tag:blogger.com,1999:blog-6460774498001166778Mon, 28 Nov 2011 00:07:53 +0000employee rewardsseminarspr adviceMarketing Seminarmarketing consultingwebsite revisionsmall businessstrategycompetitionPaul Paul ReklaitisQCentrepreneur amateur mistakesrecognitionwebsite improvement reportsApplequality issuestime managementdan arielyprocess auditstock marketvizusales taxconsumersemployee retentiononline marketingsite structuremarketing strategiespricing issuessavingsArizonamyspaceorganizational culturetrainingfacebooksmall business advertisingadvertising agencyfree product marketing idearevenue departmentDesigners CafeArizona Entrepreneurship ConferenceRay Silversteinquality expectationssitereviewreportcorporate cultureconsumer spendingmicro business marketingPamela Jettwebsite improvement reviewinternet marketingprocess improvementinnovatione-tailersmarketingemail marketingstrategic advertisingbloggingservice deliverye-mythmarketing budgettechnoratifrienomenoninformation architectureonline communityHuman resourcestax lawonline salesretirementefficiencywebsite designerMicrosoft's new adadvertisingmarketing strategyword of mouth marketingsocial sitesad campaignsopportunitysite reviewsmall business marketingABPMPstrategic planningshopcastingCopper Quills 2009decision makingSuperbowl 2010Conegenerating awarenesssystemsuser interfacePeter ShankmanMicrosoft adPower Pollmarketing plansocial marketinginternal marketingbrandingcollateralfocushourly rateproject feesROIjewelry pollprocess developmentretail taxIABC PhoenixCEO rolesreturn on investmenteconomic trendsstate taxuser experience designBruce Williamsbranded websitefounder's syndrometrusted advisorcopywritingReach GroupMary Krausetwittercopywritersnational public radioMichael Gerbersocial mediadirect marketingwritingsales stylemanagementtaxationexecutive sellingLeanB-to-Bstaffing uprecruitingB2Bpromotionsbuilding a siteproactive hiringAZDORoutsourcingwhite paperwebsite analysispollsweb 2.0LinkedInvirtual communitydirectory listingsprofessional developmentuser interactionprocrastinationwebsite featuresblogsProPhoto AZweb analyticsupdate website2009 planningsmall business quotemarket researchpricing researchstarting a businessSara Blakelyposition paperpitfalls of web designvendor-client relationship in real worldTracy Diziereaffiliate marketinghiringbillingleadersmarketing in scottsdalemedia coverageestimatesfounders syndromeprioritiespersonality onlinetweetclient satisfactionnewsletteroperationsWendy KenneyFree Agent Formulacrisisorganizational improvementweb contentWomen Entrepreneurs' Boot Campweb designadvertising campaignvalueemployment strategieschangeonline shoppingword of mouth advertisingprofessional service feesexperiential rewardsworkplace issuesproceduresprocesseswomaphoenix marketingsocial networkingmarketing communicationsstart smartquality controlwebsite redesignMLMfriendsbusiness faux pasbehavioral economicsfastcompanyentrepreneurshipBPMmarketing costsYouTubeprice comparisonproduct recommendationsdemographicsbrand managementdevelopment guidelineswebsite developmentStephanie Frankmanagement rolespredictably irrationalbusinessweekgift recommendationssmall business staffingfounders' syndromeonline surveyskai ryssdale-commerceNews, advice, tips, and facts for do-it-yourself marketers and small business or microbusiness owners interested in B-to-B or B-to-C marketing and business development topics, including promotion, product development, packaging, advertising, collateral and proposal development, marketing and product strategy, public relations, employee and customer relations, branding and culture, etc.http://mymarketingperson.blogspot.com/noreply@blogger.com (Tracy Diziere)Blogger67125tag:blogger.com,1999:blog-6460774498001166778.post-6157013832421873282Fri, 03 Sep 2010 23:06:00 +00002010-09-03T16:10:36.176-07:00If so, you can also (these days, more often) connect with me here or on twitter. Newer casual content is on the site mymarketingperson.com. The more buttoned-up stuff of course is at tracydiziere.com. TTYLhttp://mymarketingperson.blogspot.com/2010/09/you-talkin-to-me.htmlnoreply@blogger.com (Tracy Diziere)0tag:blogger.com,1999:blog-6460774498001166778.post-442990124522911424Wed, 14 Apr 2010 23:52:00 +00002010-04-14T16:52:31.072-07:00process improvementprocess auditproceduresprocessesprocess developmentstrategic planningsmall businessmicro business marketingJust a quick post announcing there’s a short presentation* available now for any small or micro business owners/executives asking: Why should my company be concerned with process? How should we develop processes for our business? *A version of this can also be presented to your organization’s leadership upon request. Comments, questions, and feedback welcomed here! http://mymarketingperson.blogspot.com/2010/04/new-resource-for-small-businesses.htmlnoreply@blogger.com (Tracy Diziere)1tag:blogger.com,1999:blog-6460774498001166778.post-2351427004907318168Fri, 09 Apr 2010 21:57:00 +00002010-04-09T14:57:51.827-07:00email marketingentrepreneurshipgenerating awarenessweb contentsmall business marketingentrepreneur amateur mistakestrusted advisorsmall businesswritingmarketing communicationsTo some, it might be utterly shameful to have someone call your writing boring.  It happened to me twice in the last six months.  Am I completely ashamed to admit it? Not really.  (Warning: I can be feisty as evidenced by #tracysfeistytweets and this previous post.  Not scared? Read on about why I wrote boring content.) Scenario #1: “I want to do an e-newsletter article on X,” says the http://mymarketingperson.blogspot.com/2010/04/why-i-write-boring-stuff.htmlnoreply@blogger.com (Tracy Diziere)0tag:blogger.com,1999:blog-6460774498001166778.post-4465975223850841498Wed, 24 Mar 2010 17:26:00 +00002010-03-24T10:26:31.295-07:00(NOTE: This is a series of occasional posts clarifying the things I don’t do, business-wise, marketing-wise, or social-media-wise.  Same format each time.) What: After approving a recommendation from someone, LinkedIn prompts you to “return the favor” by recommending the sender.  I don’t make it standard practice to automatically recommend everyone back—especially clients—but am happy to do so http://mymarketingperson.blogspot.com/2010/03/stuff-i-dont-do-automatic.htmlnoreply@blogger.com (Tracy Diziere)2tag:blogger.com,1999:blog-6460774498001166778.post-5674522794754810243Fri, 05 Mar 2010 16:59:00 +00002010-03-05T09:59:51.994-07:00tweetsocial networkingsocial mediatwitter(NOTE: This is a series of occasional posts clarifying the things I don’t do, business-wise, marketing-wise, or social-media-wise.  Same format each time.) What: Follow Friday or #FF on Twitter (or other microblogging platform).  Essentially, someone tweets a list of Twitter handles/names (I’m @tracydiziere for example) as a blanket recommendation of people to follow.  Why I Don’t Do It: http://mymarketingperson.blogspot.com/2010/03/stuff-i-dont-do-follow-friday-ff.htmlnoreply@blogger.com (Tracy Diziere)2tag:blogger.com,1999:blog-6460774498001166778.post-7537744479552749963Wed, 03 Mar 2010 16:35:00 +00002010-03-03T09:35:29.442-07:00processesemail marketingnewsletterfastcompanysmall businessmicro business marketingIt’s only Wednesday but—Stop the Presses!—I have found it. The best subject line (aka title) from my email inbox comes from Fastcompany.com’s newsletter and article by Ariel Schwartz: Would You Live in an Abandoned Mental Hospital? You’d have to be crazy not to open that email.  Of course, I expected the article to be about micro-businesses or small businesses who allow their “houses” to run http://mymarketingperson.blogspot.com/2010/03/e-newsletter-title-of-week.htmlnoreply@blogger.com (Tracy Diziere)0tag:blogger.com,1999:blog-6460774498001166778.post-5581700536515865855Tue, 02 Mar 2010 17:57:00 +00002010-03-02T11:04:47.759-07:00processesclient satisfactionmarketing consultingsmall businessB-to-Bmicro business marketingIn my earlier post Firing Customers: Why and How,  I referenced Collapse of Distinction: Stand Out and Move Up While Your Competition Fails. This is a book by Scott McKain and although I haven’t read it yet, he has published an informative article on MarketingProfs.com: Why You Should Fire (Some of) Your Customers.  Herein, he recommends who to keep and who to discard by category (very helpful!) http://mymarketingperson.blogspot.com/2010/03/alternative-to-firing-your-clients.htmlnoreply@blogger.com (Tracy Diziere)2tag:blogger.com,1999:blog-6460774498001166778.post-1245461142548265613Fri, 26 Feb 2010 19:02:00 +00002010-02-26T12:19:38.694-07:00In 1996, I worked at a large international accounting firm’s Atlanta office in the Marketing Department, where we produced the internal communications newsletter.   We developed some pretty original and impressive content in those days.  One of my favorites was this co-authored article about all employees who had participated in the Olympics—or were training to do so.  My colleague and I http://mymarketingperson.blogspot.com/2010/02/internal-communications-and-olympics.htmlnoreply@blogger.com (Tracy Diziere)1tag:blogger.com,1999:blog-6460774498001166778.post-6196846228131033981Fri, 19 Feb 2010 18:06:00 +00002010-02-19T11:06:29.765-07:00processesB2Borganizational improvementABPMPphoenix marketingservice deliverysmall business marketingprofessional service feesmarketing consultingsmall businessmarketing strategyefficiencymarketing strategiesLeanoperationsBPMBruce Williamsstrategic planningB-to-BJust a quick post here for small businesses in B-to-B services.  Regardless of your knowledge of (or initial interest in) Lean, you can use some key questions to tighten up your service delivery. Why is this important? On-target marketing and delivery of services translates to less costs, increased revenue via more focus on the customer, and more fulfilled employees.  That’s what I’ll help you http://mymarketingperson.blogspot.com/2010/02/lean-services-marketing.htmlnoreply@blogger.com (Tracy Diziere)0tag:blogger.com,1999:blog-6460774498001166778.post-1980802188588502972Fri, 19 Feb 2010 02:41:00 +00002010-02-18T19:41:14.615-07:00I’m just curious.  In all seriousness, Peter Shankman has a post tonight about Tiger and his pseudo-press conference tomorrow.  It says all the things about Tiger that I’ve been hearing from other, albeit less famous people, all week.  And the post does a great job of getting a helluva lot of “Tigers” into one, er, den.  What I really like about the post is the comments—to hear what an awfully http://mymarketingperson.blogspot.com/2010/02/will-my-blog-get-more-hits-if-i-write.htmlnoreply@blogger.com (Tracy Diziere)2tag:blogger.com,1999:blog-6460774498001166778.post-18483243031073734Tue, 16 Feb 2010 20:05:00 +00002010-03-01T10:57:44.024-07:00Those of us in professional services or B-to-B services have no doubt encountered less-than-desirable customers.  Many articles and books have been written about firing those clients. (I came up with 1,540,000 results for Google with the keywords “firing clients.”)  Here is just a sampling of results worth mentioning: 1. Inside CRM: Top 10 Ways to Fire the Client From Hell.  Despite the http://mymarketingperson.blogspot.com/2010/02/firing-customers-why-and-how.htmlnoreply@blogger.com (Tracy Diziere)0tag:blogger.com,1999:blog-6460774498001166778.post-7680181620539132212Mon, 08 Feb 2010 21:11:00 +00002010-02-15T11:50:16.505-07:00strategic advertisingadvertising campaignSuperbowl 2010advertisingOnce again, the Superbowl ads were not (overall) as effective and entertaining as they have been historically.  (See last year’s post.)Therefore, many of my picks are really just the best of the mediocre.  Caveat: I’m only considering ones I saw and could hear well  for products and services we buy directly (not TV shows, movie trailers, nonprofit organizations, causes, public service http://mymarketingperson.blogspot.com/2010/02/superbowl-2010-ads-part-1.htmlnoreply@blogger.com (Tracy Diziere)1tag:blogger.com,1999:blog-6460774498001166778.post-4669787895361502985Thu, 04 Feb 2010 18:34:00 +00002010-02-14T17:03:15.231-07:00vendor-client relationship in real worldsmall business marketingmarketingOccasionally I meet the small business owner who wants to hire an industry expert, or someone who specializes in their industry, to do their marketing.   While I won’t go into all the strongly held positions on both sides here, I heard this program on NPR yesterday that seemed to make a good case for “fresh perspective.”  The program is called Guns, Tumors And The Limits Of The Human Eye by http://mymarketingperson.blogspot.com/2010/02/gorillas-guns-tumors-or-do-you-need.htmlnoreply@blogger.com (Tracy Diziere)0tag:blogger.com,1999:blog-6460774498001166778.post-2497504407926114404Tue, 26 Jan 2010 18:08:00 +00002010-01-26T19:21:57.845-07:00marketing strategieshiringvaluemarketing budgetoutsourcingmarketingsmall businessHere is a quick guide to help the small business owner determine whether to outsource specific marketing tasks and how to decide what his/her marketing efforts are worth.Should I Outsource? Try the classic litmus test for delegating: “If someone else can perform this task at least 75% as well as you can, delegate it.” Do I have the necessary expertise to get it done at the desired level of http://mymarketingperson.blogspot.com/2010/01/whether-to-outsource-and-how-to-value.htmlnoreply@blogger.com (Tracy Diziere)4tag:blogger.com,1999:blog-6460774498001166778.post-4904765278317093976Fri, 22 Jan 2010 19:17:00 +00002010-12-18T11:53:38.414-07:00online communitysocial sitessocial networkingsocial mediapersonality onlineonline marketingfacebooksocial marketingfriendsinternet marketingIn thinking about who uses Facebook (and why), I’ve developed this short list of the likely and usual suspects. 1. Gamers. They rarely post updates and news about themselves or reply to others’ wall posts. Instead, they play Farmville, Sorority Life, etc. and answer quizzes. They may join groups, but really Facebook is just another platform for games, albeit perhaps a bit more social. Althoughhttp://mymarketingperson.blogspot.com/2010/01/who-are-you-on-facebook-short-list-of.htmlnoreply@blogger.com (Tracy Diziere)0tag:blogger.com,1999:blog-6460774498001166778.post-7583836209920921293Thu, 31 Dec 2009 17:47:00 +00002010-12-18T12:02:27.748-07:00website revisionwebsite redesignsitereviewreportwebsite improvement reviewuser experience designupdate websitewebsite improvement reportswebsite designerwebsite analysissite reviewI’ve noticed with a few searches related to small business website services, there are a number of “website analyzers” or “website report cards” (as in grades? euw!) promising free analysis and reports. They’re free, but I suspect the offering companies will then try to sell you on using their services for the website improvements they found. In other words, with their writers, designers, etc. (http://mymarketingperson.blogspot.com/2009/12/improving-your-website.htmlnoreply@blogger.com (Tracy Diziere)1tag:blogger.com,1999:blog-6460774498001166778.post-4633770192838935723Fri, 18 Dec 2009 22:13:00 +00002010-07-27T16:43:51.034-07:00vendor-client relationship in real worldAttention small business owners, entrepreneurs, and startup mavens! If you’re looking for someone to work for you for free, I’m going to tell you who will do it. And by “work” I don’t mean respond to the occasional and casual marketing- or PR-related question. Nor do I mean provide the free resources for small business that are readily available from a marketing professional’s website (such http://mymarketingperson.blogspot.com/2009/12/will-work-for-free.htmlnoreply@blogger.com (Tracy Diziere)2tag:blogger.com,1999:blog-6460774498001166778.post-6971180048240840991Tue, 15 Dec 2009 16:14:00 +00002010-02-14T17:08:03.587-07:00technoratiemail marketingdirect marketingsmall business marketingonline marketinginternet marketingHere’s a quick list of resources about email marketing for anyone  planning an email campaign: E-dialog: Provides the Relevance Trajectory. Their website (www.e-dialog.com) expands on 6 factors (Segmentation, Lifecycle management, Triggers, Personalization, Interactivity, and Testing and Measurement)  to consider when planning your email communications.  A good starting place. Firedrum: This http://mymarketingperson.blogspot.com/2009/12/favorite-email-marketing-resources.htmlnoreply@blogger.com (Tracy Diziere)2tag:blogger.com,1999:blog-6460774498001166778.post-8764407753396618591Wed, 21 Oct 2009 02:43:00 +00002010-02-16T13:17:55.928-07:00online communitytweetbrandingsocial mediasmall business marketingmarketingbloggingtwittermarketing consultingsmall businessmarketing communicationsbrand managementThis question was posed by my colleague Jen. Before I launch into the answer, a few words about blogging on this subject:1. I’m going to respond within the context of micro and small businesses. My assumptions are that the brand is undefined, formative, or MIA.2. I could write a whole article/white paper on this subject (and I might just do that!) but for today I am going to shoot from the hip http://mymarketingperson.blogspot.com/2009/10/what-are-your-thoughts-on-social-media.htmlnoreply@blogger.com (Tracy Diziere)2tag:blogger.com,1999:blog-6460774498001166778.post-7720161993108351507Sun, 23 Aug 2009 17:30:00 +00002009-08-23T10:34:27.254-07:00In lieu of a blog post where I address an issue that may or may not apply to lurkers out there, I'm proposing a Q&A. If you have any burning marketing questions, post them in a comment and I'll give you my undivided attention . . . and the best answer that I can.http://mymarketingperson.blogspot.com/2009/08/can-we-talk.htmlnoreply@blogger.com (Tracy Diziere)2tag:blogger.com,1999:blog-6460774498001166778.post-1333556901109470982Fri, 10 Jul 2009 19:16:00 +00002009-07-10T12:17:07.560-07:00"A trusted advisor gives you the best options & advises you which to take based on your needs, not the paycheck he hopes to have at the end." --Tracy Dizierehttp://mymarketingperson.blogspot.com/2009/07/quote-for-day.htmlnoreply@blogger.com (Tracy Diziere)0tag:blogger.com,1999:blog-6460774498001166778.post-1746062599784662199Tue, 30 Jun 2009 02:36:00 +00002009-06-29T19:42:00.853-07:00online salesentrepreneurshipsmall business marketingmarketingmarketing consultingmarketing strategystarting a businessmarketing communicationspromotionsmicro business marketingTomorrow I am sending out the Q2 newsletter article (yes, on the last day of the quarter!) on how small businesses and start-ups can increase sales. To read it, sign up to be on the distribution list at http://tinyurl.com/tdiziere.http://mymarketingperson.blogspot.com/2009/06/increasing-sales-article-launching.htmlnoreply@blogger.com (Tracy Diziere)0tag:blogger.com,1999:blog-6460774498001166778.post-6317787907270855871Thu, 04 Jun 2009 17:23:00 +00002009-06-04T10:41:12.918-07:00YouTubemarketing costsadvertising agencyvendor-client relationship in real worldprofessional service feesclient satisfactionmarketing consultingpricing issuesI just saw a very funny--or is it sad?--YouTube video on how client pricing issues would get played out in real-world scenarios. My apologies in advance to those clients who understand the difference between a taco-stand taco and a filet mignon vs. those who believe they are paying for beef.It should be said, these issues are more likely to happen with large agencies and when clients are http://mymarketingperson.blogspot.com/2009/06/clients-pricing-issues.htmlnoreply@blogger.com (Tracy Diziere)0tag:blogger.com,1999:blog-6460774498001166778.post-7400660179877223945Thu, 21 May 2009 02:39:00 +00002009-05-21T12:21:13.311-07:00social networkingIABC Phoenixsocial mediaPeter ShankmanCopper Quills 2009Here at iabc phoenix copper quills after peter shankman's keynote so forgive the lowercase etc. It was hard to hear but what I took from the talk was:1. It's a conversation. Freakin listen. It's not just spouting off . . . And talking About irrelevant stuff. 2. The average person has an attention span of 2.7 seconds. Ouch!3. We don't even talk to people in our network on a personal level (guilty)http://mymarketingperson.blogspot.com/2009/05/what-peter-says.htmlnoreply@blogger.com (Tracy Diziere)0tag:blogger.com,1999:blog-6460774498001166778.post-6447503445268728937Sun, 08 Mar 2009 17:06:00 +00002009-03-08T10:14:02.797-07:00On March 25 from 12-1 p.m. at the Renaissance Hotel & Spa in Glendale, West Valley Child Crisis Center (WVCCC) is hosting its annual Kids at Heart Luncheon to benefit abused, neglected children. WVCCC provides a temporary shelter for these kids in a safe, nuturing, home-like environment staffed by professional caregivers. The luncheon is free and the presentation will hopefully inspire http://mymarketingperson.blogspot.com/2009/03/join-me-at-wvccc-kids-at-heart-luncheon.htmlnoreply@blogger.com (Tracy Diziere)1