Design on the Edge blog

Attract Attention...

noreply@blogger.com (designonedge) — Thu, 23 Feb 2012 23:06:56 PST

Advertising is one of the many marketing tools that are used to attract attention of prospective customers to your business or your products and services.

The more effective or properly designed your advertising is, the more customers you can draw, and with greater frequency. Advertising is part of the overall marketing strategy of a business, which includes
public relations, promotional programs, signage, incentives, newsletters, and word of mouth, among other strategies.

HOW MUCH REVENUE SHOULD YOU SPEND ON ADVERTISING:

A growing company shouldn’t spend more on marketing than profits warrant, haphazard budgeting for marketing can be counterproductive over time. Instead, it’s usually best to allocate a specific percentage of revenue for advertising.

If you market to the public, you’re going to have to spend more than if you market business-to-business. Though television, newspaper, magazine, and radio advertising can be expensive, it’s often vital for the ongoing profitability of a retail store or local service provider. While the actual percentage will vary among businesses, it’s common for a new or growing company to spend 10 to 15 percent of the year’s anticipated revenue on advertising. As a business becomes better known, this percentage could be trimmed. But when doing so, owners should monitor revenues closely every three to six months to see if reduced ad budgets result in reduced revenue.

Design on the edge will work closely with you to develop that right look and feel to attract new and existing customers.

What are QR codes?

noreply@blogger.com (designonedge) — Thu, 23 Feb 2012 23:05:24 PST

What are QR codes?

They come to us from Japan where they are very common. QR is short for Quick Response (they can be read quickly by a cell phone). They are used to take a piece of information from a transitory media and put it in to your cell phone. You may soon see QR Codes in a magazine advert, on a billboard, a web page or even on someone’s t-shirt. Once it is in your cell phone, it may give you details about that business (allowing users to search for nearby locations), or details about the person wearing the t-shirt, show you a URL which you can click to see a trailer for a movie, or it may give you a coupon which you can use in a local outlet.
The reason why they are more useful than a standard barcode is that they can store (and digitally present) much more data, including url links, geo coordinates, and text. The other key feature of QR Codes is that instead of requiring a chunky hand-held scanner to scan them, many modern cell phones can scan them.

How does the cell phone read the code?
The cell phone needs a QR code reader, It takes literally 1 minute for someone with an iPhone or Android phone to find and install the reader.

How can you use QR codes to benefit search marketing?
We are only just scratching the surface of how they will be used.

How could you use a QR code?
Your business, no matter how small or large, could use QR codes in a number of ways. You might auto generate one next to every product on your web site containing all the product details, the number to call and the URL link to the page so they can show their friends on their cell phone. You could add one to your business card containing your contact details so its easy for someone to add you to their contacts on their cell phone.

Add them to any print advertising, flyers, posters, invites, TV ads etc containing:

Product details
Contact details
Offer details
Event details
Competition details
A coupon
Twitter, Facebook, MySpace IDs
A link to your YouTube video

Will your customers use them?
Today, few may use them, but those that do will certainly appreciate your tech knowledge, and those that don’t will certainly be inquisitive, which may open the door for conversation and a potential sale. Those that do use QR codes will definitely have a high tech know-how and may be more receptive to your presence on the web, your Twitter presence, Facebook, MySpace, YouTube etc.

Will your customers use them?
Today, few may use them, but those that do will certainly appreciate your tech knowledge, and those that don’t will certainly be inquisitive, which may open the door for conversation and a potential sale. Those that do use QR codes will definitely have a high tech know-how and may be more receptive to your presence on the web, your Twitter presence, Facebook, MySpace, YouTube etc.

Custom Web Design

noreply@blogger.com (designonedge) — Tue, 01 Feb 2011 20:18:02 PST

There isn’t a business in today’s world that can ignore the importance of websites. A website is a necessary part of any business or profession. Websites make a very strong impression for your company and it is very important to own a website when you are more concerned about exploring your business world wide.

View our portfolio at http://www.designonedge.com

We design customized websites for any business, and can work with any budget and time frame. Each of our websites include
the following standard Web Page Features:

* Consultation on site design
* Generate customized sitemap
* Research and Development
* Standard custom designed layout and navigation
* Dynamically generated HTML descriptions on each page
* Include a Google “map it” link (as needed)
* Include a Google “calendar” link (as needed) with customer editing capabilities
* Gallery inclusion showcasing a maximum of 10 images
* Intergration of flickr slideshow or equivilent
* Google Base integration with tracking links
* Complete search engine optimization with google analytics
* Integrate with all major social media sites and pre-existing e-mail marketing software
* Automated feeds for live facebook messaging (as needed)
* E-mail account setup through hosting (as needed)
* CAPTCHA-type image validation support for all form or e-mail
submissions on customized forms (as needed)

Additional Features (quoted per project)

* Premium custom designed layout and navigation
* Excessive proofing and site samples
* Customized shopping cart or e-commerce site
* Inclusion of Audio or Video files
* Additional Gallery images
* Flash Slideshows and introductions
* Premium hosting and domain name purchase
* Domain transfers
* Site Redesign from pre-existing site
* Link to or establish company blog
* Editing existing sites / or maintenance on word press sites
* Monthly Site Maintenance
* Maintaining Search Engine Optimization
* Client Control Integration
* Assistance with Google Ad words
* Rush deadlines
* Custom Animation
* Secure Site Development
* Specialized Programming
* Customized Graphics / Photography

A website works for your business year round and owning a properly designed and asthetically pleasing website provides a competitive edge for your business.

For online success contact us for a website with an attractive and unique design. We can also connect that site to the world of social media so that you are more connected to your favorite customers.

Design on the edge is Reno’s newest boutique agency and we offer more than just graphic design we offer marketing consultations, social media, media buying, brand imaging, web design, web maintenance, logo & stationary design, plus an endless amount of
networking on behalf of your company.

Our companies primary goal is to provide you with professionally designed materials that will help to build image awareness and consumer confidence. We work under your budget and your time-frame and can offer any number of services.

We are available for marketing consultations, graphic design overflow, assistance with
online presence, personal projects and event campaigns. The end product results in more
affordable advertising, and better brand recognition for your company.

The importance of Signage

noreply@blogger.com (designonedge) — Thu, 13 Jan 2011 08:53:35 PST

The business environment is very competitive; there are various factors that will contribute to either the success or failure of your business. But one of the most essential things you must realize is that business is dependent on how the customer perceives it to be. Communicating your products, services, and ideas to your customers quickly, accurately, and effectively will ensure that they will listen and become interested in what you have
to offer.

The signage is the basic link between the customer and your business with regards to your marketing and other promotional efforts. Thus, if you are at a loss as to how you can reach a wider audience to improve the sales of your product, try using signage in strategic areas.

Let's Talk...

noreply@blogger.com (designonedge) — Thu, 13 Jan 2011 08:52:15 PST

Design on the edge is Reno’s newest boutique agency and we offer more than just graphic design we offer marketing consultations, social media, media buying, brand imaging, web design, web maintenance, logo & stationary design, plus an endless amount of
networking on behalf of your company.

Our companies primary goal is to provide you with professionally designed materials that will help to build image awareness and consumer confidence. We work under your budget and your time-frame and can offer any number of services.

We are available for marketing consultations, graphic design overflow, assistance with
online presence, personal projects and event campaigns. The end product results in more
affordable advertising, and better brand recognition for your company.

It is a pleasure to bid on any future projects you may have and we appreciate the opportunity to provide you with information about our company.

Within this packet you will find many examples of our work from logo design to web design. To view additional samples feel free to visit our website at www.designonedge.com. If you would like a custom quote please e-mail us at info@designonedge.com or give us a call at 775-746-0717. We look forward to hearing from you.

Attract Attention...

noreply@blogger.com (designonedge) — Tue, 11 Jan 2011 15:15:40 PST