com/2014/07/branding-interesting-look-at-quest-to.htmlnoreply@blogger.com (Kearley Team)0tag:blogger.com,1999:blog-2118099226787757283.post-482657719399615441Mon, 02 Jun 2014 16:34:00 +00002014-06-02T09:34:23.666-07:00 What’s a company’s magic formula for popular social media presence? It’s actually pretty simple: content to inform the customer, plus social connection to humanize the brand. Of course, each business must navigate its own balance of the two but content marketing does not need to be a puzzle. Jay Baer writes in his article “11 Big Myths About Social Media and Content Marketing” that “content ishttp://kearleyandcompany.blogspot.com/2014/06/the-importance-of-social-media-and.htmlnoreply@blogger.com (Kearley and Company)2tag:blogger.com,1999:blog-2118099226787757283.post-5941996728820349648Fri, 07 Mar 2014 21:02:00 +00002014-03-07T13:02:54.354-08:00 The social media universe mimics that of our own and is always expanding. New platforms seem to pop up everyday giving each media-savvy business a unique opportunity to present the cyber-community with their brand. Pinterest, YouTube, and Instagram provide just that chance. Success with these distinct media formats is simply a matter of getting acquainted with the different features and http://kearleyandcompany.blogspot.com/2014/03/social-media-marketing.htmlnoreply@blogger.com (Kearley and Company)0tag:blogger.com,1999:blog-2118099226787757283.post-886558992857741656Fri, 14 Feb 2014 21:16:00 +00002014-02-14T13:16:46.856-08:00 According to USA Today’s article Touch-screens create online shopping experience at store, “to enhance the in-store shopping experience…. retailers are looking for ways to bring the convenience, selection and ability for product comparison of the online world.” More than ever before consumers demonstrate a preference for browsing, searching and sharing in a digital environment. To address http://kearleyandcompany.blogspot.com/2014/02/interactive-retail-environments.htmlnoreply@blogger.com (Kearley and Company)0tag:blogger.com,1999:blog-2118099226787757283.post-1675634945626886573Thu, 13 Feb 2014 21:06:00 +00002014-02-13T13:06:08.047-08:00So a small confession: I lived in New Mexico and Colorado for several years, and I'm a Broncos fan. Year after year, I tune into the super bowl for the commercials, but this year I actually tuned in to cheer one of my teams on to victory. While my hopes were dashed in the first few minutes of the game, the commercials were a good consolation. Some were weird, but some where great. And what's up http://kearleyandcompany.blogspot.com/2014/02/2014-super-bowl-ads-recap.htmlnoreply@blogger.com (Kearley and Company)0tag:blogger.com,1999:blog-2118099226787757283.post-944721093692541056Wed, 08 Jan 2014 20:08:00 +00002014-01-08T12:08:34.508-08:00It's that time of year when we take a moment to recap, and enjoy, the creative works of the past year. I'm sharing the list from Ad Week's 2013 Best of list, but I have one to add. What are some common threads among these ads? And which one(s) spoke to you, and why? Kmart "Ship My Pants" Agency: Draftfcb, Chicago Chipotle "The Scarecrow" Agency: CAA Marketing, Los Angeles http://kearleyandcompany.blogspot.com/2014/01/ad-weeks-best-ads-for-2013.htmlnoreply@blogger.com (Kearley and Company)0tag:blogger.com,1999:blog-2118099226787757283.post-233769331374379370Wed, 27 Nov 2013 18:07:00 +00002013-11-27T10:07:00.522-08:00Direct MailDirect Marketingpersonalized marketingWe've spent a great deal of time over the last year talking about mobile marketing, social media, and various kind of online campaigns, but one thing we haven't spent much time on here is direct mail. Guess what? It still works! Very well, in fact. Over the last year, I've been able to observe direct marketing from the agency perspective as well as from the standpoint of the consumer. From an http://kearleyandcompany.blogspot.com/2013/11/direct-mail-still-works.htmlnoreply@blogger.com (Kearley and Company)1tag:blogger.com,1999:blog-2118099226787757283.post-7522916369918749272Mon, 04 Nov 2013 21:27:00 +00002013-11-04T13:27:26.419-08:00 So these cell phone things seem like they're going to stick around, huh?  The movement towards digital marketing has been happening so quickly that it seems perfectly reasonable that your company or brand may have missed the boat on a few things. Mobile typically falls to the bottom of people's priority list which is strange considering it's quickly becoming one of the most effectivehttp://kearleyandcompany.blogspot.com/2013/11/you-can-take-it-with-you-mobile.htmlnoreply@blogger.com (Kearley and Company)1tag:blogger.com,1999:blog-2118099226787757283.post-1960338060575463783Mon, 09 Sep 2013 21:55:00 +00002013-10-01T06:31:04.835-07:00In a few presentations that we've done on social media, I've thrown out one of my social media pet peeves of people using hashtags on Facebook even though they did nothing for them. Then Facebook did their best to disparage my words by making hashtags work in the same way they do for Twitter. Thanks, Facebook. I know you're really into this hashtag thing... As it now appears thanks to a http://kearleyandcompany.blogspot.com/2013/09/facebook-and-hashtags-notmeantobe.htmlnoreply@blogger.com (Kearley and Company)0